HomeMy WebLinkAbout08 THE PRODUCTION ALLIANCE LTAC 2026 2026 R EQUEST FOR P ROPOSAL P ACKET
L ODGING T AX /T OURISM P ROMOTION
This packet is for the 2026 TOURISM PROMOTION SERVICE PROPOSALS to be funded by
the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a
NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson
County Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee may only consider complete and signed
proposals that include all of the requested information and documents, and that are submitted by
the deadline:
WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 P.M.
2026 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2026 and paid for from the County’s lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the
proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
● Proposals from government agencies or non-profit organizations are to be for
tourism promotion during calendar year 2026. Please refer to Section 1 of this
packet for examples of eligible tourism promotion activities for this funding
round.
● At the time of implementation, tourism related activities within proposals must
comply with federal, state, and county laws and requirements, including county
Public Health direction. NOTE: Jefferson County may not use public funds in any
way that can be construed as a gift to an individual or organization.
● Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals may not be considered by
LTAC.
● To be considered, a fully completed and signed digital application (digital
signatures acceptable) must be received at afmcknight@co.jefferson.wa.us by the
deadline listed above.
● All applications must be submitted as a signal digital application in a one PDF file
attached to an email. If you need assistance combining multiple documents into a
single PDF document, please contact our office.
● All documents filed with the County are public records, potentially eligible for
release.
Jefferson County is committed to the non-discriminatory treatment of all Persons in the
employment and delivery of services and resources.
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2026 Proposal Checklist for Tourism Promotion Activities
Organization Name: StrongerTowns DBA The Production Alliance
Event Name, if different:
Proposed Contract Amount: $ 90,000 501(c)(3) x (6) ☐
WA UBI Number: 603612359 EIN Number: 81-2518239
Proposals should completely address the questions, and all requested supplemental
information should be provided. Incomplete or late proposals may not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the
following items in the listed order.
Check each item submitted:
☐ Signed and Dated Proposal Checklist for Tourism Promotion Activities.
☐ Declaration of capital expenditures and operations, if applicable (Attachment A).
☐ Proof of liability insurance (Attachment B)
☐ Section 1 - Itemized list of proposed services and estimated costs.
☐ Section 2 - Proposal Questions.
☐ Section 3 - Proposed 2026 promotion, facility, event or activity budget.
☐ Section 3 - 2025 organizational budget and year-to-date income and expense statement(s).
☐ Section 3 - List of names and addresses of the organization’s current Board of Directors.
Name and contact information for event chairperson, if applicable.
☐ Section 3 - Optional work samples such as season brochures, promotional materials, reviews,
news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting
documents must be electronically received and date stamped at the Jefferson County
Administrator’s Office, to Adiel McKnight @ afmcknight@co.jefferson.wa.us
by WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 p.m. (Secure and approved file transfer
links are acceptable to accommodate large file sizes if needed.)
Documents submitted to the County are public records, potentially eligible for release.
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2026 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: WEDNESDAY, SEPTEMBER 10, 2025 AT 4:30 P.M.
Electronically to Email Address: afmcknight@co.jefferson.wa.us
Please type (10 point or larger) or legibly print in ink.
To be considered: all questions must be answered; all requested documents provided; this form
must be signed and dated.
Organization Name: StrongerTowns, DBA The Production Alliance
Organization Address: 1239 Taylor Street, Port Townsend WA 98368
Contact Name: Daniel Milholland
Contact Address: 870 Martin Road, Port Townsend WA 98368
Day Phone: 360-385-0519
Evening or Cell Phone: 360-385-0519
E-Mail Address: danny@theproductionalliance.org
Facility/Event: (if applicable)
Total Lodging Tax Request: $90,000
Estimated 2026 org. operating
budget: (Incl. Lodging Tax funds)
$371,000_______________
______
If asking for funds for a specific
event, list other cash funding sources
and dollar amounts budgeted for this
project.
Note: This section is only due for
specific event and festival funding
requests.
Dollar Amount
$
$
$
$
$
$
Total Project Revenue Budget: $
Did your organization receive Lodging Tax Funds from the County in 2025? ☐ Yes x No
I understand that if my organization’s proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract with the County to provide the contracted services up to the maximum
contract amount. I understand that the proposal herein is a public record potentially eligible for public release.
Sign Name: Date: 9/09/2025
Print Name and Title: Daniel Milholland - Director of Operations
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ATTACHMENT A
Declaration of Capital Expenditures and Operations
1. The total amount of my request for LTAC funding is: $90,000__________________
2. Of the total listed in Paragraph 1, above:
a. The amount requested for capital expenditures is: $___________________
b. The requested capital expenditures are for:
3. Of the total amount listed in Paragraph 1, above:
a. The total amount requested for operations is: $90,000______________________
b. The requested operations expenditures are for:
I declare under penalty of perjury under the law of Washington that the foregoing representation
about the capital expenditures and operations is true and correct.
Signed on this 9th day of September 2025 (date) (month) (year)
at Fort Worden, Port Townsend, WA
(city or other location, and state or country)
Daniel Milholland
(Printed Name)
(Signature)
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Non Profit Insurance Program 2025-2026 Page 1
Issue Date 6/6/2025 Cert #:0000049893
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES
NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE NPIP COVERAGE AGREEMENT BELOW. THIS CERTIFICATE OF COVERAGE DOES NOT
CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: IF THE CERTIFICATE HOLDER IS AN ADDITIONAL COVERED PARTY, THE COVERAGE AGREEMENT MUST BE ENDORSED. IF SUBROGATION IS
WAIVED, SUBJECT TO THE TERMS AND CONDITIONS OF THE COVERAGE AGREEMENT, CERTAIN COVERAGE MAY REQUIRE AN ENDORSEMENT. A STATEMENT
ON THIS CERTIFICATE DOES NOT CONFER RIGHTS TO THE CERTIFICATE HOLDER IN LIEU OF SUCH ENDORSEMENT(S).
PROGRAM ADMINISTRATOR COMPANIES AFFORDING COVERAGE
Clear Risk Solutions
159 Basin Street SW PMB #206
Ephrata, WA 98823
COVERED PARTY
StrongerTowns
The Production Alliance
1239 Taylor Street
Port Townsend, WA 98368
GENERAL LIABILITY:
AUTOMOBILE LIABILITY
PROPERTY
CRIME
WRONGFUL ACT LIABILITY
MISCELLANEOUS
PROFESSIONAL LIABILITY
NPIP / Munich Re. et al.
NPIP / Munich Re. et al.
NPIP / Munich Re. et al.
NPIP / Munich Re. et al.
NPIP / Munich Re. et al.
NPIP / Munich Re. et al.
COVERAGES
THIS IS TO CERTIFY THAT THE COVERAGES LISTED BELOW HAVE BEEN ISSUED TO THE COVERED MEMBER NAMED ABOVE FOR THE COVERAGE PERIOD
INDICATED, NOT WITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE COVERAGE AFFORDED BY THE NPIP COVERAGE AGREEMENT DESCRIBED HEREIN IS SUBJECT TO ALL
THE TERMS, EXCLUSIONS, AND CONDITIONS OF SUCH COVERAGE AGREEMENT. LIMITS SHOWN BELOW MAY HAVE BEEN REDUCED BY PAID CLAIMS.
LINE OF COVERAGE COVERAGE NUMBER EFF DATE EXP DATE DESCRIPTION LIMITS
GENERAL LIABILITY
COMMERCIAL GENERAL LIABILITY
(OCCURRENCE FORM)
NPIP252664442 6/1/2025 6/1/2026 PER OCCURRENCE $1,000,000
INCLUDES STOP GAP – EMPLOYERS LIABILITY PER MEMBER AGGREGATE $2,000,000
PRODUCT-COMP/OP $1,000,000
MEMBER DEDUCTIBLE: $0 PERSONAL & ADV. INJURY $1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)ANNUAL POOL AGGREGATE $50,000,000
AUTOMOBILE LIABILITY
COMMERCIAL AUTOMOBILE LIAB.
(ANY AUTO)
NPIP252664442 6/1/2025 6/1/2026 COMBINED SINGLE LIMIT $1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)ANNUAL POOL AGGREGATE NONE
PROPERTY
COMMERCIAL PROPERTY NPIP252664442 6/1/2025 6/1/2026 ALL RISK PER OCC EXCL EQ & FL $100,000,000
EARTHQUAKE PER OCC Excluded
EQ AND FLOOD COVERAGE MAY BE EXCLUDED FOR INDIVIDUAL LOCATIONS FLOOD PER OCC Excluded
(PROPERTY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)ANNUAL POOL AGGREGATE NONE
CRIME
COMMERCIAL CRIME NPIP252664442 6/1/2025 6/1/2026 PER OCCURRENCE $1,000,000
INCLUDES EMPLOYEE THEFT/DISHONESTY & ERISA COVERAGE
MEMBER DEDUCTIBLE: $1,000
PER MEMBER AGGREGATE $1,000,000
(CRIME IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS) ANNUAL POOL AGGREGATE $5,000,000
WRONGFUL ACT LIABILITY (INCLUDES E&O / D&O)
WRONGFUL ACT LIABILTIY
(CLAIMS MADE)
NPIP252664442 6/1/2025 6/1/2026 PER CLAIM $1,000,000
MEMBER DEDUCTIBLE: $1,000 PER MEMBER AGGREGATE $1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)ANNUAL POOL AGGREGATE $40,000,000
MISCELLANEOUS PROFESSIONAL LIABILITY
MISC. PROFESSIONAL LIABILITY
(CLAIMS MADE)
NPIP252664442 6/1/2025 6/1/2026 PER CLAIM $1,000,000
MEMBER DEDUCTIBLE: $1,000
PER MEMBER AGGREGATE $1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS) ANNUAL POOL AGGREGATE $40,000,000
CANCELLATION NOTICE: SHOULD ANY OF THE ABOVE-DESCRIBED COVERAGES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF,
NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE NPIP COVERAGE AGREEMENT PROVISIONS.
NON PROFIT INSURANCE PROGRAM
CERTIFICATE OF COVERAGE
RECEIVED 09/09/25
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1. Itemized List of Proposed Tourism Promotion Services
See the attached budget document for the total anticipated cost for each expense item. The list
below represents the portion of the total cost for each area we are seeking LTAC funding:
Total LTAC Funded Expenditures: $90,000
Advertising & Marketing: $44,000
Entertainment Services: $10,000
Management: $30,000
Rent and Lease: $6000
Advertising & Marketing………………….…………..……..Total = $44,000
$3,000 - Digital Advertising
Paid ads on social media and digital advertising on regional news outlets
$20,000 - Marketing & PR Contractors
Designs and manages all event marketing including; graphic design, website, social media,
event brochures, posters, flyers and handbills for Street Team, banners and signage
$1,000 - Event Photographer
Special event photography captures high quality event photography for use in social media, print
ads, and earned media.
$10,000 - Print Advertising & fees
Targeted Print Advertising including; Event Multipage Event inserts in the Port Townsend &
Jefferson County Leader, Olympic Peninsula Visitor Guides and ads in Seattle based
publications.
$5,000 - Print Materials
Event brochures, posters, flyers, handbills and roadside banners
$5,000 - Videographer
Capturing, editing and distribution of video for online marketing platforms
Entertainment Services…………………..…………………..Total = $10,000
$5,000 - Musicians / Performing Artists
High quality local and regional entertainment
$5,000 - Technical Director
Audio, stage, lighting, and technical event coordination
Management…………………………………………………….Total = $30,000
$20,000 - Director of Operations
Organizational management including; financial reporting, team leadership, contracts,
community partnerships and event logistics
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$10,000 - Event Coordinator
Special event coordination, administration, planning, logistics
Rent & Lease…………..……………………..………………….. Total = $6000
$6,000 - TPA Hub
Annual Rent TPA Hub at the Jefferson County Fairgrounds. This is a new home base for The
Production Alliance starting in September of 2026. It will provide; equipment storage, workshop
space, rehearsal space and a gathering place to support all TPA productions. In addition to this
rent, TPA is providing $500 per month of in-kind event support to the Jefferson County Fair
Association.
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2. Proposal Questions
Please limit your answers to no more than one page for each question.
1. Tell us about your promotion, program, facility, event or activity and why you think
it will increase tourists traveling to and staying in Jefferson County.
For more than 15 years, The Production Alliance (TPA) has produced and supported festivals
and community events that draw thousands of visitors to Jefferson County. Our programming
aligns with the growing “experience economy,” offering travelers unique, authentic, and
memorable activities that go beyond traditional sightseeing. By investing in robust marketing
campaigns, we connect Seattle-area and regional tourists to Jefferson County’s events,
encouraging extended visits and deeper engagement with local businesses, lodging, and
restaurants.
TPA’s reach is rooted in strong community partnerships: over 100 local businesses and
nonprofits, 12 public agencies, 125 regional vendors, and more than 300 volunteers collaborate
with us each year. Together we create a season of events that showcase the county’s vibrancy
across arts, agriculture, aviation, and maritime heritage. Highlights include:
● Connectivity Summit (March) – A multi-day convening of nonprofit leaders, artists,
government partners, and business owners, expanding in 2026 to draw participants from
across the North Olympic Peninsula.
● Chautauqua Week (May) – A three-day celebration of history, performance, and civic
engagement that attracts regional visitors, including tribal partners from across the
Peninsula.
● Pride (June) – An inclusive festival of 2SLGBTQIA+ pride and visibility, featuring
parades, performances, and cross-arts collaborations, drawing more than 3,000 attendees.
● Farm Tour (September) – Now in its third decade, this county-wide event spans 16 farms
and attracts thousands of visitors for local food, fiber, and farm experiences.
● Apple & Cider Fest (October) – A regional showcase of cideries, breweries, and
distilleries, promoted in partnership with the Northwest Cider Association, bringing fall
visitors to Jefferson County lodging and dining.
These events, alongside family-friendly traditions such as Airport Day, First Night, and the
Boatyard BBQ, ensure year-round tourism opportunities, with peak draws in both summer and
shoulder seasons. TPA also provides event infrastructure: staging, tents, sound, volunteer
coordination, that supports dozens of partner organizations, multiplying the reach of lodging tax
dollars.
With LTAC investment, TPA will expand marketing, deepen regional partnerships, and
strengthen Jefferson County’s role as a cultural destination. Our work not only increases visitor
numbers but also enhances community resilience, celebrates local identity, and contributes to the
growth of the County’s creative economy.
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2. If this is a continuing or reoccurring promotion, program, facility or event, describe
your organization’s prior activities. If applicable, how is it different than in the
past?
Events produced by TPA continue to reflect our mission and values, while evolving each year to
increase impact and visitor appeal. We regularly engage new artists, redesign event layouts, add
family-friendly activities, and invite youth and emerging adults to participate, ensuring our
programs reflect the diversity and creativity of Jefferson County.
TPA has also strengthened its foundation through a growing membership campaign , with more
than 70 members supporting our nonprofit through monthly or annual contributions. Members
receive recognition, perks such as a custom pin, invitations to our annual party, and early access
to ticketed events. Membership can also be earned through volunteering. This campaign builds
community support, deepens local connections, provides sustainable resources for grassroots
celebrations, and further leverages LTAC funding.
A key innovation is the Emerging Artist Program , launched in 2025 to nurture youth and
early-career performers. By offering mentorship, professional development, and stage
opportunities at major community events such as Pride, Airport Day, Boatyard BBQ, and First
Night, this program strengthens Jefferson County’s cultural identity while enriching visitor
experiences. As it grows, we plan to expand regional promotion, bring in guest mentors, and
connect more directly with local businesses, ensuring young performers remain central to the
county’s tourism economy.
Another important advancement is the TPA Hub at the Fairgrounds . Beginning in Fall/Winter
2025, the Hub will serve as equipment storage, rehearsal and workshop space, and a gathering
place for artists, volunteers, and community partners. This facility represents an investment in
Jefferson County’s cultural infrastructure, directly supporting LTAC’s destination development
goals. By improving our production capacity, the Hub will allow us to host higher-quality events
that attract visitors, encourage overnight stays, and showcase the region as a vibrant cultural
destination.
Through these organizational and programmatic advances, TPA continues to grow and adapt,
building on a strong track record while ensuring Jefferson County continues to play a leading
role in cultural tourism.
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3. How does your promotion, program, facility or event support one of the Highest
Priorities or Additional Considerations listed below under “Other Criteria” (see
page 9)?
The Production Alliance (TPA) advances Jefferson County’s highest tourism priorities by
producing festivals and cultural events that bring visitors to the region, supporting community
infrastructure, and marketing authentic, experience-based tourism.
Destination Development
While TPA is not a traditional facilities developer, our work directly strengthens Jefferson
County’s cultural infrastructure. By providing shared equipment, staging, sound, and logistics to
more than 20 partner organizations each year, we enable events of all scales to thrive and grow.
In 2026, we also anticipate launching the TPA Hub at the Fairgrounds, a new home base for
storage, rehearsal, and community gathering, which will further increase our production capacity.
Though still in development, the Hub represents an important next step in supporting sustainable,
year-round destination development.
Marketing and Operations of Special Events and Festivals
TPA’s central role is producing and operating signature events that showcase Jefferson County’s
unique culture and identity. Highlights include:
● Farm Tour and Apple & Cider Fest , which celebrate local agriculture and cider culture,
drawing thousands of regional visitors in the fall shoulder season.
● Pride , which attracts more than 3,000 attendees for a multi-day festival of 2SLGBTQIA+
visibility, music, and art.
● Chautauqua Week, Airport Day, Boatyard BBQ, and First Night , each of which
highlights a different facet of Jefferson County’s history, heritage, or creative spirit.
These events not only attract overnight visitors but also extend the tourism season beyond the
summer peak, creating consistent year-round draws for lodging and hospitality businesses.
Destination Marketing
TPA elevates Jefferson County’s profile through targeted digital campaigns, regional
partnerships, and earned media. Our storytelling approach emphasizes authentic experiences that
resonate with modern travelers, positioning the county as a destination where arts, culture, and
community intersect. For example, coverage in The Seattle Times of Farm Tour and Apple &
Cider Fest demonstrates the regional reach and visibility generated by our efforts. (see attached
work samples)
Additional Considerations
Our programs also meet broader LTAC values of inclusivity, resilience, and youth engagement.
The Emerging Artist Program mentors young performers and integrates them into major
festivals, ensuring that visitors encounter the next generation of local talent. Preparedness Day
seeks to engage hotels and hospitality partners in emergency planning, strengthening confidence
and resilience in the tourism sector.
In short, TPA supports all three tiers of LTAC priorities. By growing and marketing high-quality
festivals, investing in shared infrastructure, and fostering inclusive, resilient community events,
we help ensure Jefferson County is recognized as a vibrant destination for cultural tourism.
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4. Describe how you intend to market/promote your promotion, program, facility,
event or activity to potential tourists who reside outside Jefferson County or
traveling more than 50 miles.
Projected Events for 2026
TPA will produce or support approximately 12–15 major community events and festivals in
2026, including the Connectivity Summit, Chautauqua Week, Pride, Farm Tour, the Olympic
Peninsula Apple & Cider Festival, Boatyard BBQ, Airport Day, and First Night, along with
year-round event support for partner organizations.
Marketing & Promotion Formula
TPA follows a consistent year-round marketing model designed to reach visitors from across the
Puget Sound region, the I-5 corridor, and beyond. Our approach integrates:
● Strategic Planning (3–6 months before events): Each event is guided by a steering
committee made up of community members, businesses, and nonprofit partners. These
committees shape event goals, themes, and marketing strategies. TPA convenes
designers, photographers, and videographers to develop visuals, messaging, and timelines
that reflect both the community’s vision and regional tourism appeal.
● Digital Media: Targeted paid ads on social media (Instagram, Facebook, YouTube) and
search platforms; teaser videos; and interactive “stories” in the weeks leading up to
events.
● Print & Broadcast Media: Advertisements and earned media coverage in regional
publications, radio, and television; poster distribution in the I-5 corridor and along key
highways (101, 104, 20).
● Partnerships & Cross-Promotion: Collaborating with arts and cultural partners,
regional tourism agencies, and the Northwest Cider Association to amplify messaging
through shared networks.
● On-Site Engagement: Roadside banners, street-team outreach, and consistent branding
across print, digital, and live environments.
Target Audiences
Each event is tailored to attract different audiences—families (Farm Tour, Finnriver Apple Day),
21+ visitors (Apple & Cider Saloon, Pride nightlife events), or cross-sector leaders (Connectivity
Summit). Across all events, our focus is on creating welcoming, inclusive, and memorable
experiences that appeal to both locals and visitors from outside Jefferson County and encourage
repeat visits.
Promoting Overnight Stays
TPA works closely with local lodging partners to highlight hotels and inns that offer seasonal
promotions tied to our events, especially during the fall and winter. For example, the Old
Alcohol Plant and the Inn at Port Ludlow have offered stay promotions during Apple & Cider
Fest and First Night. In 2026, TPA will continue to feature and expand these partnerships so
visitors see Jefferson County as both an event destination and a place to stay overnight.
Collaborations
TPA partners with more than 100 local businesses and nonprofits, including the PT Film
Festival, Port of Port Townsend, Jefferson Land Trust and Olympic Culinary Loop. These
collaborations extend marketing reach, strengthen cross-promotion, and help ensure that
Jefferson County is highlighted as a destination for arts, culture, and heritage tourism.
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5. How will you measure the effectiveness of your promotion, program, facility, event
or activity?
a. Also, describe how you will document and report to the County the economic
impact from your promotion, program, facility, event or activity.
The Production Alliance (TPA) uses a combination of on-site counts, donation/ticketing data,
and digital tracking to measure the reach and effectiveness of our events and promotions.
Attendance Tracking
Most TPA events are offered on a donation basis, with a commitment that no one is turned away
for lack of funds. To measure participation, marketing coordinators and volunteers use clickers at
main entrances, distribute stickers or bracelets to attendees, and track how many remain to verify
counts. For multi-location events, we collaborate with production partners to track attendance
through clicker counts, suggested-donation tallies, and venue capacities. For events with ticketed
components, we also record attendee zip codes to estimate how many visitors travel more than
50 miles. For example, at the 2024 Olympic Peninsula Apple & Cider Festival, data from the
ticketed Cider Saloon showed that 32% of attendees came from outside the region.
Digital Metrics
We measure online engagement through Google Analytics, social media dashboards, and
automated reporting tools. Our website averages 1,600 visits per month, with traffic spiking
significantly around event dates. In the past 30 days, it received 1,037 visits from outside
Jefferson County, including out-of-state and 42 international visitors. This demonstrates that TPA
events generate broad interest and that our site functions as a vital trip-planning resource.
Social media reach also continues to expand rapidly. In 2024, Facebook followers grew by 38%,
page visits increased by 149%, content interactions rose by 443%, and overall reach increased by
378%. On Instagram, reach increased by 169%, link clicks grew by 270%, and visits rose by
218%. These metrics demonstrate strong growth and broad regional visibility, proving that TPA’s
campaigns are effectively reaching new audiences and attracting visitors to Jefferson County
events.
Economic Impact Reporting
TPA compiles attendance counts, visitor origin data, and digital analytics for the annual Q4
LTAC report. When available, we incorporate feedback from lodging partners and visitor surveys
to estimate overnight stays and broader economic impact. This layered approach provides the
County with reliable measures of how lodging tax investments translate into increased tourism
and spending.
Continuous Improvement
These tools not only fulfill state reporting requirements but also help TPA refine our
programming. By analyzing attendance patterns, visitor demographics, and digital engagement,
we strengthen strategies that drive overnight stays, increase regional visibility, and ensure
Jefferson County’s cultural events remain vital to the tourism economy.
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6. What economic impact can we expect in Jefferson County from your proposed
promotion, program, facility, event or activity?
a) Actual or estimated number of tourists at your events/facilities last year (2025):
In 2025, events hosted and co-produced by TPA are projected to attract an estimated 16,600
attendees, with an additional estimated 32,000 participants at events where TPA plays a support
role, for a combined impact of over 48,600 attendees. Based on attendance tracking methods
(clicker counts, donation data, ticketed entry, and visitor origin analysis), we estimate that
15–25% of our event attendees are tourists from outside Jefferson County. This suggests that
between 2,490 and 4,000 visitors came specifically for cultural events presented by TPA in 2025.
b) Estimated number of tourists who will attend your events/facilities this year (2026):
With expanded marketing efforts, stronger partnerships with lodging establishments, and the
continued growth of signature events such as Pride, Farm Tour, and the Apple & Cider Festival,
TPA anticipates at least a 10% increase in total attendance in 2026 bringing our estimated
attendance to 18,260. This would bring the number of visitors from outside Jefferson County to
between 2,739 to 4,565 tourists who attend TPA presented events and many more who attend
events that we support.
c) Projected economic impact in Jefferson County:
TPA events provide significant economic benefits for local businesses, restaurants, food and
craft vendors, musicians, gig workers, lodging, and cultural organizations. Our multi-day events,
in particular, encourage overnight stays, which are especially valuable during the shoulder and
off-tourist seasons. For example:
● Pride and Chautauqua Week draw large weekend crowds in May and June
● Farm Tour and Apple & Cider Fest extend the tourism season into fall, driving overnight
demand at regional inns and resorts.
● First Night provides one of the few large-scale winter attractions, creating lodging
opportunities during a typically quiet period.
With visitor spending on food, shopping, and transportation, TPA’s programming contributes
significantly to Jefferson County’s economy, while also sustaining partnerships with more than
100 local businesses and nonprofits. The total economic impact of our events is hard to gauge, as
we are not able to easily track visitor spending outside of our events. We are open to discussing
ways to improve tracking of this metric.
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7. Describe your organization’s area of expertise. Do you provide a unique service?
The Production Alliance (TPA) is a nonprofit cultural producer and service organization with
more than 15 years of experience creating, supporting, and promoting events that help define
Jefferson County’s cultural identity. Our expertise lies in combining professional event
production with deep community engagement, ensuring that festivals and gatherings are both
logistically strong and culturally authentic.
Unique Role in Jefferson County
TPA provides a unique service by acting as both a producer of original events and a support hub
for dozens of partner organizations. We bring together a wide network of artists, nonprofits, gig
workers, entrepreneurs, businesses, production partners, and more than 300 volunteers to serve
as stewards of Jefferson County’s creative economy. Our work spans the entire County, with
active partnerships and logistical support roles in Brinnon, Quilcene, Chimacum, Port Ludlow,
Port Townsend and even out to Queets. This countywide presence makes TPA one of the few
organizations that consistently supports events across diverse communities and geographies.
Professional Services and Infrastructure
We offer a robust suite of professional services and equipment that are critical to both
community gatherings and tourism-related events. This includes staging, tents, lighting, sound,
projection, heaters, and traffic and parking management. We also coordinate logistics, event
staff, marketing campaigns, and design event layouts. These assets and skills reduce barriers for
local groups and ensure that Jefferson County can host high-quality, safe, and welcoming events
that attract regional visitors.
Building Community Through Celebration
What sets TPA apart is our philosophy of building community through celebration. Jefferson
County’s reputation for strong community connections is a vital part of its brand and identity,
and TPA strengthens that identity by producing events that foster belonging, pride, and
inclusivity. From Pride and First Night to Farm Tour and Chautauqua Week, our events highlight
the diverse cultural assets of the county while drawing in thousands of tourists each year.
Impact on Tourism and Local Economy
By blending professional production with grassroots collaboration, TPA ensures that cultural
events are not only meaningful to residents but also compelling for visitors. The result is a
stronger tourism economy that supports local businesses, restaurants, lodging establishments,
nonprofits, and creative professionals. With LTAC’s support, we will continue expanding our
capacity in 2026, sustaining Jefferson County’s reputation as a vibrant destination for cultural
tourism.
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RECEIVED 09/09/25
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3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with
your proposal.)
Attachments:
● Projected 2026 promotion, program, facility, event or activity budget including income
and expenses. (Please note: if an LTAC award is granted at a different than requested, you
will be asked to submit a revised budget prior to contract approval.)
● 2025 Budget and Actual income and expenses year to date statement(s) (for example,
Profit & Loss and Balance Sheets).
Note: 2025 YTD Profit and Loss is combined with our 2026 Proposed Budget
● List of names and addresses of the organization’s Board of Directors as of the date the
proposal is filed. Also, if the proposal is for the marketing of an event and there is a
chairperson for the event (either volunteer or paid), list that individual’s name, address
and phone number.
● If you desire, you may provide samples of promotional and/or design materials such as
brochures, artist renderings, graphics, etc. (recommended 1-10 samples.)
Note: Staff will verify Incorporation status of the non-profit agencies who submit service
proposals by checking the Washington Secretary of State’s on-line corporation records.
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RECEIVED 09/09/25
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TPA BUDGET 2025 ACTUALS YTD 2026 PROPOSED 2026 LTAC
Revenue
Donations
Grants
Service Income-
Total Service Income
Merchandise Income
Event Sponsorship
Total Revenue $207,509.19 371,000
Expenditures
Advertising & Marketing-
Total for Advertising & Marketing-$49,093.22 84,500 44,000
Total for Entertainment Services-$17,260.07 26,000 10,000
Total for Management-$97,298.77 170,000 30,000
4120 Meals & Entertainment 1,388.85 2,000
Total for Administrative-$12,270.97 20,900
Rent & Lease 3,600.00 6,000 6,000
Travel 1,837.52 3,000
38,956.58 55,000
19,090.00 110,000 90,000
Billable Expenses 25,500.00 30,000
Booth Fees 6,030.68 10,000
Service Contracts 50,005.91 70,000
Ticket Sales / Admission 2,573.87 10,000
$84,110.46 120,000
4,701.24 6,000
60,650.91 80,000
Digital Advertising 696.05 5,000 3,000
Marketing & PR Contractors 29,229.25 40,000 20,000
Photographer 912.6 3,000 1,000
Print Advertising & fees 8,250.00 15,000 10,000
Print Materials - Posters, flyers, banners 4,947.35 10,000 5,000
Promotional Gifts 360.18 500
Videographer 3,945.00 10,000 5,000
Volunteer gifts / Swag 752.79 1,000
4050 Entertainment Services-
Games / Activities Coordinator 475 1,000
Musicians / Performing Artists 9,721.82 15,000 5,000
Technical Director 7,063.25 10,000 5,000
4110 Management-0
Director of Operations 35,353.31 70,000 20,000
Event Coordinator 24,908.75 40,000 10,000
Misc. Event Contractors 37,036.71 60,000
4130 Administrative-
4010 Accounting & Bookkeeping 1,750.00 2,500
4070 Insurance 2,934.90 3,000
4090 Legal 30 500
Dues & subscriptions 4,987.30 7,000
Networking / Professional Development 159 3,000
Permit Fees 329.2 600
Shipping, Freight & Delivery 146 300
Taxes & Licenses 1,934.57 2,000
Project/Event Expenses
Construction Materials / Small Tools<2500 310.09 1,000
Decorations 54.74 300
RECEIVED 09/09/25
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TPA BUDGET 2025 ACTUALS YTD 2026 PROPOSED 2026 LTAC
Equipment Purchase 11,187.27 12,000
Equipment Rental 3,792.40 5,000
Equipment Repairs 507.02 1,000
Food & Beverage 7,848.62 10,000
Food & Beverage - for resale 120 5,000
Merchandise Expense 6,127.57 5,000
Misc. Supplies 7,817.09 10,000
Venue Rent 3,968.50 5,000
Total for 4810 Project/Event Expenses $41,733.30 54,300
Total for Expenses $224,482.70 366,700 90,000
Net Operating Income $207,509.19 371,000
Net Income $0.00 4,300
RECEIVED 09/09/25
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LTAC Section 3. Board of Directors List
2026 LTAC Proposal for Tourism Promotion Activities
Section 3 - List of names and addresses of the organization’s
current Board of Directors
StrongerTowns (DBA The Production Alliance)
Innovation for Rural Communities
EIN: 81-2518239
1239 Taylor Street, Port Townsend, WA, 98368
strongertowns.org
StrongerTowns is located in Port Townsend, Washington and
serves all of Jefferson County. We are a 501(c)(3) nonprofit and
exist primarily on the volunteer efforts of our board, advisory
teams, and wonderful community members.
Founded in 2016, StrongerTowns has a goal of supporting local initiatives that have a need for
nonprofit status yet are still too nascent and experimental to warrant a full independent corporate
structure. StrongerTowns has six active programs underway— Skillmation, The Production
Alliance, Community Build, and YEA Music. StrongerTowns maintains strong working
partnerships with the EDC Team Jefferson, the Benji Project, Habitat for Humanity, Port
Townsend, Chimacum and Quilcene School Districts, Jefferson Community Foundation, Owl
3060, WA State STEM, Rotary and Kiwanis.
StrongerTowns Board of Directors
● Martha Trolin, Chair
Adams Street, Port Townsend, WA
● Daniel Milholland, Vice Chair
Martin Road, Port Townsend, WA
● Ben Bauermeister
Taylor Street, Port Townsend, WA
● Daniel Ferland
Tyler Street, Port Townsend, WA
● Debbi Steele
Redwood Street, Port Townsend, WA
RECEIVED 09/09/25
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Established in 2019, The Production Alliance is a 501(c)(3) nonprofit organization operating
as a DBA under our fiscal sponsor StrongerTowns.
Our mission is to connect people through creativity and collaboration, rooted in a strong
sense of place.
Our Alliance – our dedicated crew, stellar adult and youth volunteers, and talented production
partners – upholds community celebration and "sense of place" as conduits for positive social
change and improved quality of life in Jefferson County. We strive to be an asset in our
community by facilitating intergenerational mentorship, resource sharing, sustainable
practices, and broadscale volunteerism.
TPA Core Team
Daniel Milholland, Director of Operations
Eli Chambers, Operations Manager
Caraway Tobin, Technical Director
Ana Gonzalez, Marketing Coordinator
Thomas Wolinski, Tech Support
Dan Anderson, Equipment & Public Safety Manager
Kerri Kitaji, Event Coordinator and Grants Administrator
Tomoki Sage, Videographer
Julia Cochrane, Parking Guru
Indi Nelson, Event Crew
RECEIVED 09/09/25
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Sample 1
Promotional Sample 1: Farm Tour 2025 Insert (Snapshot of First 6 Pages)
This promotional sample shows a snapshot of the first six pages of the Farm Tour 2025 insert, a 16-page guide
that TPA created and purchased to be published in the Port Townsend Leader. The insert was distributed regionally
prior to the event and handed out at farms during the tour. It includes farm profiles, maps, schedules, and stories
that highlight Jefferson County agriculture and invite visitors to explore our rural destinations.
Link: https://drive.google.com/file/d/1WQFMQZWNmpPGg-JZHRFxGDdlkHibHjKf/view?usp=drive_link
This sample also includes the first page from other 12-page Port Townsend Leader inserts created for major TPA
events: the Connectivity Summit, Pride, and Preparedness Day.
Sample 1 RECEIVED 09/09/25
Page 20 of 26
Sample 2
Promotional Sample 2: Seattle Times Article – Farm Tour 2025 &Apple & Cider Fest
This promotional sample is a screenshot of the beggining of the feature article published in The
Seattle Times highlighting Farm Tour 2025 and the Olympic Peninsula Apple & Cider Fest. The piece
showcased Jefferson County farms, orchards, and cider makers to a wide Puget Sound readership,
elevating the region’s visibility as a destination for agritourism and authentic, community-driven
experiences.
Link to full article
Sample 2 RECEIVED 09/09/25
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Sample 3
Promotional Sample 3: Airport Day 2025 Leader Ad
This promotional sample features artwork by local artist Max Grover, created for the Port
Townsend Leader ad promoting Airport Day 2025. The design was also adapted for the
official event T-shirt, giving the celebration a cohesive and memorable visual identity.
RECEIVED 09/09/25
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Sample 4
Promotional Sample 4: Used in our Newsletter that we send out to 1937
Newsletter subscribers once a month. This Shows our 2024 Season of events.
RECEIVED 09/09/25
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Sample 5
Promotional Sample 5: Mid-Season Highlight Video (2024)
This promotional sample is a screen grab from the mid-season
highlight video created in 2024 by filmmaker Tomoki Sage. The short
film showcases TPA’s events from the first half of the year and was
shared through social media, our website, and our newsletter to engage
audiences and promote Jefferson County. Please use the link below to
view the full video.
Watch the full video on YouTube
RECEIVED 09/09/25
Page 24 of 26
Sample 6
Promotional Sample 6: 2025 Events Magnet
This promotional sample is a custom-designed magnet created for TPA
members and distributed at events and farmers markets. The magnet features
all of TPA’s main 2025 events, serving as a year-round reminder to engage
with our programming and encouraging out-of-town visitors to return for
future celebrations.
RECEIVED 09/09/25
Page 25 of 26
Sample 7
Promotional Sample 7: Cake Picnic Artwork Sweatshirt (2023/24)
This promotional sample features artwork by local artist Shannon Kid, created for the
Cake Picnic 2023/24. The design became one of our most sought-after merchandise items,
printed on sweatshirts and sold both at the Cake Picnic and throughout the season.
RECEIVED 09/09/25
Page 26 of 26