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HomeMy WebLinkAboutQuimper Events Collective 1st QEC_Q1_LTAC_ReportingDue by April 30th to afmcknight@co.jefferson.wa.us EXHIBIT C 1st QUARTER REPORT Organization: Quimper Events Collective Contact person: Jessie Short Mailing Address: 2023 E Sims Way #156 Port Townsend WA 98368 Phone Number/Email: info@quimpereventscollective.com 1. LTAC Funds received from the County 1st QTR: ORGANIZATION Amount Awarded by JeffCo Received From JeffCo Overspent (+) Underspent (-) of LTAC funds Refund Required TOTAL 1st QTR LTAC FUNDS SPENT Quimper Events Collective $92,720 $92,720 $8,961.52 2. LTAC funds spent by your organization 1st QTR (include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation ie: invoices paid, receipts from payment): During the first quarter of 2026 (January–March), Quimper Events Collective utilized LTAC funds to promote Jefferson County as a tourism destination through the execution of the Jeff Co Wedding Show to attract destination wedding visitors to the region. Marketing efforts encompassed digital advertising campaigns, print advertising placements, general marketing expenses, and trade show participation to increase visibility across key audiences. Q1 Expenditures Jeff Co Wedding Show 1,971.80 Venue rental, supplies specific to this event (signage, vendor sundries). Marketing 256.94 General marketing operating supplies. Ads-Digital 3,327.93 Google Ads, SoundEdge subscription, Meta (Facebook/Instagram) ads Ads-Print 1,750.00 Co-op with Port Ludlow Resort for a full page ad in 1889. Trade Shows 1,000.00 10 x 20 booth at the Kitsap Wedding Expo Supplies & Software 475.85 Software for marketing campaigns and reporting compliance. Travel 179.00 OP Tourism Summit Registration This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, you must maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, you must be able to provide access to County or State representatives to audit those records. Due by April 30th to afmcknight@co.jefferson.wa.us 3.LTAC funds balance remaining 1st QTR: Our balance after the 1st quarter spending is $83,758.48 4.Please attach your organization’s report for all revenue, marketing, services, programs and activities for the quarter of January through March (1st) quarter. ● QB Report: Profit & Loss for JC 2026 ● QB Report: Statement of Activity Q1 ● Q1 Website Report for quimpereventscollective.com ● Q1 Website Report for quimperweddings.com ● Q1 Social Analytics for @quimpereventsco ●Sound Edge Reporting - Advertiser Summary for Q1 o Geofenced Display Ads Jan o Geofenced Display Ads Feb o Social Media Ads Jan This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, you must maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, you must be able to provide access to County or State representatives to audit those records. Quimper Events Collective Profit and Loss - Jeff Co LTAC 2026 January - March, 2026 Cash Basis Monday, April 27, 2026 05:29 PM GMT-07:00 1/1 JC 26 Revenue Grant Revenue JC LTAC 92,720.00 Total Grant Revenue 92,720.00 Total Revenue $92,720.00 GROSS PROFIT $92,720.00 Expenditures Jeff Co Wedding Show 1,971.80 Marketing 256.94 Ads-Digital 3,327.93 Ads-Print 1,750.00 Trade Shows 1,000.00 Total Marketing 6,334.87 Office Supplies & Software 475.85 Travel 179.00 Total Expenditures $8,961.52 NET OPERATING REVENUE $83,758.48 NET REVENUE $83,758.48 Statement of Activity Quimper Events Collective January 1-March 30, 2026 Cash Basis Tuesday, April 28, 2026 12:29 AM GMTZ 1/1 TOTAL Revenue Discounts given -3.74 Earned Income $450.00 Ticket Sales 188.49 Total for Earned Income $638.49 Grant Revenue JC LTAC 92,720.00 SWT -532.53 Total for Grant Revenue $92,187.47 Membership Dues 4,678.00 Total for Revenue $97,500.22 Cost of Goods Sold Gross Profit $97,500.22 Expenditures Bank Charges & Fees $41.56 Stripe Processing Fees 245.60 Total for Bank Charges & Fees $287.16 Event Supplies SWT Supplies 10.00 Total for Event Supplies $10.00 Jeff Co Wedding Show 1,971.80 Marketing $256.94 Ads-Digital 3,327.93 Ads-Print 2,645.00 Trade Shows 1,000.00 Total for Marketing $7,229.87 Meals & Entertainment 22.24 Membership Misc Membership Expenses 49.23 Total for Membership $49.23 Office Supplies & Software 475.85 Travel 179.00 Unapplied Cash Bill Payment Expenditure -895.00 Uncategorized Expense 100.00 Total for Expenditures $9,430.15 Net Operating Revenue $88,070.07 Other Revenue Other Expenditures Net Other Revenue Net Revenue $88,070.07 QEC Website Traffic KPI Dashboard Q1 2026 | January –March Google Analytics –QuimperEvents Property Q1 2026 Website Performance Google Analytics data for quimperevents.com 2,845 Active Users Q1 total 2,761 New Users 97% of active 357 Returning Users 12.5% return rate 1,905 Sessions Q1 total Direct Top Channel 1,329 new users Monthly Active Users 776 798 1,271 0 500 1000 1500 January February March Monthly Sessions 495 415 995 0 200 400 600 800 1000 1200 January February March Traffic Acquisition by Channel New users by first-touch channel (Default Channel Group) Channel January February March Q1 Total % Share Direct 450 489 390 1,329 48.1% Paid Other ——545 545 19.7% Organic Search 220 186 220 626 22.7% Organic Social 52 70 73 195 7.1% Referral 25 16 14 55 2.0% Other / Unassigned 2 6 3 11 0.4% Q1 Channel Mix 48% 23% 20% 7%2%Direct Organic Search Paid Other Organic Social Referral Notable: March saw 545 new users from 'Paid Other' (soundpub source) —a new channel not present in Jan/Feb. This drove March's 59% increase in active users. Organic Social grew steadily: 52 → 70 → 73 across Q1. Organic Search & Top Content Top Google Search Queries (Q1) quimper events collective 121 clicks brigid's loft 56 clicks brigids loft 26 clicks brigid's loft port townsend 21 clicks sarah fingarson photography 9 clicks mobile bar / mobile bar cart 8 clicks port townsend wedding venues 7 clicks port townsend catering 4 clicks Top Pages by Search Impressions (Q1) /listing/bar-car-mobile-bar/20,650 /listing/tipsy-gypsy-mobile-bar/2,232 /listing/quilcene-lantern/2,342 /listing/brigids-loft/1,796 /listing/propolis-brewing/1,133 /what-is-quimper/~559+ /listing/point-wilson-lighthouse/~858+ /listing/camp-beausite-nw/~385+ Bar Car Mobile Bar dominates search impressions (~20K in Q1). Branded queries ('quimper events collective') are the top click driver at 121 clicks —strong brand awareness signal. Audience Geography & Session Sources Top Cities by Active Users Lanzhou (China)525 Bot traffic likely Singapore 278 Bot traffic likely Seattle, WA 224 Key metro Port Townsend, WA 206 Core local market New York, NY 88+Mar spike Port Ludlow, WA 9+Local Port Angeles, WA 7+Regional Sequim, WA 7+Regional Top Session Sources (Q1) google 957 sessions soundpub 545 sessions m.facebook.com 93 sessions facebook.com 69 sessions bing 60 sessions ig (Instagram)31 sessions mistyclover.farm 26 sessions duckduckgo 15 sessions quimperweddings.com 15 sessions chatgpt.com 5 sessions ⚠Data Quality Note: Lanzhou (China) and Singapore account for significant active user counts but are likely bot/spam traffic. Excluding these, Q1 real active users are estimated at ~1,800–2,000. Consider implementing bot filtering in GA4. QEC Wedding Show Mini Site Traffic Q1 2026 | QuimperWeddings –Jeff Co Wedding Show Board Review Q1 2026 Wedding Show Site Performance quimperweddings.com –Jeff Co Wedding Tour promotion 2,904 Active Users Q1 total 2,889 New Users 99.5% new visitors 188 Returning Users 6.5% return rate 302 Peak Day Feb 20 (show eve) 2,797 Total Sessions Across all sources Monthly New Users 881 1,817 191 0 500 1000 1500 2000 January February March Monthly Returning Users 68 120 00 20 40 60 80 100 120 140 January February March Traffic Acquisition Channels New users by first-touch channel –strong paid + organic social mix 1,101 438 437 373 345 90 87 13 0 200 400 600 800 1000 1200 Display Paid Social Organic Social Paid Search Direct Referral Organic Search Email Channel Insights Paid channels drove 66% of all new users (Display + Paid Social + Paid Search = 1,912). Organic Social matched Paid Social (437 vs 438) —strong organic resonance from wedding content. Display was the #1 channel at 1,101 users (38%), likely from soundpub and Google Display. Top Session Sources 7425735334451945650 0 100 200 300 400 500 600 700 800 soundpub 3461 (ad ID) m.facebook quimperevents Geographic Reach Active users by city –strong Pacific Northwest concentration Pacific Northwest (Target Market) Seattle, WA 404 13.9% Port Townsend, WA 80 2.8% Tacoma, WA 60 2.1% Portland, OR 53 1.8% Everett, WA 18 0.6% Port Angeles, WA 18 0.6% Bellingham, WA 16 0.6% Bremerton, WA 16 0.6% Port Ludlow, WA 15 0.5% Sequim, WA 11 0.4% National & International Reach Los Angeles, CA 30 users New York, NY 29 users Chicago, IL 24 users Houston, TX 20 users Jakarta, Indonesia 40 users San Jose, CA 39 users Frankfurt, Germany 26 users Sydney, Australia 24 users London, UK 17 users Madrid, Spain 13 users PNW cities account for ~700+ active users (24%). The paid campaign reached users in 400+ cities across 30+ countries —strong national awareness. QEC Social Media KPI Dashboard Q1 2026 | January –March Board Review Q1 2026 Performance Summary Aggregated metrics across Instagram and Facebook 2,665 Total Engagement All interactions 5.2% Avg Engagement Rate Cross-platform 242K Total Views All platform views +60 Follower Growth Net new followers 101 Total Posts Content published Monthly Engagement 0 500 1000 1500 January February March Instagram Facebook Monthly Views 0 50000 100000 January February March Instagram Facebook Month-over-Month Trends Metric January February March Q1 Total Trend Total Engagement 673 1,824 168 2,665 ▼Feb→Mar Engagement Rate 7.87%3.31%4.32%5.2%▲Feb→Mar Total Views 67,070 117,068 58,345 242K ▼Feb→Mar Follower Growth +15 +31 +14 +60 ▼Feb→Mar Total Posts 42 53 6 101 ▼▼Mar drop Total Followers 1,624 1,623 1,627 1,627 Stable Engagement Rate Trend 0 20 January February March Instagram Facebook Content Volume 0 50 January February March Instagram Facebook Platform Performance Breakdown Instagram 1,163 followers Q1 Engagement 1,024 Q1 Views 37,385 Q1 Posts 45 Avg Eng. Rate 9.4% Engagement Share 38.5% Growth +53 (net) Facebook ~464 followers Q1 Engagement 1,641 Q1 Views 205,098 Q1 Posts 56 Avg Eng. Rate 0.9% Engagement Share 61.5% Growth +7 (net) Key Insight: Facebook drives 84% of views but Instagram delivers 9.4% avg engagement rate vs Facebook's 0.9% Quimper Events Advertiser Summary – 2026-01-31 – 2026-03-01 Advertiser Summary – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events Snapshot Impressions 190,746 Clicks 174 CTR 0.09% Not all data may be shown here as every product has different reporting abilities. 2 Advertiser Summary – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events Data by Time Frame DAY Conversion Pipeline 190,746 Impressions 174 Clicks 0 Total Conversions 3 Impressions Clicks January 31 February 03 February 06 February 09 February 12 February 15 February 18 February 21 2k 4k 6k 8k 10k 12k Impressions By DAY2 4 6 8 10 12 Clicks By DAY Advertiser Summary – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events Display / Geofencing / Native 0.07% CTR 135,435 Impressions 99 Clicks Facebook + Instagram 0.14% CTR 55,311 Impressions 75 Clicks 4 Quimper Events Display / Geofencing / Native Report – 2026-01-03 – 2026-02-01 Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity Snapshot Impressions 130,428 Clicks 87 CTR 0.07% Data by Time Frame DAY 2 Impressions Clicks January 07 January 10 January 13 January 16 January 19 January 22 January 26 January 30 0 2k 4k 6k 8k Impressions By DAY0 2 4 6 8 10 12 Clicks By DAYPerformance by Ad Groups MICROPROXIMITY 130,428 87 0.07%0 Name Imp…Clicks CTR Conversio… Total 130,428 87 0.07%0 Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity * Top 5 results displayed in table. Total line includes additional, unlisted results. Conversions No Data Available Please try filtering to a different date range, advertiser, campaign, or ad group in the report filters menu. Conversions must be setup on your campaign/ad set for this chart to display data If you should be seeing data, but are not, please check your pixel placement 3 Geography 98405 Tacoma, Washington 54,904 47 0 98362 Port Angeles, Washington 10,456 4 0 98422 Tacoma, Washington 4,539 0 0 98188 Seattle, Washington 4,010 6 0 98023 Federal Way, Washington 3,146 0 0 Postal Codes Location Impressions Clicks Conversions Total 130,428 87 0 © Mapbox © OpenStreetMap Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity * Top 5 results displayed in table. 4 Top Performing Channels Wordscapes 7,083 Solitaire 6,637 Sudoku 5,269 Jigsaw Puzzle 4,762 Words With Friends 2,776 Channel Impressions Device Type Mobile 111,985 57 0.05% Tablet 18,443 30 0.16% Type Impressions Clicks CTR Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity 5 Performance by Creative 320x50_17359752_010626 64,811 30 0.05%0 300x50_17359752_010626 40,403 20 0.05%0 728x90_17359752_010626 23,394 32 0.14%0 300x250_17359752_010626 1,794 5 0.28%0 970x90_17359752_010626 26 0 0.00%0 Preview Name Imp…Clicks CTR Conversio… Totals 130,428 87 0.07%0 Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity Data by Users' Hour of Day (IMPRESSIONS) 6 12 AM 4 AM 8 AM 12 PM 4 PM 8 PM Sun Mon Tue Wed Thu Fri Sat Audience Factual Proximity > Agency > SP_-_SPB_-_Quimper_Ev…130,428 87 0.07% Targeting Element Impressions Clicks CTR Display / Geofencing / Native Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Display /17359752 - Microproximity Recency Impressions Clicks CTR Post-Impression & Post-Click Conversions 7 0 20k 40k 60k 80k 100k 120k 140k > 60 30 - 60 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0 20 40 60 80 100 > 60 30 - 60 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0%0.01%0.03%0.05%0.07% > 60 30 - 60 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0 > 60 30 - 60 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays Quimper Events Display / Geofencing / Native Report – 2026-01-31 – 2026-03-01 Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display Snapshot Impressions 135,435 Clicks 99 CTR 0.07% Data by Time Frame DAY 2 Impressions Clicks January 31 February 03 February 06 February 09 February 12 February 15 February 18 February 21 2k 4k 6k 8k Impressions By DAY0 2 4 6 8 10 Clicks By DAY Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display * Top 5 results displayed in table. Total line includes additional, unlisted results. 3 Performance by Campaigns 17354614 - Competitive 81,367 57 0.07%0 17359752 - Microproximity 54,068 42 0.08%0 Name Imp…Clicks CTR Conversio… Total 135,435 99 0.07%0 Geography 98160 Seattle, Washington 31,976 20 0 98405 Tacoma, Washington 22,750 11 0 98362 Port Angeles, Washington 4,446 10 0 98126 Seattle, Washington 2,157 0 0 98409 Tacoma, Washington 2,156 3 0 Postal Codes Location Impressions Clicks Conversions Total 135,435 99 0 © Mapbox © OpenStreetMap Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display Conversions Post Impression Conversions 0 Post Click Conversions 0 Total Conversions 0 * Top 5 results displayed in table. 4 Top Performing Channels SFGATE 3,441 Solitaire 2,552 San Francisco Chronicle 2,537 Sudoku 2,531 Jigsaw Puzzle 2,469 Channel Impressions Device Type Mobile 102,426 57 0.06% Tablet 26,375 32 0.12% Desktop 6,629 10 0.15% Other 5 0 0.00% Type Impressions Clicks CTR Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display * Top 5 results displayed in table. Total line includes additional, unlisted results. 5 Performance by Creative 320x50_17354614_010526 27,518 13 0.05%0 320x50_17359752_010626 25,986 18 0.07%0 728x90_17354614_010526 22,540 24 0.11%0 300x50_17359752_010626 17,845 8 0.04%0 300x250_17354614_010526 15,922 9 0.06%0 Preview Name Imp…Clicks CTR Conversio… Totals 135,435 99 0.07%0 Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display Data by Users' Hour of Day (IMPRESSIONS) * Top 5 results displayed in table. 6 12 AM 4 AM 8 AM 12 PM 4 PM 8 PM Sun Mon Tue Wed Thu Fri Sat Audience Factual Proximity > Agency > SP_-_SPB_-_Quimper_Ev…54,068 42 0.08% Fluent > TU > Demographics > Age > 21+36,617 31 0.08% AmeriLINK Online Behavior>United States > Life Event > …35,942 28 0.08% Premium > Lifestyle > Shopping Behavior > Wedding Pla…23,705 23 0.10% AnalyticsIQ > Demographics > Age > Broad Age Range > 3…21,943 18 0.08% Targeting Element Impressions Clicks CTR Display / Geofencing / Native Report – Quimper Events – 2026-01-31 – 2026-03-01 Quimper Events /Display Recency Impressions Clicks CTR Post-Impression & Post-Click Conversions 7 0 20k 40k 60k 80k 100k > 60 30 - 6… 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0 10 20 30 40 50 60 70 > 60 30 - 6… 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0%0.05%0.1%0.15%0.2% > 60 30 - 6… 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays 0 > 60 30 - 6… 21 - 30 14 - 21 7 - 14 6 - 7 5 - 6 4 - 5 3 - 4 2 - 3 1 - 2 0.5 - 1 0 - 0.5 N/ADays Quimper Events Facebook + Instagram Report – 2026-01-03 – 2026-02-01 Facebook + Instagram Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Facebook + Instagram /17373364 - Facebook Snapshot Impressions 57,836 Clicks 78 CTR 0.13% Data by Time Frame DAY 2 Impressions Clicks January 16 January 18 January 20 January 22 January 24 January 26 January 28 January 30 February 01 3k 3k 4k 4k 5k Impressions By DAY0 2 4 6 8 10 Clicks By DAYPerformance by Ad Groups Facebook 57,836 78 0.13% Name Imp…Clicks CTR Total 57,836 78 0.13% Facebook + Instagram Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Facebook + Instagram /17373364 - Facebook 3 Geography SEATTLE (WA) - TACOMA (WA)57,822 78 0.13% YAKIMA (WA) - PASCO (WA) - RICHLAND (WA) - KENNEWICK…14 0 0.00% Location Impressions Clicks CTR Total 57,836 78 0.13% Engagements Facebook 59 0 0 0 0 57 2 Ad Set Name Enga…Shares Page Likes Comments Video Views Link Clicks Reactions Total 59 0 0 0 0 57 2 © Mapbox © OpenStreetMap Facebook + Instagram Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Facebook + Instagram /17373364 - Facebook Performance by Platform Facebook Instagram Impressions Clicks Performance by Creative Carousel Ad 57,836 78 0.13%0 0.00% Name Imp…Clicks CTR Conversio…Conversio… Totals 57,836 78 0.13%0 0.00% Total 57,836 CTR 4 Total 78 Total 0.13% Facebook + Instagram Report – Quimper Events – 2026-01-03 – 2026-02-01 Quimper Events /Facebook + Instagram /17373364 - Facebook 5 Audience 18 - 65+ Bride, Event management, Wedding photography, Engagement, Wedding dress or Weddings Targeting Element