HomeMy WebLinkAboutDISCUSSION Surveys - PowerPointC O N N E C T I V I T Y S U M M I T
S U R V E Y D A T A (2 0 2 6 )
Digital Paper0
100
200
300
400
500
461
16
# of Par ticipants:
Digital & Paper
C O N N E C T I V I T Y
S U M M I T S U R V E Y
District 3
43.7%
District 2
27.7%
District 1
26.9%
Outside of
Jefferson
County
1.7%
D I S T R I C T 1
D I S T R I C T 2
D I S T R I C T 3
O U T S I D E O F J E F F . C O U N T Y
P A R T I C I P A N T
L O C A T I O N
(i n c l u d e s d i g i t a l a n d
p a p e r r e s p o n s e s )
C O N N E C T I V I T Y
S U M M I T S U R V E Y
W h a t d i s t r i c t d o
y o u r e s i d e i n ?
n=477
Email
46.6%
Social Media
43.2%
Text
10%
No answer
0.2%
E M A I L
S O C I A L M E D I A
T E X T
N O A N S W E R
C O M M U N I C A T I O N S
O P T I O N S
(i n c l u d e s d i g i t a l a n d p a p e r
r e s p o n s e s )
C O N N E C T I V I T Y
S U M M I T S U R V E Y
H o w d o y o u w a n t t o
r e c e i v e y o u r
c o m m u n i c a t i o n s f r o m
J e f f e r s o n C o u n t y ?
n=478
Yes
59.1%
No
35%
Other
5.9%
Y E S
N O
O T H E R
F I R E W O R K S B A N
(i n c l u d e s d i g i t a l a n d
p a p e r r e s p o n s e s )
C O N N E C T I V I T Y
S U M M I T S U R V E Y
A r e y o u i n f a v o r o f a
c o u n t y w i d e
f i r e w o r k s b a n ?
n=477
Observations
There were no stated objectives for the survey
The survey tool was not able to limit the number of times
people were able to take the survey
The survey included a leading question
There was no pilot test
There was no identifying language or map for each district
Key Survey Design Best Practices
Define Clear Objectives: Identify the research goal and how data will be used before writing questions.
Keep it Short & Simple: Reduce respondent fatigue by asking the fewest questions necessary.
Avoid Leading & Loaded Questions: Ensure questions are neutral and do not prompt a specific answer.
Avoid Double-Barreled Questions: Do not ask about two topics in one question (e.g., "Were the speakers and materials helpful?").
Use Closed-Ended Questions: Use multiple-choice, rating scales, or dichotomous questions for easier analysis.
Optimize Question Order: Start with easy, engaging questions; place sensitive or demographic questions at the end.
Use Proper Scales: Avoid excessive options; 4-5 options are usually sufficient, notes.
Pilot Test: Test the survey with a small group to catch confusing wording or technical issues.
Offer Open-Ended Option: End with a "Is there anything else you'd like to share?" question for extra insights.
Incentivize and Thank: Use incentives to increase response rates and always include a thank-you note.
Structure and Formatting
Include Progress Indicators: Use progress bars so respondents know how much is left.
Consistent Scaling: Keep rating scales consistent throughout the survey.
Mobile-Friendly: Ensure the survey design works well on mobile devices.
Common Pitfalls to Avoid
Using Too Many Matrix Questions: These can reduce completion rates.
Assuming Knowledge: Avoid jargon and ensure questions fit the respondent's experience.
Using Negatives: Avoid confusing, negatively phrased questions.
Questions to Explore
What is the goal of the surveys?
Who do you want to hear from?
What is the purpose? (what will the
surveys be used for)
Is there funding available?
Recommendations for Future Surveys
Surveys should be included as part of a larger communication
campaign to engage with the community on important matters
To allow time for effective surveys, eliminate other
communication projects like the BOB
Ensure ADA Compliance
Follow best practices
Conduct pilot surveys
Allow time to process survey data