HomeMy WebLinkAbout031411_ra01
JEFFERSON COUNTY BOARD OF COMMISSIONERS
Agenda Item
FOR THE WEEK OF: March 14,2011
I. Description
Recommendation for award of contract for the Official County Newspaper. RCW 36.72.075
requires that the County call for bids for the Official County Newspaper each year.
ll. Issues
The bids received were opened at the Commissioners regular meeting on March 7, 2011. Please
see attached memo "Recommendation for Bid Award - Official County Newspaper."
ill. Action
Award the bid for the official County newspaper to the Port Townsend/Jefferson County Leader
so that a contract can be developed for approval at the first meeting in April as required by RCW
36.72.075.
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(date)
Philip Morley
1820 Jefferson Street
PO Box 1220
Port Townsend, WA 98368
TO:
FROM:
Board of County Commissioners
Philip Morley, County Admini!ltrator
Lorna Delaney, Clerk of the Board
March 14, 2011
Reco=endation for Bid Award - Official County Newspaper
DATE:
RE:
B
id Specifics:
Item 2011 Bid - The Leader 2011 Bid - Peninsnla Dally News
Bid Amount (per column inch) $7.75 $6.00
Type & Size Helvetica 7 pt. Helvetica 55 Roman 7.2 pt
Colmnn Width 1.75" J.125"
Frequency of publication I time per week on Wednesday 6 days a week (not on Saturday)
Pnblications Submitted: time 3:00 p.m. 2:00 p.m.
days before publication 2 days prior 3 business days prior
Tolal delivery & news sland sales in Pori rovmsendlJ_ County
Jefferson County ~ Peninsula DallyNews
ZIP, I .,~ I. .1 T_ byZlp I ..... 1 T_by
Code ~IcAraa DeI NewsStand Ccxfe DRllYarv stand ZJD Code
B8368 PortTcwnsend 2.161 2,589 4.750 1.123 249 1,369
98325 Chlmacwn 152 295 447 SO 17 107
B833B Port_ 279 458 738 185 95 2BO
98385 Port Ludlow 541 157 698 23B 23 291
98376 Qullcene 133 SO 213 sa 22 118
98382 Gardner sa 10 49 18 2 20
98320 Brtnnon 99 100 199 75 17 93
98331 Fo11<s (West End) 17 - 17 525 2B3 818
9B35B _ 133 30 193 No lnfama1lon onMded
Tcts! CIrculation 7,239 3.068
PnbIiah on Newspaper website Yes - included in bid amount Yes - included in bid amount will
also appear in "Sequim This
Week" and on WNPA website.
Phone (360)385-9100
Fax (360J385-9382
pmorley@co.jefferson.wa.us
Board of Commissioners
March 14,2011
Page 2
Other Enhancements
Quarterly publication of a section map Yes - included in bid amOlmt Not addressed in bid
and explanation of how to use the
public notices.
Use of Cowrty logo to idenillY where
County legal notices begin Yes - included in bid amount Yes - included in bid amount
Two free newspaper subscriptions Yes - included in bid amount. Yes - included in bid amount
Optional Bid Item: Publication of up Press releases "accepted." Press releases "will be considered
to 12 Press Releases (no more than Discounted display ad rate of fur publication." Discounted
one per month) in a section other than $12.00 per column inch display ad rate of $11.50 per
the Legal Notice section of the applied if County chooses to column inch applied if County
newspaper. advertise. chooses to advertise with a display
ad. Ad would be placed in
appropriate section ofPDN.
Other- 1.625" per column 1.125" per column
Cost per square inch (per formula Column inch = I" x 1.625" = Column inch = I" x 1.125" =
developed by Bill Woolf to compare 1.625 sq. inch per col. inch. 1.125 sq. inch per col. inch.
prices when the column width is Ad rate =($7.75/col. in.) Ad rate = ($6.00/col. in.)I(I.I25
different) 1(1.625 sq. infcol. in.) = $4.76 sq. in per col. in)= $5.33 per
per sqnare inch. square inch.
Recommendation: We recommend that the bid for the publication ofIega! notices for 2011 be awarded
to the Port Townsend Jefferson County Leader for the following reasons:
. Even though the Leader's column inch rate went from $7.50 in 2010 to $7.75 in2011, the PDN's
cost per square inch is 11 % higher than the Leader's.
. The circulation of the Leader in Jefferson County is over 2 times greater than the circulation of the
PDN (24.9% of County population for the Leader and 10.6% for the PDN)
Phone (360)385-9100
Fax (360)385-9382
pmorley@co.jefferson.ws.us