HomeMy WebLinkAboutProduction Alliance, The 2026 Lodging Tax - 122225 Scrivener error pg 2 fixedAGREEMENT FOR 2026 HOTEL -MOTEL FUNDING FOR TOURISM SERVICES
FOR STRONGERTOWNS dba THE PRODUCTION ALLIANCE
This Agreement is by and between Jefferson COUNTY, Washington (the COUNTY) and
THE PRODUCTION ALLIANCE ("RECIPIENT").
WHEREAS, RECIPIENT is a non-profit corporation registered with the Secretary of State
of the State of Washington under UBI number 603-612-359; and
WHEREAS, the COUNTY desires to promote tourism in unincorporated Jefferson
COUNTY, as authorized by Chapter 67.28 RCW and Chapter 3.25 Jefferson COUNTY Code; and
WHEREAS, the COUNTY appointed the Jefferson COUNTY Lodging Tax Advisory
Committee ("LTAC") to review and recommend lodging tax proposals submitted to the COUNTY,
as authorized by RCW 67.28.1817 and Chapter 3.25 Jefferson COUNTY Code; and
WHEREAS, RECIPIENT submitted a qualified lodging tax proposal to the LTAC;
WHEREAS, the LTAC reviewed and recommended funding all or part of RECIPIENT's
qualified lodging tax proposal to the Jefferson County Board of Commissioners;
WHEREAS, the Jefferson County Board of Commissioners reviewed the LTAC
recommendation for funding all or part of RECIPIENT's qualified lodging tax proposal and
finalized an award of $47,824 for the purposes recommended by the LTAC ("Final LTAC Award");
IN CONSIDERATION of the mutual covenants and agreements herein it is agreed by the
parties as follows:
1. SERVICES TO BE PERFORMED USING THE LTAC AWARD
a. RECIPIENT shall use its capabilities and utilize up to the total amount of Final LTAC
Award for the approved tourism promotion services listed in Exhibit A and for no other
purpose during the 2026 fiscal year.
b. If the Final LTAC Award does not specify the approved tourism promotion services, then
the use of the amounts approved in the Final LTAC Award shall be limited to the proposed
tourism promotion services listed in RECIPIENT's proposal for the 2026 fiscal year, a copy
of which is attached as Exhibit B.
2. RESPONSIBILITIES OF RECIPIENT
a. On or before January 31, 2026; April 30, 2026; July 31, 2026; October 31, 2026; and
January 31, 2027, RECIPIENT shall provide to the COUNTY all of the following, which
are more specifically described in Exhibit C:
i. A quarterly report of the use, services, programs and activities of RECIPIENT
under this Agreement for the prior quarter;
ii. A quarterly financial statement detailing revenues, expenses and cash balances for
the prior quarter; and for the final quarter report, the financial statement shall also
include a detailed financial statement for all 2026.
THE PRODUCTION ALLIANCE Page 1 of 42
iii. On or before January 31, 2026 or upon execution of this Agreement, whichever is
later, provide to the COUNTY: A billing invoice requesting payment of Hotel -
Motel Funding for the 2026 fiscal year.
b. For a minimum of six (6) years, maintain documented proof of payments made, contracts
executed, and other expenditures authorized under this Agreement. Upon reasonable
notice, provide access to COUNTY or State representatives to audit those records.
c. Funding provided by this Agreement may only be expended on the services described in
Section 1 of this Agreement. Any monies used for other services or purposes shall be
refunded to Jefferson COUNTY. Any monies under -expended of the total funding
allocated under this Agreement shall be refunded to Jefferson COUNTY by January 31,
2027.
d. By February 28th of each year provide all of the following information on Exhibit B,
attached hereto and incorporated by reference for the previous year.
i. Each festival, event, or tourism facility owned and/or operated by RECIPIENT.
ii. The amount of lodging tax revenue allocated for expenditure (whether actually
expended or not) by RECIPIENT on each festival, event or tourism facility.
iii. Estimated number of tourists served at each festival, event or tourism facility.
("Tourist" includes persons traveling more than 50 miles to the location of the
event, festival or facility and overnight stays in the area).
iv. Estimated lodging stays. ("Lodging" refers to commercial lodging such as hotels,
motels, resorts, bed and breakfasts, or commercial campgrounds).
v. Measurements that demonstrate the impact of increased tourism attributable to the
event, festival or facility.
3. RESPONSIBILITY OF JEFFERSON COUNTY
a. The COUNTY shall provide RECIPIENT funding from Hotel -Motel Tax receipts to be used
in support of their responsibilities as defined under this Agreement.
b. Said funding is in the amount of the Final LTAC Award for the 2026 fiscal year. Payment is
conditioned on full compliance with this Agreement, including but not limited to, the
submittal of the reports required by Section 2.
c. Payment shall be made by the COUNTY upon receipt of an invoice on the next available
billing cycle.
4. TERM
This Agreement shall be for a term of one year, commencing on January 1, 2026 and ending on
December 31, 2026, except for the reports required in Section 2, which are due January 31, 2027
and February 28, 2027.
5. ASSIGNMENT
A party's interests in this in this Agreement may not be assigned to any other person.
THE PRODUCTION ALLIANCE Page 2 of 42
6. TERMINATION
a. This Agreement may be terminated, in whole or in part, by the COUNTY upon thirty (30)
days written notice in the event expected or actual revenue from the Hotel -Motel Tax is
reduced or limited in any way, or for non-performance of duties under this Agreement, or
for any reason.
b. RECIPIENT may terminate this Agreement upon thirty (30) days written notice to the
COUNTY. In the event of termination under this clause, the COUNTY shall be liable to
pay only for services rendered prior to the effective date of termination. If termination
covers a period for which payment has already been made, RECIPIENT shall refund to the
COUNTY a pro -rated share of the payment based upon the balance of time remaining in the
paid period, unless otherwise negotiated.
7. HOLD HARMLESS
a. RECIPIENT shall indemnify and hold the COUNTY, and its officers, employees, agents
and volunteers (and their marital communities) harmless from and shall process and
defend at its own expense, including all costs, attorney fees and expenses relating thereto,
all claims, demands, or suits at law or equity arising in whole or in part, directly or
indirectly, from RECIPIENT's negligence or breach of an of its obligations under this
Agreement; provided that nothing herein shall require RECIPIENT to indemnify the
COUNTY against and hold harmless the COUNTY from claims, demands or suits based
solely upon the conduct of the COUNTY, its officers, employees, agents and volunteers
(and their marital communities), and; provided further that if the claims or suits are
caused by or result from the concurrent negligence of: (a) RECIPIENT's agents or
employees; and, (b) the COUNTY, its officers, employees agents and volunteers (and
their marital communities), this indemnity provision with respect to claims or suits based
upon such negligence, and or the costs to the COUNTY of defending such claims and
suits, etc., shall be valid and enforceable only to the extent of RECIPIENT's negligence,
or the negligence of RECIPIENT's agents or employees.
b. RECIPIENT specifically assumes potential liability for actions brought against the
COUNTY by RECIPIENT's employees, including all other persons engaged in the
performance of any work or service required of RECIPIENT under this Agreement and,
solely for the purpose of this indemnification and defense, RECIPIENT specifically
waives any immunity under the state industrial insurance law, Title 51 RCW.
RECIPIENT recognize that this waiver was specifically entered into pursuant to
provisions of RCW 4.24.115 and was subject of mutual negotiation.
8. INSURANCE
RECIPIENT shall obtain and keep in force during the term of this Agreement. or as otherwise
required, the following insurance:
a. Commercial General Liability Insurance. RECIPIENT shall maintain commercial general
liability coverage on a form acceptable to Jefferson COUNTY Risk Management for
bodily injury, personal injury, and property damage, with a limits of not less than in the
amount of at least $1 million per occurrence, for bodily injury, including death, and
property damage; and
THE PRODUCTION ALLIANCE Page 3 of 42
b. Worker's Compensation (Industrial Insurance). RECIPIENT shall maintain workers'
compensation insurance at its own expense, as required by Title 51 RC W, for the term of
this Agreement and shall provide evidence of coverage to Jefferson COUNTY Risk
Management, upon request.
9. INDEPENDENT CONTRACTOR
a. RECIPIENT and the COUNTY agree that RECIPIENT is an independent contractor with
respect to the services provided pursuant to this Agreement.
b. Nothing in this Agreement shall be considered to create the relationship of employer and
employee between the parties hereto.
c. Neither RECIPIENT nor any employee of RECIPIENT shall be entitled to any benefits
accorded COUNTY employees by virtue of the services provided under this Agreement.
d. The COUNTY shall not be responsible for withholding or otherwise deducting federal
income tax or social security or for contributing to the state industrial insurance program,
otherwise assuming the duties of an employer with respect to RECIPIENT, or any
employee, representative, agent or subcontractor of RECIPIENT.
e. RECIPIENT shall be responsible for all applicable withholdings, deductions, state
industrial insurance, tax reports, business licenses, registrations, and all other obligations
of an independent organization.
10. COMPLIANCE WITH LAWS
RECIPIENT shall comply with all Federal, State, and local laws and ordinances applicable to the
work to be done under this Agreement.
11. CHOICE OF LAW
The parties agree that this Agreement is entered into in the State of Washington. This Agreement
shall be governed by and construed under the laws of the United States, the State of Washington
and the County of Jefferson, as if applied to transactions entered into and to be performed wholly
within Jefferson County, Washington between Jefferson County residents. No party shall argue
or assert that any state law other than Washington law applies to the governance or construction
of this Agreement.
12. DISPUTES
a. The parties agree to use their best efforts to prevent and resolve disputes before they
escalate into claims or legal actions. Any disputed issue not resolved under this
Agreement shall be submitted in writing within 10 days to the County Risk Manager,
whose decision in the matter shall be final, but shall be subject to judicial review.
b. If either party deem it necessary to institute legal action or proceeding to enforce any
right or obligation under this Agreement, each party in such action shall pay for its own
attorney's fees and court costs.
c. Any legal action shall be initiated in the Superior Court of the State of Washington for
Jefferson County, subject to the venue provisions for actions against counties in RCW
THE PRODUCTION ALLIANCE Page 4 of 42
36.01.050. The parties agree that the parties have the right of appeal from such decisions
of the Superior Court under the laws of the State of Washington.
d. RECIPIENT consents to the personal jurisdiction of the courts of the State of
Washington.
13. DISCRIMINATION PROHIBITED
RECIPIENT with regard to the project to be completed under this Agreement, shall not
discriminate on the grounds of age, sex, marital status, sexual orientation, race, creed, color,
national origin, honorably discharged veteran or military status, or the presence of any sensory,
mental, or physical disability or the use of a trained dog guide or service animal by a person with
a disability, unless based upon a bona fide occupational qualification in the selection and
retention of employees, materials, supplies, or subcontractors.
14. INTEGRATED AGREEMENT
This agreement together with attachments or addenda represents the entire and integrated
agreement between the COUNTY and RECIPIENT and supersedes all prior negotiations,
representations, or agreements written or oral.
15. PUBLIC RECORDS ACT
This Agreement and any reports submitted by RECIPIENT are subject to disclosure as a public record
under the Public Records Act, RCW Chapter 42.56.
16. RECORDS RETENTION AND AUDIT AUTHORIZATION
a. A minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under your Agreement with Jefferson
COUNTY.
b. Upon reasonable notice, RECIPIENT shall provide access to COUNTY or State representatives
to audit records related to the funds provided to RECIPIENT under this Agreement.
17. NO SEVERABILITY
The terms of this Agreement are not severable. If any provision of this Agreement or the
application of this Agreement to any person or circumstance shall be invalid, illegal, or
unenforceable to any extent, the remainder of this Agreement and the application this Agreement
shall not be enforceable.
18. SURVIVAL
Those provisions of this Agreement that by their sense and purpose should survive the term of
this Agreement shall survive the term of this Agreement for a period equal to any and all relevant
statutes of limitation, plus the time necessary to fully resolve any claims, matters or actions
begun within that period.. Without limiting the generality of the preceding sentence, and for the
avoidance of doubt, the provisions that survive the term of this agreement include: (a) controlling
law; (b) insurance; and, (c) indemnification.
THE PRODUCTION ALLIANCE Page 5 of 42
19. AMENDMENT, MODIFICATION AND WAIVER
a. This Agreement may be not be amended or modified to change the approved tourism
promotion services in the Final LTAC Award.
b. Only the Jefferson County Board of Commissioners or their delegate by writing
(delegation to be made prior to action) shall have the expressed, implied, or apparent
authority to sign, alter, amend, modify, or waive any clause or condition of this
Agreement.
c. Any alteration, amendment, modification, or waiver of any clause or condition of this
Agreement is not effective or binding unless made in writing and signed by the Jefferson
County Board of Commissioners or their delegate.
SIGNATURES ARE ON THE FOLLOWING PAGE
THE PRODUCTION ALLIANCE Page 6 of 42
JEFFERSON COUNTY WASHINGTON
Board of COUNTY Commissioners
Jefferson COUNTY, Washington
By:
,"
Heidi Eisenhqur, Chair
By:
, Commissioner
ley-Nollette, Commissioner
SEAL: ,,.,,``FE�soN''�••.,,
O� Nils �p Z'
n S'.OG
ATTEST: p�,' R.
Carolyn Iloway, CMC J Date
Clerk of the Board
Approved as to form only:
ILL V ' G /2 z7 Zags
Philip C. Hunsucker, Date
Chief Civil Deputy Prosecuting Attorney
STRONGERTOWNS
By:
Signature
Name:
Daniel Milholland
Title:
Vice President
Date:
12/29/2025
THE PRODUCTION ALLIANCE Page 7 of 42
EXHIBIT A
Itemized List of Tourism Promotion Services Approved in the Final Award
Total LTAC Funded Expenditures: $90,000
Advertising & Marketing: $44,000
Entertainment Services: $10,000
Management: $30,000
Rent and Lease: $6000
Advertising & Marketing............................................Total = $44,000
$3,000 - Digital Advertising
Paid ads on social media and digital advertising on regional news outlets
$20,000 - Marketing & PR Contractors
Designs and manages all event marketing including; graphic design, website, social media,
event brochures, posters, flyers and handbills for Street Team, banners and signage
$1,000 - Event Photographer
Special event photography captures high quality event photography for use in social media, print
ads, and earned media.
$10,000 - Print Advertising & fees
Targeted Print Advertising including; Event Multipage Event inserts in the Port Townsend &
Jefferson County Leader, Olympic Peninsula Visitor Guides and ads in Seattle based
publications.
$5,000 - Print Materials
Event brochures, posters, flyers, handbills and roadside banners
$5,000 - Videographer
Capturing, editing and distribution of video for online marketing platforms
Entertainment Services..............................................Total = $10.000
$5,000 - Musicians / Performing Artists
High quality local and regional entertainment
$5,000 - Technical Director
Audio, stage, lighting, and technical event coordination
THE PRODUCTION ALLIANCE Page 8 of 42
Management.............................................................Total = $30,000
$20,000 - Director of Operations
Organizational management including; financial reporting, team leadership, contracts
community partnerships and event logistics
RECEIVED 09/09/25
Page 7 of 2c
$10,000 - Event Coordinator
Special event coordination, administration, planning, logistics
Rent & Lease............................................................... Total = $6000
$6,000 - TPA Hub
Annual Rent TPA Hub at the Jefferson County Fairgrounds. This is a new home base for The
Production Alliance starting in September of 2026. It will provide; equipment storage, workshop
space, rehearsal space and a gathering place to support all TPA productions. In addition to this
rent, TPA is providing $500 per month of in -kind event support to the Jefferson County Fair
Association.
EXHIBIT B
RECIPIENT'S PROPOSAL
THE PRODUCTION ALLIANCE Page 9 of 42
ATTACHED
THE PRODUCTION ALLIANCE Page 10 of 42
Exhibit C
Jurisdiction Lodging Tax Reporting Form — To Be Submitted to Jefferson COUNTY
Administrator's Office
No Later than February 28t1 of each Year
Lodging Tax Reporting Form
Organ-tiom recen-mg fundrag to promote femvals.:pecial etents and tourr_m-related actnatie: through tourism related facilities
owned or sponsored by non-profit orp—anons or the local junsdrenon are requued to complete this form for EACH acmiry
1 Orpmuzam Name. Repotnce } iu
2 5ponsa Type (Chet) One): p :91;c;r3 1 O 501(c t6) Loci Iun;dic roa OOtter:Espiay.
3 Am"ty Name
4 Aram Type (Check One): `) EceuFesnta:' o Facihnv' 0-faheang-
5 Armin Stan Dam*
6 Acmin-En' Date*
Total Cost of Armin- $
B Amourt Requested: S
9 Amo= Awarded S
10 Oara:l Atrendance'
a) PR-ected•
b) Acnsa:'
c) \lethodo;on• ICheck Oee,
ODirect Cosa•
Olnduect C%=-
OReprewrvatwe Surrey'
(>annal S nes•
Wucnued Emmate'
Other i esplam;:
I l Number of Atter lees Alo Irneied :0 Miles or -fore•
a) PRened'
b i Accsa:'
VethoiooniCtr:kOt:e,
ODlrectC'o=-
OIrduectCoum'
CI. PepresemameSuve}-'
0Idoncal Sunni
lJ Sttuctured Ems,,'
0 other ieTlarn
12 Numba of Attendee; Who Ira
o-;ed iom Arotbei State w C oucm'
a) Projected'
b) Acrua:'
c) -lethodo�ogs (Check One;
O Direct Court'
GIndustCatm•
QF.presertattreSurvW
()Info —al Stntn'
0SaucnuedEr te'
()Other tesplam :
'See Lodging Tax Yearly Reporting
Definitions Instructions
Name of Inthttd^aa: Who PreFwei Reporr
Phone =:
E--fart Address
RETL-R-N THIS FORM TO:
JeffersonCounty ad—,stratoi:Office
IS20 Jeffemon Sweet
P.O Box 1220
Port Townsend. WA 98363
jefibocc a co ]effecon.wa us
L• Nutaba of Attendees Who Stayed Lh am, ht m L rpaii A commodances•
a; Projected'
b Actua;'
c; -fetho&logy (Check One):
O Daect Come
Q: &., C.-
ORepmectatwe Steer'
01k t 1Suney'
()StrncruredE;MRare•
00ther e%plami:
11 `:umber oS Attendees A-ho Stayed Omni=ht s Psid Accon:=d_=,Gm'
a; Projected,
bi Acrda:•
c; Mehod6ogy i Check One):
�i L aerr __ a m •
Olduect Count'
(>epraeciaaw Srn�
^
`) 7-immal Stn-e5'
O Sa-wru ed E;amare-
OOtEer;.espluni:
I Number of Paid Lodnne Ngtis•
a; Projected*
b) Arai*
c; Methodmg-s (Check Obe):
Dneet :mat•
Oiduect Cot m*
0Represenrame Sorer^
1f.Mil S.,-
O Srn med E;rimm-
other :ecplami:
DEADLINE: February :Sth of Each Reporting Year
THE PRODUCTION ALLIANCE Page 11 of 42
LTAC Yearly Reporting
Definitions/Instructions
Activity Type: Event/Festival: Short-term activity occurring between specific dates (e.g., 4th of July celebration, local
marathon)
Facility: Municipally -owned facility that operates some or all of the year (e.g., county historical museum,
convention center)
Marketing: Activity that provides information to encourage visitors to an area; is typically a year-round activity
but may also operate for less than a full year.
Activity Date: Activity beginning and ending dates.
Actual: Persons estimated to have actually participated in event/festival or visiting a facility. For marketing activity,
enter the number of persons estimated to have actually visited area as result of marketing activity.
Projected: Persons expected to participate in event/festival or visiting a facility. For marketing activity, enter the number of
persons expected to visit area as result of marketing activity.
Methodology: Select the methodology used to estimate the actual number of visitors/participants.
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at
entry points, vehicle counts or number of chairs filled. A direct count may also include information collected
directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold,
redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/ participants. A representative
survey is a highly structured data collection tool, based on a defined random sample of participants, and the
results can be reliably projected to the entire population attending an event and includes margin of error and
confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner
that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire
visitor population and provide a limited indicator of attendance because not all participants had an equal chance
of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For
example, one jurisdiction estimated attendance by dividing the square footage of the event area by the
international building code allowance for persons (3 square feet).
Other: (please describe)
Overall Attendance: Total projected and estimated actual attendance recorded for event, facility or resulting from marketing
activity.
Total Attendees Traveling 50 miles or more:
Total: Total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility.
For marketing organizations, report visitors traveling more than 50 miles to visit area.
Of total, attendees who traveled from another state or country: Of the total projected and estimated actual number of
visitors traveling more than 50 miles to attend event or facility or visit area, report projected and estimated actual number
of visitors who traveled from another state or country.
Attendees who stayed overnight:
Paid Accommodations: Total projected and estimated actual number of visitors staying in paid lodging establishments
such as hotels, motels, bed and breakfasts, etc.
Unpaid Accommodations: Total projected and estimated actual number of visitors staying in unpaid accommodations
such as family and friends.
Paid Lodging Nights: Total projected and estimated actual number of paid lodging nights. One Lodging night = one or more
persons occupying one room for one night.
THE PRODUCTION ALLIANCE Page 12 of 42
EXHIBIT C lst QUARTER Due by April 30" to afincknight(a2co.jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County I' QTR:
ORGANIZATION
Amount
Received
Overspent
Refund
TOTAL V
Awarded
N
Required
QTR
by
From
Underspent
LTAC
Jefferson
Jefferson
(') of LTAC
FUNDS
County
County
funds
SPENT
2. LTAC funds spent by your organization I' QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
3. LTAC funds balance remaining V QTR:
4. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts
executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice,
RECIPIENT shall provide access to Jefferson County or State representatives to audit those records.
THE PRODUCTION ALLIANCE Page 13 of 42
EXHIBIT C 2nd QUARTER Due by July 3111 to afmcknight(dco.jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 2nd QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
Amount
Received
(+)
Required
11 QTR
2nd QTR
Awarded
Underspent
LTAC
LTAC
by
From
Jefferson
(") of LTAC
FUNDS
FUNDS
Jefferson
County
funds
SPENT
SPENT
County
2. LTAC funds spent by your organization 2nd QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
1. LTAC funds balance remaining 2nd QTR:
2. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable
notice, RECIPIENT shall be able to provide access to Jefferson County or State representatives to audit those records.
THE PRODUCTION ALLIANCE Page 14 of 42
EXHIBIT C 3`d QUARTER Due by October 3151 to afmcknight(dco.jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 31 QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
TOTAL
Amount
Received
(+)
Required
V QTR
2"d QTR
31d QTR
Awarded
Underspent
LTAC
LTAC
LTAC
by
From
(-) of LTAC
FUNDS
FUNDS
FUNDS
Jefferson
Jefferson
funds
SPENT
SPENT
SPENT
County
County
2. LTAC funds spent by your organization 31 QTR (include 200 word limit regarding activities and funds
spent with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
2. LTAC funds balance remaining 31d QTR:
3. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under the Agreement with Jefferson County. Upon reasonable
notice, you shall be able to provide access to Jefferson County or State representatives to audit those records.
THE PRODUCTION ALLIANCE Page 15 of 42
EXHIBIT C 4" QUARTER Due by January 3Is' to afincknightAco.iefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 4' QTR:
ORGANIZATION
Total
Total
Overspent
Refund
TOTAL
TOTAL
TOTAL Yd
TOTAL
Amount
Received
(+)
Required
11 QTR
21 QTR
QTR
41' QTR
Awarded
From
Underspent
LTAC
LTAC
LTAC
LTAC
by
Jefferson
(-)ofLTAC
FUNDS
FUNDS
FUNDS
FUNDS
Jefferson
County
funds
SPENT
SPENT
SPENT
SPENT
County
2. LTAC funds spent by your organization 4' QTR (include 200 word limit regarding activities and funds spent
with an itemized statement and supporting documentation, i.e. invoices paid, receipts from payment,):
3. LTAC funds balance remaining 41 QTR:
4. Please attach your organization's report for all revenue, marketing, services, programs and activities of the
prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW
Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of payments made, contracts
executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice,
RECIPIENT shall provide access to Jefferson County or State representatives to audit those records.
THE PRODUCTION ALLIANCE Page 16 of 42
RECEIVED 09/09/25
Page 1 of 26
2026 REQUEST FOR PROPOSAL PACKET
LODGING TAX/TOURISM PROMOTION
This packet is for the 2026 TOURISM PROMOTION SERVICE PROPOSALS to be funded by
the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a
NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson
County Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee may only consider complete and signed
proposals that include all of the requested information and documents, and that are submitted by
the deadline:
WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 P.M.
2026 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2026 and paid for from the County's lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the
proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
• Proposals from government agencies or non-profit organizations are to be for
tourism promotion during calendar year 2026. Please refer to Section 1 of this
packet for examples of eligible tourism promotion activities for this funding
round.
• At the time of implementation, tourism related activities within proposals must
comply with federal, state, and county laws and requirements, including county
Public Health direction. NOTE: Jefferson County may not use public funds in any
way that can be construed as a gift to an individual or organization.
• Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals may not be considered by
LTAC.
• To be considered, a fully completed and signed digital application (digital
signatures acceptable) must be received at afmcknig_ht a.ccAeflcrson.�\ a.us by the
deadline listed above.
• All applications must be submitted as a signal digital application in a one PDF file
attached to an email. If you need assistance combining multiple documents into a
single PDF document, please contact our office.
• All documents filed with the County are public records, potentially eligible for
release.
Jefferson County is committed to the non-discriminatory treatment of all Persons in the
employment and delivery of services and resources.
THE PRODUCTION ALLIANCE Page 17 of 42
RECEIVED 09/09/25
Page 2 of 26
2026 Proposal Checklist for Tourism Promotion Activities
Organization Name: StrongerTowns DBA The Production Alliance
Event Name, if different:
Proposed Contract Amount: $ 90,000 501(c)(3) x (6) ❑
WA UBI Number: 603612359 EIN Number: 81-2518239
Proposals should completely address the questions, and all requested supplemental
information should be provided. Incomplete or late proposals may not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the
following items in the listed order.
Check each item submitted:
® Signed and Dated Proposal Checklist for Tourism Promotion Activities.
® Declaration of capital expenditures and operations, if applicable (Attachment A).
® Proof of liability insurance (Attachment B)
® Section 1 - Itemized list of proposed services and estimated costs.
1)� Section 2 - Proposal Questions.
® Section 3 - Proposed 2026 promotion, facility, event or activity budget.
® Section 3 - 2025 organizational budget and year-to-date income and expense statement(s).
® Section 3 - List of names and addresses of the organization's current Board of Directors.
Name and contact information for event chairperson, if applicable.
® Section 3 - Optional work samples such as season brochures, promotional materials, reviews,
news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting
documents must be electronically received and date stamped at the Jefferson County
Administrator's Office, to Adiel McKnight @ afmcknightaco.jefferson.wa.us
by WEDNESDAY, SEPTEMBER 10, 2025 by 4:30 p.m. (Secure and approved file transfer
links are acceptable to accommodate large file sizes if needed.)
Documents submitted to the County are public records, potentially eligible for release.
THE PRODUCTION ALLIANCE Page 18 of 42
RECEIVED 09/09/25
Page 3 of 26
2026 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: WEDNESDAY, SEPTEMBER 10, 2025 AT 4:30 P.M.
Electronically to Email Address: afmcknight(a co.oefferson.wa.us
Please type (10 point or larger) or legibly print in ink.
To be considered: all questions must be answered; all requested documents provided; this form
must be signed and dated.
Organization Name: StrongerTowns, DBA The Production Alliance
Organization Address: 1239 Taylor Street, Port Townsend WA 98368
Contact Name: Daniel Milholland
Contact Address: 870 Martin Road, Port Townsend WA 98368
Day Phone: 360-385-0519
Evening or Cell Phone: 360-385-0519
E-Mail Address:
Facility/Event: (if applicable)
danny(atheproductionalliance.org
Total Lodging Tax Request: $90,000
Estimated 2026 org. operating $371,000
budget: (Intl. Lodging Tax funds)
If asking for funds for a specific
event, list other cash funding sources
and dollar amounts budgeted for this
project.
Note: This section is only due for
specific event and festival funding
requests.
Dollar Amount
$
$
$
$
$
$
Total Project Revenue Budget:
$
Did your organization receive Lodging Tax Funds from the County in 2025? ❑ Yes x No
I understand that if my organizations proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract with the County to provide the contracted services up to the maximum
contract amount. I understand that the proposal herein is a public record potentially eligible for public release.
Sign Name: 0, l LCh I�w/ Date: 9/09/2025
Print Name and Title: Daniel Milholland - Director of Operations
3 1 Page
THE PRODUCTION ALLIANCE Page 19 of 42
RECEIVED 09/09/25
Page 4 of 26
ATTACHMENT A
Declaration of Capital Expenditures and Operations
1. The total amount of my request for LTAC funding is: $90,000,
2.Of the total listed in Paragraph 1, above:
a. The amount requested for capital expenditures is: $
b. The requested capital expenditures are for:
3.Of the total amount listed in Paragraph 1, above:
a. The total amount requested for operations is: $90,000.
b. The requested operations expenditures are for:
I declare under penalty of perjury under the law of Washington that the foregoing representation
about the capital expenditures and operations is true and correct.
Signed on this 9th day of September 2025 (date) (month) (year)
at Fort Worden, Port Townsend, WA
(city or other location, and state or country)
Daniel Milholland
(Printed Name)
0�'/ L`/Ili
(Signature)
13 1 Page
THE PRODUCTION ALLIANCE Page 20 of 42
RECEIVED 09/09/25
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES
NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE NPIP COVERAGE AGREEMENT BELOW. THIS CERTIFICATE OF COVERAGE DOES NOT
CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: IF THE CERTIFICATE HOLDER IS AN ADDITIONAL COVERED PARTY, THE COVERAGE AGREEMENT MUST BE ENDORSED. IF SUBROGATION IS
WAIVED, SUBJECT TO THE TERMS AND CONDITIONS OF THE COVERAGE AGREEMENT, CERTAIN COVERAGE MAY REQUIRE AN ENDORSEMENT. A STATEMENT
G1K1i•[F7ljE•i
Clear Risk Solutions
159 Basin Street SW PMB #206
GENERAL LIABILITY:
NPIP / Munich Re. et al.
Ephrata. WA 98823
AUTOMOBILE LIABILITY
NPIP / Munich Re. et al.
COVERED PARTY
PROPERTY
NPIP / Munich Re. et al.
CRIME
NPIP I Munich Re. et al.
StrongerTowns
WRONGFUL ACT LIABILITY
NPIP / Munich Re. et al.
The Production Alliance
1239 Taylor Street
MISCELLANEOUS
NPIP I Munich Re. et al.
Port Townsend, WA 98368
PROFESSIONAL LIABILITY
THIS IS TO CERTIFY
BELOW HAVE BEEN ISSUED TO THE COVERED MEMBER
I» 719191
INDICATED, NOT WITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE COVERAGE AFFORDED BY THE NPIP COVERAGE AGREEMENT DESCRIBED HEREIN IS SUBJECT TO ALL
THE TERMS, EXCLUSIONS. AND CONDITIONS OF SUCH COVERAGE AGREEMENT. LIMITS SHOWN BELOW MAY HAVE BEEN REDUCED BY PAID CLAIMS.
LINE OF •VERAGE COVERAGE NUMBER EFF DATE
EXP DATE
DESCRIPTION
COMMERCIAL GENERAL LIABILITY NPIP262664442 6/1/2026
6/1/2026
PER OCCURRENCE
$1,000,000
(OCCURRENCE FORM)
INCLUDES STOP GAP — EMPLOYERS LIABILITY
PER MEMBER AGGREGATE
$2,000,000
PRODUCT-COMP/OP
$1,000,000
MEMBER DEDUCTIBLE: $0
PERSONAL & ADV. INJURY
$1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
AUTOMOBILE
ANNUAL POOL AGGREGATE
$50,000,000
COMMERCIAL AUTOMOBILE LIAB. NPIP262664442 6/1/2026
6/1/2026
COMBINED SINGLE LIMIT
$1,000,000
(ANY AUTO)
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
- TI .
ANNUAL POOL AGGREGATE
NONE
COMMERCIAL PROPERTY NPIP262664442 6/1/2026
6/1/2026
ALL RISK PER OCC EXCL EQ & FL
$100,000,000
EARTHQUAKE PER OCC
Excluded
EQ AND FLOOD COVERAGE MAY BE EXCLUDED FOR INDIVIDUAL LOCATIONS
FLOOD PER OCC
Excluded
(PROPERTY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
ANNUAL POOL AGGREGATE
NONE
COMMERCIAL CRIME NPIP262664442 6/1/2026
6/1/2026
PER OCCURRENCE
$1,000,000
INCLUDES EMPLOYEE THEFT/DISHONESTY & ERISA COVERAGE
PER MEMBER AGGREGATE
$1,000,000
MEMBER DEDUCTIBLE: $1,000
(CRIME IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
ANNUAL POOL AGGREGATE
$5,000,000
WRONGFUL• • I •. •
WRONGFUL ACT LIABILTIY NPIP262664142 6/1/2026
6/1/2026
PER CLAIM
$1,000,000
(CLAIMS MADE)
MEMBER DEDUCTIBLE: $1,000
PER MEMBER AGGREGATE
$1,000,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
ANNUAL POOL AGGREGATE
$40,000,000
MISCELLANEOUS• •
MISC. PROFESSIONAL LIABILITY NPIP262664442 6/1/2026
6/1/2026
PER CLAIM
$1,000,000
(CLAIMS MADE)
PER MEMBER AGGREGATE
$1,000,000
MEMBER DEDUCTIBLE: $1,000
(LIABILITY IS SUBJECT TO A $500,000 SIR PAYABLE FROM PROGRAM FUNDS)
ANNUAL POOL AGGREGATE
$40,000,000
CANCELLATION NOTICE: SHOULD ANY OF THE ABOVE -DESCRIBED COVERAGES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF,
NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE NPIP COVERAGE AGREEMENT PROVISIONS.
THE PRODUCTION ALLIANCE Page 21 of 42
Non Profit Insurance Program 2025-2026 Page 1
RECEIVED 09/09/25
1. Itemized List of Proposed Tourism Promotion Services Page 6 of 26
See the attached budget document for the total anticipated cost for each expense item. The list
below represents the portion of the total cost for each area we are seeking LTAC funding:
Total LTAC Funded Expenditures: $90,000
Advertising & Marketing: $44,000
Entertainment Services: $10,000
Management: $30,000
Rent and Lease: $6000
Advertising & Marketing............................................Total = $44,000
$3,000 - Digital Advertising
Paid ads on social media and digital advertising on regional news outlets
$20,000 - Marketing & PR Contractors
Designs and manages all event marketing including; graphic design, website, social media,
event brochures, posters, flyers and handbills for Street Team, banners and signage
$1,000 - Event Photographer
Special event photography captures high quality event photography for use in social media, print
ads, and earned media.
$10,000 - Print Advertising & fees
Targeted Print Advertising including; Event Multipage Event inserts in the Port Townsend &
Jefferson County Leader, Olympic Peninsula Visitor Guides and ads in Seattle based
publications.
$5,000 - Print Materials
Event brochures, posters, flyers, handbills and roadside banners
$5,000 - Videographer
Capturing, editing and distribution of video for online marketing platforms
Entertainment Services..............................................Total = $10,000
$5,000 - Musicians / Performing Artists
High quality local and regional entertainment
$5,000 - Technical Director
Audio, stage, lighting, and technical event coordination
Management.............................................................Total = $30,000
$20,000 - Director of Operations
Organizational management including; financial reporting, team leadership, contracts,
community partnerships and event logistics
THE PRODUCTION ALLIANCE Page 22 of 42
RECEIVED 09/09/25
Page 7 of 26
$10,000 - Event Coordinator
Special event coordination, administration, planning, logistics
Rent & Lease............................................................... Total = $6000
$6,000 - TPA Hub
Annual Rent TPA Hub at the Jefferson County Fairgrounds. This is a new home base for The
Production Alliance starting in September of 2026. It will provide; equipment storage, workshop
space, rehearsal space and a gathering place to support all TPA productions. In addition to this
rent, TPA is providing $500 per month of in -kind event support to the Jefferson County Fair
Association.
THE PRODUCTION ALLIANCE Page 23 of 42
RECEIVED 09/09/25
Page 8 of 26
2. Proposal Questions
Please limit your answers to no more than one page for each question.
1. Tell us about your promotion, program, facility, event or activity and why you think
it will increase tourists traveling to and staying in Jefferson County.
For more than 15 years, The Production Alliance (TPA) has produced and supported festivals
and community events that draw thousands of visitors to Jefferson County. Our programming
aligns with the growing "experience economy," offering travelers unique, authentic, and
memorable activities that go beyond traditional sightseeing. By investing in robust marketing
campaigns, we connect Seattle -area and regional tourists to Jefferson County's events,
encouraging extended visits and deeper engagement with local businesses, lodging, and
restaurants.
TPA's reach is rooted in strong community partnerships: over 100 local businesses and
nonprofits, 12 public agencies, 125 regional vendors, and more than 300 volunteers collaborate
with us each year. Together we create a season of events that showcase the county's vibrancy
across arts, agriculture, aviation, and maritime heritage. Highlights include:
• Connectivity Summit (March) — A multi -day convening of nonprofit leaders, artists,
government partners, and business owners, expanding in 2026 to draw participants from
across the North Olympic Peninsula.
• Chautauqua Week (May) — A three-day celebration of history, performance, and civic
engagement that attracts regional visitors, including tribal partners from across the
Peninsula.
• Pride (June) — An inclusive festival of 2SLGBTQIA+ pride and visibility, featuring
parades, performances, and cross -arts collaborations, drawing more than 3,000 attendees.
• Farm Tour (September) —Now in its third decade, this county -wide event spans 16 farms
and attracts thousands of visitors for local food, fiber, and farm experiences.
• Apple & Cider Fest (October) — A regional showcase of cideries, breweries, and
distilleries, promoted in partnership with the Northwest Cider Association, bringing fall
visitors to Jefferson County lodging and dining.
These events, alongside family -friendly traditions such as Airport Day, First Night, and the
Boatyard BBQ, ensure year-round tourism opportunities, with peak draws in both summer and
shoulder seasons. TPA also provides event infrastructure: staging, tents, sound, volunteer
coordination, that supports dozens of partner organizations, multiplying the reach of lodging tax
dollars.
With LTAC investment, TPA will expand marketing, deepen regional partnerships, and
strengthen Jefferson County's role as a cultural destination. Our work not only increases visitor
numbers but also enhances community resilience, celebrates local identity, and contributes to the
growth of the County's creative economy.
5 1 Page
THE PRODUCTION ALLIANCE Page 24 of 42
RECEIVED 09/09/25
Page 9 of 26
2. If this is a continuing or reoccurring promotion, program, facility or event, describe
your organization's prior activities. If applicable, how is it different than in the
past?
Events produced by TPA continue to reflect our mission and values, while evolving each year to
increase impact and visitor appeal. We regularly engage new artists, redesign event layouts, add
family -friendly activities, and invite youth and emerging adults to participate, ensuring our
programs reflect the diversity and creativity of Jefferson County.
TPA has also strengthened its foundation through a growing membership campaign, with more
than 70 members supporting our nonprofit through monthly or annual contributions. Members
receive recognition, perks such as a custom pin, invitations to our annual party, and early access
to ticketed events. Membership can also be earned through volunteering. This campaign builds
community support, deepens local connections, provides sustainable resources for grassroots
celebrations, and further leverages LTAC funding.
A key innovation is the Emerging Artist Program, launched in 2025 to nurture youth and
early -career performers. By offering mentorship, professional development, and stage
opportunities at major community events such as Pride, Airport Day, Boatyard BBQ, and First
Night, this program strengthens Jefferson County's cultural identity while enriching visitor
experiences. As it grows, we plan to expand regional promotion, bring in guest mentors, and
connect more directly with local businesses, ensuring young performers remain central to the
county's tourism economy.
Another important advancement is the TPA Hub at the Fairgrounds. Beginning in Fall/Winter
2025, the Hub will serve as equipment storage, rehearsal and workshop space, and a gathering
place for artists, volunteers, and community partners. This facility represents an investment in
Jefferson County's cultural infrastructure, directly supporting LTAC's destination development
goals. By improving our production capacity, the Hub will allow us to host higher -quality events
that attract visitors, encourage overnight stays, and showcase the region as a vibrant cultural
destination.
Through these organizational and programmatic advances, TPA continues to grow and adapt,
building on a strong track record while ensuring Jefferson County continues to play a leading
role in cultural tourism.
a
THE PRODUCTION ALLIANCE Page 25 of 42
RECEIVED 09/09/25
Page 10 of 26
3. How does your promotion, program, facility or event support one of the Highest
Priorities or Additional Considerations listed below under "Other Criteria" (see
page 9)?
The Production Alliance (TPA) advances Jefferson County's highest tourism priorities by
producing festivals and cultural events that bring visitors to the region, supporting community
infrastructure, and marketing authentic, experience -based tourism.
Destination Development
While TPA is not a traditional facilities developer, our work directly strengthens Jefferson
County's cultural infrastructure. By providing shared equipment, staging, sound, and logistics to
more than 20 partner organizations each year, we enable events of all scales to thrive and grow.
In 2026, we also anticipate launching the TPA Hub at the Fairgrounds, a new home base for
storage, rehearsal, and community gathering, which will further increase our production capacity.
Though still in development, the Hub represents an important next step in supporting sustainable,
year-round destination development.
Marketing and Operations of Special Events and Festivals
TPA's central role is producing and operating signature events that showcase Jefferson County's
unique culture and identity. Highlights include:
• Farm Tour and Apple & Cider Fest, which celebrate local agriculture and cider culture,
drawing thousands of regional visitors in the fall shoulder season.
• Pride, which attracts more than 3,000 attendees for a multi -day festival of 2SLGBTQIA+
visibility, music, and art.
• Chautauqua Week, Airport Day, Boatyard BBQ, and First Night, each of which
highlights a different facet of Jefferson County's history, heritage, or creative spirit.
These events not only attract overnight visitors but also extend the tourism season beyond the
summer peak, creating consistent year-round draws for lodging and hospitality businesses.
Destination Marketing
TPA elevates Jefferson County's profile through targeted digital campaigns, regional
partnerships, and earned media. Our storytelling approach emphasizes authentic experiences that
resonate with modern travelers, positioning the county as a destination where arts, culture, and
community intersect. For example, coverage in The Seattle Times of Farm Tour and Apple &
Cider Fest demonstrates the regional reach and visibility generated by our efforts. (see attached
work samples)
Additional Considerations
Our programs also meet broader LTAC values of inclusivity, resilience, and youth engagement.
The Emerging Artist Program mentors young performers and integrates them into major
festivals, ensuring that visitors encounter the next generation of local talent. Preparedness Day
seeks to engage hotels and hospitality partners in emergency planning, strengthening confidence
and resilience in the tourism sector.
In short, TPA supports all three tiers of LTAC priorities. By growing and marketing high -quality
festivals, investing in shared infrastructure, and fostering inclusive, resilient community events,
we help ensure Jefferson County is recognized as a vibrant destination for cultural tourism.
7 1 Page
THE PRODUCTION ALLIANCE Page 26 of 42
RECEIVED 09/09/25
Page 11 of 26
4. Describe how you intend to market/promote your promotion, program, facility,
event or activity to potential tourists who reside outside Jefferson County or
traveling more than 50 miles.
Projected Events for 2026
TPA will produce or support approximately 12-15 major community events and festivals in
2026, including the Connectivity Summit, Chautauqua Week, Pride, Farm Tour, the Olympic
Peninsula Apple & Cider Festival, Boatyard BBQ, Airport Day, and First Night, along with
year-round event support for partner organizations.
Marketing & Promotion Formula
TPA follows a consistent year-round marketing model designed to reach visitors from across the
Puget Sound region, the I-5 corridor, and beyond. Our approach integrates:
• Strategic Planning (3-6 months before events): Each event is guided by a steering
committee made up of community members, businesses, and nonprofit partners. These
committees shape event goals, themes, and marketing strategies. TPA convenes
designers, photographers, and videographers to develop visuals, messaging, and timelines
that reflect both the community's vision and regional tourism appeal.
• Digital Media: Targeted paid ads on social media (Instagram, Facebook, YouTube) and
search platforms; teaser videos; and interactive "stories" in the weeks leading up to
events.
• Print & Broadcast Media: Advertisements and earned media coverage in regional
publications, radio, and television; poster distribution in the I-5 corridor and along key
highways (101, 104, 20).
• Partnerships & Cross -Promotion: Collaborating with arts and cultural partners,
regional tourism agencies, and the Northwest Cider Association to amplify messaging
through shared networks.
• On -Site Engagement: Roadside banners, street -team outreach, and consistent branding
across print, digital, and live environments.
Target Audiences
Each event is tailored to attract different audiences —families (Farm Tour, Finnriver Apple Day),
2 1 + visitors (Apple & Cider Saloon, Pride nightlife events), or cross -sector leaders (Connectivity
Summit). Across all events, our focus is on creating welcoming, inclusive, and memorable
experiences that appeal to both locals and visitors from outside Jefferson County and encourage
repeat visits.
Promoting Overnight Stays
TPA works closely with local lodging partners to highlight hotels and inns that offer seasonal
promotions tied to our events, especially during the fall and winter. For example, the Old
Alcohol Plant and the Inn at Port Ludlow have offered stay promotions during Apple & Cider
Fest and First Night. In 2026, TPA will continue to feature and expand these partnerships so
visitors see Jefferson County as both an event destination and a place to stay overnight.
Collaborations
TPA partners with more than 100 local businesses and nonprofits, including the PT Film
Festival, Port of Port Townsend, Jefferson Land Trust and Olympic Culinary Loop. These
collaborations extend marketing reach, strengthen cross -promotion, and help ensure that
Jefferson County is highlighted as a destination for arts, culture, and heritage tourism.
8 1 Page
THE PRODUCTION ALLIANCE Page 27 of 42
RECEIVED 09/09/25
Page 12 of 26
5. How will you measure the effectiveness of your promotion, program, facility, event
or activity?
a. Also, describe how you will document and report to the County the economic
impact from your promotion, program, facility, event or activity.
The Production Alliance (TPA) uses a combination of on -site counts, donation/ticketing data,
and digital tracking to measure the reach and effectiveness of our events and promotions.
Attendance Tracking
Most TPA events are offered on a donation basis, with a commitment that no one is turned away
for lack of funds. To measure participation, marketing coordinators and volunteers use clickers at
main entrances, distribute stickers or bracelets to attendees, and track how many remain to verify
counts. For multi -location events, we collaborate with production partners to track attendance
through clicker counts, suggested -donation tallies, and venue capacities. For events with ticketed
components, we also record attendee zip codes to estimate how many visitors travel more than
50 miles. For example, at the 2024 Olympic Peninsula Apple & Cider Festival, data from the
ticketed Cider Saloon showed that 32% of attendees came from outside the region.
Digital Metrics
We measure online engagement through Google Analytics, social media dashboards, and
automated reporting tools. Our website averages 1,600 visits per month, with traffic spiking
significantly around event dates. In the past 30 days, it received 1,037 visits from outside
Jefferson County, including out-of-state and 42 international visitors. This demonstrates that TPA
events generate broad interest and that our site functions as a vital trip -planning resource.
Social media reach also continues to expand rapidly. In 2024, Facebook followers grew by 38%,
page visits increased by 149%, content interactions rose by 443%, and overall reach increased by
378%. On Instagram, reach increased by 169%, link clicks grew by 270%, and visits rose by
218%. These metrics demonstrate strong growth and broad regional visibility, proving that TPA's
campaigns are effectively reaching new audiences and attracting visitors to Jefferson County
events.
Economic Impact Reporting
TPA compiles attendance counts, visitor origin data, and digital analytics for the annual Q4
LTAC report. When available, we incorporate feedback from lodging partners and visitor surveys
to estimate overnight stays and broader economic impact. This layered approach provides the
County with reliable measures of how lodging tax investments translate into increased tourism
and spending.
Continuous Improvement
These tools not only fulfill state reporting requirements but also help TPA refine our
programming. By analyzing attendance patterns, visitor demographics, and digital engagement,
we strengthen strategies that drive overnight stays, increase regional visibility, and ensure
Jefferson County's cultural events remain vital to the tourism economy.
9 1 rage
THE PRODUCTION ALLIANCE Page 28 of 42
RECEIVED 09/09/25
Page 13 of 26
6. What economic impact can we expect in Jefferson County from your proposed
promotion, program, facility, event or activity?
a) Actual or estimated number of tourists at your events/facilities last year (2025):
In 2025, events hosted and co -produced by TPA are projected to attract an estimated 16,600
attendees, with an additional estimated 32,000 participants at events where TPA plays a support
role, for a combined impact of over 48,600 attendees. Based on attendance tracking methods
(clicker counts, donation data, ticketed entry, and visitor origin analysis), we estimate that
15-25% of our event attendees are tourists from outside Jefferson County. This suggests that
between 2,490 and 4,000 visitors came specifically for cultural events presented by TPA in 2025.
b) Estimated number of tourists who will attend your events/facilities this year (2026):
With expanded marketing efforts, stronger partnerships with lodging establishments, and the
continued growth of signature events such as Pride, Farm Tour, and the Apple & Cider Festival,
TPA anticipates at least a 10% increase in total attendance in 2026 bringing our estimated
attendance to 18,260. This would bring the number of visitors from outside Jefferson County to
between 2,739 to 4,565 tourists who attend TPA presented events and many more who attend
events that we support.
c) Projected economic impact in Jefferson County:
TPA events provide significant economic benefits for local businesses, restaurants, food and
craft vendors, musicians, gig workers, lodging, and cultural organizations. Our multi -day events,
in particular, encourage overnight stays, which are especially valuable during the shoulder and
off -tourist seasons. For example:
• Pride and Chautauqua Week draw large weekend crowds in May and June
• Farm Tour and Apple & Cider Fest extend the tourism season into fall, driving overnight
demand at regional inns and resorts.
• First Night provides one of the few large-scale winter attractions, creating lodging
opportunities during a typically quiet period.
With visitor spending on food, shopping, and transportation, TPA's programming contributes
significantly to Jefferson County's economy, while also sustaining partnerships with more than
100 local businesses and nonprofits. The total economic impact of our events is hard to gauge, as
we are not able to easily track visitor spending outside of our events. We are open to discussing
ways to improve tracking of this metric.
10 1 Page
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RECEIVED 09/09/25
Page 14 of 26
7. Describe your organization's area of expertise. Do you provide a unique service?
The Production Alliance (TPA) is a nonprofit cultural producer and service organization with
more than 15 years of experience creating, supporting, and promoting events that help define
Jefferson County's cultural identity. Our expertise lies in combining professional event
production with deep community engagement, ensuring that festivals and gatherings are both
logistically strong and culturally authentic.
Unique Role in Jefferson County
TPA provides a unique service by acting as both a producer of original events and a support hub
for dozens of partner organizations. We bring together a wide network of artists, nonprofits, gig
workers, entrepreneurs, businesses, production partners, and more than 300 volunteers to serve
as stewards of Jefferson County's creative economy. Our work spans the entire County, with
active partnerships and logistical support roles in Brinnon, Quilcene, Chimacum, Port Ludlow,
Port Townsend and even out to Queets. This countywide presence makes TPA one of the few
organizations that consistently supports events across diverse communities and geographies.
Professional Services and Infrastructure
We offer a robust suite of professional services and equipment that are critical to both
community gatherings and tourism -related events. This includes staging, tents, lighting, sound,
projection, heaters, and traffic and parking management. We also coordinate logistics, event
staff, marketing campaigns, and design event layouts. These assets and skills reduce barriers for
local groups and ensure that Jefferson County can host high -quality, safe, and welcoming events
that attract regional visitors.
Building Community Through Celebration
What sets TPA apart is our philosophy of building community through celebration. Jefferson
County's reputation for strong community connections is a vital part of its brand and identity,
and TPA strengthens that identity by producing events that foster belonging, pride, and
inclusivity. From Pride and First Night to Farm Tour and Chautauqua Week, our events highlight
the diverse cultural assets of the county while drawing in thousands of tourists each year.
Impact on Tourism and Local Economy
By blending professional production with grassroots collaboration, TPA ensures that cultural
events are not only meaningful to residents but also compelling for visitors. The result is a
stronger tourism economy that supports local businesses, restaurants, lodging establishments,
nonprofits, and creative professionals. With LTAC's support, we will continue expanding our
capacity in 2026, sustaining Jefferson County's reputation as a vibrant destination for cultural
tourism.
11 1
THE PRODUCTION ALLIANCE Page 30 of 42
RECEIVED 09/09/25
Page 15 of 26
3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with
your proposal.)
Attachments:
• Projected 2026 promotion, program, facility, event or activity budget including income
and expenses. (Please note: if an LTAC award is granted at a different than requested, you
will be asked to submit a revised budget prior to contract approval.)
• 2025 Budget and Actual income and expenses year to date statement(s) (for example,
Profit & Loss and Balance Sheets).
Note: 2025 YTD Profit and Loss is combined with our 2026 Proposed Budget
• List of names and addresses of the organization's Board of Directors as of the date the
proposal is filed. Also, if the proposal is for the marketing of an event and there is a
chairperson for the event (either volunteer or paid), list that individual's name, address
and phone number.
• If you desire, you may provide samples of promotional and/or design materials such as
brochures, artist renderings, graphics, etc. (recommended 1-10 samples.)
Note: Staff will verify Incorporation status of the non-profit agencies who submit service
proposals by checking the Washington Secretary of State's on-line corporation records.
12 1 P ige
THE PRODUCTION ALLIANCE Page 31 of 42
RECEIVED 09/09/25
Page 16 of 26
JPA BUDGET
2025 ACTUALS YTD
2026 PROPOSED
2026 LTAC
Revenue
Donations
38,956.58
55,000
Grants
19,090.00
110,000
90,000
Service Income -
Billable Expenses
25,500.00
30,000
Booth Fees
6,030.68
10,000
Service Contracts
50,005.91
70,000
Ticket Sales / Admission
2,573.87
10,000
Total Service Income
$84,110.46
120,000
Merchandise Income
4,701.24
6,000
Event Sponsorship
60,650.91
80,000
Total Revenue
$207,509.19
371,000
Expenditures
Advertising & Marketing -
Digital Advertising
696.05
5,000
3,000
Marketing & PR Contractors
29,229.25
40,000
20,000
Photographer
912.6
3,000
1,000
Print Advertising & fees
8,250.00
15,000
10,000
Print Materials - Posters, flyers, banners
4,947.35
10,000
5,000
Promotional Gifts
360.18
500
Videographer
3,945.00
10,000
5,000
Volunteer gifts / Swag
752.79
1,000
Total for Advertising & Marketing-
$49,093.22
84,500
44,000
4050 Entertainment Services -
Games /Activities Coordinator
475
1,000
Musicians / Performing Artists
9,721.82
15,000
5,000
Technical Director
7,063.25
10,000
5,000
Total for Entertainment Services-
$17,260.07
26,000
10,000
4110 Management-
0
Director of Operations
35,353.31
70,000
20,000
Event Coordinator
24,908.75
40,000
10,000
Misr. Fvent rnntrnrtnrs
37 n3F 71
Fn nnn
Total for Management- $97,298.77 170,000 30,000
4120 Meals & Entertainment 1,388.85 2,000
4130 Administrative-
4010 Accounting & Bookkeeping
4070 Insurance
4090 Legal
Dues & subscriptions
Networking / Professional Development
Permit Fees
Shipping, Freight & Delivery
Taxes & Licenses
1,750.00
2,500
2,934.90
3,000
30
500
4,987.30
7,000
159
3,000
329.2
600
146
300
1 934 57
9 nnn
Total for Administrative- $12,270.97 20,900
Rent & Lease 3,600.00 6,000 6,000
Travel 1,837.52 3,000
Project/Event Expenses
Construction Materials / Small Tools<2500 310.09 1,000
Decorations 54.74 300
THE PRODUCTION ALLIANCE Page 32 of 42
RECEIVED 09/09/25
Page 17 of 26
TPA BUDGET 2025 ACTUALS YTD 2026 PROPOSED 2026 LTAC
Equipment Purchase 11,187.27 12,000
Equipment Rental 3,792.40 5,000
Equipment Repairs
507.02
1,000
Food & Beverage
7,848.62
10,000
Food & Beverage - for resale
120
5,000
Merchandise Expense
6,127.57
5,000
Misc. Supplies
7,817.09
10,000
Venue Rent
3,968.50
5,000
Total for 4810 Project/Event Expenses
$41,733.30
54,300
Total for Expenses
$224,482.70
366,700 90,000
Net Operating Income
$207,509.19
371,000
Net Income
$0.00
4,300
THE PRODUCTION ALLIANCE Page 33 of 42
RECEIVED 09/09/25
Page 18 of 26
LTAC Section 3. Board of Directors List
2026 LTAC Proposal for Tourism Promotion Activities
Section 3 - List of names and addresses of the organization's
current Board of Directors
StrongerTowns (DBA The Production Alliance)
Innovation for Rural Communities
EIN: 81-2518239
1239 Taylor Street, Port Townsend, WA, 98368
strongertowns. org
StrongerTowns is located in Port Townsend, Washington and
serves all of Jefferson County. We are a 501(c)(3) nonprofit and
exist primarily on the volunteer efforts of our board, advisory
teams, and wonderful community members.
Founded in 2016, StrongerTowns has a goal of supporting local initiatives that have a need for
nonprofit status yet are still too nascent and experimental to warrant a full independent corporate
structure. StrongerTowns has six active programs underway— Skillmation, The Production
Alliance, Community Build, and YEA Music. StrongerTowns maintains strong working
partnerships with the EDC Team Jefferson, the Benji Project, Habitat for Humanity, Port
Townsend, Chimacum and Quilcene School Districts, Jefferson Community Foundation, Owl
3060, WA State STEM, Rotary and Kiwanis.
StrongerTowns Board of Directors
• Martha Trolin, Chair
Adams Street, Port Townsend, WA
• Daniel Milholland, Vice Chair
Martin Road, Port Townsend, WA
• Ben Bauermeister
Taylor Street, Port Townsend, WA
• Daniel Ferland
Tyler Street, Port Townsend, WA
• Debbi Steele
Redwood Street, Port Townsend, WA
THE PRODUCTION ALLIANCE Page 34 of 42
RECEIVED 09/09/25
Page 19 of 26
Established in 2019, The Production Alliance is a 501(c)(3) nonprofit organization operating
as a DBA under our fiscal sponsor StrongerTowns.
Our mission is to connect people through creativity and collaboration, rooted in a strong
sense of place.
Our Alliance — our dedicated crew, stellar adult and youth volunteers, and talented production
partners — upholds community celebration and "sense of place" as conduits for positive social
change and improved quality of life in Jefferson County. We strive to be an asset in our
community by facilitating intergenerational mentorship, resource sharing, sustainable
practices, and broadscale volunteerism.
TPA Core Team
Daniel Milholland, Director of Operations
Eli Chambers, Operations Manager
Caraway Tobin, Technical Director
Ana Gonzalez, Marketing Coordinator
Thomas Wolinski, Tech Support
Dan Anderson, Equipment & Public Safety Manager
Kerri Kitaji, Event Coordinator and Grants Administrator
Tomoki Sage, Videographer
Julia Cochrane, Parking Guru
Indi Nelson, Event Crew
THE PRODUCTION ALLIANCE Page 35 of 42
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TOUR MAP VF 3
SELF -GUIDED TOURS
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This promotional sample shows a snapshot of the first six pages of the Farm Tour 2025 insert, a 16-page guide
that TPA created and purchased to be published in the Port Townsend Leader. The insert was distributed regionally
prior to the event and handed out at farms during the tour. It includes farm profiles, maps, schedules, and stories
that highlight Jefferson County agriculture and invite visitors to explore our rural destinations.
Link: https: drive.googte.com/file/d/lWOFMOZWNmpPGo-JZHRFxGDdLkHibHjKf/view?usp=drive link
This sample also includes the first page from other 12-page Port Townsend Leader inserts created for major TPA
T E PRODUCTIO LLIANCE Page 36 of 42
events: the �onnectivlty'ummlt, Pride, and Preparedness Day.
Tor Seattle Times Travel p
LOCAL BIZ NATION SPORTS ENTERTAINMENT LIFE HOMES OPINION v All Sections
0u,Idoo,, Nor thw, ,! liliwl WiSr Washington O-w)n BC H,r.v.iu
Life Tr,3vO
Explore Jefferson County's bounty with a farm tour and
cider festival
Sep. 5, 2025 at woo am I Updated Sep. 5, 2o25 at noo am ;r
TOYOTA
Don't Miss This
Local Special!
4.75% 424 23
APR Financing Est Matne Ruge MPG
By Bill Thorness
Special to The Seattle Times
Over the last decade or so, a quiet revolution has been taking place on the
north Olympic Peninsula. Along the sunny, forest -lined valleys just west of
the Hood Canal, farmers and orchardists have been plowing and planting.
You can see the results of the burgeoning small -farm culture on two
upcoming weekends as Jefferson County communities celebrate with a farm
tour in mid -September and a cider festival in October.
Promotional Sample 2: Seattle Times Article - Farm Tour 2025 &Apple & Cider Fest
This promotional sample is a screenshot of the beggining of the feature article published in The
Seattle Times highlighting Farm Tour 2025 and the Olympic Peninsula Apple & Cider Fest. The piece
showcased Jefferson County farms, orchards, and cider makers to a wide Puget Sound readership,
elevating the region's visibility as a destination for agritourism and authentic, community -driven
eXperientWSPRODUCTION ALLIANCE Page 37 of42
Link to full article
aususr 2xo,1025 1 IOAM 3PM IEFFERSON COUNTY
qtwPw,,--- AIRPORT DAY
CELEBRATING AVIATION IN IEFFERSON COUNTY
Get ready for a day yadied whh aviation advensure. vintage charm. Uwe rmisic. and family hnt
LIVE MUSIC PORT TOWNSEND
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• Model Airplane Clut
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FIND OUT MORE AT
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Promotional Sample 3: Airport Day 2025 Leader Ad
This promotional sample features artwork by local artist Max Grover, created for the Port
Townsend Leader ad promoting Airport Day 2025. The design was also adapted for the
official eWht1T1§F14t'tLgN ig the celebration a cohesive and memorable viW811 ntity.
TH= FLYINC
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POINT HUDSON
BREAKWATER
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Proms*pkipkj� Used in our Newsletter that we send out to �9 �of4Z
Newsletter subscribers once a month. This Shows our 2024 Season of events.
Promotional Sample 5: Mid -Season Highlight Video (2024)
This promotional sample is a screen grab from the mid -season
highlight video created in 2024 by filmmaker Tomoki Sage.The short
film showcases TPA's events from the first half of the year and was
shared through social media, our website, and our newsletter to engage
audiences and promote Jefferson County. Please use the link below to
view the full video.
Watch the full video on YouTube
THE PRODUCTION ALLIANCE
Page 40 of 42
CAKE C>E�1�►UTJMUA
PICNIC
fbammm
PRIDE =
ALL COUNTY
8�� PREPAREDNESS
DAY
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IEMISIN CIUM log TOUR
AIRPORT DAY tO
T ALE
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CFESTTVAL
First NANDA
20 year
Night Anniversary
Promotional Sample 6: 2025 Events Magnet
This promotional sample is a custom -designed magnet created for TPA
members and distributed at events and farmers markets. The magnet features
all of TPA's main 2025 events, serving as a year-round reminder to engage
wi+th our programming and encouraging out-of-town visitors to return for
f U lU re CrjC lC U I d l IT6h§_LIANCE Page 41 of 42
�e
Promotional Sample 7: Cake Picnic Artwork Sweatshirt (2023/24)
This promotional sample features artwork by local artist Shannon Kid, created for the
Cake Picnic 2023/24. The design became one of our most sought-after merchandise items,
printed off t�hqrt�'Ihld sold both at the Cake Picnic and throughout the_�ebl�on.
Consent Agenda
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Adiel McKnight, Deputy Clerk of the Board
DATE: December 22, 2025
SUBJECT: AGREEMENT re: 2026 Hotel Motel (Lodging Tax) Grant Funding; In
the amount of $47,824; The Production Alliance
STATEMENT OF ISSUE:
This agreement provides grant funding for 2026 to certain non-profit agencies for the promotion of
tourism and ongoing preservation of Jefferson County's heritage. The Lodging Tax Advisory Committee
met on November 7, and 26, 2025 and reviewed request for proposals. This funding has been budgeted
from the Hotel Motel (Lodging Tax) Fund, and approved by the Board of County Commissioners on
December 8,2025.
FISCAL IMPACT:
The Production Alliance
RECOMMENDATION:
Approve and sign the agreement
REVIEWED BY:
$47,824
op,A D (9
JoA D. Peters, County Administrator Date
CONTRACT REVIEW FORM
(INSTRUCTIONS ARE ON THE NEXT PAGE)
CONTRACT WITH: THE PRODUCTION
Contract For: 2026 LODGING TAX
COUNTY DEPARTMENT: COUNTY ADMINISTRATOR
Contact Person: ADIEL MCKNIGHT
Contact Phone: x 102
Contact entail: AFMCKNIGHTQCO.JEFFERSON.WA.US
Term: 2026
Contract No: TPA26
Clear Form
AMOUNT: $47,824 PROCESS: Exempt from Bid Process
Revenue: Cooperative Purchase
Expenditure: $47,824 Competitive Sealed Bid
Matching Funds Required: Small Works Roster
Sources(s) of Matching Funds Vendor List Bid
Fund # RFP or RFQ
Munis Org/Obj Other:
APPROVAL STEPS:
STEP 1: DEPARTMENT CERTIFIES PLI N W T J 3.55.080 AND CHAPTER 42.23 RCW.
CERTIFIED: 0 N/A:F
ignatur Date
STEP 2: DEPARTMENT CERTIFIES THE PERS PROPOSED FOR CONTRACTING WITH THE
COUNTY (CONTRACTOR) HAS N4 BEEN D BARREfiy
Y ANY FEDERAL, STATE, OR LOCAL
AGENCY. 1 f A i, _!
CERTIFIED: ❑ N/A: �( ) o� •'� •�Cj
' ignatur Date
STEP 3: RISK MANAGEMENT REVIEW (will be ad d e ectronically through Laserfiche):
Electronically approved by Risk Mana ment on 12/17/2025.
STEP 4: PROSECUTING ATTORNEY REVIEW (will be added electronically through Laserfiche):
Electronically approved as to form by PAO on 12/17/2025.
Standard LTAC contract form. Hard copy of PAO signature will be
provided.
STEP 5: DEPARTMENT MAKES REVISIONS & RESUBMITS TO RISK MANAGEMENT AND
PROSECUTING ATTORNEY(IF REQUIRED).
STEP 6: CONTRACTOR SIGNS
STEP 7: SUBMIT TO BOCC FOR APPROVAL