HomeMy WebLinkAboutOlympic Peninsula Visitor Bureau OPTC 2026 Lodging Tax - 122225 Scrivener error pg 2 fixedAGREEMENT FOR 2026 HOTEL -MOTEL FUNDING FOR TOURISM SERVICES
FOR OLYMPIC PENINSULA VISITOR BUREAU dba OLYMPIC PENINSULA
TOURISM COMMISSION
This Agreement is by and between Jefferson COUNTY, Washington (the COUNTY) and
OLYMPIC PENINSULA TOURISM COMMISSION ("RECIPIENT").
WHEREAS, RECIPIENT is a non-profit corporation registered with the Secretary of State
of the State of Washington under UBI number 601-007-747; and
WHEREAS, the COUNTY desires to promote tourism in unincorporated Jefferson
COUNTY, as authorized by Chapter 67.28 RC W and Chapter 3.25 Jefferson COUNTY Code; and
WHEREAS, the COUNTY appointed the Jefferson COUNTY Lodging Tax Advisory
Committee ("LTAC") to review and recommend lodging tax proposals submitted to the COUNTY,
as authorized by RCW 67.28.1817 and Chapter 3.25 Jefferson COUNTY Code; and
WHEREAS, RECIPIENT submitted a qualified lodging tax proposal to the LTAC;
WHEREAS, the LTAC reviewed and recommended funding all or part of RECIPIENT's
qualified lodging tax proposal to the Jefferson County Board of Commissioners;
WHEREAS, the Jefferson County Board of Commissioners reviewed the LTAC
recommendation for funding all or part of RECIPIENT's qualified lodging tax proposal and
finalized an award of $97,112 for the purposes recommended by the LTAC ("Final LTAC Award");
IN CONSIDERATION of the mutual covenants and agreements herein it is agreed by the
parties as follows:
1. SERVICES TO BE PERFORMED USING THE LTAC AWARD
a. RECIPIENT shall use its capabilities and utilize up to the total amount of Final LTAC
Award for the approved tourism promotion services listed in Exhibit A and for no other
purpose during the 2026 fiscal year.
b. If the Final LTAC Award does not specify the approved tourism promotion services, then
the use of the amounts approved in the Final LTAC Award shall be limited to the proposed
tourism promotion services listed in RECIPIENT's proposal for the 2026 fiscal year, a copy
of which is attached as Exhibit B.
2. RESPONSIBILITIES OF RECIPIENT
a. On or before January 31, 2026; April 30, 2026; July 31, 2026; October 31, 2026; and
January 31, 2027, RECIPIENT shall provide to the COUNTY all of the following, which
are more specifically described in Exhibit C:
i. A quarterly report of the use, services, programs and activities of RECIPIENT
under this Agreement for the prior quarter;
ii. A quarterly financial statement detailing revenues, expenses and cash balances for
the prior quarter; and for the final quarter report, the financial statement shall also
include a detailed financial statement for all 2026.
OLYMPIC PENINSULA VISITOR BUREAU Page 1 of 44
iii. On or before January 31, 2026 or upon execution of this Agreement, whichever is
later, provide to the COUNTY: A billing invoice requesting payment of Hotel -
Motel Funding for the 2026 fiscal year.
b. For a minimum of six (6) years, maintain documented proof of payments made, contracts
executed, and other expenditures authorized under this Agreement. Upon reasonable
notice, provide access to COUNTY or State representatives to audit those records.
c. Funding provided by this Agreement may only be expended on the services described in
Section 1 of this Agreement. Any monies used for other services or purposes shall be
refunded to Jefferson COUNTY. Any monies under -expended of the total funding
allocated under this Agreement shall be refunded to Jefferson COUNTY by January 31,
2027.
d. By February 28" of each year provide all of the following information on Exhibit B,
attached hereto and incorporated by reference for the previous year.
i. Each festival, event, or tourism facility owned and/or operated by RECIPIENT.
ii. The amount of lodging tax revenue allocated for expenditure (whether actually
expended or not) by RECIPIENT on each festival, event or tourism facility.
iii. Estimated number of tourists served at each festival, event or tourism facility.
("Tourist" includes persons traveling more than 50 miles to the location of the
event, festival or facility and overnight stays in the area).
iv. Estimated lodging stays. ("Lodging" refers to commercial lodging such as hotels,
motels, resorts, bed and breakfasts, or commercial campgrounds).
v. Measurements that demonstrate the impact of increased tourism attributable to the
event, festival or facility.
3. RESPONSIBILITY OF JEFFERSON COUNTY
a. The COUNTY shall provide RECIPIENT funding from Hotel -Motel Tax receipts to be used
in support of their responsibilities as defined under this Agreement.
b. Said funding is in the amount of the Final LTAC Award for the 2026 fiscal year. Payment is
conditioned on full compliance with this Agreement, including but not limited to, the
submittal of the reports required by Section 2.
c. Payment shall be made by the COUNTY upon receipt of an invoice on the next available
billing cycle.
4. TERM
This Agreement shall be for a term of one year, commencing on January 1, 2026 and ending on
December 31, 2026, except for the reports required in Section 2, which are due January 31, 2027
and FebnjM 28, 2027.
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A party's interests in this in this Agreement may not be assigned to any other person.
OLYMPIC PENINSULA VISITOR BUREAU Page 2 of 44
6. TERMINATION
a. This Agreement may be terminated, in whole or in part, by the COUNTY upon thirty (30)
days written notice in the event expected or actual revenue from the Hotel -Motel Tax is
reduced or limited in any way, or for non-performance of duties under this Agreement, or
for any reason.
b. RECIPIENT may terminate this Agreement upon thirty (30) days written notice to the
COUNTY. In the event of termination under this clause, the COUNTY shall be liable to
pay only for services rendered prior to the effective date of termination. If termination
covers a period for which payment has already been made, RECIPIENT shall refund to the
COUNTY a pro -rated share of the payment based upon the balance of time remaining in the
paid period, unless otherwise negotiated.
7. HOLD HARMLESS
a. RECIPIENT shall indemnify and hold the COUNTY, and its officers, employees, agents
and volunteers (and their marital communities) harmless from and shall process and
defend at its own expense, including all costs, attorney fees and expenses relating thereto,
all claims, demands, or suits at law or equity arising in whole or in part, directly or
indirectly, from RECIPIENT's negligence or breach of an of its obligations under this
Agreement; provided that nothing herein shall require RECIPIENT to indemnify the
COUNTY against and hold harmless the COUNTY from claims, demands or suits based
solely upon the conduct of the COUNTY, its officers, employees, agents and volunteers
(and their marital communities), and; provided further that if the claims or suits are
caused by or result from the concurrent negligence of. (a) RECIPIENT's agents or
employees; and, (b) the COUNTY, its officers, employees agents and volunteers (and
their marital communities), this indemnity provision with respect to claims or suits based
upon such negligence, and or the costs to the COUNTY of defending such claims and
suits, etc., shall be valid and enforceable only to the extent of RECIPIENT's negligence,
or the negligence of RECIPIENT's agents or employees.
b. RECIPIENT specifically assumes potential liability for actions brought against the
COUNTY by RECIPIENT's employees, including all other persons engaged in the
performance of any work or service required of RECIPIENT under this Agreement and,
solely for the purpose of this indemnification and defense, RECIPIENT specifically
waives any immunity under the state industrial insurance law, Title 51 RCW.
RECIPIENT recognize that this waiver was specifically entered into pursuant to
provisions of RCW 4.24.115 and was subject of mutual negotiation.
8. INSURANCE
RECIPIENT shall obtain and keep in force during the term of this Agreement, or as otherwise
required, the following insurance:
a. Commercial General Liability Insurance. RECIPIENT shall maintain commercial general
liability coverage on a form acceptable to Jefferson COUNTY Risk Management for
bodily injury, personal injury, and property damage, with a limits of not less than in the
amount of at least $1 million per occurrence, for bodily injury, including death, and
property damage; and
OLYMPIC PENINSULA VISITOR BUREAU Page 3 of 44
b. Worker's Compensation (Industrial Insurance). RECIPIENT shall maintain workers'
compensation insurance at its own expense, as required by Title 51 RC W, for the term of
this Agreement and shall provide evidence of coverage to Jefferson COUNTY Risk
Management, upon request.
9. INDEPENDENT CONTRACTOR
a. RECIPIENT and the COUNTY agree that RECIPIENT is an independent contractor with
respect to the services provided pursuant to this Agreement.
b. Nothing in this Agreement shall be considered to create the relationship of employer and
employee between the parties hereto.
c. Neither RECIPIENT nor any employee of RECIPIENT shall be entitled to any benefits
accorded COUNTY employees by virtue of the services provided under this Agreement.
d. The COUNTY shall not be responsible for withholding or otherwise deducting federal
income tax or social security or for contributing to the state industrial insurance program,
otherwise assuming the duties of an employer with respect to RECIPIENT, or any
employee, representative, agent or subcontractor of RECIPIENT.
e. RECIPIENT shall be responsible for all applicable withholdings, deductions, state
industrial insurance, tax reports, business licenses, registrations, and all other obligations
of an independent organization.
10. COMPLIANCE WITH LAWS
RECIPIENT shall comply with all Federal, State, and local laws and ordinances applicable to the
work to be done under this Agreement.
11. CHOICE OF LAW
The parties agree that this Agreement is entered into in the State of Washington. This Agreement
shall be governed by and construed under the laws of the United States, the State of Washington
and the County of Jefferson, as if applied to transactions entered into and to be performed wholly
within Jefferson County, Washington between Jefferson County residents. No party shall argue
or assert that any state law other than Washington law applies to the governance or construction
of this Agreement.
12. DISPUTES
a. The parties agree to use their best efforts to prevent and resolve disputes before they
escalate into claims or legal actions. Any disputed issue not resolved under this
Agreement shall be submitted in writing within 10 days to the County Risk Manager,
whose decision in the matter shall be final, but shall be subject to judicial review.
b. If either party deem it necessary to institute legal action or proceeding to enforce any
right or obligation under this Agreement, each party in such action shall pay for its own
attorney's fees and court costs.
c. Any legal action shall be initiated in the Superior Court of the State of Washington for
Jefferson County, subject to the venue provisions for actions against counties in RCW
OLYMPIC PENINSULA VISITOR BUREAU Page 4 of 44
36.01.050. The parties agree that the parties have the right of appeal from such decisions
of the Superior Court under the laws of the State of Washington.
d. RECIPIENT consents to the personal jurisdiction of the courts of the State of
Washington.
13. DISCRIMINATION PROHIBITED
RECIPIENT with regard to the project to be completed under this Agreement, shall not
discriminate on the grounds of age, sex, marital status, sexual orientation, race, creed, color,
national origin, honorably discharged veteran or military status, or the presence of any sensory,
mental, or physical disability or the use of a trained dog guide or service animal by a person with
a disability, unless based upon a bona fide occupational qualification in the selection and
retention of employees, materials, supplies, or subcontractors.
14. INTEGRATED AGREEMENT
This agreement together with attachments or addenda represents the entire and integrated
agreement between the COUNTY and RECIPIENT and supersedes all prior negotiations,
representations, or agreements written or oral.
15. PUBLIC RECORDS ACT
This Agreement and any reports submitted by RECIPIENT are subject to disclosure as a public record
under the Public Records Act, RCW Chapter 42.56.
16. RECORDS RETENTION AND AUDIT AUTHORIZATION
a. A minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under your Agreement with Jefferson
COUNTY.
b. Upon reasonable notice, RECIPIENT shall provide access to COUNTY or State representatives
to audit records related to the funds provided to RECIPIENT under this Agreement.
17. NO SEVERABILITY
The terms of this Agreement are not severable. If any provision of this Agreement or the
application of this Agreement to any person or circumstance shall be invalid, illegal, or
unenforceable to any extent, the remainder of this Agreement and the application this Agreement
shall not be enforceable.
18. SURVIVAL
Those provisions of this Agreement that by their sense and purpose should survive the term of
this Agreement shall survive the term of this Agreement for a period equal to any and all relevant
statutes of limitation, plus the time necessary to fully resolve any claims, matters or actions
begun within that period.. Without limiting the generality of the preceding sentence, and for the
avoidance of doubt, the provisions that survive the term of this agreement include: (a) controlling
law; (b) insurance; and, (c) indemnification.
OLYMPIC PENINSULA VISITOR BUREAU Page 5 of 44
19. AMENDMENT, MODIFICATION AND WAIVER
a. This Agreement may be not be amended or modified to change the approved tourism
promotion services in the Final LTAC Award.
b. Only the Jefferson County Board of Commissioners or their delegate by writing
(delegation to be made prior to action) shall have the expressed, implied, or apparent
authority to sign, alter, amend, modify, or waive any clause or condition of this
Agreement.
c. Any alteration, amendment, modification, or waiver of any clause or condition of this
Agreement is not effective or binding unless made in writing and signed by the Jefferson
County Board of Commissioners or their delegate.
SIGNATURES ARE ON THE FOLLOWING PAGE
OLYMPIC PENINSULA VISITOR BUREAU Page 6 of 44
JEFFERSON COUNTY WASHINGTON
Board of COUNTY Commissioners
Jefferson COUNTY, Washington
B ' � c
Y•
Heidi Eisenhour hair
By:
Cr y otherton, Commissioner
Heat ley-Nollette, Commissioner
SEAL:
ERSD,y,
� G
. �MMISS/0. OG
ATTEST:
HjXqG
Caroly alloway, CMC
Clerk 6f fhe Board
Approved as to form only:
?-
r/". n- lv 7
Philip C. Hunsucker, Date
Chief Civil Deputy Prosecuting Attorney
OLYMPIC PENINSULA VISIOR BUREAU
By:
Signature
Name:
Title:
Date:
OLYMPIC PENINSULA VISITOR BUREAU Page 7 of 44
JEFFERSON COUNTY WASHINGTON
Board of COUNTY Commissioners
Jefferson COUNTY, Washington
By:
Heidr Eisenhour hair
By:
Gr otherton. Commissioner
I lean ley-Nollette, Commissioner
„`
SEAL: f.FR, pti
' ��-��Arotlss�•• Cp'-.
ATTEST: . �I'll 19
' •.,�.��%j' p`�
Caroly- f alloway, CMC
Clerk (0he Board
Approved as to form only:
OLYMPIC PENINSULA VISIOR BUREAU
MGLf" SrilA, M&" V
Signature
Name: Marsha Massey
Title:
Date: 01 /05/2026
12•/ 2 L /Z S-
"-� -
9, C; _ t?- /O/Ul
Philip C. Hunsucker. 16ate
Chief Civil Deputy Prosecuting Attorney
OLYMPIC PENINSULA VISITOR BUREAU Page 7 of 44
EXHIBIT A
Itemized List of Tourism Promotion Services Approved in the Final Award
Part One:
Olympic Peninsula Tourism Commission (OPTC) — Annual Regional Marketing Initiatives:
• Partner share of annual marketing / operations budget: $35,000
• Support for spring'26 and fall'26 co-op marketing campaigns: $30,000
• Support for OP professional education visits (familiarization tours - JeffCo): $2,000
• Support for annual OP Tourism Summit: $2,500
• Support of OP.org website upgrades / data reporting: $10,000
Part Two:
OP Tourism Master Plan Support: $30,000
• Includes but not limited to support of key priorities per Tourism Master Plan:
o Project 1: Why the distance is worth the difference
■ Requires photo / video assets and communications plan
o Project 2: Olympic Peninsula is more than just a park
• Requires itinerary development and website enhancements
• Under review: multi -platform marketing campaign, focused on the intersection of
culinary and outdoor exploration to key target audiences
o Project 3: Promote staycations for fall, winter, spring business
■ Requires product development and marketing plan
o Project 4: Make visitors feel more welcome — signage / branding
■ Phase 2 of branding and signage development
o Project 5: Improve mobility options to support local businesses
■ In development
O Additional staffing focused on Business Development and Content Creation
TOTAL REQUEST: $109,500 (NOTE: this is flat with 2025 funding; no change)
OLYMPIC PENINSULA VISITOR BUREAU Page 8 of 44
EXHIBIT B
RECIPIENT'S PROPOSAL
ATTACHED
OLYMPIC PENINSULA VISITOR BUREAU Page 9 of 44
Exhibit C
Jurisdiction Lodging Tax Reporting Form — To Be Submitted to Jefferson COUNTY
Administrator's Office
No Later than February 28" of each Year
Lodging Tax Reporting Form
Organizations recet,.zng fiwd►ng to promote festn-als, special event and town-.w-related actnzne, through toun=o related facihnes
oared or sponsored by non-profit organizations or the local jun,dicnon are regtured to complete this form for EACH acavity
1 OrEamnam Name.
Repmrr g Naar.
_' Sponsor Type (C11ed Ore):
O 501(cX3) O 501(cx6)
O Local lunAcmn 00di-er
3 Arnnn' Name
a Armin hpe (Check One):
O EceatFestrcal' O Facihrv-
Q'tfarkeo r
5 Activity Stan Date*:
6 Acmity End Date'
- Total Cost of Actmn S
B Amoum Requested: S
9 Atnwm Awarded S
10 Osrrall Attendance•
13 \timber of Attendees llho Swvd Overught m lirpaai Arcommolmons'
a) PRjected•
a; Projected'
b) Actual•
bi Art"*
c;i `fethodology (Check Ooe;
ODuact Ctrm'
c: Nfethodoioey (Check Onei: O Duect Cotmt'
Olodtrect Coum•
OFTtesemam•e Sunev'
Osdoect Couct' OFslnaentaace Sunej^
Olnfwwl Suney^
O Structuted Eimate'
O hf.,al S.,.,.- O Strucsred Estimate•
OOther (explain;:
OOtter ;esphuni:
11 Number of Attendees Ul'ho Imvled i0 Miles or )fore'
14 \umber of Anecdees Stl» Skived Chin i m Paid Afcon modarmns'
a) Protected*
a; Projected'
bi ?lama:'
bi Arrdal•
C) Methodoioz (Check Ors'
ODuect Couct'
c: >fethodoiogy tCh,eck Onei. O Cuect Coum•
OIudtrect Coum
O Represertame Su vec•
O !direct Cmmt• (>ptmentaace Snnw-
OInformal Surrey'
O Swxtured Enm tte'
O jai S..- O Structured Estimare'
O Other (eaplam):
O Othf erpl"1:
12 Number of Attendees Uo Irneled Jim Another State or Country'
I Number of Paid Lodging Night
a) Proxcted'
a; Projected'
bt Acniai'
bi Acual•
c) Methodology (Check Ore)
O Direct Cttmt•
c'. lfethodoiogy (Check Chef: Duect Coum•
OIndirect Coum
^• `f Repreiemam'e Suve�'
01dnect co,=* OFepI lane Sunw*
Olefottnat Sun,".
O St[ucwed E t>mate•
O lk.a al S..- O Structural EStitnare•
Oother tesplm;:
@ Od:er:esplamy
'See Lodging Tax Yearly Reporting
Definitions Instructions
Name of Individual %lo Prepared Report:
Phone =:
E-Mall Addteas
RETL-RK THIS FORM IO:
Jef'6erson County Adro—stratoi s Office
1820 Jefferson Street
P.O. Boa 1220
Port Townsend, WA 98368
jeffbocraco jefferson.wa.w
DEADLINE Februar,-'.Sth of Each Reporting I -ear
OLYMPIC PENINSULA VISITOR BUREAU Page 10 of 44
LTAC Yearly Reporting
Definitions/Instructions
Activity Type: Event/Festival: Short-term activity occurring between specific dates (e.g., 4th of July celebration, local
marathon)
Facility: Municipally -owned facility that operates some or all of the year (e.g., county historical museum,
convention center)
Marketing: Activity that provides information to encourage visitors to an area; is typically a year-round activity
but may also operate for less than a full year.
Activity Date: Activity beginning and ending dates.
Actual: Persons estimated to have actually participated in event/festival or visiting a facility. For marketing activity,
enter the number of persons estimated to have actually visited area as result of marketing activity.
Projected: Persons expected to participate in event/festival or visiting a facility. For marketing activity, enter the number of
persons expected to visit area as result of marketing activity.
Methodology: Select the methodology used to estimate the actual number of visitors/participants.
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at
entry points, vehicle counts or number of chairs filled. A direct count may also include information collected
directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold,
redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/ participants. A representative
survey is a highly structured data collection tool, based on a defined random sample of participants, and the
results can be reliably projected to the entire population attending an event and includes margin of error and
confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner
that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire
visitor population and provide a limited indicator of attendance because not all participants had an equal chance
of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For
example, one jurisdiction estimated attendance by dividing the square footage of the event area by the
international building code allowance for persons (3 square feet).
Other: (please describe)
Overall Attendance: Total projected and estimated actual attendance recorded for event, facility or resulting from marketing
activity.
Total Attendees Traveling 50 miles or more:
Total: Total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility.
For marketing organizations, report visitors traveling more than 50 miles to visit area.
Of total, attendees who traveled from another state or country: Of the total projected and estimated actual number of
visitors traveling more than 50 miles to attend event or facility or visit area, report projected and estimated actual number
of visitors who traveled from another state or country.
Attendees who stayed overnight:
Paid Accommodations: Total projected and estimated actual number of visitors staying in paid lodging establishments
such as hotels, motels, bed and breakfasts, etc.
Unpaid Accommodations: Total projected and estimated actual number of visitors staying in unpaid accommodations
such as family and friends.
Paid Lodging Nights: Total projected and estimated actual number of paid lodging nights. One Lodging night = one or more
persons occupying one room for one night.
OLYMPIC PENINSULA VISITOR BUREAU Page 11 of 44
EXHIBIT C 1 st QUARTER Due by April 301 to afmckni hhtt(dco jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County I' QTR:
ORGANIZATION
Amount
Received
Overspent
Refund
TOTAL Is'
Awarded
N
Required
QTR
by
From
Underspent
LTAC
Jefferson
Jefferson
of LTAC
FUNDS
County
County
funds
SPENT
2. LTAC funds spent by your organization I' QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
3. LTAC funds balance remaining IIt QTR:
4. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts
executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice,
RECIPIENT shall provide access to Jefferson County or State representatives to audit those records.
OLYMPIC PENINSULA VISITOR BUREAU Page 12 of 44
EXHIBIT C 2nd QUARTER Due by July 3Is' to afmckni hta,co.jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 2nd QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
Amount
Received
(+)
Required
11 QTR
2W QTR
Awarded
Underspent
LTAC
LTAC
by
From
(-) of LTAC
FUNDS
FUNDS
Jefferson
Jefferson
funds
SPENT
SPENT
County
County
2. LTAC funds spent by your organization 2°d QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
1. LTAC funds balance remaining 2°d QTR:
2. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable
notice, RECIPIENT shall be able to provide access to Jefferson County or State representatives to audit those records.
OLYMPIC PENINSULA VISITOR BUREAU Page 13 of 44
EXHIBIT C 3rd QUARTER Due by October 3111 to afmcknight@co jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 3`d QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
TOTAL
Amount
Received
(+)
Required
1" QTR
2"d QTR
31d QTR
Awarded
Underspent
LTAC
LTAC
LTAC
by
From
(-) of LTAC
FUNDS
FUNDS
FUNDS
Jefferson
Jefferson
funds
SPENT
SPENT
SPENT
County
County
2. LTAC funds spent by your organization 31 QTR (include 200 word limit regarding activities and funds
spent with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
2. LTAC funds balance remaining 31 QTR:
Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under the Agreement with Jefferson County. Upon reasonable
notice, you shall be able to provide access to Jefferson County or State representatives to audit those records.
OLYMPIC PENINSULA VISITOR BUREAU Page 14 of 44
EXHIBIT C 4" QUARTER Due by January 311 to afmckniehtaco.iefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 4' QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
TOTAL 3rd
TOTAL
Amount
Received
(+)
Required
1s1 QTR
211d QTR
QTR
40' QTR
Awarded
Underspent
LTAC
LTAC
LTAC
LTAC
by
From
(-)ofLTAC
FUNDS
FUNDS
FUNDS
FUNDS
Jefferson
Jefferson
funds
SPENT
SPENT
SPENT
SPENT
County
County
2. LTAC funds spent by your organization 4' QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
3. LTAC funds balance remaining 4`h QTR:
4. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts
executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice,
RECIPIENT shall provide access to Jefferson County or State representatives to audit those records.
OLYMPIC PENINSULA VISITOR BUREAU Page 15 of 44
RECEIVED 09/10/25
Page 1 of 29
2026 REQUEST FOR PROPOSAL PACKET
LODGING TAx/TOURISM PROMOTION
This packet is for the 2026 TOURISM PROMOTION SERVICE PROPOSALS to be funded by
the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a NON-
PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson County
Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee may only consider complete and signed
proposals that include all of the requested information and documents, and that are submitted by
the deadline:
I I WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 P.M.
2026 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2026 and paid for from the County's lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the
proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
• Proposals from government agencies or non-profit organizations are to be for
tourism promotion during calendar year 2026. Please refer to Section 1 of this
packet for examples of eligible tourism promotion activities for this funding
round.
• At the time of implementation, tourism related activities within proposals must comply
with federal, state, and county laws and requirements, including county Public
Health direction. NOTE: Jefferson County may not use public funds in any way that
can be construed as a gift to an individual or organization.
• Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals may not be considered by
LTAC.
• To be considered, a fully completed and signed digital application (digital
signatures acceptable) must be received at afmckni hg_t(a,co.iefferson.wa.us by the
deadline listed above.
• All applications must be submitted as a signal digital application in a one PDF file
attached to an email. If you need assistance combining multiple documents into a single
PDF document, please contact our office.
• All documents filed with the County are public records, potentially eligible for release.
Jefferson County is committed to the non-discriminatory treatment of all Persons in the
employment and delivery of services and resources.
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2026 Proposal Checklist for Tourism Promotion Activities
Organization Name: Olympic Peninsula Visitor Bureau dba Olympic
Peninsula Tourism Commission (OPTC)_
Event Name, if different: OPTC Regional and Co -Op Destination Marketing
Program
WA UBI Number: 601-007-747
501(c)(3) _O (6)
EIN Number: 91-1355604
Proposed Contract Amount: $109,500
Proposals should completely address the questions, and all requested supplemental
information should be provided. Incomplete or late proposals maN not he considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the
following items in the listed order.
Check each item submitted:
Cd Signed and Dated Proposal Checklist for Tourism Promotion Activities.
67"beclaration of capital expenditures and operations, if applicable (Attachment A).
'roof of liability insurance (Attachment B)
Rr"'Section 1 - Itemized list of proposed services and estimated costs.
ection 2 - Proposal Questions.
9-Section 3 - Proposed 2026 promotion, facility, event or activity budget.
bd Section 3 - 2025 organizational budget and year-to-date income and expense statement(s).
Cd Section 3 - List of names and addresses of the organization's current Board of Directors.
Name and contact information for event chairperson, if applicable.
Section 3 - Optional work samples such as season brochures promotional material v' p s, reviews,
news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting
documents must be electronically received and date stamped at the Jefferson County
Administrator's Office, to Adiel McKnight @ afmcknightna,co.iefferson.wa.us
by WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 p.m. (Secure and approved file transfer links
are acceptable to accommodate large file sizes if needed.)
Documents submitted to the County are public records, potentially eligible for release.
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2026 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: WEDNESDAY, SEPTEMBER 10, 2025 AT 4:30 P.M.
Electronically to Email Address: afmcknight ko.iefferson.wa.us
Please type (10 point or larger) or legibly print in ink.
To be considered: all questions must be answered; all requested documents provided; this form
must be signed and dated.
Organization Name: Olympic Peninsula Visitor Bureau dba Olympic Peninsula
Tourism Commission (OPTC)
Organization Address: Mail: PO Box 670, Port Angeles, WA 98362
Physical: 618 S Peabody St., Ste F Port Angeles WA 98362
Contact Name: Marsha Massey, Executive Director
Contact Address: Same as above
Day Phone: 360-452-8552
Evening or Cell Phone: 206-250-9192
E-Mail Address: director@olympicpeninsula.org
Facility/Event: (if applicable) n/a
Total Lodging Tax Request: $109,500
Estimated 2026 org. operating
budget: Incl. Lodging Tax funds $393,925
If asking for funds for a specific
event, list other cash funding sources
and dollar amounts budgeted for this
project.
Note: This section is only due for
specific event and festival funding
requests.
Not a festival or event n/a
Dollar Amount
$
$
$
$
$
$
Total Project Revenue Budget:
$
Did your organization receive Lodging Tax Funds from the County in 2025? Y E S
1 understand that if my organization 's proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract the County to provide the contracted services up to the maximum
contract amount. 1 un rstand that the 4roppsal herein is a public record potentially eligible for public release.
Sign Name:
Print Name and Title:
3 1 P a g e
Marsha Massey, Executi
Date: 9-10-2025
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1. Itemized List of Proposed Tourism Promotion Services
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, program, facility, event or activity, including quantities and costs (see examples at
bottom of page).
Part One:
Olympic Peninsula Tourism Commission (OPTC) — Annual Regional Marketing Initiatives:
• Partner share of annual marketing / operations budget: $35,000
• Support for spring'26 and fall'26 co-op marketing campaigns: $30,000
• Support for OP professional education visits (familiarization tours - JeffCo): $2,000
• Support for annual OP Tourism Summit: $2,500
• Support of OP.org website upgrades / data reporting: $10,000
Part Two:
OP Tourism Master Plan Support: $30,000
• Includes but not limited to support of key priorities per Tourism Master Plan:
o Project l : Why the distance is worth the difference
■ Requires photo / video assets and communications plan
o Project 2: Olympic Peninsula is more than just a park
■ Requires itinerary development and website enhancements
• Under review: multi -platform marketing campaign, focused on the intersection of
culinary and outdoor exploration to key target audiences
o Project 3: Promote staycations for fall, winter, spring business
• Requires product development and marketing plan
o Project 4: Make visitors feel more welcome — signage / branding
■ Phase 2 of branding and signage development
o Project 5: Improve mobility options to support local businesses
■ In development
O Additional staffing focused on Business Development and Content Creation
TOTAL REQUEST: $109,500 (NOTE: this is flat with 2025 funding; no change)
Examples of how to list your proposed tourism promotion services or event (Please be as
specific AS POSSIBLE about the services, quantities, the tourism market, distribution
method, and cost):
10,000 promotional rack cards for I-5 corridor from Portland to Bellingham, April - June 2018................ $1,835
The rack cards will promote an event/hotel/restaurant promotional package.
Design and printing.................................................................. $1,250
Distribution by XYZ Company ...................................................... $ 500
5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards. .....$ 85
1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition... $1,500
XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad
will be part of a full -page advertisement being coordinated by the VCB. XYZ Magazine will match
the value of the advertisement with a feature article on Jefferson County and the event in the same edition.
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2. Proposal Questions
Please limit your answers to no more than one page for each question.
1. Tell us about your promotion, program, facility, event or activity and why you think it
will increase tourists traveling to and staying in Jefferson Count.
As the region's official destination marketing organization (DMO), we work collaboratively to promote the
Olympic Peninsula destination, to attract overnight visitors and stimulate economic development across the
OP, including east and west Jefferson County. Examples:
* Destination Promotion - storytelling, branding
* Strategic Planning
* Marketing and Advertising (through a variety of channels).
* Public relations, media relations, consumer communications
* Media and travel trade education (familiarization) visits
* Collaboration and partnerships
* Supporting Visitor Services: websites, guides, maps, itinerary planning, travel planning assistance.
* Research and data analysis
* Destination development
* Advocacy and stakeholder support
The Olympic Peninsula Tourism Commission (OPTC) is a cooperative marketing partnership among area
cities, counties, and marketing entities that, together, have been collaborating for 20 years to promote the
regional destination of the Olympic Peninsula to out -of -area visitors. Our focus is entirely on people who will
travel more than 50 miles to the destination, with primary emphasis on those who will stay overnight in the
destination. Normal target market areas include:
• "The I-5 corridor", from Bellingham to Portland, with emphasis on Metro Seattle; Metro Portland
(especially for non -peak season travel)
• Victoria, BC, and Vancouver Island
• Key domestic feeder markets such as Oregon, California, Arizona, Texas, Colorado, Florida
• In collaboration with State of WA Tourism, Visit Seattle and the Port of Seattle, key inbound
international markets, primarily UK, Germany, Benelux, France, and Asia. This takes the form of
familiarization tour support, participation in trade shows, and some limited in -country co-op marketing.
For 2026, our primary focus for co-op campaigns continues to be spring and fall/winter (non -peak season),
targeted to the I-5 corridor, Washington, Oregon, and California regional travel. In Jefferson County alone,
despite loss of inventory at Kalaloch and Fort Flagler, shoulder seasons have shown general growth over a 5-
year window.
Examples of measurable successes from previous campaigns:
• Fall 2025: "Coast is Clear" (to ran 9/20/25—12/20/25)
o $110K media buy; anticipated impressions: 5M+; Anticipated Contest entries:8K / leads: 10,000
• Fall 2024: "Coast is Clear". (9/15/24 — 12/15/24)
o $104K media buy; Impressions: over 5AM; Contest entries: 10,500 / leads: 12,700
• Fall 2023 / Winter 2024: "Coast is Clear'; October 2024 through January 2025
o $127K media buy; Impressions: 16.M; Contest entries / leads: 12,688
• Fall 2022: "Can't Get Any More Northwest"
o $120K media buy; Impressions: 17.9M; Contest entries / leads: 5,035
For 2026, and in support of our OP Tourism Master Plan (TMP), we will continue to focus on non -peak
season product development and marketing. There will be OP.org website upgrades and enhancements to
accommodate improved functionality, further content development, and additional promotion of Book>Direct
lodging booking widget. These improvements will benefit Jefferson Co, and Jefferson Co businesses by
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increasing visibility and engagement. As appropriate, we continue to rebuild our Canadian market, especially
Vancouver Island. In that regard, OPTC will create co-op marketing opportunities for partner buy -in.
OPTC is a good example of the whole being greater than the sum of its parts. Working cooperatively, the
Olympic Peninsula Tourism Commission (OPTC) partners share in the planning and implementation of
annual marketing activities to inspire and inform travelers from outside the area to visit the Olympic
Peninsula region. Further details follow below.
2. If this is a continuing or reoccurring promotion, program, facility or event, describe
your organization's prior activities. If applicable, how is it different than in the
past?
Destination marketing is a continuous endeavor, building on the momentum of previous years. We continue
to focus on non -peak season travel generation and remain nimble to ever- changing dynamics. Regional
destination marketing only happens through the collaborative efforts of the OPTC partners. (NOTE: up until
now, the deep and valued collaboration of Jefferson County has come through TCC and their budget. With
recent changes, OPTC is once again applying directly to LTAC for this continued engagement.) It is vital to
maintain the core destination marketing functions, including: the destination website, the travel planner
production and distribution, the educational familiarization tour program, and the co-operative marketing
initiatives. While these don't change, we constantly look for ways to be more targeted in these efforts.
Depending on final partner funding levels, some of the goals for 2026 include:
A. Continue Website (OlympicPeninsula.org) upgrades, including greater emphasis on themed and/or
seasonal itineraries (supports Tourism Master Plan goals). Content development for destination website.
Continue to support "Book>Direct" lodging widget.
B. Update and expand photo and video assets to support Olympic Peninsula photo library (available to media
and tour operators, as well as other tourism partners). Develop specific video and short reel assets in
support of Tourism Master Plan.
C. Develop marketing campaigns focused on fall, winter, spring travel, to attract visitors in the non -peak
seasons to the Olympic Peninsula, including Jefferson Co. Marketing elements are multi -media,
depending on final budget.
D. New / Under consideration: Multi -platform marketing campaign (digital, social / OTT) with "Outdoor
Eats", focused on the intersection of culinary interest with outdoor adventures and destination positioning,
targeted to key regional and national audiences
E. Plan and execute professional development familiarization tours for targeted media, tour operators and
travel influencers, to educate them on the destination for purposes of product development and to gain
media coverage across multiple platforms. Increase public relations outreach.
F. Plan and execute annual Olympic Peninsula Tourism Summit.
G. Produce and distribute official 2026-2027 Olympic Peninsula Travel Planner (both print and digital) for
fulfillment to visitor inquiries, as well as bulk distribution to on- and off -Peninsula visitor information
centers, Seattle area hotels, SeaTac and Portland Airports, the WA State Ferry system, Seattle cruise port,
and Black Ball Ferry.
H. Facilitate co-op advertising in selected area publications such as the WA State Visitors Guide, the Scenic
Byways Guide and other similar annual publications, as well as selected publications targeted with
shoulder season campaign ads.
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3. How does your promotion, program, facility or event support one of the Highest
Priorities or Additional Considerations listed below under "Other Criteria" (see
page 9)?
HIGHEST PRIORITIES
o Destination development: n/a
o "Marketing and operations of special events and festivals.....": Our promotional
channels include:
■ Website promotion — events calendar, blogs
■ Monthly consumer communications to 68K opt -in subscribers
■ Social media
o Destination marketing: Our marketing initiatives are focused on regional
destination marketing, branding and anchoring the Olympic Peninsula as a highly
desirable destination for visitors from 50+ miles away or more, including
national and international visitors. Working collaboratively, we have larger reach
and efficiencies of spending
ADDITIONAL CONSIDERATIONS:
✓ Promote Jefferson County and/or events, activities, and places in the County to
potential tourists from outside Jefferson County. (100% of our target audience)
✓ Have demonstrated potential or high potential to result in overnight stays by tourists
in lodging establishments within the unincorporated areas Jefferson County. (Not
only are lodging establishments promoted on our website, but part of the goal in
promoting the region is to encourage longer and repeat visits, thus necessitating
overnight stays).
✓ Have demonstrated potential or high potential to result in documented economic
benefit to Jefferson County. (Note: see Tourism Economics report attached)
✓ Have a demonstrated history of success in Jefferson County, or are proposed by a
group with a demonstrated history or high potential of success with similar activities.
✓ Minimize duplication of services where appropriate and encourage cooperative
marketing and/or includes an element of cooperation or partnership. (One brand,
Olympic Peninsula; branded website and communications; specific co-op
marketing campaigns targeted to non -peak season travel.)
➢ Provide, maintain, operate, or enhance County -owned tourism facilities or
infrastructure. (We are a marketing organization and do not own or operate specific
tourism facilities or infrastructure. We support and promote the welcome / visitor
centers across the Olympic Peninsula, including the Gateway Visitor Center.)
4. Describe how you intend to market/promote your promotion, program, facility,
event or activity to potential tourists who reside outside Jefferson County or
traveling more than 50 miles.
a. If an event, the date of the event: N/A
b. The timeline for the tourism promotion activity you are proposing (e.g. May
through July, 2026).
Answer:
This grant request is in support of both the ANNUAL OPTC marketing initiatives
(January through December, 2026) as well as specific Spring, 2026 and Fall, 2026
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campaigns.
c. Target Audience
Answer:
(a) Greater Puget Sound area (I-5 corridor): Bellingham to Portland, emphasis Metro Seattle and
South Puget Sound, and Metro Portland
(b) Other Washington and Oregon markets
(c) British Columbia / Vancouver Island — Victoria BC
(d) Key domestic feeder markets, including Oregon, California, Arizona, Texas, Colorado,
Florida
(e) Targeted international markets, in conjunction with the State of WA Tourism, Visit Seattle
and Port of Seattle initiatives. For 2026, the focus is primarily the U.K., German- speaking
markets, Benelux, France, South Korea, Japan and Australia.
Based on research, our four primary leisure target audiences are: outdoor adventure seekers,
foodies, family travelers and romantics.
d. Promotion methods you intend to use to reach the target audience.
Answer:
As a regional destination marketing organization, the OPTC engages in a broad spectrum of marketing
initiatives, including:
i . Annual destination marketing campaigns, targeted to attracting off-season spring and
autumn travel, to attract key target market visitors from greater Puget Sound, metro Portland
and across Washington State to the Olympic Peninsula. This includes co-op advertising
opportunities for OPTC partners, including print, digital, CTV/OTT, and other.
2. Create co-operative advertising in important annual visitor guides, such as the Washington
State Visitors Guide, the Scenic Byways Guide and Map, and others. OPTC "buys down the
rate" for participating individual co-op ads, by taking out a full -page ad, and shares that cost
savings with co-op partners which historically has included representation from Jefferson Co.
3. Management of the destination website (www.0lyLnpicPeninsula.org) including ongoing
content development, outdoor activities, events listings, and lodging listings, to inspire travel
to the Olympic Peninsula, including Jefferson County. The website includes a booking tool
to facilitate direct bookings of lodging stays, including Jefferson County lodging.
4. Regular destination promotion via social media engagement, including natural beauty,
outdoor activities, events, culture, and arts.
5. Production and distribution of the Olympic Peninsula Travel Planner (both print and
digital), with content for all municipalities (including Jefferson County), plus Olympic
National Park and Forest, with annual events calendar. A recent third- party study on the
effectiveness of destination visitor guides showed that our Travel Planner helped drive
incremental trips, extended stays, and incremental visitor spending (study findings available
on request). We continue to produce the Olympic Peninsula "Travel Planner Lite" version for
distribution on ferries, at the airport and cruise port, and other locations on the 15 Corridor.
This version is thinner and contains a large map and QR code to the digital version. It allows
us to get more planners in the hands of possible visitors.
6. Produce and distribute monthly consumer communications through e-newsletters to over
68,000 opt -in consumers, plus area concierge and travel industry associates. These include
partner highlights, such as festivals, events, arts, outdoor activities, and reasons for the reader
to plan a visit. These e-newsletters have a higher than average open rate and standard click -
through rate.
7. Working in conjunction with state and gateway partners, as well as our regional destination
partners, we plan and develop appropriate familiarization tours for media and travel
professionals, including international and social media influencers.
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e. Describe how you will promote overnight stays at Jefferson County lodging
establishments.
Answer:
Jefferson County lodging establishments are represented on the OlympicPeninsula.org
website, both in the "Lodging" section of the website (with contact information and links to
each) as well as bookable through the BookDirect widget, when the lodging establishment
participates in linked GDS systems. BookDirect also provides access to area STVR's through
a link with AirBNB. Additionally, we promote lodging across the peninsula, including
Jefferson County by our monthly a -news (distribution: over 68K) and selected promotions.
f) If you intend to collaborate with another agency or non-profit to provide these services, please state the
name of the organization and describe the nature of the collaboration:
Answer:
OPTC represents multiple funding partners across the Olympic Peninsula. The current funding
partners are: Clallam County / Olympic Peninsula Visitor Bureau, Jefferson Co., City of Port
Townsend, City of Sequim, City of Port Angeles, Forks Chamber of Commerce, Explore Hood Canal
(Mason County tourism) and Grays Harbor County Tourism. OPTC also collaborates with the
Olympic Peninsula tribes, such as the Jamestown S'Klallam, the Lower Elwha Klallam, the Makah,
the Quileute and the Quinault. For certain projects such as those targeting the international visitors
(trade shows, familiarization tours, media tours, etc), OPTC also collaborates with the State of
Washington Tourism office, the Port of Seattle, and/or Visit Seattle (the state's gateway city DMO).
5. How will you measure the effectiveness of your promotion, program, facility, event
or activity?
Answer:
We use a variety of resources for measuring effectiveness including:
• Annual Tourism Economics Report (County breakdown) —see Attachment F-1
• Monthly lodging tax reports (WA Dept of Revenue) — see Attachment F-2
• Campaign -specific measurements such as impressions, call to action results, engagement, ROI (F-3)
a. Also, describe how you will document and report to the County the
economic impact from your promotion, program, facility, event or
activity.
Answer:
While we are neither an event nor a facility, we will report annually to Jefferson County the
findings of the annual Tourism Economics Report (see attached). This report provides not only
total visitor spending, by category, but also the associated state and local tax revenue generated,
jobs associated the visitor spending and relevant employment revenues. We will comply with
the JLARC reporting requirements.
(State law requires the County to report annually to the State Department of
Community Development and Economic Trade about the number of lodging
stays and economic benefit from tourists generated by use of Lodging Tax
proceeds for tourism promotion.)
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6. What economic impact can we expect in Jefferson County from your proposed
promotion, program, facility, event or activity?
a. Actual or estimated number of tourists at your event/facility last year (2025):
Answer:
We are not an event/facility so actual numbers are not available. Latest data is from Tourism
Economics for 2024, which saw a year -over -year INCREASE in direct visitor spending of +3.6%
and an estimated increase of +2.5% in visits to Jefferson County. Another KPI is Jefferson
County lodging tax funds, which year-to-date August 2025 are UP 9.2% over same time period
2024, despite continued inventory loss.
b. Estimated number of tourists who will attend your event/facility this year (2026):
Answer:
Estimate for 2026 is flat to slight increase. On the plus side, we anticipate positive impact from
the month -long FIFA World Cup event in Seattle and Vancouver BC could generate additional
pre- and post -event visitors on to the Olympic Peninsula, including Jefferson County. On the
other hand, the current political and economic environment makes international travel and in
particular Canadian travel to our area an unknown. (USTravel Association and BrandUSA are
projecting national declines in international travel, but the Pacific NW has so far remained
strong.)
c. Projected economic impact in Jefferson County from your event/facility (e.g.
number of tourists who will stay overnight in Jefferson County -based lodging
establishments; economic impact for Jefferson County restaurants, community
facilities, amenities, events, and businesses).
Answer:
Indexed to the Department of Revenue's lodging tax revenue (see attached), the forecast
is for Jefferson County's revenues to continue to show 5-10% year over year growth,
barring any major disruption to inventory.
7. Describe your organization's area of expertise. Do you provide a unique service?
Answer
The Olympic Peninsula Visitor Bureau with its marketing collaboration through the Olympic Peninsula
Tourism Commission serves uniquely as the Regional Destination Marketing Organization for the
Olympic Peninsula. Our regional destination marketing initiatives are carried out through and in
collaboration with the Olympic Peninsula Tourism Commission. We are members of the WA State
Destination Marketing Organizations. The executive director is the former WA State Tourism director
and currently serves on the Governor -appointed Washington Tourism Marketing Authority. We are
uniquely poised to market this regional destination.
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3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with
your proposal.)
Attachments:
• Projected 2026 promotion, program, facility, event or activity budget including income and
expenses. (Please note: if an LTAC award is granted at a different than requested, you will
be asked to submit a revised budget prior to contract approval.)
• 2025 Budget and Actual income and expenses year to date statement(s) (for example, Profit
& Loss and Balance Sheets).
• List of names and addresses of the organization's Board of Directors as of the date the
proposal is filed. Also, if the proposal is for the marketing of an event and there is a
chairperson for the event (either volunteer or paid), list that individual's name, address and
phone number.
• If you desire, you may provide samples of promotional and/or design materials such as
brochures, artist renderings, graphics, etc. (recommended 1-10 samples.)
Note: Staff will verify Incorporation status of the non-profit agencies who submit service
proposals by checking the Washington Secretary of State's on-line corporation records.
Attachments:
A: Declaration
B:Insurance
C: 2026 Budget
D: 2025 Budget (Income & Expenses)
E: List of Board of Directors
F1: Tourism Economics
F2: Lodging Tax
F3: OPTC Update
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ATTACHMENT A
Declaration of Capital Expenditures and Operations
1. The total amount of my request for LTAC funding is: $ 109 6-00
2. Of the total listed in Paragraph 1, above:
a. The amount requested for capital expenditures is: $
b. The requested capital expenditures are for:
NIA wo Ci:vi 4v-C owr"-41 a#'*4,V S
3. Of the total amount listed in Paragraph 1, above:
a. The total amount requested for operations is: $ 1 0411 5 00
b. The requested operations expenditures are for:
4 s dellz:t Le.dc `c
I declare under penalty of perjury under the law of Washington that the foregoing representation
about the capital expenditures and operations is true and correct.
Signed on this 1D- day of Se4)4ZVVJagr) ;02(date) (month) (year)
at
(city o' other location, and state qr country)
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131o
OLYMPIC PENINSULA VISITOR BUREAU Page 27 of 44
A 4-a) m e
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AC" CERTIFICATE OF LIABILITY INSURANCE DATE`MMIDD"YYY)
09/10/2025
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT. If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsements .
PRODUCER CONTACT Steve Methner
NAME _
State Farm Steve Methner PHONE FAX
AC. No, Ertl: 360 457 6456 __(Al�_NoJ;
611 E Front Street E-MAIL
A . sieve.methner.i29e@statefarm.com
INSURERS) AFFORDING COVERAGE NAIC a
Port Angeles WA 983623319 INSURER A: State Farm Fire and Casualtv Comoanv - 51 13
INSURED
OLYMPIC PENINSULA VISITOR BUREAU INSURERC:
PO BOX 670
INSURER D
INSURERE:
PORT ANGELES WA 983620157 INSURERF:
CCIVFRAGFB CFRTIFICATF NIIMRFR (7Cvlctnr 1 11naaGo•
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
LTR
TYPE OF INSURANCE
IISO
WVIID
-
POLICY NUMBER
POLJCY_EFF__P0UCYIEW
MIDD/YYYY
MMIDD
LIMITS
A
COMM ERCUIL GENERAL LIABILITY
CLAIMS -MADE ❑X OCCUR
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98-04-1872-7
10/15/2024
10/15/2025
EACH OCCURRENCE
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P EMISE5 (Ea occurrence)S
300,000
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S 5,000
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POLICY a JJEECOT- I LOC
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S 4.000,000
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S 4.000,000
1 $
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ANY AUTO
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AUTOS ONLY AUTOS
HIRED NON -OWNED
AUTOS ONLY AUTOS ONLY
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k.AINL.GLLA I IL) N
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF. NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
Ttus fam ryas system generated or 09001202 t
c- 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD
1001486 2005 155279 205 01-19.2023
OLYMPIC PENINSULA VISITOR BUREAU Page 28 of 44
RECEIVED 09/10/25
Page 14 of 29
OLYMPIC PENINSULA TOURISM COMMISSION
OPTC 2026 DRAFT -V1 Discussion Purposes Only Budget
INCOME
Earned revenues
NOTES
Bank Interest
Tourism Summit
28,000.00
'includes $2500 JeffCo LTAC
TP Inserts
10,000.00
Visitor Center Mailing
-
Sub -Total
38,000.00
Partner Income
Forks Chamber of Commerce
17,500.00
Grays Harbor Tourism
13,000.00
Jefferson County TCC
35,000.00
' JeffCo Annual -LTAC 2026 Appl
Olympic Peninsula Visitor Bur
68,000.00
Port Angeles, City of (LTAC)
33,000.00
Port Townsend, City of (LTAC
16,000.00
Sequim, City of (LTAC)
20,000.00
Mason County (LTAC)
10,000.00
Sub -Total
212,500.00
Other Income
COOPS
Victoria
Print CoOps
1000.00
Spring Co -Op Marketing Partners
45,000.00
-includes S15K JeffCo 2026 Appl
Fall Co -Op Marketing Partners
45,000.00
`includes S15K JeffCo 2026 Appl
Scenic ByWay
6,500.00
Video & Content Co Op
WA State Visitor Guide
13,000.00
Add'I Fam Tour Support for Jefferson
2,000.00
'includes $2k JeffCo 2026 Appl
Add'I Website Upgrades/Content JeffCo
10,000.00
includes $10k JeffCo 2026 Appl
Sub -Total
122,500.00
Funds Carried Forward
20,000.00
TOTAL INCOME
393,000.00
EXPENSES
' overall annual expenses
covered from collective
investments of all OPTC partners
including S35K from Jefferson
Administrative
990 Tax Return
300.00
Administration
33,000.00
OLYMPIC PENINSULA VISITOR BUREAU r, 2e 44
RECEIVED 09/10/25
Page 15 of 29
Annual Report
500.00
Contract Work
20,000.00
Meetings
700.00
SubTotal
54,500.00
CoOp Campaigns
Fall/Winter 25 Remaining Exp
5,000.00
Fall 2026 Campaign
55,000.00
'S15K from Jeff Co'26 Appt
Spring 2026 Campaign
55,000.00
'S15K from Jeff Co'26 Appt
Seasonal Staycation Campaign per
5,000.00
Other Co -Op ads
2000.00
Scenic ByWay Guide
12,000.00
WA State Visitor Guide
18,500.00
SubTotal
152,500.00
Industry Participation
Tourism Victoria -Membership
650.00
WTA Membership
0.00
SubTotal
650.00
Marketing
Other Trade Shows
500.00
Digital Marketing
12,000.00
Fam Tours / International Mktg
3,500.00
Fam Tours / Media
2,500.00
Add'I Jefferson County Fam Tour
2,000.00
$2000 JeffCo 2026 Appl
Go Washington
1,200.00
Intl Martkerting Opps
2,500.00
ONP Seasonal Training
100.00
Travel + Words Conference
1600.00
Travel Guides -Free
8,100.00
Social Media
750.00
Video & Content Creation
2,000.00
SubTotal
36, 750.00
Media & Public Relations
Constant Contact Service
6,500.00
Constant Contact Updates
350.00
Photo Purchase
1000.00
SubTotal
7,850.00
Opportunity Funds
1,000.00
Tourism Summit
Other
30,000.00
S2500 JeffCo 2026 Ap I
SubTotal
30,000.00
Travel Planner
Design
2,200.00
OLYMPIC PENINSULA VISITOR BUREAU �'�30'�f 4L. �.�
RECEIVED 09/10/25
Page 16 of 29
Distribution - Certified Travel
13,000.00
Distribution Center Admin
13,000.00
Distribution/Victoria Airport
700.00
Digital Magazine Version Editing
Envelopes
450.00
2,500.00
Freight
1,200.00
Postage
13,000.00
Production
24,000.00
Project Coordination / Editing
2,500.00
Storage
1,375.00
SubTotal
73,925.00
Web Sites
Hosting/Maintenance
13,000.00
Updates/ Special Projets
10,000.00
Booking Engine
3,750.00
Potential add'I upgrades/content re
10,000.00
• $10K JeffCo 2026 Appl.
36,750.00
Total Expense
393,925.00
NET INCOME
-925.00
ADDITIONAL2026 PROJECTS TIED TO
EXECUTION OF OP TOURISM MASTER PLAN
(Execution will be based on additional LTAC funds received from multi le LTAC applications)
Goal l: Influencer Fam Tours (3)
1 $ 7,500.00
* assumes additional in -kind support. I ea S , Fall, W
Goal I: Photo / Video Asset Development (Sp,
Fall, W)
' Hire videogra her
$ 6,000.00
* Images, 13-Roll, Production
$ 6.000.00
Goal 1 / 3: Develop seasonal campaigns and
communications
$ 1,500.00
Goal 4: Welcome and Si gna a Projects
'* Phase 2 - continued roll out across OP
** Anticipated funds: multiple LTACs
$ 25,000.00
Goal 2 / 3: More than a Park / Sta cations
* Continued Website enhancements
$ 15,000.00
** MultiChannel Mktg campaign "Outdoor F
$ 55,000.00
"* (assumes possible Port of SEA rant)
SubTotal
$ 116,000.00
includes $30K JeffCo 2026 A I.
OLYMPIC PENINSULA VISITOR BUREAU
S�'T IV 09/10/25
age 17 of 29
OLYMPIC PENINSULA TOURISM COMMISSION
OPTC 2025 Cume_n+ 72Qr4,cjt#
Budget
August
Balance
INCOME
Earned revenues
Bank Interest
0.04
(0.04)
Tourism Summit
28,000.00
31021.76
(3,021.76)
TP Inserts
10,000.00
6045.68
3,954.32
Visitor Center Mailing
-
-
38,000.00
37067.48
932.52
Partner Income
Forks Chamber of Commerce
15,000.00
9734.44
5,265.56
Grays Harbor Tourism
12,000.00
7774.24
4,225.76
Jefferson County Admin
35,000.00
22735.90
12,264.10
Olympic Peninsula Visitor Bur
67,000.00
43471.45
23,528.55
Port Angeles, City of (LTAC)
33,000.00
21402.39
11,597.61
Port Townsend, City of (LTAC;
16,000.00
10401.17
5,598.83
Sequim, City of (LTAC)
20,000.00
12961.38
7,038.62
Mason County (LTAC)
7,500.00
4867.24
2,632.76
205, 500.00
133348.21
72,151.79
Other Income
COOPS
Print CoOps
2,000.00
2,000.00
Coho Magazine
-
Spring Co -Op Marketing Partn
45,000.00
6500.00
38,500.00
Fall Co -Op Marketing Partners
45,000.00
45,000.00
Scenic ByWay
6,700.00
6430.00
270.00
Video & Content Co Op
_
Wa State Visitor Guide
13,000.00
12450.00
Add'I Fam Tour Support -Jeff C
2,000.00
313.31
Add'I Website Upgrades -Jeff C
10,000.00
123,700.00
25,693.31
98,006.69
Funds Carried Forward
27,000.00
27,000.00
TOTAL INCOME
EXPENSES
Administrative
990 Tax Return
Administration
Annual Report
Contract Work
Meetings
394,200.00 196,109.00 198,091.00
300.00
33,000.00
500.00
20,000.00
600.00
300.00
22,000.00
a., -
11,000.00
500.00
20,000.00
(67.65)
OLYMPIC PENINSULA VISITOR BUREAU p�ggq J
RECEIVED 09/10/25
Page 18 of 29
VALUE OF TOURISM TO JEFFERSON COUNTY (2024)
DIRECT VISITOR SPENDING $165.6 M
■ Lodging ■ Food ■ Recreation ■ Retail ■ Transportation
• Direct Visitor Spending: $165.6 M (+3.6%)
• Lodging $77.6 M
• Food / Beverage: $33.1 M
• Recreation: $15.4 M
• Retail: $23.7 M
• Transportation: $15.8 M
• Direct State/Local Taxes Generated: $14.4 M
• Visits: 660,000 (+2.5%)
• Direct Employment: 1,317
• Represents 8.6% of all county employment
• Direct Labor Income: $47.3 M
Source: Tourism Economics for SWT
OLYMPIC PENINSULA VISITOR BUREAU Page 33 of 44
Or\ rrj�1- �-- Z
RECEIVED 09/10/25
Na
Yro over-YTo
August
2025 Room Tax Report
_
over prior
%chang• from
Clal. Co
JanuaryFebruaryMarc_
h_
May
June
JulyAugust
September
October
November
December
Full Year
YTD
YTD
2019
2025
$78.176.28
f80,109.20
1132,147.05
_April
$29,901.94
$144:364.00
$166.9946.94
$2061,607.97
$310,019.47
$1,203,322.85
$1,203,322.85
6.60%
146.97%.
2024
$60,741.79
$70.762.03
5112,927.33
S115,299.87
S140.a85.40
5156, 244.77
$205,662.20
5266,244.40
5280.495.4E
$266.399.45
$217.226.17
f123,943.88
$2,016,832.77
$1.128.767.79
20.42%
131.67%
2023
$58.949.27
S55,738.41
S99.500.62
S63.119.24
$110,307.80
$134,698.33
$180.516.76
S234,491.47
$265,256.38
$230.245.41
$203.092.91
$100.920.77
$1.736,837.37
$937,321.90
1.66%
92.37%
2022
$61.655.81
$61.942.93
$94,697.66
$102,318.23
S121,982.73
f126.841.89
$153,765.97
f198.802.60
$224.118.46
$212.620.30
$182.578.41
$110.337.43
$1.651.662.42
S922.007.82
11.24%
89.23%
2021
$41,234.47
S52,664.55
$73.732.76
$71.384.48
S114.540.40
$130,026.22
S151,555.38
$193.691.88
$192.217.99
S198.433.27
$169,412.80
$95,934.87
$1.484.829.07
$828.830.14
172.01%
70.11%
2020
$32.556.07
S37,693.92
S40,679.21
S39.731.36
S6,289.26
$2.198.56
$43.110.81
$102.444.89
$160,075.87
$132.469.30
$124,311.26
$66,996.65
$788.557.16
$304.704.08
-37.46%
-37.46%
2019
$21,055.74
$43,046.43
$37.244.32
$28.807.02
$63,079.64
$65.055.68
$93.931.88
$135.017.28
$155,745.60
S152,9W.83
S131,121.09
$63.59b.63
$991.608.14
$487.231.99
17.36%
2018
$Z0.039.32
$58,345.54
$25.978.70
$29.671.08
$49,322.91
$45,182.11
S73.573.25
$113.039.12
$115,085.98
S169.643.01
$173,853.16
$44.337.19
$918.071.37
S415, 152.03
PJ1.
January
$31.937.07
February
$51,214.58
March
$53.293.52
April
$49,459.15
May _
$68.890.81
June
$71,673.46
July
$128,493.61
August
$214.080.78
September
October
November
December
Full Year
YTD
%Change
%Change
2025
$669.042.98
$669,042.98
2.95%
83.11%
2024
$32.226.49
$50.223.27
$39.212.16
$69.558.60
$83.193.91
$101,515.07
$107,133.96
$166.815.76
$248,211.21
$221,424.28
$158,483.33
$79.660.38
$1.357.658.42
$649,879.22
3.61%
77.87%
2023
$39.646.93
$35.798.37
$46,591.47
S58.992.73
$73,588.70
$88,799.83
$123.124.35
S160.665.60
$231.241.01
$212,086.03
$179,946.56
$69.717.38
$1,320.198.96
$627.207.98
17.45%
71.1
2022
$37,706.01
$31.718.02
$41,282.90
S50.058.81
$67.040.22
$73.265.10
$102,061.88
$130,873.85
$202.015.13
$188,341,61
$136.124.80
$79,898.40
$1.140,386.73
$534, 006.79
16.84%
46.15%,
2021
$29.706.66
$27,669.61
$34,779.78
$35,259.89
$55,570.09
$68.735.54
$81.724.74
$123,597.72
$194.139.64
$180,458.08
$78.632.65
$87,518.66
$997.793.06
$457,044.03
124.52%
25.09%
2020
$34.334.66
$30.426.63
$28,744.11
$31.752.03
$14,023.82
$5.387.68
$21.148.05
$37.748.92
$85.301.46
$100,138.89
$71,138.54
$47,848.92
$507.993.71
$203.565.90
44.29%
44.29%
2019
$29.107.95
$31.261.66
$26.222.34
S22.065.27
$39,640.08
S48.157.01
$72,624.87
$96.293.39
S142.359.68
$144.375.36
S94,453.64
$52,463.96
$799,025.21
$365.372.57
5.70%
201R
$18,643.30
$30,612.54
$22.886.34
S24.066.14
$36,654.61
S47,586.77
$71.125.43
$94.107.25
$144.298.29
$142.D47.88
$93,364.80
$43.459.70
$768.853.05
$345,682.38
Se uim
January
$22,108.02
February _
$15,914.14
_March
$20,337.58
April
$16.520.14
May
S28,502.34
June _
$34,043.80
July _
$61,136.11
August
f107,896.25
September _.
_October
November
December
Full Year
YTD
X Chan •
X Change
2025
$306.458.38
$306,458.38
-4.64%
60.44%
2024
$21.129,62
$16.028.74
$21.146.76
$34.211.74
$38.808.18
$44.846.28
$51.035.42
$94.164.75
$68.906.03
$129.816.91
$54.323.38
$29.985.26
$604.403.09
$321.371.51
9.10%
68.25%
2023
$24.114.78
$19,449.48
$22.585.68
$24.531.48
$28.138.20
$40.697.46
$48.902.96
$86,134.08
$99.044.34
$82.704.66
$57,735.28
$25.668.78
$559,707.18
$294,554.12
8.37%
54.21%
2022
f119.944.37
$18,715.99
$20,211.44
$27.275.46
$30.515.01
$29.776.90
S55.423.76
$69.937.34
$85,749.60
$70,343.96
$77,956.25
$27,614.08
$533.464.16
$271.800.27
2.72%
42.30%
2021
$16.542.54
$15.096.62
$20,862.28
$27.091.77
$28,950.88
$41.323.43
$53.995.58
S60,732.77
$50.049.48
S96.659.96
545.675.45
$27,574.44
$484.555,20
$264,595.87
111.93%
38.53%
2020
$14.435.53
$16,706.72
$17.118.28
$15,188.08
$4,791.47
$15.904.01
$16,176.22
$24.528.28
$58.171.52
$36,833.06
$38.134.39
$25,872.15
$2a3,859.71
$124,848.59
-34.64%
-34.64
2019
$15.982.29
$14,533.37
$13.513.48
$13.753.99
$24,683.51
$25.005.68
$38,439.35
$45,09727
S68,994.24
$63.544.40
$42.190.78
$34.D93.55
$399,831.91
$191.008.94
5.D6%
2018
$14.979.30
$14,306.04
$14.275.72
$16,544.24
$19.538.77
S25.626.37
$35,058.87
S41,486.18
S66.161.67
$83,245.17
$20.197.47
S26.663.96
$378,083.76
$181,815.49
Forks
January
February
March
April
May
June
July
August
September
October
November
December
Full Year
YTD
% Change
% Change
2025
$23.754.65
$20.856.37
$37.605.40
S34,362.80
$51,761.45
$50,612.02
$82.133.36
$97,253.12
$398,339.17
$398,339.17
13.65%
224.39%
2024
$17,585.39
$20.830.21
$31.577.98
$34,854.63
$50,069.60
$51.945.54
$69.397.43
$74,238. 12
$83,866.12
$1GO. 345.73
S64,657.54
$54.634.72
$654,W3.01
$350498.90
26.15%
185.43%
2023
$19.062.47
$14,673.91
$26.494.31
S27.981.59
$35,900.21
S35,609.87
S51,502.75
$66.612.64
S87.112.29
S69.883.08
$59,562.27
$34.059.84
$528.45523
S277.837.75
23.84%
126.26%
2022
$15.177.37
$11.634.90
$20.071.35
S24,744.51
S27.189.49
$30,800.76
$40,135.51
$54.601.76
S57.910.36
$60.177.42
$50.155.28
$35.089.42
$427.688.13
$224,355.65
16.96%
82.70 %
2021
$11.870.47
$9.868.20
$13,837.32
S13.B62.82
$27.560.75
$29,62B.50
$35,278.02
549.920.41
$51,139-37
$57.454.61
S42,069.36
$25.839.09
$368,328.92
$191.826.49
172.57%
56.21%
2020
$9,609.28
S7.984.88
$8.996.30
S8,947.36
$8.756.91
$648.59
$7,845,14
$17.587,44
S33.530.16
S42.082.24
$30,870.12
S21.251.12
$198.109.54
$70,375.90
-4269%
42.69%
2019
$8.841.54
$6,178.36
$8.335.22
$11.118.42
$11.925.56
$16.154.91
$26.893.64
$33,349.29
$41.329.82
$42.993.27
$30,125.36
S16.484.04
$253,729.43
S122,796.94
19.89%
2018
$7.914.92
$7,290.66
S6.511.72
$9.384.98
S13.887.94
$11.590.67
S19,3a4.22
$26.460.48
$37428.29
$31,991.26
S26,305.63
$13.359.95
$211.510.72
Full Year
$102,425.59
YTD
%Change
%Change
Jeff.Co
_January____ February March April _May June July August September October November
2025
$41.547.24
$43.126.45
$40,226.10
$32.671.82
$54,906.62
f64,268.11
$91,401.19
$100.446.44
_December
$468.793.97
$468,793.97
9.21%
48.70%
2024
$38,324.51
$38.180.22
$33.816.10
$41.251.65
$52,202.74
$62,402.88
$68.790.07
$94,291.87
$103,725.45
$92.663.28
$81.777.38
$54.909.26
$762,335.41
$429.260.04
-26.28%
36.16%
2023
$38.585.12
$52,737.59
$71,172.47
$142.896.71
$56,232,42
$60,370.02
$68.684.39
$91.609.47
$98.727.44
$93.073.23
$79.199.32
$49.318.21
$902,606.39
$582,288.19
19.71%
84.70%
2022
$39.468.68
$43.484.52
$40,797.64
$55,439.56
S60,886.96
$64,213.58
S82.763.16
$99.377.25
$113.177.85
$46.239.34
$87.442.65
$59.924.17
$793.215.36
$486.431.35
4.56%
54.30%
2021
$38.925.82
$45.229.94
$46.407.13
$43,406.48
$65,961.50
$69,432.85
$70.727.44
$85.104.28
$90.607.51
$67,898.24
$102,436.87
$53.062.58
$779.200.64
$465.195.44
134.95%
47.56%
2020
$31.208.52
$33.263.68
$28,921.38
S28,566.17
$11.196.91
$533.76
$22.715.37
$41,591.37
$75.131.03
$78.437.33
$75,232.02
$54,415.58
$481.213.12
$197.997.16
-37.19%
-37.19%
2019
$28,817.97
$40,024.49
$24.277.10
$21.724.70
$40.545.40
$42.349.77
$47.889.57
$69.624.83
$87,495.61
$59.893.26
$64.163.76
$41,780.75
$568.587.21
$315.253.83
7.31%
2018
$22.594.98
$45.060.38
$18,799.70
$23.064.24
$40,396.57
$35.892.03
S43,754.88
$64,217.70
$68,130.01
$64,462.13
$62.351.70
$45,163.84
$533.888.16
$293,780.48
Port T.
January
February _
March
April
May
June
July __
August
September
October
November
December
Full Year
YTD
%Change
%Change
2025
$34,131.62
$28,377.43
$26,993.82
$28,606.28
$32,877.70
$38,700.18
S46,832.50
$61,393.30
_
$297,902.73
$297,902.73
-8.08%
3.37%
2024
$33,325.46
$31,525.90
$24.463.86
$31.819.78
$34.404.50
$46,078.18
$51,531.62
$70.844.89
$96.773.54
$84,807.63
S73.230.48
f46.285.68
$625.191.52
$324.094.19
-5.32%
12.46%
2023
S56.413.84
$31.062.76
$23.460.18
$30.351.96
S37.679.22
$44.754.59
$51.449.27
$67.147.87
$83.971.10
$92.652.96
$74,081.59
$47.710.72
$640,736.08
$342.319.71
19.44%
18.79%
2022
$33,015.90
$34,042.91
$20,884.09
$29.606.77
$37.389.56
$31,409.19
$50,459.79
$49.784.62
$54.139.79
$128,765.18
$64.468.02
$68,201.07
$602.186.89
$286,592.83
7.89%
-0.55
2021
$21.393.25
$20.252.85
$19.399.19
$21.839.46
$38,131.79
$35,371.78
$44.684.07
$64.751.90
$77.872.97
S81,453.56
S58.652.34
$41.675.55
$525.078.71
$265.624.29
60.74%
-7.83°b
2020
$32.168.38
$29.943.19
$25,007.02
$18.176.86
$12.145.41
$4.877.35
S10.074.67
S32,855.52
$40,203.86
$45.121.84
$56.031.27
$32,941.20
$339.546.56
$165.248.39
-42.66%
42.66%
2019
$31,064.06
$25.832.94
$26.895.65
$21.384.31
$34.548.20
$40.498.09
S47,394.37
$60.561.56
$82,013.38
$89,017.30
$61.722.25
$43.381.46
$564,313.57
$288,179.18
5.73%
2018
$28,204.18
$27.142.20
$21.658.80
$28.774.07
$31,9'27.59
$35,658.03
$43.446.89
$55.747.64
$75.133.29
$79,021.22
$65.074.84
$42.396.64
$534,185.39
$272,559.40
vacs rs acgwreu rrom uce u pc. or revenue twww.aor-gov. i nere is a cwo monm iag oerween tax correction ano reponmg. i ins renects the repomng Oates, rggures are the combined total of -Special HoteOMotel' and "Transient Rental" taxes. Percent
change is the amount changed from one year (month to dale) vs. the prior year (month to date). Clallam. Jefferson, Grays Harbor. and Mason County figures refer to lodgings vathin the respective unincorporated counties. excluding the other municipalities
listed. 2025 Factor. Easter break late April (vs. March 2024) Port Angeles. Some reduction of STVR invenlory'25 vs. 24. Sequim: Two mapr hotels vnth temporarily reduced inventory . Jefferson County 15% inventory reduction Kalaldch. Pt. Townsend
Loss of Ft. Worden inventory (Jan. 25 - 85 units). Other factors Drop in Canadian travel. Cancellations of government tlusrnessAravel freeze.
Datasource: WasPfi b"j;PgNW1 &),A VISITOR BUREAU Page 34 of 44
(-mmnileri by nPVR Page I, of 2 9/2/2025
PENINSULA
TOURISM COMMISSION
OPTC UPDATE
Thursday, February 6, 2C
RECEIVED 09/10/25
Page 20 of 29
OLYMPIC PENINSULA VISITOR BUREAU Page 35 of 44
RECEIVED 09/10/25
Page 21 of 29
Olympichninsula,org — Book>Direct
4 STORIES EVENTS THINGS TO DO TRAVEL PLANNER (�
ALERT: Know before you gol For important travel alerts. click b=.
okwkVISIT v EXPLORE -,/ PLAN YOUR STAY v ROAD TRIPPING v
PENINSULA
CHECK -IN .r J°� , CHECK-OUT tj' ALL LODGING - I ALL REGIONS W
OLYMPIC PENINSULA VISITOR BUREAU Page 36 of 44
Olympichninsula,org — Book>Direct
Performance Snapshot
Jan.1 - Dec. 31, 2024
Top Referrals from:
• Washington
• California
• British Columbia
• Oregon
• Texas
• Florida
RECEIVED 09/10/25
Page 22 of 29
o
Global Booking CVR Bookings (Est.) verage Booking Amount Total Booking Revenue (E
t396.72
1.78% 226.80 $89,976
Searches Average Days in Average Length of Stay Average Daily Rate Cost Per Referral
Advance (Searches) in Days (Searches) (Searches)
3
47,574 56.28 2.4 $200.67 $16.13
OLYMPIC PENINSULA VISITOR BUREAU Page 37 of 44
lid
IS
THE COAST IS
•�
Awk
_
PENINSULA
GETA VISITOR GUIDE
Fall for Washington's
Olympic Peninsula.
_
Fall for Washington's
Olympic Peninsula.
Clear your head
and reawaken your senses
,�P•,:'•:;•
(and your sense of adventure).
4:"
The crowds have vanished.
Come
Discover
PENINSULA
}•.Y
clear your head
and reawaken your senses
more nature, more space
and a slower pace.
:.
..,
'
(and your sense of adventure).
OlympicPenlnsula.org
M.
-
WIN A VAM10
�. • _ �
OlympicPeninsula.org
Fall Co -Op Marketing Campaign
VISIT - EXPLORE - PLAN YOUR STAY . ROAD TRIPPING
• Fall Trip Itineraries Page
• Features 3-day Itineraries to Port Townsend, Port
Ludlow, Sequim and Port Angeles
• Links to "Enter to Win" page
• +33% website page views: +26% website sessions
• +27% (125K) new users to website
OLYMPIC PENINSULA VISITOR BUREAU
RECEIVED 09/10/25
Page 24 of 29
• Contest Page - Enter to Win
• Features 4 Partner prize packages from Port
Townsend, Port Ludlow, Sequim and Port Angeles
• Total Contest Entries: 10,563
• Total Opt -in Ernail Leads: 12,698
Page 39 of 44
RECEIVED 09/10/25
Page 25 of 29
Media Coverage
DECEMBER, 2024: Total reach in media — 848 M (24 media outlets)
► Highlights:_
► Forbes (94M) — PA Unveils Bike Map In Collaboration with Local Artist
► MSN (128M) — 10 Unbeatable Destinations for a 2025 Shoulder Season Vacation (ONP)
► PAS (16M) — Rewilding the Elwha River 12 Years after the Dams Came Out (Elwha River)
► Forbes (94M) — 5 New North American Walking Trips to Take in 2025
► NW.Trayel ±_Life (.5M) — Cycling the Olympic Peninsula with ROW Adventures
► Total media reach for 2024 — 7.28 Billion (Average 607M per month) across 309 rr
► JANUAR) , 2025: Total reach in media — 749 M (24 media outlets)
► Highlights:
► Seattle_Refitled (.5M) — Olympic Peninsula Cideries
► S-unsetMagazine(128M) — 11 Budget -friendly Vacations in the US (PA)
► MSN.com (16M) — Rewilding the Elwha River 12 Years after the Dams Came Out (Elwha River)
► AQL (30M) — 30 Most Beautiful Beaches Across the US (Ruby Beach)
► Seattle Times (5M) — 4 Snow -Free Winter Hikes to Take in WA (Cape Flattery) - assisted
OLYMPIC PENINSULA VISITOR BUREAU Page 40 of 44
Communications: E-News
O 4 wjt"t PENINSULA
Fresh starts and new beginnings abound as we head into a now year. Are you
already thinking about adventures you'll have this year? If so. the Olympic
Peninsula is a perfect place to start your planning! Whether you're seeking a
cozy winter getaway, outdoor activities, or exploring local culture. we've got
excitt ng options Winter on the Olympic Peninsula is a magical time to visit with
lower people in our towns, on trails and across our beaches Our mountains
are shrouded in snow,
inviting you to enjoy winter fun plus it s easy to get there
with shuttle service to Hurricane Ridge in Olympic National Park
Tuesday, January 28 is National Plan for Vacation Day Is this the year your
travels will include a visit to Washington's Olympic Pennsula? We hope so'
We're here to assist you with your planning and we look forward to welcoming,
you to the Olympic Peninsula soon Wishing you a Healthy and Happy New
Year-
2025 Active Contacts (January): 69,276
2025 Combined Open Rate (Jan.): 35%
Average Click-Thru Rate: 0.5%
Celebratina Ccrrmmun+ly Toge'her
Here on the Olympic Peninsula, we deeply aopreoate the community spirit
found in our various towns and cities Travel offers opportunities to broaden our
sense of community by exploring new places and meeting new people. As
2025 gets underway, check out some of the things we're looking forward to
sharing with you in the months ahead. We welcome you to qot to know our
delightful local communities better, to come and experience firsthand our
special places and spaces. LEARN MORE
This Month
OLYMPIC PENINSULA VISITOR BUREAU
RECEIVED 09/10/25
Page 26 of 29
Sawfdays, Doc. 21, 2024 - Uach A, 2M
stw�
e.b.ay.-nrCardtMvtnn.nMF" • S44
C 4om S b 17D pn llnlp tiff i ft Fb W tM! n 9p�n ire
ARMeO awry Mmuapb Y>tW/'� b ttrlplp wN taip0l Y
w� rKtAs b G+e+r rbml�m W p� M anM tit � pro b
+m a plr� �9 n �1�. ultli ri0 Nwr t9Y0� ds n
MMD�.n1ptl b a0C b ti ter.00• ., � -
Page 41 of 44
RECEIVED 09/10/25
Page 27 of 29
2024 FAM Tours to
Olympic Peninsula
• 21 Fam tours to the OP
• Size ranged from single individuals to 8-
person group
the
• Included media (traditional media, social
media, influencers) and travel trade (tour
operators or travel agents, usually from
international markets
• Representing the following markets:
• USA, Canada, U.K„ Germany,
Netherlands, Australia, Japan,
South Korea
• Often in collaboration with the State of
WA Tourism, the Port of Seattle, and Visit
Seattle, who support overseas marketing
representation in key internat'I markets
OLYMPIC PENINSULA VISITOR BUREAU Page 42 of 44
RECEIVED 09/10/25
Page 28 of 29
Olympic Peninsula Travel Planner, 2024-2025
I
PENINSULA
A p4 r to d/-ni•4 r/nue dru rrd
► NEW 2024-2025 Version
► Total Travel Planners (Full) Printed: 50,000
► Reprinted Map Version / Travel Planner "Lite":
50,000
► Distribution, Year End 2024:
► Direct Consumer Requests: 9,427 (-12% ytd)
► Area Visitor Center Distribution: 15,550
► Certified Folder` Distribution: 57,500
► Other Bulk / Box Distribution: 8,200
► Distribution, Electronic: 10,531 (up 44% ytd)
Note: Certified Folder handles distribution on WA State Ferries, Coho Ferry, hotel
lobbies and key visitor centers off -Peninsula, from Portland to Bellingham.
OLYMPIC PENINSULA VISITOR BUREAU Page 43 of 44
04wk
PENINSULA
RECEIVED 09/10/25
Page 29 of 29
TOURISM MASTER PLAN 2024-2029
OLYMPIC PENINSULA VISITOR BUREAU Page 44 of 44
Consent Agenda
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Adiel McKnight, Deputy Clerk of the Board
DATE: December 22, 2025
SUBJECT: AGREEMENT re: 2026 Hotel Motel (Lodging Tax) Grant Funding; In
the amount of $97,112; Olympic Peninsula Visitor Bureau dba Olympic
Peninsula Tourism Commission (OPTC)
STATEMENT OF ISSUE:
This agreement provides grant funding for 2026 to certain non-profit agencies for the promotion of
tourism and ongoing preservation of Jefferson County's heritage. The Lodging Tax Advisory Committee
met on November 7, and 26, 2025 and reviewed request for proposals. This funding has been budgeted
from the Hotel Motel (Lodging Tax) Fund, and approved by the Board of County Commissioners on
December 8,2025.
FISCAL IMPACT:
Olympic Peninsula Visitor Bureau dba Olympic Peninsula Tourism Commission (OPTC) $97,112
RECOMMENDATION:
Approve and sign the agreement
REVIEWED BY:
Jo D. Peters, County Administrator Date
CONTRACT REVIEW FORM
(INSTRUCTIONS ARE ON THE NEXT PAGE)
CONTRACT WITH: OLYMPIC PENINSULA VISITOR BUREAU - OPTC
Contract For: 2026 LODGING TAX
COUNTY DEPARTMENT: COUNTY ADMINISTRATOR
Contact Person: ADIEL MCKNIGHT
Contact Phone: x 102
CUnlact email: AFMCKNIGHT@CO JEFFERSON WA.US
Term: 2026
Clear Form
C ontJact No: OPTC26
AMOUNT: $97.112 PROCESS:
Exempt from laid Process
Revenue:
Cooperative Purchase
Expenditure: $97,1 t2
Competitive Sealed Bid
Matching Funds Required:
Small Works Roster
Sources(s) of Matching Funds
Vendor List Bid
Fund #
RFP or RFQ
Munis Org/Obj
Other:
APPROVAL STEPS:
STEP 1: DEPARTMENT CERTIFIES C PLIA E 55.080 AND CHAPTER 42.23 RCW.
CERTIFIED: ❑ N/A: ❑■ tk
P-17 -a l;
TINafore
Date
STEP 2: DEPARTMENT CERTIFIES THE PERSON PRO ED FOR CONTRACTING WITH THE
COUNTY (CONTRACTOR) HAS NOT EEN D RRE ANY FEDERAL, STATE, OR LOCAL
AGENCY.
CERTIFIED: ❑ N/A: 47
gnature Date
STEP 3: RISK MANAGEMENT REVIEW (will be added electronically through Laserfiche):
Electronically approved by Risk Management on 12/17/2025.
STEP 4: PROSECUTING ATTORNEY REVIEW (will be added electron icall} through Laserfiche):
Electronically approved as to form by PAO on 12/17/2025.
Standard LTAC contract form. Hard copy of PAO signature will be
provided.
STEP 5: DEPARTMENT MAKES REVISIONS & RESUBMITS TO RISK MANAGEMENT AND
PROSECUTING ATTORNEY(IF REQUIRED).
STEP 6: CONTRACTOR SIGNS
STEP 7: SUBMIT TO BOCC FOR APPROVAL