The URL can be used to link to this page

Home My WebLink AboutNHCCC Jefferson_Report_2026-05-04Domestic Travel and Tourism Report Jefferson (County) in Show market) Time Period: Last 12 Months Home Distance: 50+ Miles Total Trips 4 YOY -0.6% Avg. Monthly Visitors * YoY+2.3% 434.7K vs. 437AK prev. year (Apr'24 - Mar'25) Day vs Overnight Trips O 136.5K Day Trips 31.8K vs. 31.1K prev. year (Apr'24 - Mar'25) Visit Nights a Yov-1.1% 674.2K vs. 681.6K prev. year (Apr'24 - Mar'25) Top 3 Categories Spend 6 Trips Unlock Visitor Spend Insights View spending patterns across categories, track out-of- town visitors' spending in your region and find the origins of highest and lowest spending visitors. 298.2K Overnight Trips Overnight Trips O Day of Arrival 6 All Trips Each bar represents the percentage of trips that arrived on that day of the week. 1 night 45 % (133.7K) Day Trips a Overnight Trips AVERAGE DURATION 28.6% 17.3% 2-3nights 40% (12o.4K) 143% 1=ts 12% (37.1K) 3.3 days (288.2K trips) 8-30nights 2% {7oK) Mon Tue Wed Thu Fri Sat Sun 3 1-60 nights 0% (14) Overnight Leakage O Estimates lost overnight visitor traffic from day trips preceded or followed by overnight stays in other markets. 132.8K 0 16.5% ° NIGHTS LOST LEAKAGE RATE + YOY -0.91/6 6 + Yoy -20.6 % a Unlock Visitor Spend to see Estimated Revenue Impact Spend Metrics e Unlock Visitor Spend Insights View spending patterns across categories, track out-of- town visitors' spending in your region and find the origins of highest and lowest spending visitors. Total Visitor Spend a YoY-0.8% $19.1M vs. $19.2M down from (Apr'24 - Mar'25) Top Origins 9 DMA All Trips 1St Seattle -Tacoma, WA 201.OK Trips t YoY +1.2 % 2nd Portland, OR 47.4K Trips + YoY-11.9% 3rd Spokane, WA 13.5K Trips r YoY+8.2% Visitors Count O All Trips Each bar represents the average percentage of total visitors present on that day of the week. Day Trips a Overnight Trips 7a.0% 12.4% 11.6% 12.0% 13.1% Mon Tue Wed Thu Fri Sat Sun Top State Markets O County All Trips 11st King 18.1MTrips t YoY+2.1% 2nd Spokane 5.1MTrips t YoY+0.6% 3rd Pierce 5.OMTrips 4 YoY-1.7 Domestic Travel and Tourism Report Jefferson (County) in show market) Trend Analysis 6 Visualize metrics over time with flexible intervals Total Trips • 50+ Miles • Monthly • Line • 2023-03 - 2026-03 p Current Year 80.OK 70.OK BOOK 50.0K ~ 40.OK A 30.OK 20.OK 10.OK 0 - p$i2��,2`120`ti,JatiO0-)��2p2py92�c'eQ0'��'p�2p0No,2�� 2�2oa2�Fa0ai2�ryp,Qt2�ey,,02�y�JcZ�ti''L��aaZ�ry�eoti��.at2��Pp+2�`ya120��J�2��"�a�Z��py92�2c'e22�2pd2��o�2�Oec20ry�a�`2�o'o, Month Domestic Travel and Tourism Report Jefferson (County) (" show market) Visitor Origins 9 17A Map Your top feeder markets by geography DMA - Period: Last 12 Months 50+ Miles All ORIGIN TRIPS AVG MONTHLY VISITORS VISIT NIGHTS AVG DURATION TOTAL SPEND AVG SPEND/TRIP TREND Seattle -Tacoma, WA 195,631 15,662 240,953 3.1 days s Locked i Locked 4 View Portland, OR 55,124 4,624 105,058 3.3 days Q Locked Q Locked Q View Spokane, WA 12,785 1,281 26,612 3.7 days Q Locked Q Locked Q View Los Angeles, CA 12,520 1,350 25,595 3.7 days Q Locked Q Locked Q View San Francisco -Oakland -San Jose, CA 9,037 1,034 20,071 3.7 days Q Locked Q Locked Q View Yakima -Pasco -Richland -Kennewick, WA 8,815 877 18,292 3.6 days Q Locked Q Locked Q View Phoenix, AZ 5,864 756 9,201 3.4 days Q Locked Q Locked Q View Denver, CO 5,828 707 12,437 3.8 days 1 Locked : Locked View San Diego, CA 5,747 678 13,032 4.2 days y Locked Q Locked Q View [7 Showing 1 to 9 of 100 results 2 3 4 5 ... 12 Top Origin Trend Matrix 6 Monthly rankings by trips showing market shifts and patterns CBSA M Zip Code M Day Overnight 150+ Miles < i RANK OCT 25 NOV 25 DEC 25 JAN 26 FEB 26 MAR 26 Los Angeles, CA Yakima -Pasco -Richland- San Francisco -Oakland- San Francisco - Oakland- Spokane, WA #4 Kennewick, WA San Jose, CA San Jose, CA 1.OK 741 NEW 721 NEW 348 1\ 443 .1.1 San Francisco -Oakland- Los Angeles, CA Yakima -Pasco -Richland- Los Angeles, CA Yakima -Pasco- Richland - #5 San Jose, CA Kennewick, WA Kennewick, WA 642 452 4,1 680 4.1 345 NEW 438 NEW Legend: T Rank improved • J. Rank declined • ,J Upward trend (10%+ increase, same rank) • y Downward trend (10%, decrease, same rank) • NEW First time in top 10 Yaki ri Pasco -Rich land - Kennewick, WA 792 4,1 Los Angeles, CA 527 NEW Domestic Travel and Tourism Report Jefferson (County) (°" show market) Category Analysis 8 View trips, visits, or spend breakdown by category with year -over -year comparison Trips Trip Type: All Distance: 50+ miles Last 12 Months (Apr'25 - Mar'26) CATEGORY % Restaurants 6 Groceries and Food Stores e Retail 4 Recreation & Entertainment Others p` Automotive Sales, Rentals and Services 0 Hotels Health, Beauty and Wellness TRIPS 1y % OF TOTAL 71 YOY CHANGE Ty TREND 101,556 32.8% -6.0% .Y View 89,409 28.9% -6.9% .Y View 75,216 24.3% -4.1% J- View 19,291 6.2% -11.3% y View 15,885 5.1% -7.7% y View 8,204 2.7% -1.9% y View 0 0.0 % NIA View 0 0.0 % N/A View dfl Chart Domestic Travel and Tourism Report Jefferson (County) in show market) Time Period: Last 12 Months Home Distance: 50, Miles Visitor Distribution O Breakdown of monthly visitors by type Total Avg. Monthly Visitors Average monthly visitors {day + overnight) to your market. so ft1 31.8K Overnight visitors who stayed in your market. 23.2K (73.0%) Day visitors who stayed overnight in other markets. A 5.OK (15.7%) Day visitors who didn't stay overnight anywhere. Q 3.6K (11.3%) Estimated Revenue Impact 6 Leakage Trend Over Time e Track seasonal patterns and conversion impact 35.OK 30.OK 25.OK 20.01K 15.OK 10.0K 5.0K 0 Apr 2025 May 2025 Jun 2025 Visit Nights Unlock Visitor Spend to see Estimated Revenue Impact Leakage Rate Jul 2025 Aug 2025 Sep 2025 Oct2025 Nov 2025 Dec 2025 Jan 2026 Feb 2026 Mar2026 Domestic Travel and Tourism Report Jefferson (County) in show market) Top Leakage Destinations a Table Where are your leaked visitors staying? Last 12 Months - 50+ Miles - Leakage Nights - Max Distance: 200 Miles RANK DESTINATION COUNTY STATE LEAKAGE NIGHTS YOY O % OF TOTAL 1 Clallam WA 575K 4,4.4% 50.5% 2 Kitsap WA 11.6K 1,18.8% 10.2% 3 King WA 10.6K y 5.1% 9.3% 4 Grays Harbor WA 9.5K T 9.01/. 8.3% 5 Pierce WA 5.1K l,4.7% 4.5% 6 Island WA 3.3K T 2.6% 2.9% 7 Mason WA 3.3K 4 33.3% 2.9% 8 Thurston WA 3.1K 1,25.3% 2.8% 9 Snohomish WA 2.3K T 16.7% 2.0% 10 Lewis WA 1.8K T 69.2% 1.6% Showing 1 to 10 of 31 destinations < Page 1 of 4 ? Domestic Travel and Tourism Report Jefferson (County) (0 Show market) Last 12 Months Trip Type: All Market Type: Counties - Sort By: Trips Top 10 Counties in Washington 6 Last 12 Months rankings by selected metric RANK DESTINATION y King Fs #4 #5 #6 #7 #8 #9 #10 Not in Top 10 Spokane Pierce Snohomish Clark Whatcom Chelan Yakima Thurston Benton Jefferson TRIPS VISITORS (AVG. MONTHLY) NIGHTS 18.1111,11 1.4M 28.8M YoY +2.1 % YoY +11.2 % YoY +1.9% 5.1111611 384.OK 8.3M YoY +0.6 % YoY +9.7 % YOY -1.3% 5.011,111 360.7K SIM YOY -1.7% YoY +6.2% YoY -1.7% 3.711A 257.91K 6.1M YoY+1.1% YoY +10.3% YoY+0.9% 2.811A 204.3K 4.911,11 YoY-0.3% YoY+76% YoY-1.0% 2.6M 190.2K 4.2M YoY-0.7% YoY+6.4% YoY-0.8% 2.611A 202.31K 4.7M YOY-5.1% YoY+1.2% YoY-3.8% 2.2M 154.9K 3.2M YoY-0.0% YoY+8.6% YoY+1.1% 2.1M 155.61K 3.411,111 YoY -1.1% YoY+7.7% YoY+0.2% 2.1M 147.1K 3.010 YoY-1.4% YOY +6.0% YoY-2.4% 434.7K 31.8K 674.2K YoY+5.1% YoY-1.2% YoY+4.3% Time Period Sort By Last 12 Months Trips AVG DAYS 3.3 YoY -0.0 % 3.2 YoY -1.0 % 3.5 YoY +1.3 % 3.5 YoY +0.4 % 3.4 YoY +0.2 % 3.4 YoY +1.4 % 3.3 YoY +1.2 % 3.2 YoY +1.0 % 3.3 YoY +1.0 3.1 YoY +0.6 3.3 YoY +0.1 Historical Trend Comparison Show Metric Display Multi -year trends for top 10 destinations 20.OM Trips Value 18.0M 16.011,11 14.OM 12.0M ° 10.0M - H a -am 6.OM - 2.°o IIIIIII. Illl�lu�_ Illllll. Illtm. IIIIIII. IIIIIII. IIIIIII. 2019 2020 2021 2022 2023 2024 Last 12 Months #1 King #2 Spokane #3 Pierce #4 Snohomish #5 Clark Whatcom Chelan Yakima Thurston Benton Jefferson