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Home My WebLink AboutQuimper Events Collective 2nd QEC_Q2_LTAC_ReportingDue by July 30th to afmcknight@co.jefferson.wa.us EXHIBIT C 2nd QUARTER REPORT Organization: Quimper Events Collective Contact person: Jessie Short Mailing Address: 2023 E Sims Way #156 Port Townsend WA 98368 Phone Number/Email: info@quimpereventscollective.com 1. LTAC Funds received from the County 2nd QTR: ORGANIZATIO N Total Amount Awarded by Jeff Co Total Receive d From JeffCo Overspent (+) Underspent (-) of LTAC funds Refund Required TOTAL 1st QTR LTAC FUNDS SPENT TOTAL 2nd QTR LTAC FUNDS SPENT Quimper Events Collective $92,720 $92,720 $8,961.52 $8,431.02 2. LTAC funds spent by your organization 2nd QTR (include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation ie: invoices paid, receipts from payment): During the second quarter of 2026 (April–June), Quimper Events Collective utilized LTAC funds to promote Jefferson County as a tourism destination for weddings and events. Marketing efforts encompassed digital advertising campaigns, print advertising placements, general marketing expenses, and trade show participation (Olympic Peninsula Wedding Expo, Seattle Wedding Show and KItsap Wedding Expo) to increase visibility across key audiences. Q2 Expenditures Ads-Digital 2,097.00 Google Ads, SoundEdge subscription, Meta (Facebook/Instagram) ads Ads-Print 3,590.00 Jefferson County Accommodations Guide in the PDN and Leader’s Visitor Guides Trade Shows 2,471.35 Expenses associated with exhibiting at the OP Wedding Expo, Kitsap Wedding Expo, Seattle Wedding Show Software 272.67 Software for marketing campaigns and reporting compliance. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, you must maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, you must be able to provide access to County or State representatives to audit those records. Due by July 30th to afmcknight@co.jefferson.wa.us 3. LTAC funds balance remaining 2nd QTR: Our balance after the 2nd quarter spending is $75,327.46 4. Please attach your organization’s report for all revenue, marketing, services, programs and activities for the quarter of April through June (2nd) quarter. ● QB Report: Profit & Loss for JC 2026 Q2 ● QB Report: Statement of Activity Q2 ● Q2 Website Report for quimpereventscollective.com ● Q2 Social Analytics for @quimpereventsco ● Sound Edge Reporting - Advertiser Summary for Q2 ○ Geofenced Display Ads April ○ Geofenced Display Ads May ○ Geofenced Display Ads June ● Print Ads ○ Sound Publishing Spring Visitor Guide ○ Port Townsend Leader’s Getaway Guide This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, you must maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, you must be able to provide access to County or State representatives to audit those records. Quimper Events Collective Statement of Activity By Tag Group April-June, 2026 Cash Basis Wednesday, July 29, 2026 03:13 PM GMT-07:00 1/1 JC 26 Revenue Gross Profit Expenditures Marketing Ads-Digital 2,097.00 Ads-Print 3,590.00 Trade Shows 2,471.35 Total for Marketing 8,158.35 Software 147.84 Quickbooks 124.83 Total for Software 272.67 Total for Expenditures 8,431.02 Net Operating Revenue -8,431.02 Net Revenue -8,431.02 Quimper Events Collective Statement of Activity April-June, 2026 Cash Basis Wednesday, July 29, 2026 03:15 PM GMT-07:00 1/1 Total Revenue Membership Dues 882.00 Total for Revenue $882.00 Cost of Goods Sold Channel selling fees Stripe fees 48.35 Total for Channel selling fees $48.35 Total for Cost of Goods Sold $48.35 Gross Profit $833.65 Expenditures Bank Charges & Fees Stripe Processing Fees 5.91 Total for Bank Charges & Fees $5.91 Marketing Ads-Digital 2,097.00 Ads-Print 3,590.00 Trade Shows 2,471.35 Total for Marketing $8,158.35 Software $147.84 Quickbooks 124.83 Total for Software $272.67 Taxes & Licenses 9.95 Total for Expenditures $8,446.88 Net Operating Revenue -$7,613.23 Net Revenue -$7,613.23 Quimper Events Advertiser Summary – 2026-04-01 – 2026-04-30 Advertiser Summary – Quimper Events – 2026-04-01 – 2026-04-30 Quimper Events Snapshot Impressions 149,408 Clicks 153 CTR 0.10% Not all data may be shown here as every product has different reporting abilities. 2 Advertiser Summary – Quimper Events – 2026-04-01 – 2026-04-30 Quimper Events Data by Time Frame DAY Conversion Pipeline 149,408 Impressions 153 Clicks 0 Total Conversions 3 Impressions Clicks April 01 April 04 April 07 April 10 April 13 April 16 April 19 April 22 April 25 April 28 3k 4k 5k 6k 7k Im p r e s s i o n s B y D A Y 2 4 6 8 10 12 Cl i c k s B y D A Y Advertiser Summary – Quimper Events – 2026-04-01 – 2026-04-30 Quimper Events Display / Geofencing / Native 0.09% CTR 102,000 Impressions 93 Clicks Facebook + Instagram 0.13% CTR 47,408 Impressions 60 Clicks 4 Quimper Events Advertiser Summary – 2026-05-02 – 2026-05-31 Advertiser Summary – Quimper Events – 2026-05-02 – 2026-05-31 Quimper Events Snapshot Impressions 159,745 Clicks 164 CTR 0.10% Not all data may be shown here as every product has different reporting abilities. 2 Advertiser Summary – Quimper Events – 2026-05-02 – 2026-05-31 Quimper Events Data by Time Frame DAY Conversion Pipeline 159,745 Impressions 164 Clicks 0 Total Conversions 3 Impressions Clicks May 02 May 05 May 08 May 11 May 14 May 17 May 20 May 23 May 26 May 29 2k 4k 6k 8k 10k Im p r e s s i o n s B y D A Y 2 4 6 8 10 12 Cl i c k s B y D A Y Advertiser Summary – Quimper Events – 2026-05-02 – 2026-05-31 Quimper Events Display / Geofencing / Native 0.09% CTR 98,061 Impressions 90 Clicks Facebook + Instagram 0.12% CTR 61,684 Impressions 74 Clicks 4 Quimper Events Advertiser Summary – 2026-06-01 – 2026-06-30 Advertiser Summary – Quimper Events – 2026-06-01 – 2026-06-30 Quimper Events Snapshot Impressions 149,253 Clicks 171 CTR 0.11% Not all data may be shown here as every product has different reporting abilities. 2 Advertiser Summary – Quimper Events – 2026-06-01 – 2026-06-30 Quimper Events Data by Time Frame DAY Conversion Pipeline 149,253 Impressions 171 Clicks 0 Total Conversions 3 Impressions Clicks June 01 June 04 June 07 June 10 June 13 June 16 June 19 June 22 June 25 June 28 3k 4k 5k 6k 7k 8k Im p r e s s i o n s B y D A Y 5 10 15 20 Cl i c k s B y D A Y Advertiser Summary – Quimper Events – 2026-06-01 – 2026-06-30 Quimper Events Display / Geofencing / Native 0.09% CTR 102,000 Impressions 96 Clicks Facebook + Instagram 0.16% CTR 47,253 Impressions 75 Clicks 4 NEW USERS BY FIRST-TOUCH CHANNEL Q U I M P E R E V E N T S C O L L E C T I V E · B O A R D U P D AT E Q2 2026 Website Report April 1 – June 30, 2026 · quimpereventscollective.com (Google Analytics 4) · Prepared for the Board of Directors The website drew about 3,000 new visitors this quarter, and QEC's real engine showed through clearly: member listing pages are the top-performing content in Google Search, doing exactly what the directory is meant to do — put members in front of people looking for event services. Two things need attention: most traffic is arriving from out-of-market cities, and lead / conversion tracking isn't configured, so the "leads" section of the dashboard reads zero regardless of performance. ~3,000 NEW USERS +155 returning 593 ORGANIC SEARCH USERS people finding us on Google 1,700 PAID TRAFFIC "soundpub" campaign 39K SEARCH IMPRESSIONS Bar Car listing alone Where Traffic Came From Paid advertising was the single largest driver — the "soundpub" campaign accounts for essentially all of the 1,700 paid visitors. Direct and organic search follow, nearly tied, each bringing ~600 visitors. Social sent only 42 new users to the site directly. Paid (soundpub)1,700 Direct 597 Organic Search 593 Organic Social 42 Referral 35 Unassigned / Display 8 Because paid traffic is the biggest slice, it's worth confirming this campaign is geo-targeted to our visitor markets (see geography below) so the spend is pulling the right audience. Quimper Events Collective Q2 2026 Board Update Page 1 of 3 ACTIVE USERS BY CITY THE DIRECTORY AT WORK Who's Visiting This is the quarter's key flag. Our top cities are largely out-of-market metros — San Antonio, Singapore, Dallas, Austin, Las Vegas — that aren't realistic sources of overnight visitors to the Olympic Peninsula. The audiences that matter for tourism draw, Seattle and Port Townsend, rank #2 and #5 but are surrounded by traffic that likely isn't converting into real visits or member bookings. San Antonio, TX 204 Seattle, WA 201 Singapore 169 Dallas, TX 159 Port Townsend, WA 129 Austin, TX 67 Las Vegas, NV 45 accent = in-market / drive-market audiences that align with QEC's visitor-draw goals. WHY THIS MATTERS Search Performance This is the good news, and it's a strong story for members: member listing pages are QEC's most visible content in Google Search. One listing — Bar Car Mobile Bar — appeared in search results ~39,000 times, dwarfing everything else and ranking for high-value generic queries like "mobile bar cart" and "mobile bar." Top pages by Google impressions PAGE IMPR. Bar Car Mobile Bar 39,000 Tipsy Gypsy Mobile Bar 2,100 Brigid's Loft 1,800 Point Wilson Lighthouse 1,700 Quilcene Lantern 1,200 Misty Clover Farm 1,100 "What is Quimper?" page 969 Top search queries QUERY CLICKS quimper events collective 72 brigid's loft 34 brigids loft 26 mobile bar cart 21 mobile bar 14 brigid's loft port townsend 10 port townsend catering 6 "Impressions" = how often a page appeared in Google results, not visits. Still, the pattern is the point: people search for member names and for services ("mobile bar," "port townsend catering"), and QEC's listings are what surfaces — that's the membership value proposition working. Our own brand term, "quimper events collective," is the #1 query overall, a sign of growing name recognition. • The out-of-market skew tracks closely with the large paid campaign; tightening its geographic targeting to Seattle–Tacoma, Portland, and the broader Puget Sound would likely improve traffic quality. Quimper Events Collective Q2 2026 Board Update Page 2 of 3 14 POSTS · 8 REELS, 5 IMAGES, 1 CAROUSEL Q U I M P E R E V E N T S C O L L E C T I V E · B O A R D U P D AT E Q2 2026 Social Media Report April 1 – June 30, 2026 · Instagram & Facebook (@quimpereventsco) · Prepared for the Board of Directors Instagram carried QEC's social presence this quarter, and it carried it well — feed posts reached roughly 4,200 accounts at an 8.6% engagement rate, well above the industry norm, with our two strongest reels coming from member collaborations. Stories stayed active and steady. Facebook, by contrast, is effectively dormant: the same content that performs on Instagram is landing to near-silence there, which points to a clear focus for Q3. 4,185 IG FEED REACH 14 posts 8.6% IG FEED ENG. RATE likes+comments+shares+saves / reach 7,676 IG STORY REACH 321 stories +11 NEW IG FOLLOWS attributed to feed posts Instagram Feed Feed posting was light but efficient. Reels did the heavy lifting for reach, and engagement quality was high across the board — 320 likes, 20 comments, 19 shares, and 11 new follows on just 14 posts. METRIC TOTAL AVG / POST Views 7,065 505 Accounts reached 4,185 299 Likes 320 22.9 Comments 20 1.4 Shares 19 1.4 Saves 2 0.1 New follows 11 0.8 Top posts by reach POSTED TYPE ACCOUNT REACH VIEWS LIKES Apr 3 Reel Lila's Kitchen PT member collab 804 1,581 42 May 13 Reel @quimpereventsco 753 1,153 90 May 21 Reel @quimpereventsco 557 802 33 Apr 10 Reel Rebekah Seed Design member collab 402 673 32 May 19 Reel @quimpereventsco 301 415 20 Two of the top four posts were collaborations with member businesses — a real-world signal that co-created content extends QEC's reach into members' audiences. Quimper Events Collective Q2 2026 Board Update Page 1 of 3 321 STORIES PUBLISHED 15 POSTS · 8 PHOTOS, 7 VIDEOS Instagram Stories Stories were the most consistent surface of the quarter — roughly 3–4 per day — keeping QEC visible in members' and followers' daily feeds. Reach per story is modest by nature, but the cumulative presence is meaningful. METRIC TOTAL AVG Views 9,301 29 Accounts reached 7,676 24 Likes 301 0.9 Replies 19 — Profile visits 23 — READ ON STORIES High-frequency, low-lift — good for member shout- outs, event reminders, and behind-the-scenes moments. Interaction (replies, sticker taps) is low; more polls, questions, and "tap to learn more" stickers could lift it. Facebook Facebook is where the quarter's clearest problem sits. QEC cross-posted the same content that succeeds on Instagram, but the response was almost nonexistent: 7 reactions, 1 comment, 0 shares across all 15 posts, and 146 total 3- second video views. Nothing was boosted, so this is entirely organic performance — and organic Facebook reach for pages has collapsed industry-wide. METRIC Q2 TOTAL Reactions 7 Comments 1 Shares 0 3-second video views 146 Paid / boosted impressions 0 Note: Facebook's export doesn't include an organic reach figure, so reach isn't shown here. The engagement signal alone is enough to act on. • • Quimper Events Collective Q2 2026 Board Update Page 2 of 3 Sound Publishing - Visitor Guide Spring & Summer 2026 https://peninsuladailynews-wa.newsmemory.com/?special=Visitors+Guide+Spring+and+Summer+2026 Peninsula Daily News, Sequim Gazette, Forks Forum and distributed throughout the Olympic Peninsula and on the Washington State Ferries Port Townsend & Jefferson County Leader - Getaway Guide 2026 https://ptleader.com/pageview/viewer/Getaway2026 Distributed throughout the Olympic Peninsula and on the Washington State Ferries