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HomeMy WebLinkAbout15 NORTH HOOD CANAL CHAMBER OF COMMERCE 20262026 Proposal Checklist for Tourism Promotion Activities Organization Name: Event Name, if different: Proposed Contract Amount: $ 501(c)(3) ☐ (6) ☐ WA UBI Number: EIN Number: Proposals should completely address the questions, and all requested supplemental information should be provided. Incomplete or late proposals may not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: ☐Signed and Dated Proposal Checklist for Tourism Promotion Activities. ☐Declaration of capital expenditures and operations, if applicable (Attachment A). ☐Proof of liability insurance (Attachment B) ☐Section 1 - Itemized list of proposed services and estimated costs. ☐Section 2 - Proposal Questions. ☐Section 3 - Proposed 2026 promotion, facility, event or activity budget. ☐Section 3 - 2025 organizational budget and year-to-date income and expense statement(s). ☐Section 3 - List of names and addresses of the organization’s current Board of Directors. Name and contact information for event chairperson, if applicable. ☐Section 3 - Optional work samples such as season brochures, promotional materials, reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be electronically received and date stamped at the Jefferson County Administrator’s Office, to Adiel McKnight @ afmcknight@co.jefferson.wa.us by WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 p.m. (Secure and approved file transfer links are acceptable to accommodate large file sizes if needed.) Documents submitted to the County are public records, potentially eligible for release. RECEIVED 09/10/25 Page 1 of 21 2026 Proposal Checklist for Tourism Promotion Activities Proposal Deadline: WEDNESDAY, SEPTEMBER 10, 2025 AT 4:30 P.M. Electronically to Email Address: afmcknight@co.jefferson.wa.us Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. Organization Name: Organization Address: Contact Name: Contact Address: Day Phone: Evening or Cell Phone: E-Mail Address: Facility/Event: (if applicable) Total Lodging Tax Request: $______________________ Estimated 2026 org. operating budget: (Incl. Lodging Tax funds) $______________________ If asking for funds for a specific event, list other cash funding sources and dollar amounts budgeted for this project. Note: This section is only due for specific event and festival funding requests. Dollar Amount $ $ $ $ $ $ Total Project Revenue Budget: $ Did your organization receive Lodging Tax Funds from the County in 2025? ☐ Yes ☐ No I understand that if my organization’s proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. Sign Name: Date: Print Name and Title: (360) 726-3023 (360) 726-3023 RECEIVED 09/10/25 Page 2 of 21 1. Itemized List of Proposed Tourism Promotion Services In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, program, facility, event or activity, including quantities and costs (see examples at bottom of page). Examples of how to list your proposed tourism promotion services or event (Please be as specific AS POSSIBLE about the services, quantities, the tourism market, distribution method, and cost): 10,000 promotional rack cards for I-5 corridor from Portland to Bellingham, April - June 2018…………$1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing………………………………………………………… $1,250 Distribution by XYZ Company……………………………………………… $ 500 5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards…...$ 85 1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition…. $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine will match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. RECEIVED 09/10/25 Page 3 of 21 SECTION 1 & 2 NHCCC 2026 LTAC PROPOSAL & PROPOSAL QUESTIONS RECEIVED 09/10/25 Page 4 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 1 2026 Lodging Tax Advisory Committee Grant Proposal Applicant: North Hood Canal Chamber of Commerce (NHCCC) Contact Person: Dan Ventura, President Phone: 206-755-3371 Secondary Contact: Andrew Schwartz, Ex. Director Phone: 603+305+8531 Email: admin@nhccc.com OPENING STATEMENT The Quilcene-Brinnon Chamber of Commerce (DBA North Hood Canal Chamber of Commerce) was incorporated as a 501(c)(6) tax-exempt organization in July 1994. As the Chamber enters its 4th decade of operations it stands out as the only Chamber still active in Jefferson County, Washington. The NHCCC board recognizes the responsibility this brings to the organization’s future in promoting tourism, business, and economic development, not only in service to the South County region but for all of Jefferson County. We understand the challenges of under-developed rural areas, the need for new approaches and a new model for a Chamber of Commerce in order to have a positive impact on tourism and economic development. NHCCC believes focusing on partnerships with businesses and non-profits which support the community, are an integral approach for today’s Chamber. Building alliances, relationships and promoting inclusiveness, collaboration and coordination of resources are seen as key elements toward that success. Our proposal embraces this concept by outlining our efforts as a county tourism and business building organization, with a focus on inclusiveness and collaboration. Our proposed NHCCC Tourism Development Program is structured as an umbrella to implement multiple projects aligned with the program’s objectives and goals. We see all of these projects as connected and dependent on each other in order for our program to be fully executed successfully. NHCCC TOURISM DEVELOPMENT PROGRAM GOALS The North Hood Canal Chamber of Commerce (NHCCC) Tourism Development Program is designed to strengthen Jefferson County’s tourism infrastructure and help stimulate economic development by significantly increasing tourism vitality in Jefferson County. Attracting more visitors, increasing stops in Jefferson County, converting day trips into overnight stays, and fostering a robust visitor economy through partnership, collaboration, and community outreach. This will be achieved through a modern, inclusive, and collaborative approach which optimizes resource coordination, leverages advanced technology and data analytics for targeted marketing, and enhances visitor services and digital access. Ultimately, the program aims to generate measurable increases in lodging tax revenue and broader visitor spending across local businesses, benefiting the entire community and drawing in tourism dollars for the enhancement of our local businesses, economy and community. OBJECTIVES • Strengthen Jefferson County's Tourism Infrastructure: The program is designed to enhance the overall tourism framework of the county. • Promote County-wide Tourism and Economic Development: To serve the Jefferson County region by promoting tourism, business, and economic development. RECEIVED 09/10/25 Page 5 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 2 • Increase Tourist Visitation, Stops in our County and Overnight Stays: To attract more tourists to Jefferson County and convert day trips into stops in Jefferson County and extended overnight stays, thereby directly increasing lodging tax revenue. • Foster Inclusivity and Collaboration: To adopt a new approach that prioritizes community and business engagement, partnership building, inclusivity, collaboration, and coordination of resources across the county to serve our mutual benefit. • Expand Visitor Information Services: To provide consistent and high-quality technology and staffing for Visitor Information Centers (VICs) in Brinnon and Quilcene, offering essential directions, lodging referrals, and up-to-date information to visitors. • Leverage Data Analytics for Targeted Marketing: To introduce advanced visitor analytics (Placer.ai) to provide businesses with validated, real-time data on visitor origins, behaviors, financial status, spending habits, and duration of stay, enabling more effective and targeted marketing campaigns. • Modernize Digital Presence and Accessibility: To upgrade the NHCCC website into a modern, mobile-first, and ADA-compliant tourism portal that highlights lodging, attractions, events, and itineraries, serving as a primary digital entry point for travelers. • Increase Visitor Spending: To encourage visitors to spend on dining, recreation, retail, and other local businesses, distributing economic benefits across the community and supporting smaller operators. PROJECT 1: TOURISM DATA ANALYTICS PROJECT (PLACER.AI) Itemized Costs • Placer.ai Jefferson/Clallam License: $20,000 • Marketing pilot subsidies (up to five businesses): $15,000 Total Request: $35,000 Proposal Questions 1. Describe your promotion, facility, event or activity and why it will increase tourists traveling to and staying in Jefferson County. This project introduces Placer.ai visitor analytics to Jefferson County. Businesses will gain insights into where visitors come from, how long they stay, and what other attractions they visit. These insights will help lodging providers and tourism businesses refine marketing, ensuring campaigns target the right audiences. When advertising is more effective, visitors are more likely to convert from day trips to overnight stays. 2. If this is a continuing promotion, facility or event, how is it different from the past. Tourism policy and funding decisions in Jefferson County have often been based on anecdotal information or small visitor samples. This project will provide validated, real-time data on visitor flows. Jefferson County will join larger urban destinations already using such tools, but as one of the few rural regions to adopt it, the county will gain a competitive advantage. 3. Describe how you intend to market or promote your activity to potential tourists who reside outside Jefferson County. Placer.ai data will be used to identify the local origins of Jefferson County visitors. Businesses will then apply this information to digital marketing campaigns on Google, Facebook, NextDoor, and Microsoft Advertising. Small pilot campaigns will test which approaches are most effective. By sharing case studies, NHCCC will help businesses replicate proven approaches at scale. 4. How will you measure the effectiveness of your promotion, facility, event or activity. Success will be measured through business case studies that document advertising costs, visitor responses, and changes in revenue. Specific metrics will include cost per visitor acquisition, click-through rates, lodging bookings, and revenue lift during campaigns. The analyst will compile reports for LTAC summarizing both the measurable outcomes and the practical lessons for rural businesses. RECEIVED 09/10/25 Page 6 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 3 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity. More efficient marketing will reduce wasted advertising and direct more visitors toward Jefferson County lodging. Extended overnight stays will increase lodging tax revenue and spread visitor spending to restaurants, outfitters, and attractions. Shared data across businesses will multiply impact, since knowledge gained by one business will benefit many. 6. Describe your organization’s area of expertise. Do you provide a unique service. NHCCC has managed VICs and tourism initiatives for many years and is accountable through bylaws and annual financial reviews. Several board members bring professional experience in technology, and the Chamber is actively modernizing its IT infrastructure. These strengths ensure NHCCC can both manage a sophisticated platform and translate its insights into practical tools for rural businesses. 7. Describe how this project demonstrates cooperation between agencies, groups, or businesses. The program will serve as a shared countywide resource. The license covers Jefferson and Clallam Counties, allowing cross-county cooperation. Pilot campaigns will involve multiple small businesses, creating collective learning. NHCCC will partner with lodging providers, retailers, and the Tourism Coordinating Council to distribute insights broadly. PROJECT 2: NHCCC WEBSITE MODERNIZATION AND TOURISM PORTAL Itemized Costs • Website redesign and development: $15,000 • Content development: $3,000 • Hosting, security, analytics: $2,000 Total Request: $20,000 Proposal Questions 1. Describe your promotion, facility, event or activity and why it will increase tourists traveling to and staying in Jefferson County. NHCCC will upgrade its website into a modern, mobile-first tourism portal that highlights lodging, attractions, events, and itineraries. A mobile-friendly, ADA-compliant site is essential, as most travelers plan trips on smartphones. The portal will act as a single-entry point where travelers can find lodging options and plan multi-day stays. 2. If this is a continuing promotion, facility or event, how is it different from in the past. The current website is outdated, not optimized for mobile devices, and has no SEO maintenance program. The redesigned site will correct these issues, ensuring Jefferson County is competitive with other destinations whose sites already meet modern standards. 3. Describe how you intend to market or promote your activity to potential tourists who reside outside Jefferson County. The new site will be search engine optimized so that travelers searching for lodging and attractions on the Olympic Peninsula are directed to Jefferson County. Content will be easily shareable on social media, expanding its reach to out-of-county audiences. Lodging partners will be prominently listed to encourage direct booking. A computer providing access to the website will be located at VICs where possible. 4. How will you measure the effectiveness of your promotion, facility, event or activity. The Chamber will track web traffic, mobile engagement, and click-throughs to lodging providers. Metrics will be compared to baseline levels from the existing website. Post -launch reports will be shared with LTAC to demonstrate growth in traffic and conversions. 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity. RECEIVED 09/10/25 Page 7 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 4 The site will increase overnight stays by making it easier for visitors to find and book local lodging. Highlighting restaurants, outfitters, cultural sites, and events will expand visitor spending. ADA compliance will broaden reach by ensuring accessible tourism opportunities. 6. Describe your organization’s area of expertise. Do you provide a unique service. NHCCC has managed tourism promotion for years and is governed by bylaws requiring accountability and financial review. Several board members have professional experience in technology, operations of destination venues, and coordinating events that draw visitors: making the Chamber well-suited to manage a web modernization project. 7. Describe how this project demonstrates cooperation between agencies, groups, or businesses. The site will promote all lodging providers, attractions, and events in Jefferson County, functioning as a shared platform that individual businesses cannot replicate on their own. The Chamber will coordinate with local businesses and the Tourism Coordinating Council to ensure content is accurate and broadly representative. PROJECT 3: VISITOR INFORMATION CENTER STAFFING AND OPERATIONS Itemized Costs • VIC staffing wages (Brinnon and Quilcene, part-time, $20/hr.): $46,011 annually o Hours of Operation (VICs) ▪ Peak season: June 1 through September 30 Staff Wednesday through Sunday, 9:00 a.m. to 3:00 p.m. at both Brinnon Community Center and Quilcene Ranger Station. ▪ Off season: January 1 through May 31, and October 1 through December 31 Staff Friday through Sunday, 9:00 a.m. to 3:00 p.m. at both locations. • Insurance: $2,000 • Administration, payroll, reporting: $2,500 • Visitor materials (brochures, rack cards, maps): $1,500 Total Request: $52,011 Proposal Questions 1. Describe your promotion, facility, event or activity and why it will increase tourists traveling to and staying in Jefferson County. The Brinnon Community Center VIC and Quilcene Ranger Station are primary points of contact for visitors traveling Highway 101. Trained staff and volunteers would provide directions, lodging referrals, and up-to-date information on recreation, dining, and events. These interactions are often the difference between a visitor passing through and choosing to stay overnight. Properly trained VIC staff would guide travelers toward local campgrounds, hotels, and vacation rentals, directly increasing lodging tax revenue. 2. If this is a continuing promotion, facility or event, how is it different than in the past. NHCCC has operated VICs for many years. For 2026, the Chamber will provide improved staffing consistency with training and defined seasonal and off-season schedules. Employees will receive $20/hour, reflecting a fair wage that improves staff retention. The Chamber is also upgrading its IT systems to improve visitor tracking and reporting, ensuring data is more accurate and transparent for LTAC. Volunteers will continue to supplement staff during busy weekends and special events, maximizing coverage while controlling costs. 3. Describe how you intend to market or promote your activity to potential tourists who reside outside Jefferson County. We envision a blended solution. It would include a human element and technology. Distribution of placards with QR codes will help drive visitors to the NHCCC website maps and lodging providers, restaurants, and attractions across Jefferson County. In addition, the Chamber would coordinate with the Jefferson County Tourism Coordinating Council and other tourism focused organizations, to ensure that other VICs promote Jefferson County tourism messaging. RECEIVED 09/10/25 Page 8 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 5 NHCCC’s website and digital communications will also direct visitors to these centers as trusted local information sources and partners. 4. How will you measure the effectiveness of your promotion, facility, event or activity. Effectiveness will be measured through a blend of technology and visitor logs maintained by VIC staff and tracked through our website. Logs will record visitor counts, questions asked, and lodging referrals made. Seasonal comparisons will help track patterns. The Chamber will provide LTAC with reports that include both quantitative metrics (visitor counts and referrals) and qualitative data (common visitor inquiries, regional trends). 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity. The VICs have a direct impact on lodging tax revenues by encouraging overnight stays. Beyond lodging, visitors guided by VIC staff spend money on dining, recreation, and retail, distributing economic benefits across the community. For rural areas such as Brinnon and Quilcene, VICs also serve as vital support for smaller lodging operators who do not have large marketing budgets, while providing a valuable service which can increase tourism revenue generation. 6. Describe your organization’s area of expertise. Do you provide a unique service. The Chamber is currently the only chamber representing Jefferson County’s businesses. Its bylaws require annual financial review, strong oversight by a volunteer board, and transparent governance. The Chamber has operated VICs for years and is uniquely positioned to manage these services due to established community trust, partnerships with local businesses, breadth of longstanding personal relationships within the community, and strong institutional knowledge. 7. Describe how this project demonstrates cooperation between agencies, groups, or businesses. The VICs are operated in partnership with Jefferson County, the U.S. Forest Service, lodging providers, and local businesses. Volunteers supplement staff, creating a cooperative staffing model. Brochures, rack cards and QR codes are provided by businesses and attractions, reflecting broad community participation in VIC operations. PROJECT 4: EXECUTIVE DIRECTOR Itemized Costs • $60,000 - Executive Director: Annual Salary - Parttime 20 hrs./week (1099 Position) Total Request: $60,000 Executive Director Role • Central Tourism Coordinator: Serves as the lead representative for tourism promotion and business development in the North Hood Canal. • Fund Manager: Oversees the strategic use of LTAC (Lodging Tax Advisory Committee) funds, ensuring they are used for tourism marketing and services. • Marketing and Event Planner: Manages and coordinates marketing campaigns, events, and visitor outreach. • Partnership Builder: Secures matching grants and cooperative advertising dollars by leveraging LTAC funds to work with state and regional partners. • Visitor Services Provider: Enhances the visitor experience by providing visitor information, support, and other services. Executive Director Benefits • Increases Tourism and Economic Activity: Directly contributes to an increase in overnight stays, website traffic, and visitor spending, which benefits local businesses in lodging, restaurants, and retail. • Ensures Accountability: Provides professional oversight and accountability for LTAC funds, ensuring they are strategically applied and produce a measurable return on investment. • Provides Continuity and Leadership: Offers consistent, professional leadership that is not dependent on volunteer availability, which is crucial for sustained, long-term tourism initiatives. RECEIVED 09/10/25 Page 9 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 6 • Multiplied Funding Impact: Uses LTAC funding as "seed money" to attract additional grants and resources, effectively extending the North Hood Canal's marketing reach. • Strengthens Destination Branding: Builds the region's identity as a premier travel destination, which improves visitor satisfaction and encourages repeat visits. Proposal Questions 1. Describe your promotion, facility, event or activity and why it will increase tourists traveling to and staying in Jefferson County. The Executive Director position provides professional leadership and coordination for all NHCCC tourism programs, including VIC operations, Placer.ai analytics, website modernization, and outreach. This role is essential to ensure that each project works together as a unified Tourism Development Program. By coordinating campaigns, building partnerships, and managing strategic priorities, the Executive Director directly contributes to attracting more visitors, converting day trips into overnight stays, and expanding visitor spending across Jefferson County. 2. If this is a continuing promotion, facility or event, how is it different than in the past. The Executive Director role is already established but will expand in 2026 with greater emphasis on integrating technology-driven tourism strategies, including advanced visitor data analysis and digital marketing coordination. This professional leadership ensures consistency and continuity beyond what volunteer-led governance can provide, building a stronger framework for countywide tourism development. 3. Describe how you intend to market or promote your activity to potential tourists who reside outside Jefferson County. The Executive Director oversees and integrates all Chamber-led marketing efforts that reach out-of-county visitors, including digital campaigns guided by Placer.ai data, website SEO initiatives, VIC promotional materials, and coordinated advertising with regional and state tourism partners. This central leadership ensures that every program element supports the goal of converting out-of-county interest into overnight stays within Jefferson County. 4. How will you measure the effectiveness of your promotion, facility, event or activity. Effectiveness will be measured through quantitative outcomes of the overall program: increased VIC visitor counts, website traffic, click-throughs to lodging providers, digital campaign performance, and documented increases in overnight stays and lodging tax revenue. The Executive Director will compile reports for LTAC, ensuring transparent and consistent evaluation of each project’s return on investment. 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity. By providing professional oversight and accountability, the Executive Director ensures that LTAC funds are used strategically to maximize impact. This results in more efficient tourism marketing, better visitor services, and stronger partnerships, all of which generate measurable increases in visitor stops, overnight stays, lodging tax revenues, and local business sales. 6. Describe your organization’s area of expertise. Do you provide a unique service. NHCCC is the only Chamber of Commerce still active in Jefferson County and has operated visitor services and tourism initiatives for decades. Its governance structure ensures accountability, and its board includes professionals with expertise in technology , tourism, and business operations. The Executive Director provides the unique service of uniting these community strengths into a single coordinated program. 7. Describe how this project demonstrates cooperation between agencies, groups, or businesses. The Executive Director acts as a liaison among county government, local businesses, nonprofits, tourism boards, and state and regional partners. This leadership ensures broad cooperation in tourism development, leveraging LTAC resources to attract matching funds, cooperative advertising, and joint campaigns that no single entity could achieve independently. RECEIVED 09/10/25 Page 10 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 7 PROJECT 5: COMMUNICATIONS & OUTREACH SPECIALIST Itemized Costs • $56,160 - Communications & Outreach Specialist: Fulltime $27/hr. - 40 hrs./week Total Request: $56,160 Communications & Outreach Specialist Role • Assist with implementation and execution of Placer AI program: Generate standard visitor/customer reports with actionable demographic data to assist in marketing outreach. Perform custom reporting on events and special programs for member businesses and entities to increase the tourism activities in Jefferson County. • Membership Outreach and Development: Assist with membership engagement and growth. Introduce modern marketing strategies and data from the Placer.ai platform to encourage growth and expansion to businesses within the tourism industry. • Event and Marketing Support: Assisting with event data management, logistics of events, coordinating with vendors, managing volunteers, and handling permit paperwork. • Administrative Support: Assist with paperwork and administrative tasks required for grant applications and other cooperative marketing opportunities. Help manage scheduling, correspondence, data entry, inquiries and other tasks as needed Communications & Outreach Specialist Benefits • Maximizes the Executive Director's Impact: Provides concrete implementation to the broader tourism improvement program and assists in carrying out Executive Director’s goals and projects. • Improves Visitor and Community Experience: The ability to promptly respond to visitor inquiries convert simple questions into actual overnight stays and extended visits, directly fulfilling the purpose of LTAC funding. • Strengthens Events and Marketing: With dedicated support, Chamber events and marketing efforts become more professional, consistent, and impactful, attracting more visitors to the area. • Boosts Accountability and Credibility: The assistant's role in tracking data and preparing reports with clear, measurable outcomes, which demonstrates the Chamber's accountability and builds trust with the LTAC committee. • Ensures Long-Term Stability: Provides organizational continuity, ensuring that tourism promotion activities are consistent and sustainable over time. The Executive Director’s goal is to mentor the Communications and Outreach Specialist to provide long-term continuity, increased coverage of services and a broader outreach which retains tourists and their spending capacity within Jefferson County. Proposal Questions 1. Describe your promotion, facility, event or activity and why it will increase tourists traveling to and staying in Jefferson County. The Communications & Outreach Specialist will implement and expand NHCCC’s marketing and visitor engagement activities. This role ensures that programs such as Placer.ai data analysis, VIC visitor tracking, website updates, and social media campaigns are translated into concrete outreach that reaches travelers and converts interest into overnight stays. By providing consistent communication with visitors and businesses, this position strengthens Jefferson County’s tourism infrastructure. 2. If this is a continuing promotion, facility or event, how is it different than in the past. Previously, outreach and communications were handled by volunteers or shared among board members. In 2026, this dedicated professional role ensures continuity, timeliness, and accountability. The position also allows NHCCC to adopt new digital tools, improve responsiveness to visitor inquiries, and better document the impact of LTAC - funded activities. 3. Describe how you intend to market or promote your activity to potential tourists who reside outside Jefferson County. The Communications & Outreach Specialist will develop and manage digital and print communications aimed at out - of-county visitors. Responsibilities include maintaining updated website content, producing newsletters and digital campaigns informed by Placer.ai insights, coordinating social media outreach, and supporting VIC staff with updated RECEIVED 09/10/25 Page 11 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 8 promotional materials. This combination of human contact and digital promotion ensures Jefferson County’s message reaches a wide range of potential overnight visitors. 4. How will you measure the effectiveness of your promotion, facility, event or activity. Effectiveness will be measured by tracking website engagement metrics (traffic, mobile users, lodging click - throughs), social media campaign performance (reach, shares, conversions), and visitor service inquiries (phone, email, and VIC logs). Quarterly reports will be submitted to LTAC, demonstrating the measurable outcomes of communications and outreach activities. 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity. This role ensures that marketing and outreach are consistent and effective, directly leading to more lodging bookings and visitor spending at restaurants, outfitters, retail shops, and cultural attractions. By increasing the reach and professionalism of NHCCC’s communications, Jefferson County will see measurable increases in overnight stays and associated tourism revenues. 6. Describe your organization’s area of expertise. Do you provide a unique service. NHCCC has long served as the trusted source of tourism information for the North Hood Canal and greater Jefferson County. With a board that combines business, tourism, and technology expertise, the Chamber is uniquely positioned to manage and sustain outreach programs. The addition of a professional Communications & Outreach Specialist ensures these efforts are implemented with consistency, accountability, and modern marketi ng practices. 7. Describe how this project demonstrates cooperation between agencies, groups, or businesses. The Communications & Outreach Specialist will coordinate with local businesses, the Tourism Coordinating Council, and other Jefferson County tourism entities to share consistent messaging and promote events, lodging, and attractions. This role amplifies cooperative marketing by ensuring small businesses and nonprofits benefit from countywide campaigns and shared promotional platforms. TOTAL PROGRAM FUNDING REQUEST PROJECTS FUNDING BUDGETS Project 1: Tourism Data Analytics Project (Placer.Ai) $35,000 Project 2: NHCCC Website Modernization and Tourism Portal $20,000 Project 3: Visitor Information Center Staffing and Operations $52,011 Project 4: Executive Director $60,000 Project 5: Communications & Outreach Specialist $56,160 TOTAL $223,171 PROGRAM IMPACT Rural areas like Jefferson County, WA, are often underdeveloped in tourism due to limited resources, dated traditional VIC models, a reliance on anecdotal information for decision-making, and outdated digital infrastructure. An effective Tourism Development Program, like the one proposed by the NHCCC, would significantly impact Jefferson County by strengthening its tourism infrastructure, promoting county-wide economic development, and measurably increasing tourist stops, visitation and overnight stays. This program aims to generate measurable increases in lodging tax revenue and broader visitor spending. Key impacts include: • Data-Driven Marketing: Implementing Placer.ai visitor analytics will replace anecdotal decisions with real- time data, enabling targeted marketing, reducing wasted advertising, and converting day trips into overnight stays. This provides a competitive advantage for the rural re gion. RECEIVED 09/10/25 Page 12 of 21 NHCCC 2026 LTAC PROPOSAL . Pg. 9 • Modern Digital Presence: The NHCCC Website Modernization and Tourism Portal will create a modern, mobile-first, ADA-compliant platform, increasing accessibility and making it easier for visitors to find and book local lodging, attractions, and events, thereby boosting stops and overnight stays. • Enhanced Visitor Services: Consistent staffing and training for Visitor Information Centers (VICs) in Brinnon and Quilcene will provide essential information, lodging referrals, and local guidance, impacting lodging tax revenue and distributing economic benefits to local businesses, while also supporting smaller lodging operators. • Professional Leadership and Efficiency: Dedicated roles for an Executive Director and a Communications & Marketing Specialist will provide consistent leadership, strategically manage funds, attract additional grants, and oversee effective marketing and operations. These roles will ensure accoun tability, multiply funding impact, strengthen destination branding, and free up strategic focus. CLOSING STATEMENT The North Hood Canal Chamber of Commerce respectfully submits this application for the NHCCC Tourism Development Program which encompasses five coordinated projects that together strengthen Jefferson County’s tourism infrastructure. The Chamber has operate d visitor services for many years, is governed by bylaws requiring fiscal accountability and review, and is actively upgrading its technology with leadership from board members who have professional technology expertise. By combining proven projects such as VIC staffing with innovative programs such as Placer.ai analytics and website modernization, NHCCC ensures that LTAC funding will generate measurable increases in overnight stays, lodging tax revenue, and overall tourism and economic vitality for Jefferson County. RECEIVED 09/10/25 Page 13 of 21 SECTION 3 2026 Program Budget 2025 YTD Financial Statement Declaration of Capital Expenditures and Operations Board of Directors List RECEIVED 09/10/25 Page 14 of 21 North Hood Canal Chamber of Commerce Fiscal Year 2026 PROGRAM LTAC FUNDING REVENUE Project 1: Tourism Data Analytics Project (Placer.ai) $ 35,000 ` Project 2: NHCCC Website Modernization and Tourism Portal $ 20,000 Project 3: Visitor Information Center Staffing and Operations $ 52,011 Project 4: Executive Director $ 60,000 Project 5: Communications & Outreach Specialist $ 56,160 Net Revenue $ 223,171.00 . PROGRAM EXPENSES Project 1: Tourism Data Analytics Project (Placer.ai) $ 35,000.00 Placer.ai Jefferson/Clallam License: $20,000 $ 20,000 Marketing pilot subsidies (up to five businesses): $15,000 $ 15,000 Project 2: NHCCC Website Modernization and Tourism Portal $ 20,000.00 Website redesign and development: $15,000 $ 15,000 Content development: $3,000 $ 3,000 Hosting, security, analytics: $2,000 $ 2,000 Project 3: Visitor Information Center Staffing and Operations $ 52,011.00 VIC staffing wages (Brinnon and Quilcene, part-time, $20/hr) $ 46,011 Insurance: $2,000 $ 2,000 Administration, payroll, reporting: $2,500 $ 2,500 Visitor materials (brochures, rack cards, maps): $1,500 $ 1,500 Project 4: Executive Director $ 60,000.00 $60,000 - Executive Director - Parttime 20 hrs/week (1099 Position) $ 60,000 Project 5: Communications & Outreach Specialist $ 56,160.00 $60,000 - Executive Assistant- Fulltime 40 hrs/week $ 56,160 Total Expenses $ 223,171.00 Net Income $ - NHCCC Tourism Development Program LTAC Proposed 2026 Budget RECEIVED 09/10/25 Page 15 of 21 Account Name Budget Amount Actual Amount Revenue Total 5040 Local government contracts 50,000.00$ 50,000.00$ Total 5210 Dues, Member 5,000.00$ 1,047.55$ Total 5 Earned Income (Revenue)55,000.00$ 51,069.18$ Other Revenue (Grants & Fundraising)62,000.00$ -$ COGS -$ -$ Gross Profit 117,000.00$ 51,069.18$ Operating Expenses Total 7000 Grant & program expense 500.00$ 528.86$ Total 7500 Outside services 55,000.00$ 17,848.22$ Total 8100 Nonpersonnel expenses 5,000.00$ 1,233.95$ Total 8200 Facility & equipment expenses 500.00$ 365.00$ Total 8300 Travel & meetings expenses 2,000.00$ 214.83$ Total 8500 Other expenses 2,650.00$ 2,383.00$ Total 8600 Business expenses 100.00$ 20.00$ Total Payroll Expenses 50,000.00$ 20,614.51$ QuickBooks Payments Fees -$ 8.02$ Total Operating Expenses 115,750.00$ 43,216.39$ Net Revenue 1,250.00$ 7,852.79$ NHCCC Budget to Actual Q1-Q2 2025 RECEIVED 09/10/25 Page 16 of 21 13 | Page ATTACHMENT A Declaration of Capital Expenditures and Operations 1. The total amount of my request for LTAC funding is: $______________________ 2. Of the total listed in Paragraph 1, above: a. The amount requested for capital expenditures is: $___________________ b. The requested capital expenditures are for: 3. Of the total amount listed in Paragraph 1, above: a. The total amount requested for operations is: $________________________________ b. The requested operations expenditures are for: I declare under penalty of perjury under the law of Washington that the foregoing representation about the capital expenditures and operations is true and correct. Signed on this day of (date) (month) (year) at (city or other location, and state or country) (Printed Name) (Signature) RECEIVED 09/10/25 Page 17 of 21 NHCCC BOARD BIOS & SKILLS NHCCC Board Bios & Skills Pg. 1 Dan Ventura – NHCCC President / Brinnon, WA Resident Dan Ventura is an entrepreneur and community leader with decades of experience in environmental services, tourism, and public service. He owns Hawk Environmental Services, specializing in testing and inspections, and Hawk Equipment Services, a national provider of gas detection solutions. He also operates the Cove RV Park and Country Store in Brinnon, supporting local producers and tourism. Dan serves as President of the North Hood Canal Chamber of Commerce, Fire Commissioner for the Brinnon Fire District, and sits on Jefferson County’s Tourism and Infrastructure boards. He has led technology upgrades, strengthened rural resilience through wr iting and advocacy, and built collaborations among businesses, nonprofits, and government partners. Chance Horton – NHCCC Vice-President
/ Brinnon, WA Resident Chance Horton brings over 20 years of experience in restaurant operations and management, along with seven years as lead kayak tour guide for Hood Canal Adventures in Brinnon. He also serves on the boards of the Emerald Towns Alliance and the Lazy C Club HOA, and has been a long-time volunteer with the Brinnon Food Bank and Jefferson County Food Bank Association. His background combines leadership, community service, and hands-on experience in tourism and hospitality. Shellie Yarnell – NHCCC Treasurer/ Brinnon, WA Resident Shellie Yarnell has over a decade of experience in community engagement and business leadership. A Brinnon resident for six years, she has served on the Brinnon Community Center Advisory Board, the Citizens Advisory Committee for the Sheriff’s Department, and the Lazy C Club HOA Board. She co-owns a successful 16-year international e-commerce business and has helped organize community events, including the Brinnon Town Hall series. As Treasurer of the Chamber of Commerce, Shellie brings strong organizational, advisory, and business skills to her work supporting local communities and small businesses. Jean Ball – NHCCC Board Member / Quilcene, WA Resident Jean Ball has been a resident of Jefferson County since 2002 and is an experienced business owner with a strong record of community involvement. She has served on numerous boards and committees, where she has led fundraising efforts, organized public engagement campaigns, and supported outreach initiatives that connect residents, businesses, and local government. Her work has strengthened community networks and advanced projects that benefit both residents and visitors. Jean also brings valuable insight into tourism and economic development, with a focus on supporting small businesses, encouraging travelers to stop in Jefferson County as a destination, and enhancing the visitor experience to generate return tourism in south county. RECEIVED 09/10/25 Page 18 of 21 NHCCC BOARD BIOS & SKILLS NHCCC Board Bios & Skills Pg. 2 Robert Gash – NHCCC Board Member / Brinnon, WA Resident Robert Gash is a technology leader with extensive experience in e-commerce, logistics, and supply chain innovation. He has held senior roles including Chief Marketplace Officer at Hearst Magazines and leadership positions at Grove Collaborative, Symphony Commerce, Amazon, and General Electric, in addition to running his own consulting firm. Active in community development, Robert was a founding member of the West Canal Community Broadband group, helping bring both microwave broadband and new fiber grants to Jefferson and Mason counties. He also contributes his expertise to the Jefferson Broad band Action Team and has worked with the Anti-Defamation League to detect and monitor online hate speech. Andrew Schwartz – NHCCC Executive Director/ Brinnon, WA Resident Andrew Schwartz is a seasoned professional with over 30 years of experience in software and business skills training, operations management, and sales. Since 2010 he has co-owned a successful international e-commerce business. Since 2007, he has worked as an independent instructor, specializing in productivity, collaboration, and project management on both Windows and Apple platforms for clients ranging from individuals to enterprise organizations. His leadership background includes roles as General Manager and Director of Operations & Training at New Horizons Computer Learning Centers and General Manager of FontHaus, Inc. In addition to his professional career, Andrew has extensive board and community service experience. He currently serves as President of the Lazy C Club HOA and was a board member of the North Hood Canal Chamber of Commerce prior to his role as Executive Director. His other roles include Jefferson County District 3 Planning Commissioner, member of the 2025 Growth Management Act Steering Committee, and Board of Director Emeritus for the New Hampshire Theater Project, along with involvement in several other arts and cultural organizations. RECEIVED 09/10/25 Page 19 of 21 ATTACHMENT B Insurance Certificate RECEIVED 09/10/25 Page 20 of 21 09/08/2025 Wycoff Insurance Agency Inc. 501 South 2nd Street P. O. Box 1010 Mount Vernon WA 98273 Cletha Sala (360) 336-2112 (360) 336-5241 clethas@wycoffinsurance.com North Hood Canal Chamber of Commerce P.O. Box 774 Quilcene WA 98376-0774 Philadelphia Indemnity Insurance Company 25-26 A PHPK2660765 04/17/2025 04/17/2026 1,000,000 100,000 5,000 1,000,000 2,000,000 2,000,000 FOR INFORMATION ONLY SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS below If yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIRED AUTOS ONLY RECEIVED 09/10/25 Page 21 of 21