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CONSENT LTAC OPTC Destination Marketing
Consent Agenda JEFFERSON COUNTY BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST TO: Board of County Commissioners FROM: Adiel McKnight,Deputy Clerk of the Board DATE: December 22,2025 SUBJECT: AGREEMENT re: 2026 Hotel Motel (Lodging Tax) Grant Funding; In the amount of$97,112; Olympic Peninsula Visitor Bureau dba Olympic Peninsula Tourism Commission(OPTC) STATEMENT OF ISSUE: This agreement provides grant funding for 2026 to certain non-profit agencies for the promotion of tourism and ongoing preservation of Jefferson County's heritage. The Lodging Tax Advisory Committee met on November 7, and 26, 2025 and reviewed request for proposals. This funding has been budgeted from the Hotel Motel (Lodging Tax) Fund, and approved by the Board of County Commissioners on December 8,2025. FISCAL IMPACT: Olympic Peninsula Visitor Bureau dba Olympic Peninsula Tourism Commission(OPTC) $97,112 RECOMMENDATION: Approve and sign the agreement REVIEWED BY: foti -P-i644eoi 1. /-7 Jo D. Peters, County Administrator Date CONTRACT REVIEW FORM Clear Form (INSTRUCTIONS ARE ON THE NEXT PAGE) CONTRACT WITH: OLYMPIC PENINSULA VISITOR BUREAU-OPTC Contact No: OPTC26 Contract For: 2026 LODGING TAX Term: 2026 COUNTY DEPARTMENT: COUNTY ADMINISTRATOR Contact Person: ADIEL MCKNIGHT Contact Phone: x 102 Contact email: AFMCKNIGHT@CO JEFFERSON WA.US AMOUNT: $97 112 PROCESS: Exempt from laid Process Revenue: Cooperative Purchase Expenditure: $97,1 12 Competitive Sealed Bid Matching Funds Required: Small Works Roster Sources(s)of Matching Funds Vendor List Bid Fund# RFP or RFQ Munis Org/Obj Other: APPROVAL STEPS: STEP 1: DEPARTMENT CERTIFIES C PLIA / 3.55.080 AND CHAPTER 42.23 RCW. CERTIFIED: ❑ N/A:❑■ '•-►�- 41 ature Date STEP 2: DEPARTMENT CERTIFIES THE PERSON PRO' Il .ED FOR CONTRACTING WITH THE COUNTY (CONTRACTOR) HAS NOT ;EEN D ; . RRE I : ANY FEDERAL, STATE, OR LOCAL AGENCY. CERTIFIED: n N/A: / 047 -,?5 - ''gnature Date STEP 3: RISK MANAGEMENT REVIEW(will be added electronically through Laserfiche): Electronically approved by Risk Management on 12/17/2025. STEP 4: PROSECUTING ATTORNEY REVIEW(will be added electronically through Laserfiche): Electronically approved as to form by PAO on 12/17/2025. Standard LTAC contract form. Hard copy of PAO signature will be provided. STEP 5: DEPARTMENT MAKES REVISIONS & RESUBMITS TO RISK MANAGEMENT AND PROSECUTING ATTORNEY(IF REQUIRED). STEP 6: CONTRACTOR SIGNS STEP 7:SUBMIT TO BOCC FOR APPROVAL 1 AGREEMENT FOR 2026 HOTEL-MOTEL FUNDING FOR TOURISM SERVICES FOR OLYMPIC PENINSULA VISITOR BUREAU dba OLYMPIC PENINSULA TOURISM COMMISSION This Agreement is by and between Jefferson COUNTY, Washington (the COUNTY) and OLYMPIC PENINSULA TOURISM COMMISSION("RECIPIENT"). WHEREAS, RECIPIENT is a non-profit corporation registered with the Secretary of State of the State of Washington under UBI number 601-007-747;and WHEREAS, the COUNTY desires to promote tourism in unincorporated Jefferson COUNTY,as authorized by Chapter 67.28 RCW and Chapter 3.25 Jefferson COUNTY Code;and WHEREAS, the COUNTY appointed the Jefferson COUNTY Lodging Tax Advisory Committee("LTAC")to review and recommend lodging tax proposals submitted to the COUNTY, as authorized by RCW 67.28.1817 and Chapter 3.25 Jefferson COUNTY Code;and WHEREAS,RECIPIENT submitted a qualified lodging tax proposal to the LTAC; WHEREAS, the LTAC reviewed and recommended funding all or part of RECIPIENT's qualified lodging tax proposal to the Jefferson County Board of Commissioners; WHEREAS, the Jefferson County Board of Commissioners reviewed the LTAC recommendation for funding all or part of RECIPIENT's qualified lodging tax proposal and finalized an award of$97,112 for the purposes recommended by the LTAC ("Final LTAC Award"); IN CONSIDERATION of the mutual covenants and agreements herein it is agreed by the parties as follows: 1. SERVICES TO BE PERFORMED USING THE LTAC AWARD a. RECIPIENT shall use its capabilities and utilize up to the total amount of Final LTAC Award for the approved tourism promotion services listed in Exhibit A and for no other purpose during the 2026 fiscal year. b. If the Final LTAC Award does not specify the approved tourism promotion services, then the use of the amounts approved in the Final LTAC Award shall be limited to the proposed tourism promotion services listed in RECIPIENT's proposal for the 2026 fiscal year, a copy of which is attached as Exhibit B. 2. RESPONSIBILITIES OF RECIPIENT a. On or before January 31, 2026; April 30, 2026; July 31, 2026; October 31, 2026; and January 31, 2027, RECIPIENT shall provide to the COUNTY all of the following, which are more specifically described in Exhibit C: i. A quarterly report of the use, services, programs and activities of RECIPIENT under this Agreement for the prior quarter; ii. A quarterly financial statement detailing revenues, expenses and cash balances for the prior quarter; and for the final quarter report,the financial statement shall also include a detailed financial statement for all 2026. OLYMPIC PENINSULA VISITOR BUREAU Page 1 of 44 iii. On or before January 31, 2027 or upon execution of this Agreement, whichever is later,provide to the COUNTY: A billing invoice requesting payment of Hotel- Motel Funding for the 2026 fiscal year. b. For a minimum of six(6)years, maintain documented proof of payments made, contracts executed, and other expenditures authorized under this Agreement. Upon reasonable notice,provide access to COUNTY or State representatives to audit those records. c. Funding provided by this Agreement may only be expended on the services described in Section 1 of this Agreement. Any monies used for other services or purposes shall be refunded to Jefferson COUNTY. Any monies under-expended of the total funding allocated under this Agreement shall be refunded to Jefferson COUNTY by January 31, 2027. d. By February 28th of each year provide all of the following information on Exhibit B, attached hereto and incorporated by reference for the previous year. i. Each festival,event, or tourism facility owned and/or operated by RECIPIENT. ii. The amount of lodging tax revenue allocated for expenditure (whether actually expended or not)by RECIPIENT on each festival, event or tourism facility. iii. Estimated number of tourists served at each festival, event or tourism facility. ("Tourist" includes persons traveling more than 50 miles to the location of the event, festival or facility and overnight stays in the area). iv. Estimated lodging stays. ("Lodging" refers to commercial lodging such as hotels, motels, resorts, bed and breakfasts, or commercial campgrounds). v. Measurements that demonstrate the impact of increased tourism attributable to the event, festival or facility. 3. RESPONSIBILITY OF JEFFERSON COUNTY a. The COUNTY shall provide RECIPIENT funding from Hotel-Motel Tax receipts to be used in support of their responsibilities as defined under this Agreement. b. Said funding is in the amount of the Final LTAC Award for the 2026 fiscal year. Payment is conditioned on full compliance with this Agreement, including but not limited to, the submittal of the reports required by Section 2. c. Payment shall be made by the COUNTY upon receipt of an invoice on the next available billing cycle. 4. TERM This Agreement shall be for a term of one year, commencing on January 1, 2026 and ending on December 31, 2026, except for the reports required in Section 2, which are due January 31, 2027 and February 28,2027. 5. ASSIGNMENT A party's interests in this in this Agreement may not be assigned to any other person. OLYMPIC PENINSULA VISITOR BUREAU Page 2 of 44 6. TERMINATION a. This Agreement may be terminated, in whole or in part, by the COUNTY upon thirty (30) days written notice in the event expected or actual revenue from the Hotel-Motel Tax is reduced or limited in any way, or for non-performance of duties under this Agreement, or for any reason. b. RECIPIENT may terminate this Agreement upon thirty (30) days written notice to the COUNTY. In the event of termination under this clause, the COUNTY shall be liable to pay only for services rendered prior to the effective date of termination. If termination covers a period for which payment has already been made, RECIPIENT shall refund to the COUNTY a pro-rated share of the payment based upon the balance of time remaining in the paid period,unless otherwise negotiated. 7. HOLD HARMLESS a. RECIPIENT shall indemnify and hold the COUNTY, and its officers, employees, agents and volunteers (and their marital communities) harmless from and shall process and defend at its own expense, including all costs, attorney fees and expenses relating thereto, all claims, demands, or suits at law or equity arising in whole or in part, directly or indirectly, from RECIPIENT's negligence or breach of an of its obligations under this Agreement; provided that nothing herein shall require RECIPIENT to indemnify the COUNTY against and hold harmless the COUNTY from claims, demands or suits based solely upon the conduct of the COUNTY, its officers, employees, agents and volunteers (and their marital communities), and; provided further that if the claims or suits are caused by or result from the concurrent negligence of: (a) RECIPIENT's agents or employees; and, (b) the COUNTY, its officers, employees agents and volunteers (and their marital communities), this indemnity provision with respect to claims or suits based upon such negligence, and or the costs to the COUNTY of defending such claims and suits, etc., shall be valid and enforceable only to the extent of RECIPIENT's negligence, or the negligence of RECIPIENT's agents or employees. b. RECIPIENT specifically assumes potential liability for actions brought against the COUNTY by RECIPIENT's employees, including all other persons engaged in the performance of any work or service required of RECIPIENT under this Agreement and, solely for the purpose of this indemnification and defense, RECIPIENT specifically waives any immunity under the state industrial insurance law, Title 51 RCW. RECIPIENT recognize that this waiver was specifically entered into pursuant to provisions of RCW 4.24.115 and was subject of mutual negotiation. 8. INSURANCE RECIPIENT shall obtain and keep in force during the term of this Agreement, or as otherwise required,the following insurance: a. Commercial General Liability Insurance. RECIPIENT shall maintain commercial general liability coverage on a form acceptable to Jefferson COUNTY Risk Management for bodily injury, personal injury, and property damage, with a limits of not less than in the amount of at least $1 million per occurrence, for bodily injury, including death, and property damage; and OLYMPIC PENINSULA VISITOR BUREAU Page 3 of 44 b. Worker's Compensation (Industrial Insurance). RECIPIENT shall maintain workers' compensation insurance at its own expense, as required by Title 51 RCW, for the term of this Agreement and shall provide evidence of coverage to Jefferson COUNTY Risk Management, upon request. 9. INDEPENDENT CONTRACTOR a. RECIPIENT and the COUNTY agree that RECIPIENT is an independent contractor with respect to the services provided pursuant to this Agreement. b. Nothing in this Agreement shall be considered to create the relationship of employer and employee between the parties hereto. c. Neither RECIPIENT nor any employee of RECIPIENT shall be entitled to any benefits accorded COUNTY employees by virtue of the services provided under this Agreement. d. The COUNTY shall not be responsible for withholding or otherwise deducting federal income tax or social security or for contributing to the state industrial insurance program, otherwise assuming the duties of an employer with respect to RECIPIENT, or any employee,representative, agent or subcontractor of RECIPIENT. e. RECIPIENT shall be responsible for all applicable withholdings, deductions, state industrial insurance, tax reports, business licenses, registrations, and all other obligations of an independent organization. 10. COMPLIANCE WITH LAWS RECIPIENT shall comply with all Federal, State, and local laws and ordinances applicable to the work to be done under this Agreement. 11. CHOICE OF LAW The parties agree that this Agreement is entered into in the State of Washington. This Agreement shall be governed by and construed under the laws of the United States,the State of Washington and the County of Jefferson, as if applied to transactions entered into and to be performed wholly within Jefferson County, Washington between Jefferson County residents.No party shall argue or assert that any state law other than Washington law applies to the governance or construction of this Agreement. 12. DISPUTES a. The parties agree to use their best efforts to prevent and resolve disputes before they escalate into claims or legal actions. Any disputed issue not resolved under this Agreement shall be submitted in writing within 10 days to the County Risk Manager, whose decision in the matter shall be final, but shall be subject to judicial review. b. If either party deem it necessary to institute legal action or proceeding to enforce any right or obligation under this Agreement, each party in such action shall pay for its own attorney's fees and court costs. c. Any legal action shall be initiated in the Superior Court of the State of Washington for Jefferson County, subject to the venue provisions for actions against counties in RCW OLYMPIC PENINSULA VISITOR BUREAU Page 4 of 44 36.01.050. The parties agree that the parties have the right of appeal from such decisions of the Superior Court under the laws of the State of Washington. d. RECIPIENT consents to the personal jurisdiction of the courts of the State of Washington. 13. DISCRIMINATION PROHIBITED RECIPIENT with regard to the project to be completed under this Agreement, shall not discriminate on the grounds of age, sex, marital status, sexual orientation, race, creed, color, national origin, honorably discharged veteran or military status, or the presence of any sensory, mental, or physical disability or the use of a trained dog guide or service animal by a person with a disability, unless based upon a bona fide occupational qualification in the selection and retention of employees, materials, supplies, or subcontractors. 14. INTEGRATED AGREEMENT This agreement together with attachments or addenda represents the entire and integrated agreement between the COUNTY and RECIPIENT and supersedes all prior negotiations, representations,or agreements written or oral. 15. PUBLIC RECORDS ACT This Agreement and any reports submitted by RECIPIENT are subject to disclosure as a public record under the Public Records Act,RCW Chapter 42.56. 16. RECORDS RETENTION AND AUDIT AUTHORIZATION a. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson COUNTY. b. Upon reasonable notice, RECIPIENT shall provide access to COUNTY or State representatives to audit records related to the funds provided to RECIPIENT under this Agreement. 17. NO SEVERABILITY The terms of this Agreement are not severable. If any provision of this Agreement or the application of this Agreement to any person or circumstance shall be invalid, illegal, or unenforceable to any extent,the remainder of this Agreement and the application this Agreement shall not be enforceable. 18. SURVIVAL Those provisions of this Agreement that by their sense and purpose should survive the term of this Agreement shall survive the term of this Agreement for a period equal to any and all relevant statutes of limitation, plus the time necessary to fully resolve any claims, matters or actions begun within that period.. Without limiting the generality of the preceding sentence, and for the avoidance of doubt,the provisions that survive the term of this agreement include: (a)controlling law; (b)insurance; and,(c)indemnification. OLYMPIC PENINSULA VISITOR BUREAU Page 5 of 44 19. AMENDMENT,MODIFICATION AND WAIVER a. This Agreement may be not be amended or modified to change the approved tourism promotion services in the Final LTAC Award. b. Only the Jefferson County Board of Commissioners or their delegate by writing (delegation to be made prior to action) shall have the expressed, implied, or apparent authority to sign, alter, amend, modify, or waive any clause or condition of this Agreement. c. Any alteration, amendment, modification, or waiver of any clause or condition of this Agreement is not effective or binding unless made in writing and signed by the Jefferson County Board of Commissioners or their delegate. SIGNATURES ARE ON THE FOLLOWING PAGE OLYMPIC PENINSULA VISITOR BUREAU Page 6 of 44 JEFFERSON COUNTY WASHINGTON OLYMPIC PENINSULA VISIOR BUREAU Board of COUNTY Commissioners Jefferson COUNTY, Washington By: By: Heidi Eisenhour, Chair Signature By: Name: Greg Brotherton, Commissioner Title: By: Date: Heather Dudley-Nollette, Commissioner SEAL: ATTEST: Carolyn Galloway, CMC Date Clerk of the Board Approved as to form only: V" - r• rZ/i7 at1 ? Philip C. unsucker, e Chief Civil Deputy Prosecuting Attorney OLYMPIC PENINSULA VISITOR BUREAU Page 7 of 44 EXHIBIT A Itemized List of Tourism Promotion Services Approved in the Final Award Part One: Olympic Peninsula Tourism Commission(OPTC)—Annual Regional Marketing Initiatives: • Partner share of annual marketing/operations budget: $35,000 • Support for spring'26 and fall '26 co-op marketing campaigns: $30,000 • Support for OP professional education visits(familiarization tours-JeffCo):$2,000 • Support for annual OP Tourism Summit: $2,500 • Support of OP.org website upgrades/data reporting: $10,000 Part Two: OP Tourism Master Plan Support:$30,000 • Includes but not limited to support of key priorities per Tourism Master Plan: o Project 1: Why the distance is worth the difference • Requires photo/video assets and communications plan o Project 2: Olympic Peninsula is more than just a park • Requires itinerary development and website enhancements • Under review:multi-platform marketing campaign,focused on the intersection of culinary and outdoor exploration to key target audiences o Project 3: Promote staycations for fall,winter,spring business • Requires product development and marketing plan o Project 4: Make visitors feel more welcome—signage/branding • Phase 2 of branding and signage development o Project 5: Improve mobility options to support local businesses • In development o Additional staffing focused on Business Development and Content Creation TOTAL REQUEST: $109,500 (NOTE: this is flat with 2025 funding; no change) OLYMPIC PENINSULA VISITOR BUREAU Page 8 of 44 EXHIBIT B RECIPIENT'S PROPOSAL ATTACHED OLYMPIC PENINSULA VISITOR BUREAU Page 9 of 44 Exhibit C Jurisdiction Lodging Tax Reporting Form —To Be Submitted to Jefferson COUNTY Administrator's Office No Later than February 28 l of each Year Lodging Tax Reporting Form Organizations recessing finding to promote festivals,special events and toursJrn-related actnznes through toun:m-related facilities owned or;ponsared by non-profit organizations or the local jun.:diction are required to complete this form for EACH activity. 1 Orgamnum Name: Repmcce Year. 2 Sponsor Type(Check Ore): 0 501(cX3) °501(005) O Local lunsdicron °Other;Explain.): AttIVIty Name 4 Amory Type(Check One): °Event Femoral. O Facility' °Marketing* 5 Activity Stan Date: 5 Activity End Date' 'Total Cost of Activity S B Amount Requested: S 0 Amount Awarded S 10 Overall Anendance• 13 Number of Attendees Who Stayed Oranazln in Unpaid Accommodaaons' a) Projected' a; Projected. b) Actual. bi Arruti• c;i Methodology(Check One) ©Direct Cam* c: Methodology(Check One): O Direct Cotmr• °Indirect Count* ORepresematn•e Survey* Osduect Count ORepreientauve Sum,' °i formal Suney' °Structured Esomare• °Informal Survey' O Sttvcnred Estimate* °Other(explain): °Otter;explami: 11 Number of Attendees Who Iraveled 50 Miles or More 14 Number of Attendees Who Stayed Overns tr m Paid Acc tin odarsons• a) Projected* a; Projected' bi Actual* bi Arran:* c) Methodolor(Check One: °Direct Carer• c': Methodology(Check OWE I: O i;irect.oum• OIndirect Count' °Representative Sunvey• O Indirect Cott• ORepaset rode Surrey* 0 Informal Surer' °Structured E ate• °Informal Surrey' 0 Structured Estimate' OOther(explain): °Other explaury 1'Number of Attendees Who Trneled ion Another State or Country 15 Number of Paid T env Night aj Projected• a; Projected' bt Armai• bi Actual• c) Methodology(Check Ore) °Direct Count* c': Methodology(Check Chef: °Direct Coda* °Indirect Count• ORepresentauye Surrey' °:nclirect Court• °Representative Sumer °Informal Survey* °Structured Estmiate• °Informal Stmey' O Scrumped Estimate' °other(esplug): ®Other:explain): 'See Lodging Tax Yearly Reporting Definitions Instructions Name of Individual Who Prepared Report Phone=: E-Marl Address RETURN THIS FORM IO: Jefferson County Administrator's Office 1820 Jefferson Street P.O.Box 1220 Port Townsend,WA 98368 jeffbocraco jefferson.wa.w DEADLINE February 25th of Each Reporting Year OLYMPIC PENINSULA VISITOR BUREAU Page 10 of 44 LTAC Yearly Reporting Definitions/Instructions Activity Type: Event/Festival:Short-term activity occurring between specific dates(e.g.,4th of July celebration,local marathon) Facility:Municipally-owned facility that operates some or all of the year(e.g.,county historical museum, convention center) Marketing:Activity that provides information to encourage visitors to an area;is typically a year-round activity but may also operate for less than a full year. Activity Date: Activity beginning and ending dates. Actual: Persons estimated to have actually participated in event/festival or visiting a facility.For marketing activity, enter the number of persons estimated to have actually visited area as result of marketing activity. Projected: Persons expected to participate in event/festival or visiting a facility.For marketing activity,enter the number of persons expected to visit area as result of marketing activity. Methodology: Select the methodology used to estimate the actual number of visitors/participants. Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as hotels,restaurants or tour guides,likely to be affected by an event. Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates,brochures handed out,police requirements for crowd control or visual estimates. Representative Survey:Information collected directly from individual visitors/participants.A representative survey is a highly structured data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey:Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants.Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons(3 square feet). Other:(please describe) Overall Attendance: Total projected and estimated actual attendance recorded for event,facility or resulting from marketing activity. Total Attendees Traveling 50 miles or more: Total: Total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility. For marketing organizations,report visitors traveling more than 50 miles to visit area. Of total,attendees who traveled from another state or country:Of the total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility or visit area,report projected and estimated actual number of visitors who traveled from another state or country. Attendees who stayed overnight: Paid Accommodations: Total projected and estimated actual number of visitors staying in paid lodging establishments such as hotels,motels,bed and breakfasts,etc. Unpaid Accommodations: Total projected and estimated actual number of visitors staying in unpaid accommodations such as family and friends. Paid Lodging Nights: Total projected and estimated actual number of paid lodging nights.One Lodging night=one or more persons occupying one room for one night. OLYMPIC PENINSULA VISITOR BUREAU Page 11 of 44 EXHIBIT C 1st QUARTER Due by April 30th to afmcknight co jefferson.wa.us Organization: Contact person: Mailing Address: Phone Number/Email: 1. LTAC Funds received from Jefferson County 1"QTR: ORGANIZATION Amount Received Overspent Refund TOTAL Pt Awarded From (+0 Required QTR by Jefferson Underspent LTAC Jefferson County (-)of LTAC FUNDS County funds SPENT 2. LTAC funds spent by your organization 1"QTR(include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts from payment,): 3. LTAC funds balance remaining 151 QTR: 4. Please attach your organization's report for all revenue,marketing,services,programs and activities of the prior quarter. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, RECIPIENT shall provide access to Jefferson County or State representatives to audit those records. OLYMPIC PENINSULA VISITOR BUREAU Page 12 of 44 EXHIBIT C 2nd QUARTER Due by July 31"to afmcknightc co jefferson.wa.us Organization: Contact person: Mailing Address: Phone Number/Email: 1. LTAC Funds received from Jefferson County 2"d QTR: ORGANIZATION Total Total Overspent Refund TOTAL TOTAL Amount Received (+) Required 1"QTR 2"d QTR Awarded From Underspent LTAC LTAC by Jefferson (-)of LTAC FUNDS FUNDS Jefferson County funds SPENT SPENT County 2. LTAC funds spent by your organization 2"d QTR(include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts from payment,): 1. LTAC funds balance remaining 2"d QTR: 2. Please attach your organization's report for all revenue,marketing, services,programs and activities of the prior quarter. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice,RECIPIENT shall be able to provide access to Jefferson County or State representatives to audit those records. OLYMPIC PENINSULA VISITOR BUREAU Page 13 of 44 EXHIBIT C 3rd QUARTER Due by October 31st to afmcknight(ico.jefferson.wa.us Organization: Contact person: Mailing Address: Phone Number/Email: 1. LTAC Funds received from Jefferson County 3`d QTR: ORGANIZATION Total Total Overspent Refund TOTAL TOTAL TOTAL Amount Received (+) Required 1"QTR 2"d QTR 3rd QTR Awarded From Underspent LTAC LTAC LTAC by Jefferson (-)of LTAC FUNDS FUNDS FUNDS Jefferson County funds SPENT SPENT SPENT County 2. LTAC funds spent by your organization 3"QTR(include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts from payment,): 2. LTAC funds balance remaining 3'QTR: 3. Please attach your organization's report for all revenue,marketing, services,programs and activities of the prior quarter. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts executed and other expenditures authorized under the Agreement with Jefferson County. Upon reasonable notice,you shall be able to provide access to Jefferson County or State representatives to audit those records. OLYMPIC PENINSULA VISITOR BUREAU Page 14 of 44 EXHIBIT C 4th QUARTER Due by January 31"to afmcknight( ico.jefferson.wa.us Organization: Contact person: Mailing Address: Phone Number/Email: 1. LTAC Funds received from Jefferson County 4th QTR: ORGANIZATION Total Total Overspent Refund TOTAL TOTAL TOTAL 3rd TOTAL Amount Received (+) Required 1s1 QTR 2"d QTR QTR 4th QTR Awarded From Underspent LTAC LTAC LTAC LTAC by Jefferson (-)of LTAC FUNDS FUNDS FUNDS FUNDS Jefferson County funds SPENT SPENT SPENT SPENT County 2. LTAC funds spent by your organization 4'1 QTR(include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts from payment,): 3. LTAC funds balance remaining 4th QTR: 4. Please attach your organization's report for all revenue,marketing,services,programs and activities of the prior quarter. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, RECIPIENT shall provide access to Jefferson County or State representatives to audit those records. OLYMPIC PENINSULA VISITOR BUREAU Page 15 of 44 RECEIVED 09/10/25 Page 1 of 29 2026 REQUEST FOR PROPOSAL PACKET LODGING TAX/TOURISM PROMOTION This packet is for the 2026 TOURISM PROMOTION SERVICE PROPOSALS to be funded by the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a NON- PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson County Lodging Tax. The Jefferson County Lodging Tax Advisory Committee may only consider complete and signed proposals that include all of the requested information and documents, and that are submitted by the deadline: WEDNESDAY,SEPTEMBER 10, 2025 by 4:30 P.M. 2026 Proposal Guidelines: Tourism Promotion Activities The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from government agencies and non-profit organizations for tourism promotion to be provided during calendar year 2026 and paid for from the County's lodging tax fund. The Committee will make recommendations to the Jefferson County Commissioners within one month following the proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County Commissioners. • Proposals from government agencies or non-profit organizations are to be for tourism promotion during calendar year 2026. Please refer to Section 1 of this packet for examples of eligible tourism promotion activities for this funding round. • At the time of implementation,tourism related activities within proposals must comply with federal, state, and county laws and requirements, including county Public Health direction. NOTE: Jefferson County may not use public funds in any way that can be construed as a gift to an individual or organization. • Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals may not be considered by LTAC. • To be considered, a fully completed and signed digital application (digital signatures acceptable) must be received at of ncknightAco.jefferson.wa.us by the deadline listed above. • All applications must be submitted as a signal digital application in a one PDF file attached to an email. If you need assistance combining multiple documents into a single PDF document, please contact our office. • All documents filed with the County are public records,potentially eligible for release. Jefferson County is committed to the non-discriminatory treatment of all Persons in the I employment and delivery of services and resources. Wage OLYMPIC PENINSULA VISITOR BUREAU Page 16 of 44 RECEIVED 09/10/25 Page 2 of 29 2026 Proposal Checklist for Tourism Promotion Activities Organization Name: Olympic Peninsula Visitor Bureau dba Olympic Peninsula Tourism Commission (OPTC)_ Event Name, if different: OPTC Regional and Co-Op Destination Marketing Program WA UBI Number: 601-007-747 501(c)(3) _O(6)jg EIN Number: 91-1355604 Proposed Contract Amount: $109,500 Proposals should completely address the questions, and all requested supplemental information should be provided. Incomplete or late proposals ma) not he considered by the Jefferson County LTAC. To be eligible for consideration,your application must be signed,dated, and include the following items in the listed order. Check each item submitted: ( 1 Signed and Dated Proposal Checklist for Tourism Promotion Activities. 'Declaration of capital expenditures and operations, if applicable(Attachment A). 'roof of liability insurance(Attachment B) ['Section 1 - Itemized list of proposed services and estimated costs. Section 2-Proposal Questions. " ction 3 -Proposed 2026 promotion, facility, event or activity budget. bd Section 3 -2025 organizational budget and year-to-date income and expense statement(s). li Section 3 - List of names and addresses of the organization's current Board of Directors. Name and contact information for event chairperson, if applicable. Section 3 - Optional work samples such as season brochures promotional materials,reviews,re sews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed oriuinal application with supporting documents must be electronically received and date stamped at the Jefferson County Administrator's Office, to Adiel McKnight @ a fincknightAa,co.iefferson.wa.us by WEDNESDAY,SEPTEMBER 10,2025 by 4:30 p.m.(Secure and approved file transfer links are acceptable to accommodate large file sizes if needed.) Documents submitted to the County are public records, potentially eligible for release. 2IPage OLYMPIC PENINSULA VISITOR BUREAU Page 17 of 44 RECEIVED 09/10/25 Page 3 of 29 2026 Proposal Checklist for Tourism Promotion Activities Proposal Deadline: WEDNESDAY,SEPTEMBER 10,2025 AT 4:30 P.M. Electronically to Email Address: afmcknight a,co.iefferson.wa.us Please type(10 point or larger)or legibly print in ink. To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. Organization Name: Olympic Peninsula Visitor Bureau dba Olympic Peninsula Tourism Commission(OPTC) Organization Address: Mail: PO Box 670, Port Angeles, WA 98362 Physical: 618 S Peabody St., Ste F, Port Angeles,WA 98362 Contact Name: Marsha Massey, Executive Director Contact Address: Same as above Day Phone: 360-452-8552 Evening or Cell Phone: 206-250-9192 E-Mail Address: director@olympicpeninsula.org Facility/Event: (if applicable) n/a Total Lodging Tax Request: $ 109,500 Estimated 2026 org. operating budget: (Incl. Lodging Tax funds) $393,925 If asking for funds for a specific Not a festival or event n/a Dollar Amount event,list other cash funding sources $ and dollar amounts budgeted for this $ project. $ Note: This section is only due for $ specific event and festival funding $ requests. $ Total Project Revenue Budget: $ Did your organization receive Lodging Tax Funds from the County in 2025? Y E S I understand that if my organization's proposal for tourism promotion activities is approved by the County that my organization will enter into a contract ' the County to provide the contracted services up to the maximum contract amount. 1 un rstand that the roposal herein is a public record potentially eligible for public release. Sign Name: Date: 9-10-2025 Print Name and Title: Marsha Massey, Executiv irector_ 3 ' Page OLYMPIC PENINSULA VISITOR BUREAU Page 18 of 44 RECEIVED 09/10/25 Page 4 of 29 1. Itemized List of Proposed Tourism Promotion Services In the following space or on a separate sheet of paper,please specify each proposed tourism promotion,program,facility, event or activity, including quantities and costs(see examples at bottom of page). Part One: Olympic Peninsula Tourism Commission (OPTC)—Annual Regional Marketing Initiatives: • Partner share of annual marketing/ operations budget: $35,000 • Support for spring '26 and fall '26 co-op marketing campaigns: $30,000 • Support for OP professional education visits (familiarization tours -JeffCo): $2,000 • Support for annual OP Tourism Summit: $2,500 • Support of OP.org website upgrades/data reporting: $10,000 Part Two: OP Tourism Master Plan Support:$30,000 • Includes but not limited to support of key priorities per Tourism Master Plan: o Project l: Why the distance is worth the difference • Requires photo /video assets and communications plan o Project 2: Olympic Peninsula is more than just a park • Requires itinerary development and website enhancements • Under review: multi-platform marketing campaign, focused on the intersection of culinary and outdoor exploration to key target audiences o Project 3: Promote staycations for fall, winter, spring business • Requires product development and marketing plan o Project 4: Make visitors feel more welcome—signage/branding • Phase 2 of branding and signage development o Project 5: Improve mobility options to support local businesses • In development O Additional staffing focused on Business Development and Content Creation TOTAL REQUEST: $109,500 (NOTE: this is flat with 2025 funding; no change) Examples of how to list your proposed tourism promotion services or event(Please be as specific AS POSSIBLE about the services, quantities, the tourism market, distribution method, and cost): 10,000 promotional rack cards for I-5 corridor from Portland to Bellingham,April-June 2018 $1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing $1,250 Distribution by XYZ Company $ 500 5 hours of staff time at$17.00 per hour to write copy,edit and proof the cards......$ 85 1/3 page black and white event promotional advertisement in XYZ Magazine,July 2018 edition... $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states.This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB.XYZ Magazine will match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. Wage OLYMPIC PENINSULA VISITOR BUREAU Page 19 of 44 RECEIVED 09/10/25 Page 5 of 29 2. Proposal Questions Please limit your answers to no more than one page for each question. 1. Tell us about your promotion,program,facility,event or activity and why you think it will increase tourists traveling to and staying in Jefferson Count. As the region's official destination marketing organization(DMO),we work collaboratively to promote the Olympic Peninsula destination,to attract overnight visitors and stimulate economic development across the OP, including east and west Jefferson County. Examples: * Destination Promotion-storytelling,branding * Strategic Planning * Marketing and Advertising(through a variety of channels). *Public relations,media relations,consumer communications * Media and travel trade education(familiarization)visits *Collaboration and partnerships • Supporting Visitor Services: websites,guides,maps,itinerary planning,travel planning assistance. * Research and data analysis * Destination development * Advocacy and stakeholder support The Olympic Peninsula Tourism Commission(OPTC)is a cooperative marketing partnership among area cities,counties,and marketing entities that,together,have been collaborating for 20 years to promote the regional destination of the Olympic Peninsula to out-of-area visitors. Our focus is entirely on people who will travel more than 50 miles to the destination,with primary emphasis on those who will stay overnight in the destination.Normal target market areas include: • "The I-5 corridor",from Bellingham to Portland,with emphasis on Metro Seattle; Metro Portland (especially for non-peak season travel) • Victoria,BC,and Vancouver Island • Key domestic feeder markets such as Oregon,California,Arizona,Texas,Colorado,Florida • In collaboration with State of WA Tourism,Visit Seattle and the Port of Seattle,key inbound international markets,primarily UK,Germany,Benelux,France,and Asia. This takes the form of familiarization tour support,participation in trade shows,and some limited in-country co-op marketing. For 2026,our primary focus for co-op campaigns continues to be spring and fall/winter(non-peak season), targeted to the I-5 corridor,Washington,Oregon,and California regional travel. In Jefferson County alone, despite loss of inventory at Kalaloch and Fort Flagler,shoulder seasons have shown general growth over a 5- year window. Examples of measurable successes from previous campaigns: • Fall 2025: "Coast is Clear"(to run 9/20/25— 12/20/25) o $110K media buy; anticipated impressions: 5M+; Anticipated Contest entries:8K/leads: 10,000 • Fall 2024: "Coast is Clear". (9/15/24— 12/15/24) o $104K media buy; Impressions: over 5.4M; Contest entries: 10,500/leads: 12,700 • Fall 2023/Winter 2024:"Coast is Clear"; October 2024 through January 2025 o $127K media buy; Impressions: 16.M;Contest entries/leads: 12,688 • Fall 2022: "Can't Get Any More Northwest" o $120K media buy; Impressions: 17.9M;Contest entries/leads: 5,035 For 2026,and in support of our OP Tourism Master Plan(TMP),we will continue to focus on non-peak season product development and marketing. There will be OP.org website upgrades and enhancements to accommodate improved functionality,further content development,and additional promotion of Book>Direct lodging booking widget. These improvements will benefit Jefferson Co,and Jefferson Co businesses by 5JPage OLYMPIC PENINSULA VISITOR BUREAU Page 20 of 44 RECEIVED 09/10/25 Page 6 of 29 increasing visibility and engagement.As appropriate,we continue to rebuild our Canadian market,especially Vancouver Island.In that regard,OPTC will create co-op marketing opportunities for partner buy-in. OPTC is a good example of the whole being greater than the sum of its parts.Working cooperatively,the Olympic Peninsula Tourism Commission(OPTC)partners share in the planning and implementation of annual marketing activities to inspire and inform travelers from outside the area to visit the Olympic Peninsula region. Further details follow below. 2. If this is a continuing or reoccurring promotion, program, facility or event, describe your organization's prior activities. If applicable, how is it different than in the past? Destination marketing is a continuous endeavor,building on the momentum of previous years.We continue to focus on non-peak season travel generation and remain nimble to ever-changing dynamics.Regional destination marketing only happens through the collaborative efforts of the OPTC partners. (NOTE: up until now, the deep and valued collaboration of Jefferson County has come through TCC and their budget. With recent changes, OPTC is once again applying directly to LTAC for this continued engagement.)It is vital to maintain the core destination marketing functions,including: the destination website,the travel planner production and distribution,the educational familiarization tour program,and the co-operative marketing initiatives.While these don't change,we constantly look for ways to be more targeted in these efforts. Depending on final partner funding levels,some of the goals for 2026 include: A. Continue Website(OlympicPeninsula.org)upgrades,including greater emphasis on themed and/or seasonal itineraries(supports Tourism Master Plan goals). Content development for destination website. Continue to support"Book>Direct"lodging widget. B. Update and expand photo and video assets to support Olympic Peninsula photo library(available to media and tour operators,as well as other tourism partners). Develop specific video and short reel assets in support of Tourism Master Plan. C. Develop marketing campaigns focused on fall, winter,spring travel,to attract visitors in the non-peak seasons to the Olympic Peninsula,including Jefferson Co.Marketing elements are multi-media, depending on final budget. D. New/Under consideration: Multi-platform marketing campaign(digital,social/OTT)with"Outdoor Eats", focused on the intersection of culinary interest with outdoor adventures and destination positioning, targeted to key regional and national audiences E. Plan and execute professional development familiarization tours for targeted media,tour operators and travel influencers,to educate them on the destination for purposes of product development and to gain media coverage across multiple platforms. Increase public relations outreach. F. Plan and execute annual Olympic Peninsula Tourism Summit. G. Produce and distribute official 2026-2027 Olympic Peninsula Travel Planner(both print and digital)for fulfillment to visitor inquiries,as well as bulk distribution to on-and off-Peninsula visitor information centers, Seattle area hotels, SeaTac and Portland Airports,the WA State Ferry system, Seattle cruise port, and Black Ball Ferry. H. Facilitate co-op advertising in selected area publications such as the WA State Visitors Guide,the Scenic Byways Guide and other similar annual publications,as well as selected publications targeted with shoulder season campaign ads. 61Page OLYMPIC PENINSULA VISITOR BUREAU Page 21 of 44 RECEIVED 09/10/25 Page 7 of 29 3. How does your promotion, program,facility or event support one of the Highest Priorities or Additional Considerations listed below under"Other Criteria" (see page 9)? HIGHEST PRIORITIES o Destination development: n/a o "Marketing and operations of special events and festivals.....": Our promotional channels include: • Website promotion—events calendar,blogs • Monthly consumer communications to 68K opt-in subscribers • Social media o Destination marketing: Our marketing initiatives are focused on regional destination marketing, branding and anchoring the Olympic Peninsula as a highly desirable destination for visitors from 50+miles away or more, including national and international visitors. Working collaboratively, we have larger reach and efficiencies of spending ADDITIONAL CONSIDERATIONS: ✓ Promote Jefferson County and/or events, activities, and places in the County to potential tourists from outside Jefferson County. (100% of our target audience) ✓ Have demonstrated potential or high potential to result in overnight stays by tourists in lodging establishments within the unincorporated areas Jefferson County. (Not only are lodging establishments promoted on our website, but part of the goal in promoting the region is to encourage longer and repeat visits,thus necessitating overnight stays). ✓ Have demonstrated potential or high potential to result in documented economic benefit to Jefferson County. (Note: see Tourism Economics report attached) ✓ Have a demonstrated history of success in Jefferson County, or are proposed by a group with a demonstrated history or high potential of success with similar activities. ✓ Minimize duplication of services where appropriate and encourage cooperative marketing and/or includes an element of cooperation or partnership. (One brand, Olympic Peninsula; branded website and communications; specific co-op marketing campaigns targeted to non-peak season travel.) ➢ Provide, maintain, operate, or enhance County-owned tourism facilities or infrastructure. (We are a marketing organization and do not own or operate specific tourism facilities or infrastructure. We support and promote the welcome/visitor centers across the Olympic Peninsula, including the Gateway Visitor Center.) 4. Describe how you intend to market/promote your promotion,program,facility, event or activity to potential tourists who reside outside Jefferson County or traveling more than 50 miles. a. If an event, the date of the event: N/A b. The timeline for the tourism promotion activity you are proposing(e.g. May through July, 2026). Answer: This grant request is in support of both the ANNUAL OPTC marketing initiatives (January through December, 2026)as well as specific Spring,2026 and Fall, 2026 71Page OLYMPIC PENINSULA VISITOR BUREAU Page 22 of 44 RECEIVED 09/10/25 Page 8 of 29 campaigns. c. Target Audience Answer: (a) Greater Puget Sound area(I-5 corridor): Bellingham to Portland,emphasis Metro Seattle and South Puget Sound, and Metro Portland (b)Other Washington and Oregon markets (c)British Columbia/Vancouver Island—Victoria BC (d)Key domestic feeder markets, including Oregon,California, Arizona, Texas, Colorado, Florida (e)Targeted international markets, in conjunction with the State of WA Tourism,Visit Seattle and Port of Seattle initiatives. For 2026, the focus is primarily the U.K.,German-speaking markets,Benelux,France, South Korea,Japan and Australia. Based on research,our four primary leisure target audiences are: outdoor adventure seekers, foodies, family travelers and romantics. d. Promotion methods you intend to use to reach the target audience. Answer: As a regional destination marketing organization, the OPTC engages in a broad spectrum of marketing initiatives, including: 1. Annual destination marketing campaigns,targeted to attracting off-season spring and autumn travel,to attract key target market visitors from greater Puget Sound,metro Portland and across Washington State to the Olympic Peninsula.This includes co-op advertising opportunities for OPTC partners, including print, digital, CTV/OTT, and other. 2. Create co-operative advertising in important annual visitor guides, such as the Washington State Visitors Guide,the Scenic Byways Guide and Map, and others. OPTC "buys down the rate"for participating individual co-op ads,by taking out a full-page ad,and shares that cost savings with co-op partners which historically has included representation from Jefferson Co. 3. Management of the destination website(www.OlympicPeninsula.org) including ongoing content development, outdoor activities, events listings,and lodging listings,to inspire travel to the Olympic Peninsula, including Jefferson County. The website includes a booking tool to facilitate direct bookings of lodging stays, including Jefferson County lodging. 4. Regular destination promotion via social media engagement, including natural beauty, outdoor activities, events,culture,and arts. 5. Production and distribution of the Olympic Peninsula Travel Planner(both print and digital), with content for all municipalities (including Jefferson County),plus Olympic National Park and Forest,with annual events calendar. A recent third-party study on the effectiveness of destination visitor guides showed that our Travel Planner helped drive incremental trips, extended stays, and incremental visitor spending(study findings available on request). We continue to produce the Olympic Peninsula"Travel Planner Lite"version for distribution on ferries, at the airport and cruise port, and other locations on the 15 Corridor. This version is thinner and contains a large map and QR code to the digital version. It allows us to get more planners in the hands of possible visitors. 6. Produce and distribute monthly consumer communications through e-newsletters to over 68,000 opt-in consumers,plus area concierge and travel industry associates. These include partner highlights, such as festivals, events, arts,outdoor activities,and reasons for the reader to plan a visit. These e-newsletters have a higher than average open rate and standard click- through rate. 7. Working in conjunction with state and gateway partners, as well as our regional destination partners,we plan and develop appropriate familiarization tours for media and travel professionals, including international and social media influencers. Wage OLYMPIC PENINSULA VISITOR BUREAU Page 23 of 44 RECEIVED 09/10/25 Page 9 of 29 e. Describe how you will promote overnight stays at Jefferson County lodging establishments. Answer: Jefferson County lodging establishments are represented on the OlympicPeninsula.org website,both in the"Lodging"section of the website(with contact information and links to each)as well as bookable through the BookDirect widget,when the lodging establishment participates in linked GDS systems. BookDirect also provides access to area STVR's through a link with AirBNB. Additionally,we promote lodging across the peninsula, including Jefferson County by our monthly e-news(distribution: over 68K)and selected promotions. f)If you intend to collaborate with another agency or non-profit to provide these services,please state the name of the organization and describe the nature of the collaboration: Answer: OPTC represents multiple funding partners across the Olympic Peninsula.The current funding partners are: Clallam County/Olympic Peninsula Visitor Bureau,Jefferson Co.,City of Port Townsend,City of Sequim,City of Port Angeles, Forks Chamber of Commerce,Explore Hood Canal (Mason County tourism)and Grays Harbor County Tourism. OPTC also collaborates with the Olympic Peninsula tribes,such as the Jamestown S'Klallam,the Lower Elwha Klallam,the Makah, the Quileute and the Quinault. For certain projects such as those targeting the international visitors (trade shows, familiarization tours, media tours,etc),OPTC also collaborates with the State of Washington Tourism office,the Port of Seattle,and/or Visit Seattle(the state's gateway city DMO). 5. How will you measure the effectiveness of your promotion,program,facility,event or activity? Answer: We use a variety of resources for measuring effectiveness including: • Annual Tourism Economics Report(County breakdown)—see Attachment F-1 • Monthly lodging tax reports(WA Dept of Revenue)—see Attachment F-2 • Campaign-specific measurements such as impressions,call to action results,engagement,ROI(F-3) a. Also,describe how you will document and report to the County the economic impact from your promotion,program, facility,event or activity. Answer: While we are neither an event nor a facility,we will report annually to Jefferson County the findings of the annual Tourism Economics Report(see attached).This report provides not only total visitor spending,by category,but also the associated state and local tax revenue generated, jobs associated the visitor spending and relevant employment revenues. We will comply with the MARC reporting requirements. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) 9I OLYMPIC PENINSULA VISITOR BUREAU Page 24 of 44 RECEIVED 09/10/25 Page 10 of 29 6. What economic impact can we expect in Jefferson County from your proposed promotion, program,facility,event or activity? a. Actual or estimated number of tourists at your event/facility last year(2025): Answer: We are not an event/facility so actual numbers are not available.Latest data is from Tourism Economics for 2024,which saw a year-over-year INCREASE in direct visitor spending of+3.6% and an estimated increase of+2.5%in visits to Jefferson County. Another KPI is Jefferson County lodging tax funds,which year-to-date August 2025 are UP 9.2%over same time period 2024,despite continued inventory loss. b. Estimated number of tourists who will attend your event/facility this year(2026): Answer: Estimate for 2026 is flat to slight increase. On the plus side,we anticipate positive impact from the month-long FIFA World Cup event in Seattle and Vancouver BC could generate additional pre-and post-event visitors on to the Olympic Peninsula, including Jefferson County.On the other hand,the current political and economic environment makes international travel and in particular Canadian travel to our area an unknown.(USTravel Association and BrandUSA are projecting national declines in international travel,but the Pacific NW has so far remained strong.) c. Projected economic impact in Jefferson County from your event/facility(e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments;economic impact for Jefferson County restaurants, community facilities, amenities, events,and businesses). Answer: Indexed to the Department of Revenue's lodging tax revenue(see attached),the forecast is for Jefferson County's revenues to continue to show 5-10%year over year growth, barring any major disruption to inventory. 7. Describe your organization's area of expertise. Do you provide a unique service? Answer The Olympic Peninsula Visitor Bureau with its marketing collaboration through the Olympic Peninsula Tourism Commission serves uniquely as the Regional Destination Marketing Organization for the Olympic Peninsula. Our regional destination marketing initiatives are carried out through and in collaboration with the Olympic Peninsula Tourism Commission. We are members of the WA State Destination Marketing Organizations.The executive director is the former WA State Tourism director and currently serves on the Governor-appointed Washington Tourism Marketing Authority. We are uniquely poised to market this regional destination. 1.0I , OLYMPIC PENINSULA VISITOR BUREAU Page 25 of 44 RECEIVED 09/10/25 Page 11 of 29 3. Background Information about Your Organization Attach the following items to your proposal in the order listed: (Note: To be considered by the Committee, all of the listed information must be included with your proposal.) Attachments: • Projected 2026 promotion,program,facility,event or activity budget including income and expenses. (Please note: if an LTAC award is granted at a different than requested, you will be asked to submit a revised budget prior to contract approval.) • 2025 Budget and Actual income and expenses year to date statement(s)(for example,Profit & Loss and Balance Sheets). • List of names and addresses of the organization's Board of Directors as of the date the proposal is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the event(either volunteer or paid), list that individual's name, address and phone number. • If you desire, you may provide samples of promotional and/or design materials such as brochures, artist renderings, graphics, etc. (recommended 1-10 samples.) Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by checking the Washington Secretary of State's on-line corporation records. Attachments: A: Declaration B: Insurance C: 2026 Budget D: 2025 Budget(Income&Expenses) E: List of Board of Directors Fl: Tourism Economics F2: Lodging Tax F3: OPTC Update 11IPage OLYMPIC PENINSULA VISITOR BUREAU Page 26 of 44 RECEIVED 09/10/25 Page 12 of 29 ATTACHMENT A Declaration of Capital Expenditures and Operations 1. The total amount of my request for LTAC funding is: $ Oq ,S00 2. Of the total listed in Paragraph 1, above: a. The amount requested for capital expenditures is: $ "'0" b. The requested capital expenditures are for: N/A — wo CM514 L ev di-f wee s 3. Of the total amount listed in Paragraph 1, above: a. The total amount requested for operations is: $ I 01, sdQ b. The requested operations expenditures are for: Mar ke T4 s c eka Le l( Oki fib. CQ—fe71, I declare under penalty of perjury under the law of Washington that the foregoing representation about the capital expenditures and operations is true and correct. 74 Signed on this to day of S_1" 41 g02Tdate) (month) (year) at {�DY'�' All&Le5 CG iamI 1 tdiS t(, (cit or other location, and state r country) Y rY Ma,vctlAct Ma 65eL (Pr' ted Name) ( i ature) 13IP ,3 ;,, ,, OLYMPIC PENINSULA VISITOR BUREAU Page 27 of 44 A H-a--h m erg* B RECELVED 09/10/25 Page 13 of 29 ACo`� CERTIFICATE OF LIABILITY INSURANCE DATE(MMIDD"YYYI 44.----- 09/10/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. 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ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD 7001486 2005 155279 205 01-19.2023 OLYMPIC PENINSULA VISITOR BUREAU Page 28 of 44 tk-k---k-av�m RECEIVED09/10/25 Page 14 of 29 OLYMPIC PENINSULA TOURISM COMMISSION OPTC 2026 DRAFT -V1 Discussion Purposes Only Budget NOTES INCOME Earned revenues Bank Interest Tourism Summit 28,000.00 'includes $2500 JeffCo LTAC TP Inserts 10,000.00 Visitor Center Mailing - Sub-Total 38,000.00 Partner Income Forks Chamber of Commerce 17,500.00 Grays Harbor Tourism 13,000.00 Jefferson County TCC 35,000.00 ' JeffCo Annual-LTAC 2026 Appl Olympic Peninsula Visitor Bur 68,000.00 Port Angeles, City of (LTAC) 33,000.00 Port Townsend, City of (LTAC 16,000.00 Sequim, City of (LTAC) 20,000.00 Mason County (LTAC) 10,000.00 Sub-Total 212,500.00 Other Income CoOps Victoria Print CoOps 1000.00 Spring Co-Op Marketing Partners 45,000.00 'includes S15K JeffCo 2026 Appl Fall Co-Op Marketing Partners 45,000.00 `includes S15K JeffCo 2026 Appl Scenic ByWay 6,500.00 Video & Content Co Op WA State Visitor Guide 13,000.00 Add'I Fam Tour Support for Jefferson 2,000.00 'includes$2k JeffCo 2026 Appl Add'I Website Upgrades/Content JeffCo 10,000.00 includes$10k JeffCo 2026 Appl Sub-Total 122,500.00 Funds Carried Forward 20,000.00 TOTAL INCOME 393,000.00 `overall annual expenses EXPENSES covered from collective investments of all OPTC partners including $35K from Jefferson Administrative 990 Tax Return 300.00 Administration 33,000.00 OLYMPIC PENINSULA VISITOR BUREAU rt„ ?t44T RECEIVED 09/10/25 Page 15 of 29 Annual Report 500.00 Contract Work 20,000.00 Meetings 700.00 54,500.00 SubTotal CoOp Campaigns Fall/Winter 25 Remaining Exp 5,000.00 Fall 2026 Campaign 55,000.00 'S15K from Jeff Co'26 Appt Spring 2026 Campaign 55,000.00 'S15K from Jeff Co'26 Appt Seasonal Staycation Campaign per 5,000.00 Other Co-Op ads 2000.00 Scenic ByWay Guide 12,000.00 WA State Visitor Guide 18,500.00 SubTotal 152,500.00 Industry Participation Tourism Victoria-Membership 650.00 WTA Membership 0.00 SubTotal 650.00 Marketing Other Trade Shows 500.00 Digital Marketing 12,000.00 Earn Tours / International Mktg 3,500.00 Earn Tours / Media 2,500.00 Add'I Jefferson County Fam Tour 2,000.00 S2000 JeffCo 2026 Appl. Go Washington 1,200.00 Intl Martkerting Opps 2,500.00 ONP Seasonal Training 100.00 Travel + Words Conference 1600.00 Travel Guides-Free 8,100.00 Social Media 750.00 Video & Content Creation 2,000.00 SubTotal 36,750.00 Media & Public Relations Constant Contact Service 6,500.00 Constant Contact Updates 350.00 Photo Purchase 1000.00 SubTotal 7,850.00 Opportunity Funds 1,000.00 Tourism Summit Other 30,000.00 • S2500 JeffCo 2026 Appl SubTotal 30,000.00 Travel Planner Design 2,200.00 OLYMPIC PENINSULA VISITOR BUREAU 1'I3qf 4L. .) RECEIVED 09/10/25 Page 16 of 29 Distribution - Certified Travel 13,000.00 Distribution Center Admin 13,000.00 Distribution/Victoria Airport 700.00 Digital Magazine Version Editing 450.00 Envelopes 2,500.00 Freight 1,200.00 Postage 13,000.00 Production 24,000.00 Project Coordination / Editing 2,500.00 Storage 1,375.00 SubTotal 73,925.00 Web Sites Hosting/Maintenance 13,000.00 Updates/ Special Projets 10,000.00 Booking Engine 3,750.00 Potential add] upgrades/content re 10,000.00 •$10K JeffCo 2026 Appl. 36,750.00 Total Expense 393,925.00 NET INCOME -925.00 ADDITIONAL2026 PROJECTS TIED TO EXECUTION OF OP TOURISM MASTER PLAN (Execution will be based on additional LTAC funds received from multiple LTAC applications) Goal 1: Influencer Fam Tours(3) $ 7,500.00 *assumes additional in-kind support. I ea Sr Fall, W Goal I: Photo/Video Asset Development(S)?, Fall, W) * Hire videographer $ 6,000.00 * Images, B-Roll, Production $ 6,000.00 Goal 1 /3: Develop seasonal campaigns and $ I,500.00 communications Goal 4: Welcome and Signage Projects ** Phase 2-continued roll out across OP ** Anticipated funds: multiple LTACs $ 25,000.00 Goal 2/3: More than a Park/Staycations *Continued Website enhancements $ 15,000.00 ** MultiChannel Mktg campaign "Outdoor E $ 55,000.00 ***(assumes possible Port of SEA grant) SubTotal $ 116,000.00 'includes$30K JeffCo 2026 Appl. OLYMPIC PENINSULA VISITOR BUREAU f4*yof 4106 3 age 17 of 29 OLYMPIC PENINSULA TOURISM COMMISSION OPTC 025 Cltrre,n-f 7e r-1c4e, Budget August Balance INCOME Earned revenues Bank Interest 0.04 (0.04) Tourism Summit 28,000.00 31021.76 (3,021.76) TP Inserts 10,000.00 6045.68 3,954.32 Visitor Center Mailing - - 38,000.00 37067.48 932.52 Partner Income Forks Chamber of Commerce 15,000.00 9734.44 5,265.56 Grays Harbor Tourism 12,000.00 7774.24 4,225.76 Jefferson County Admin 35,000.00 22735.90 12,264.10 Olympic Peninsula Visitor Bur 67,000.00 43471.45 23,528.55 Port Angeles, City of (LTAC) 33,000.00 21402.39 11,597.61 Port Townsend, City of (LTAC; 16,000.00 10401.17 5,598.83 Sequim, City of (LTAC) 20,000.00 12961.38 7,038.62 Mason County (LTAC) 7,500.00 4867.24 2,632.76 205,500.00 133348.21 72,151.79 Other Income CoOps Print CoOps 2,000.00 2,000.00 Coho Magazine - Spring Co-Op Marketing Partn 45,000.00 6500.00 38,500.00 Fall Co-Op Marketing Partners 45,000.00 45,000.00 Scenic ByWay 6,700.00 6430.00 270.00 Video & Content Co Op - Wa State Visitor Guide 13,000.00 12450.00 Add'I Fam Tour Support-Jeff C 2,000.00 313.31 Add'l Website Upgrades-Jeff C 10,000.00 123,700.00 25,693.31 98,006.69 Funds Carried Forward 27,000.00 27,000.00 TOTAL INCOME 394,200.00 196,109.00 198,091.00 EXPENSES Administrative 990 Tax Return 300.00 300.00 - Administration 33,000.00 22,000.00 11,000.00 Annual Report 500.00 500.00 Contract Work 20,000.00 20,000.00 Meetings 600.00 667.65 (67.65) OLYMPIC PENINSULA VISITOR BUREAU Pfii fit&44 3 tT),\ v ), F l RECEIVED 09/10/25 Page 18 of 29 VALUE OF TOURISM TO JEFFERSON COUNTY ( 2024) DIRECT VISITOR SPENDING $165.6 M Direct Visitor Spending: • p g: $165.6 M (+3.6%) •Lodging •Food ■Recreation ■Retail ■Transportation • Lodging $77.6 M • Food / Beverage: $33.1 M Transportation, $15.8M 9% • Recreation: $15.4 M Retail, • Retail: $23.7 M $23.7M • Transportation: $15.8 M 15% Lodging, • Direct State/Local Taxes Generated: $14.4 M $77.6 M Recreation, 47% • Visits: 660,000 (+2.5%) $15.4 M 9% • Direct Employment: 1,317 Food, • Represents 8.6% of all county employment $33.1 M 20% • Direct Labor Income: $47.3 M Source: Tourism Economics for SWT OLYMPIC PENINSULA VISITOR BUREAU Page 33 of 44 Ak 0\c.`( '``-`" l l E- 2- RECEIVED 09/10/25 Paro August 2025 Room Tax Report _ r prior x hange from Clal,Co January February Marc_h April May June July August September October November December Full Year YTD YTD 2019 2025 $78,176.28 580,109.20 5132,147.05 $29,901.94 $144,384.00 $166,998.94 $281,807.97 $310,019.47 $1,203,322.85 51,203,322.85 6.60% 146.97%1 2024 560,741.79 $70.762.03 $112,927.33 $115,299.87 5140.885.40 $156,244.77 $205.662.20 $266,244.40 $280,495.48 5266,399.45 $217.226.17 5123,943.88 S2,016,832.77 $1.128.767.79 20.42% 131.67% 2023 558.949.27 $55,738.41 S99.500.62 S63.119.24 5110,307.80 $134.698.33 5180.516.76 5234.491.47 5265,256.38 5230.245.41 S203.092.91 $100,920.77 $1.736,837.37 5937,321,90 1.66% 92.37% 2022 $61.655.81 $61.942.93 $94,697.66 5102,318.23 5121,982.73 5126,841.89 $153.765.97 5198,802.60 5224,118.46 5212,620.30 $182,578.41 5110.337.43 S1.651.662.42 $922,007.82 11.24% 89.23% 2021 541,234.47 S52,664.55 573.732.76 571,384.48 S114.540.40 $130,026,22 $151,555.38 5193.691.88 5192,217.99 5198,433.27 $169,412.80 $95,934.87 51.484.829.07 5828.830.14 172.01% 70.11% 2020 532.556.07 S37,693.92 540,679.21 539.731.36 56,289.26 $2.198.56 $43.110.81 5102,444.89 $160,075.87 $132.469.30 5124,311.26 566,996.65 $788,557.16 5304.704.08 -37.46% -37.46% 2019 $21,055.74 $43,046.43 537,244.32 528,807.02 563,079.64 565.055.68 593,931.88 $135.017.28 $156,745.60 S152,906.83 5131,121.09 963,596.63 $991,608.14 5487.237.99 17.36% 2018 S20.039.32 558,345.54 525.978.70 $29,671.08 549,322.91 545,182.11 $73.573.25 $113.039.12 5115,085.98 5169.643.01 $173,853.16 $44,337.19 5918,071.37 S415,152.03 P.A. January February March April May June July August September October November December Full Year YTD %Change •/.Change 2025 $31,937.07 $51,214.58 $53,293.52 549,459.15 568,890.81 571,673.46 5128,493.81 5214,080.78 $669,042.98 $669,042.98 2.95% 83.11% 2024 532,226.49 $50.223.27 $39,212.16 569.558.60 583,193.91 $101,515.07 $107,133.96 $166,815.76 5248.211.21 $221,424.28 $158,483.33 $79,660.38 $1,357,858.42 $649,879.22 3.61% 77.87% 2023 $39,646.93 $35,798.37 546.591.47 558.992.73 $73,588.70 $88,799.83 5123.124.35 5160,665.60 $231.241.01 $212,086.03 S179.946.56 $69.717.38 $1,320,198.96 $627.207.98 17.45% 71.66% 2022 537,706.01 $31.718.02 541,282.90 $50,058.81 567,040.22 $73.265.10 S102.061.88 $130,873.85 $202,015.13 $188,341.61 $136.124.80 $79,898.40 $1,140,386.73 $534,006.79 16.84% 46.15% 2021 $29,706.66 $27,669.61 $34,779.78 535,259.89 $55,570.09 $68,735.54 581,724.74 $123,597.72 5194,139.64 $180,458.08 $78,632.65 $87,518.66 $997,793.06 5457,044.03 124.52% 25.09% 2020 $34,334.66 $30,426.63 $28,744.11 $31,752.03 $14,023.82 55.387.68 S21,148.05 $37,748.92 $85.301.46 $100,138.89 $71,138.54 $47,848.92 $507,993.71 S203.565.90 -44.29% -44.29% 2019 529.107.95 $31,261.66 $26.222.34 522.065.27 $39,640.08 548,157.01 $72,624.87 $96,293.39 $142.359.68 $144,375.36 594.453.64 $52,463.96 $799,025.21 $365,372.57 5.70% 201R $18,643.30 530,612.54 $22.886.34 S24.066.14 $36,654.61 547,586.77 571.125.43 $94,107.25 5144,298.29 5142,047.88 $93,364.80 $43,459.70 $768,853.05 5345,682.38 Sequim January February March April May June July _ August September _._October November December Full Year _ YTD %Change %Change 2025 $22,108.02 $15,914.14 $20,337.58 516,520.14 S28,502.34 534,043.80 $61,136.11 S107,898.25 8306,458.38 5306,458.38 -4.64% 60.44% 2024 521,129.62 816.028.74 521.146.78 534.211.74 $38,808.18 544,846.28 $51,035.42 $94,164.75 568,906.03 $129.816,91 554.323.38 529,985.26 $604,403.09 $321.371.51 9.10% 68.25% 2023 524,114.78 519,449.48 522.585.68 $24.531.48 $28,138.20 $40.697.46 548.902.96 586,134.08 $99.044.34 582,704.66 557,735.28 $25,668.78 5559,707.18 5294,554.12 8.37% 54.21% 2022 519.944.37 518,715.99 $20,211.44 527.275.46 $30,515.01 529,776.90 555.423.76 $69.937.34 $85,749.60 570,343.96 $77,956.25 $27,614.08 5533.464.16 5271.800.27 2.72% 42.30% 2021 $16.542.54 $15.096.62 $20.862.28 $27.091.77 528,950.88 541.323.43 $53.995.58 560,732.77 550.049.48 596.659.96 $45.675.45 527.574.44 $484,555.20 $264,595.87 111.93% 38.53% 2020 514,435.53 $16,706.72 517.118.28 $15,188.08 $4,791.47 515.904.01 S16,176.22 $24,528.28 558,171.52 536,833.06 538,134.39 S25,872.15 $283,859.71 $124,848.59 -34.64% -34,64 2019 S15,982.29 $14,533.37 $13.513.48 513.753.99 $24,683.51 $25.005.68 $38,439.35 $45,09727 568,994.24 563,544.40 $42.190.78 534,093.55 $399,831.91 5191.008.94 5,06% 2018 514.979.30 $14,306.04 $14.275.72 516.544.24 $19,538.77 525,626.37 535,058.87 541,486.18 566.161.67 S83,245.17 $20.197.47 526,663.96 5378,083.76 5181,815.49 Forks January February March April May June July August September October November December Full Year YTD %Change %Change 2025 523,754.65 $20,856.37 $37,605.40 534,362.80 551,761.45 $50,812.02 $82,133.36 597,253.12 $398,339.17 $398,339.17 13.65% 224.39% 2024 $17,585.39 $20.830.21 531.577.98 534.854.63 550,069.60 551,945.54 $69.397.43 574,238.12 583,866.12 $100.345.73 564.657.54 $54,634.72 $654,003.01 5350498.90 26.15% 185.43% 2023 519,062.47 $14,673.91 $26.494.31 527.981.59 535,900.21 535,609.87 551,502.75 566,612.64 S87.112.29 $69.883.08 559,562.27 534.059.84 $528,45523 $277.837.75 23.84% 126.26% 2022 $15.177.37 511.634.90 $20.071.35 $24,744.51 527,189.49 530,800.76 S40,135.51 $54,601.76 557.910.36 560,177.42 550,155.28 $35,089.42 $427,688.13 $224,355.65 16.96% 82.70% 2021 $11,870.47 $9,868.20 513.837.32 513.862.82 527,560.75 $29,626.50 535,278.02 $49,920.41 $51.139.37 557,454.61 $42,069.36 S25,839.09 $368,328.92 5191626.49 172.57% 56.21% 2020 59,609.28 $7.984.88 58.996.30 58,947.36 58.756.91 5648.59 $7,845.14 $17.587.44 533.530.16 542,082.24 530,870.12 S21.251.12 5198,109.54 $70,375.90 -42.69% -42.69% 2019 $8.841.54 $6,178.36 58.335.22 511.118.42 $11.925.56 $16,154.91 526,893.64 S33,349.29 541,329.82 $42.993.27 $30,125.36 516.484.04 $253,729.43 5122,796.94 19.89% 2018 57.914.92 $7.290.66 56.511.72 $9.384.98 513.887,94 $11,590.67 519,384.22 526.460.48 $37,428.29 531,991.26 S26,305.63 513.359.95 $211,510.72 5102,425.59 Jeff.Co January February March April May June July August September October November December Full Year YTD %Change %Change 2025 $41,547.24 $43,126.45 $40,226.10 532,871.82 $54,906.62 564,268.11 $91,401.19 $100,446.44 $468,793.97 $468,793.97 9.21% 48.70% 2024 538,324.51 $38.180.22 533.816.10 $41.251.65 $52,202.74 $62,402.88 568,790.07 $94,291.87 5103,725.45 $92,663.28 581,777.38 $54.909.26 $762,335.41 S429.260.04 -26.28% 36.16% 2023 538,585.12 $52,737.59 571,172.47 $142.896.71 556,232.42 $60,370.02 $68.684.39 $91,609.47 598.727.44 593,073.23 $79,199.32 $49,318.21 $902,606.39 $582,288.19 19.71% 84.70% 2022 $39,468.68 $43,484.52 $40,797.64 $55,439.56 $60,886.96 $64,213.58 582,763.16 599,377.25 $113.177.85 $46.239.34 587,442.65 $59,924.17 $793,215.36 $486.431.35 4.56% 54.30% 2021 $38.925.82 $45,229.94 $46.407.13 543.406.48 S65,961.50 $69,432.85 $70.727.44 585,104.28 $90.607.51 $67,898.24 S102,436.87 553.062.58 $779,200.64 $465.195.44 134,95% 47.56% 2020 531,208.52 533,263.68 $28,921.38 S28,566.17 $11,196.91 $533.76 $22,715.37 $41,591.37 $75.131.03 $78,437.33 575,232.02 $54,415.58 5481,213.12 $197,997.16 -37.19% -37.19% 2019 528,817.97 $40,024.49 $24,277.10 521,724.70 540,545.40 $42,349.77 $47,889.57 $69,624.83 $87,495.61 S59,893.26 564,163.76 $41,780.75 $568,587.21 $315,253.83 7.31% 2018 $22,594.98 $45,060.38 $18,799.70 523.064.24 540,396.57 $35,892.03 543,754.88 564,217.70 $68,130.01 564,462.13 562,351.70 545,163.84 $533,888.16 5293,780.48 Port T. January February March April May June July August September October November December Full Year YTD Y.Change %Change 2025 134,131.52 $28,377.43 526,993.82 528,606.28 532,877.70 $38,700.18 $46,832.50 $61,383.30 $297,902.73 $297,902.73 -8.08% 3.37% 2024 533,325.46 $31,625.90 $24.463.86 $31.819.78 $34,404.50 $46,078.18 551,531.62 570,844.89 $96.773.54 $84.807.63 573.230.48 $46.285.68 $625,191.52 $324.094.19 -5.32% 12.46% 2023 $56.413.84 $31.062.76 $23.460.18 530.351.98 $37,679.22 $44.754.59 $51.449.27 567.147.87 $83,971.10 $92.652.96 $74,081.59 $47,710.72 $640,736.08 5342.319.71 19.44% 18.79% 2022 $33,015.90 534,042.91 520,884.09 $29.606.77 $37,389.56 $31.409.19 550,459.79 $49,784.62 554,139.79 $128,765.18 $64.468.02 $68,201.07 5602,166.89 5286,592.83 7.89% -0.55% 2021 521,393.25 520,252.85 519.399.19 $21.639.46 S38,131.79 535,371.78 544,684.07 $64.751.90 577.872.97 581,453.56 558.652.34 541,675.55 $525,078.71 $265.624.29 60.74% -7.83% 2020 $32.168.38 $29,943.18 525,007.02 $18.176.86 S12.14541 54.877.35 510.074.67 532,855.52 540.203.86 $45.121.84 556.031.27 $32,941.20 $339,546.56 5165,248.39 -42.66% -42.66% 2019 531.064.06 525,832.94 526.895.65 $21,384.31 $34,548.20 $40,498.09 547,394.37 $60,561.56 $82,013.38 $89,017.30 $61,722.25 S43,381.46 $564,313.57 5288,179.18 5.73% 2018 528,204.18 527,142.20 $21,658.80 $28.774.07 $31,927.59 $35.658.03 543,446.89 555.747.64 $75.133.29 579.021.22 565.074.84 $42.396.64 $534,185.39 5272,559.40 Data is acquired from the Dept.of Revenue(www.dor.wa.gov.There is a two month lag between tax collection and reporting.This reflects the reporting dales. Figures are the combined total of'Special HoteUMotel'and'Transient Rental'taxes. Percent change is the amount changed from one year(month to dale)vs.the prior year(month to date).Clallam.Jefferson.Grays Harbor.and Mason County figures refer to lodgings within the respective unincorporated counties.excluding the other municipalities listed.2025 Factors Easter break late April(vs.March 2024).Port Angeles:Some reduction of STVR inventory'25 vs.24.Sequim:Two malor hotels with temporarily reduced inventory. Jefferson County 15%inventory reduction Kalaloch.Pt.Townsend Loss of Ft.Woolen inventory(Jan.25-85 units).Other factors Drop in Canadian travel.Cancellations of government business/travel freeze. Datasource:Was t?r4gM6PANLNMMeA VISITOR BUREAU Page 34 of 44 fmmnilerl by nPVR Page 1 of 2 9/2/2025 -{ (� n_ -{-� RECEIVEDag09/10/25 of 29 `� r l 'r� �---( Page 20 of 29 0 PTC U PDATES objw. Y Thursday, February 6, 2025 PENINSULA TOURISM COMMISSION OLYMPIC PENINSULA VISITOR BUREAU Page 35 of 44 RECEIVED 09/10/25 Page 21 of 29 OlympicPeninsvla . org - Book> Direct . . _... 4 STORIES . EVENTS THINGS TO DO TRAVEL PLANNER Q ALERT:Know before you go!For important travel alerts,click here. Otit , 41 VISIT v EXPLORE N., PLAN YOUR STAY v ROAD TRIPPING N.,vY PENINSULA lac IC Arc,yr rr, •k 1•-r;f ei .' • 4 I :-.,wlit.,,s,.4 e A . r.: d:.ti; id Nit a.• .x • i "A. N % meµ.L0d9itt9 r BOOK YOUR STAY CHECK-IN r Jac CHECK-OUT CI ALL LODGING v ALL REGIONS VIEW PRICES&AVAILABILITY OLYMPIC PENINSULA VISITOR BUREAU Page 36 of 44 RECEIVED 09/10/25 Page 22 of 29 OlympicPeninsula . org — Book> Direct Global Booking CVR ; Bookings(Est.) verage Booking Amount Total Booking Revenue(E it Est.) Performance Snapshot Jan.1 - Dec. 31, 2024 1.78% 226.80 396.72 $89,976 Top Referrals from: Searches Average Days in Average Length of Stay Average Daily Rate Cost Per Referral Advance(Searches) in Days(Searches) (Searches) • Washington • California = . • British Columbia • Oregon 47,574 56.28 2.4 $200.67 $16.13 • Texas • Florida Referrals Average Days in Average Length of Stay Average Daily Rate Referral CVR Advance(Referrals) in Days(Referrals) (Referrals) 12,714 53.7 2.4 $179.25 26.72% OLYMPIC PENINSULA VISITOR BUREAU Page 37 of 44 RECEIVED 09/10/25 Page 23 of 29 FallCo - OpMarketingCampaign , . a ... , .,..._ „.. is • September 15 - December 15, 2024 • $104K in paid mixed media • Over 5.4 M campaign impressions _ • 6 co-op funding partners, including Port Townsend. Port Ludlow, Sequim, Port Angeles, Jefferson Co TCC and OPVB ;:: ' F. THE COAST IS 4-7 :!.tr �6,1, 44„ 1 vi ,. t t 44 ��`iiel ) tie *916 tA.�tr. — = t PENINSULA 4' "1 _ __ oc *[7 \ , �' . : Fall for Washington's GETA VISITOR GUIDE Olympic Peninsula. Ofrii.V.,W o._ Fall for Washington's Clear your head �'4'--:-wj` , , y Olympic Peninsula. and reawaken your senses, ;, �P ,t'4,,p (and your sense of adventure). r�� "j The crowds have vanished. PENINSULA ,«. YLk, e ,, :M Come clear your head Discover more nature,more space ,.Y and reawaken your senses and a slower pace. „;,.,�, t , . , '� 1,�-: (and your sense of adventure). i OlympicPeninsula.org CATIO OlympicPenlnsula.org WIN A VA OLYMPIC PENINSULA VISITOR BUREAU Page 38 of 44 RECEIVED 09/10/25 Page 24 of 29 FallCo - OpMarketingCampaign VISIT EXPLORE PLAN YOUR STAY ROAD TRIPPING y '�� 3 i Y VIEW OUR 3 DAY TRIP �.;( 1l 1,.,i' ,.i.,. ,..' a.. .4 -.^.S^-•"` `o ITINERARIES ^Fa� . Fairmo (tinePapier THE COAST IS :: r • .. ... ti Je aTn'�PK Pen iisub > Road Trios k7 • Fall for Washington's Olympic Peninsula with our 3 Day Fall Trip Itineraries. BOOK YOUR STAY — — - • Fall Trip Itineraries Page • Contest Page - Enter to Win • Features 3-day Itineraries to Port Townsend, Port • Features 4 Partner prize packages from Port Ludlow, Sequim and Port Angeles Townsend, Port Ludlow, Sequim and Port Angeles • Links to "Enter to Win" page • Total Contest Entries: 10,563 • Total Opt-in Email Leads: 12,698 • +33% website page views: +26% website sessions • +27% (125K) new users to website OLYMPIC PENINSULA VISITOR BUREAU Page 39 of 44 RECEIVED 09/10/25 Page 25 of 29 Media Coverage DECEMBER, 2024: Total reach in media - 848 M (24 media outlets) ► Highlights:_ ► Forbes (94M) — PA Unveils Bike Map In Collaboration with Local Artist ► MSN (128M) — 10 Unbeatable Destinations for a 2025 Shoulder Season Vacation (ONP) ► PBS (16M) — Rewilding the Elwha River 12 Years after the Dams Came Out (Elwha River) ► Forbes (94M) — 5 New North American Walking Trips to Take in 2025 ► NW.Travel±_Life (.5M) — Cycling the Olympic Peninsula with ROW Adventures ► Total media reach for 2024 - 7.28 Billion (Average 607M per month) across 309 media outlets ► JANUARY, 2025: Total reach in media - 749 M (24 media outlets) fr.-:' ► Highlights: ► Seattle_Refitled (.5M) — Olympic Peninsula Cideries ► Sunset Magazine (128M) — 11 Budget-friendly Vacations in the US (PA) ► MSN,corn (16M) — Rewilding the Elwha River 12 Years after the Dams Came Out (Elwha River) ► AOL (30M) — 30 Most Beautiful Beaches Across the US (Ruby Beach) ► Seattle Times (5M) — 4 Snow-Free Winter Hikes to Take in WA (Cape Flattery) - assisted OLYMPIC PENINSULA VISITOR BUREAU Page 40 of 44 RECEIVED 09/10/25 Page 26 of 29 Commu n i c a t i o n s: [- News 2025 Active Contacts (January): 69,276 oty I' 2025 Combined Open Rate (Jan.): 35% w allr PENINSULA Average Click-Thru Rate: 0.5% Fresh starts and new beginnings abound as we head into a new year.Are you Hurricane Ridge Winter Shuttle Service already thinking about adventures you'll have this year?II so.the Olympic Saturdays,Dec.21,2024_March A,MIS Peninsula is a perfect place to start your planning!Whether you're seeking a OI n'1 Peninsula Insights cozy winter getaway.outdoor activities.or exploring local culture.we've got nSIg exciting options Winter on the Olympic Peninsula is a magical time to visit with ^„_ fewer people inour towns.on trails and across our beaches Our mountains Celebrating Community Togeher '- • t are shrouded in snow,inviting you to enjoy winter fun plus it's easy to get there __ _ -, - with shuttle service to Hurricane Ridge in Olympic National Park ".. ; ellr - ''. !' ' Tuesday,January 28 is National Plan for Vacation Day Is this the year your travois will include a visit to Washington's Olympic Peninsula?We hope soy , _ r ' -( - We're here to assist you with your planning and we look forward to welcomingls- _ - "- r'1 •r "�r you to the Olympic Peninsula soon Wishing you a Healthy and Happy New L ° t •� Year' • ••r. i -= + i I i - _ 1 r - Upcoming Events ,, s4. x, , :.. it caseamic . . :,,. \-•;,...:.. j."'"3- t 4 • <.. �` •�1 Here on the Olympic Peninsula,we deeply appreciate the community spirit y '':' found in our venous towns and cities Travel offers opportunities to broaden our ' f _ sense of community by exploring new places and meeting new people.As ! j T_. �+ 2025 gets underway,check out some of the things we're looking forward to r • ., �.• sharing with you in the months ahead.We welcome you to got to know our r, delightful local communities better,to come and experience firsthand our special places and spaces.LEARN MORE e.b.a..-Me Ca.ws..Plan.ww.dca.n.nnorM•uy.rs C 0en Sb17Dpn lnpH in'res RIM"Art loamp.N sawnet ire ���� aVb Y>1W/'rab�glp.wN riipOfY This Month - IMMTI Plan for Vacation Day s :>a«: « o° b MMDn9 bwith tibr.Or. - OLYMPIC PENINSULA VISITOR BUREAU Page 41 of 44 RECEIVED 09/10/25 Page 27 of 29 • • k 2024 FAM Tourstothe • _y� Q. Olympic Peninsula � t . y. : r .4 Y ,a I' • 21 Earn tours to the OP - r', i sawb.• Size ranged from single individuals to 8- person group • Included media (traditional media, social media, influencers) and travel trade (tour r a�. operators or travel agents, usually from _ t international markets { ''' * . ` , : T � a • Representing the following markets: �. • ,�-- .'i A � r � • USA, Canada, U.K„ Germany, ' : 't �. '.: Netherlands, Australia, Japan, ' -- . South Korea (; * --- ., - ... - • Often in collaboration with the State of - WA Tourism, the Port of Seattle, and Visit r'ft 11 Seattle, who support overseas marketing .° representation in key internat'l markets ^a. . OLYMPIC PENINSULA VISITOR BUREAU Page 42 of 44 RECEIVED 09/10/25 Page 28 of 29 Olympic Peninsula Travel Planner, 2024- 2025 ofri . ► NEW 2024-2025 Version m Y ► Total Travel Planners (Full) Printed: 50,000 PENINSULA ► Reprinted Map Version / Travel Planner "Lite": A flare to*opt(rite:rum 50,000 ► Distribution, Year End 2024: ► Direct Consumer Requests: 9,427 (-12% ytd) ► Area Visitor Center Distribution: 15,550 r ' - ► Certified Folder` Distribution: 57,500 _ ► Other Bulk / Box Distribution: 8,200 _ ► Distribution, Electronic: 10,531 (up 44% ytd) Note. Certified Folder handles distribution on WA State Ferries,Coho Ferry,hotel -.�"" . - • lobbies and key visitor centers off-Peninsula,from Portland to Bellingham. 1;7 '1 5Ufb7CO,f OLYMPIC PENINSULA VISITOR BUREAU Page 43 of 44 RECEIVED 09/10/25 Page 29 of 29 - lis .- .. . • _ . z. r Big 2024 - . . .. . . Takeaway . ._ 1 .. Al l, - hi OkiTe.WI TOURISM MASTER PLAN 2024-2029 PENINSULA OLYMPIC PENINSULA VISITOR BUREAU Page 44 of 44