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Home My WebLink AboutWORKSHOP re Aquatic Survey PresentationJefferson County Aquatic Recreation Survey Final Results Katelyn Bosley, Kathryn Meyer, Diane McDade, MJ Metzger ●Who is JAC? ○A non-profit corporation, led by volunteers ○Mission: Provide proactive leadership & advocacy to sustain a thriving public aquatic facility that serves the needs of East Jefferson County now and in the future. ●Conducted a survey of Jefferson County residents to: ○ Understand interest and current use of aquatic facilities by JeffCo residents ○Learn what services and amenities are most important to JeffCo residents so a new facility can be customized to our community ○Gather information to support the work of a Public Facilities District (PFD) Background Methods ●Survey used Zoho Survey platform ●Full Coverage survey design ○Target was the entire population, reduces sampling bias ○Voluntary participation ○Major outreach campaign to make survey available to all residents ●Open for 2 months, from Feb 1 - March 31 ●Configured to maximize data quality ○Limiting one submission per device ○Captcha to ensure human submissions only ●Submissions only by adults (18+) ●Demographic questions were required ○Used to compare submissions by Jefferson County population demographics (2020 census) and for weighting Methods ●Conducted comprehensive review of data quality prior to analysis ○Corrections/omissions made only when necessary to complete analysis ○Evaluation of unique IP addresses ●Results for some survey questions were analysed by age groups or geographic areas ○Weighting applied to evaluate support for public funding ●Conducted a sentiment analysis on the write-in comments ○Combination of qualitative categorization and AI summarization using chatGPT and yeschat.ai ●Analysis, data and outputs are publicly available on the JAC Github account. https://github.com/JeffCoAquatic/JeffCo_Aquatic_Recreation_Survey Deeper Analysis of Survey Data ●Updates from the preliminary report include: ○Investigation into duplicate IP addresses and omission of unique IP addresses with 5 or more reponses. ○Manual corrections of data formatting and entry errors ○Summary of age-based preferences on aquatic and non-aquatic amenities ○Useage shift analysis ○Age and location based weighting to responses on support for the proposed sales tax. The evaluation of data quality and quantitative analysis of survey responses was expanded since the preliminary results were first presented on 4/7/2025 Survey Responses - Overview ●2951 submissions from full-time and part-time residents (raw) ●2634 submissions retained for analysis after QA/QC(preprocessed) ●6,255 people represented in the survey responses ○18.9% of Jefferson County residents ●Median of 1 response per IP address (both raw and preprocessed) ●Demographics of respondents closely matched overall demographics of Jefferson County residents ●Received 1,544 write-in comments ○52% of respondents provided thoughtful feedback on the project and represented a very broad range of viewpoints Survey Results - Key Findings ●High Community Interest: 76% of respondents indicated that access to a new public aquatic facility is important or somewhat important. ●Current Usage Patterns: Over half (51.8%) of households reported using an aquatic facility within the past two years, nearly 70% of users swim at pools other than Mountain View. ●Latent Demand for a Mid-County Facility: 15% of respondents who currently do not use aquatic facilities anticipate frequent use if a new facility were built in Port Hadlock with preferred amenities. ●Strong Support for Health and Wellness Features: Top aquatic amenities include hot tubs (44.1%), saunas (42.1%), lap swimming (35.5%), and therapeutic pools (32.4%). Fitness classes (30%) and physical therapy services (23%) were among the most popular non-aquatic features. ●Sales Tax Support: 58.3% of respondents (weighted) supported a proposed 0.2% county-wide sales tax to partially fund construction of the new facility; 30.3% opposed, and 11.4% were undecided or requested more information. Aquatic Recreation Survey Results Survey Responses - Population Representation Question 2: Which city or area to you live? Survey Responses - Population Representation Question 3: What is your age? *Survey age bins were from 18-34, while census age bins were 19-34 Survey Responses - Population Representation Question 4: Please select the number of individuals in your household by age group? Survey Responses - Aquatic Center Usage Question 5: In your opinion, how important is it to have a new public aquatic facility? The proposed building site is located in Port Hadlock. Very Important Somewhat Important Not Important Need More Information Question 6: Please provide the swimming abilities of the members in your household by selecting a number for each age group and swim ability level. Survey Responses - Aquatic Center Usage Question 7: Have you or anyone in your household used an aquatic facility in the last 2 years? Survey Responses - Aquatic Center Usage Pool usage within the last 2 years 0.5% 47.6% 51.8% Question 8: Which aquatic facilities did you or a member of your household use? Survey Responses - Aquatic Center Usage Almost 70% of pool users go to regional pools besides Mountain View Question 9: How often do you or a member of your household use an aquatic facility? Survey Responses - Aquatic Center Usage More than once a week Several times a month Less than once a month Never 15%14% 26% 45% Question 10: To help define the design for a new public aquatic and recreation facility, please identify how likely you or members of your household would be to participate in the following programs if they were offered? Survey Responses - Aquatic Center Usage Survey Responses - Aquatic Center Usage Age-Based Differences in Aquatic Center Usage Widest Agreement across Age Groups: Hot Tub, Sauna, Therapeutic Use, Lap Swimming, Public Shower Higher Preference with Ages Under 55: Open Swim, Youth Swim Lessons, Splash Park, Party Rentals, Safety Training Higher Preference with Ages 55 and Over: Water Aerobics Question 11: If you had access to a new facility in Port Hadlock that could accommodate the aquatic programs most important to you, how often would you use the facility? Survey Responses - Aquatic Center Usage Survey Responses - Aquatic Center Usage Significant increase in usage if important aquatic amenities and programs were available locally. More than once a week Several times a month Less than once a month Don’t use +13% +18% -23% Evaluating Shifts in Usage Never → Frequent Use: 15% (400) respondents who never use a pool expected monthly or weekly usage with preferred amenities Comments cited more central/convenient location and expanded amenities Weekly → Infrequent Use: 1.1% (29) respondents who use a pool facility very frequently expected to reduce usage to monthly or never Comments cited concern over Mountain View closure, less convenient location, financial concern, or being content w/HOA pool Question 12: Please identify how likely you or members of your household would be to participate in the following non-aquatic programs if they were offered. Survey Responses - Aquatic Center Usage Survey Responses - Aquatic Center Usage Age-Based Differences in Non-Aquatic Preferences Wide Support Across Age Groups: Cafe, Fitness Classes, Physical Therapy, Wellness Classes, Indoor Pickleball Higher Preference with Ages Under 55: Rock Climbing, Gym, After School Camps, Teen Center, Teen Fitness, child Care No Unique Preferences to Ages 55 and Over Question 13: If you had access to a new facility in Port Hadlock that could accommodate the non-aquatic programs most important to you, how often would you use the facility? Survey Responses - Non-aquatic Center Usage Survey Responses - Non-aquatic Center Usage More than once a week Several times a month Less than once a month Don’t use 20% 33% 24%23% Survey Responses - Support for Public Funding Question 14: Would you support a small, approximately 0.2% (20 cents per $100), county-wide sales tax (excluding groceries and prescriptions) that would fund a portion of the cost of constructing a new aquatic and recreation facility in Port Hadlock? Survey Responses - Support for Public Funding 11.1% 27.7% 61.2% 11.3% 30.3% 58.3% 2.9% decrease in tax support with weighting Survey Responses - Support for Public Funding Final Question: Do you have additional comments about the current efforts to build a new aquatic and recreation facility in East Jefferson County or suggestions for how you would like to use this new facility? AI sentiment analysis of 1,544 write-in comments. Survey Responses - Sentiment Analysis Survey Responses - Sentiment Analysis Key Insights Support (40%): Comes from those who value community-building, health benefits, and water safety. Opposition (35%): Comes from those worried about taxation fairness, spending priorities, and government efficiency. Middle Ground (25%): Some support the idea but want alternative funding or specific changes to the proposal. Other Common Themes - location, design features, multigenerational interest, accessibility and affordability, transportation, facility operation More details are provided in the Aquatic Recreation Survey Report William Shore Aquatic Center, Sunday 4/6/2025 Thanks for your Attention Additional Reference Slides Survey Responses - Data Weighting 20% 33% 24%23% Why Weight Survey Results? ●Raw results may over- or under-represent some age groups or areas ●Weighting adjusts for differences between who responded and the actual population ●Ensures all groups (by age and geography) are fairly represented ●Results are more likely to represent the true opinion of the population, especially if survey results are imbalanced Survey Responses - Data Weighting 20% 33% 24%23% Weighting Methods: ●Age and area distributions from survey responses were very similar to the latest Jefferson County census ●But alignment is never perfect, for example: ○Ages 18-34 were slightly under-represented and Ages 65-74 were slightly over-represented in the survey ○By area, Port Townsend was slightly over-represent and Port Ludlow was slightly under-represented ●Weighting adjusts for these by giving more or less influence to responses from each group, so results are more representative of the population ●Weighted responses are not provided for all survey questions, as differences were very similar Aquatic Amenity Preferences by Age Group Recreation Amenity Preferences by Age Group