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HomeMy WebLinkAboutLTAC Budget 2025 June 10 2025 UPDATECity of Port Townsend LODGING TAX FUND BUDGET SUMMARY 2025 DRAFT Lodging Tax Revenues Taxes Interest Income Other Financing Sources (incl. Reserve Balance) Total Revenue Expenditures Salaries / Wages & Benefits LTAC Led-Services Visitor Information Services Marketing 2024 Community Grants Data Collection Visitor Experience Creative District Support LTAC Obligated Funds Downtown Restroom Planning - Year One General Fund Overhead Facility rental waivers Big Belly Contract Other Financing Uses (inc. Transfers Out) Total Expenditure 2020 Actual 270864 339546.55 1081.58 0 340628.13 0 250053.14 125000.04 432836.49 2021 Actual 178655.64 525078.71 124.3 0 525203.01 0 125184.54 125000.04 288229.66 2024 FINAL 550000 750 0 550750 75000 83400 115000 40000 20000 15000 8400 0 17618 10000 15500 125000 524918 2025 Proposed 600000 15000 332494 947494 83282 103725 169709.56 50000 25000 15000 12000 65000 250000 17618 10000 10009.44 125000 245909.44 936344 690434.56 Notes removed the $750, per Jodi, and added 15K interest 1X investments only .5FTE Marketing Director See Breakout 1 See Breakout 2 50K one round (1X) Downtown Economic Impact Study Winter Lighting Maint. Winter Lighting (new 1X) Creative District support : 50K for 50% of salaries and benefits, 15K for 50% of programs (1X) 50/50 split with Sewer Utility From Finance Dept Consistent YOY 50/50 split with Streets Maint. Debt service through 2036 staff salaries, GF overhead, debt service total all expenses City of Port Townsend LODGING TAX FUND BUDGET SUMMARY 2025 SCENARIO Lodging Tax Expenditures Northwest Maritime Port Townsend Main Street Program Key City PublicTheatre City of Port Townsend (Facilities) Total Expenditure 2024 (June - Dec) Visitor Information Budget Allocation ACTUAL 50000 19400 10000 5494.05 84894.05 2025 Visitor Information Budget Allocation PROPOSED 53000 26775 18456 5494 103725 98231 NOTES Visitor Information Hub, including phone, in-person, email, data collection and brochure mgmt Mobile Greeter program Downtown Port Townsend (seasonal) JeffCo Promo: Readerboard management (year-round) 1X Readerboard repair / replacement Less 1X from Reserve may include 20K web + social- not yet under contract City of Port Townsend LODGING TAX FUND BUDGET SUMMARY 2025 SCENARIO Lodging Tax Expenditures Photography & Video Assets Rebrand and Launch Campaign Website Refresh Advertising Total Expenditure 2025 Marketing Budget Allocation 10000 7500 20000 10000 15000 20000 21900 23000 15000 10000 5600 7500 6709.56 124709.56 45000 169709.56 174609 4899.44 GRANTS 15000 11609 15000 NOTES 1X Spring Assets (Budgeted + $15,000 grant for 25K contract) Samuel Wolfe shoulder season photo and video (5K 1X) 1X Selection of creative agency Fall 2024 1X - Contract w JayRay Holiday Campaign (Main Street + Marketing Workgroup) Web and Social Media Contract (was with VIS Contract) Sound Edge Marketing (Gold - $1825/mo) OPTC Co-op Participation ($16,000) and Fall Campaign ($7,000) New visitor map & brochure (Collaboration with JCHS) design + printing Ads General: Getaway Guide, PDN Visitor Guide, SEA TAC lighted sign Distribution of materials using Certified Folder - four ferry routes Keen Bee Consulting Support for Launch Campaign, website update Unallocated Contingency - Campaign or Addtl' support Advertising + support Reserve 1X total grant RFP: 50K VIS 23K Social and Website upkeep