HomeMy WebLinkAboutDestination Marketing Overview for May FAM
Port Townsend Destination Marketing Overview
Port Townsend’s destination marketing is managed by the City of Port
Townsend using a collaborative, community-informed model. Building off
of a brand refresh & strategy developed in 2024-2025, City staff manage
contracts for marketing and build destination assets , alongside key
organizations & strategic work like the Olympic Peninsula Tourism
Commission ’s Tourism Master Plan and annual workplan.
What is our Destination Marketing scope for PT in 2026?
Total Budget: $307,658
What is the Hub & Spoke
Model?
HUB: City Advisory Board
& Staff = Lodging Tax
Advisory Board (LTAC)
advises on a strategic vision
for PT as a destination. LTAC
recommends an annual
workplan and budget to City
Council. Once approved,
the workplan and budget are
implemented by two staff,
Communications &
Marketing Director Shelly
Leavens (.25 FTE) and Arts &
Culture Coordinator Katy
Goodman (.5 FTE).
SPOKES: Visitor
Information Services
Partners = PT Main Street
operates the seasonal
mobile greeter program,
social media and website
management, and the
annual winter marketing
campaign. Key City Public
Theater manages the event
readerboard on Sims Way,
and Northwest Maritime
utilizes the Welcome Center
for year-round visitor
information & branded
merch.
Grant Recipients &
Tourism Partners = These
entities receive funds and/or
other resources to market to
visitors 50+ miles away and
promote overnight stays in
PT.
Print Media:
Brochure/Map on four WA
State Ferry Routes year-round
The Stranger
Seattle Gay News
48 Degrees North
Getaway Guide (Leader)
Summer / Fall Olympic
Peninsula Visitor’s Guide
(PDN)
Washington State Visitor
Magazine (co -op w/ OPTC )
Arts Access
Writers, FAMs, Influencers:
Lauren Kramer (food &
travel) for Northwest
Travel & Life & 1889
Staff attending Travel &
Words conference
FAM Opportunities
through OPTC and State of
WA Tourism
Signage/Wayfinding
75 Puget Sound signs
Chetz Ferry wall mural
PT signage/branding
Digital Media/Other:
Parent Map
1889
Adventures NW
Northwest Travel & Life
Sound Edge targeted
newsletters
OPTC Annual Fall Campaign
Winter marketing digital mix
includes radio & video
Social Media (PT Main Street):
Facebook
Instagram
YouTube
Tourism Partners:
LTAC Grants of $50,000 total
for marketing to:
Port Townsend Film Festival
Key City Public Theatre
Port Townsend Farmers Market
Camas Prairie Golf Park
Soul Sessions with Grace Love
Kinetic Sk ulpture Race
Songwriting Works Make Music Day
First Night
Rhody Fest