HomeMy WebLinkAboutJefferson_County_Tourism_Marketing_Budget_2027_REVISED DRAFT from TCC workshop 08042026Jefferson County Destination Marketing
2027 DRAFT MARKETING Budget for Tourism Coordinating Council Workshop
*Does not include staff costs
Category
Adobe Creative Cloud
Travel
Professional Photography
Video Production
Printed Visitor Guides/Brochures
Digital Advertising
Social Media
Promotional Items
Website/SEO
Email Marketing (Constant Contact?)
Trade Shows & Sponsorships
Signage/Wayfinding
Memberships (chamber, linktree, tinyurl, azure, surveymonkey, pagefreezer, audioeye), Placer.ai Report Access
Trainings for both staff
Equipment
Contingency
TOTAL
Possible Adds per TCC input at 8/3/2026 meeting:
OPTC/Regional Marketing Partnership:
Print Advertising:
FAM tours?
Memberships could be Memberships/Subscriptions:
Or Add a Data Analytics line item:
Other areas for consideration for contracted work:
Website:
Equipment:
Partnerships:
Compare to previously approved TCC LTAC marketing budgets:
Calculation
Annual
Meetings, content gathering
Seasonal (contractor)
Contractor
Annual print
Google, ferry, etc.
Annual
Events
Hosting & optimization
Platform
Tourism expos
Annual
Annual
Annual
Unexpected
Marsha will provide membership amount and what is included.
Is there any additional print advertising that should be included? Discussion about the value of print advertising
Should this be included in OPTC budget, as a separate line item, or both? Specific influencers focused on particular districts?
Could include Zartico subscription? OR…
Move Placer AI and/or Zartico there. Analyze potential tools carefully. Likely to be upwards of $20K for license and initial training. More - possibly $40K total for time to process
data and generate reports into a useful work product.) Could County purchase reports from NHCCC exisiting dataset?
Graphic design (with a focus on local contractors!)
MAKE A DECISION! Do we use OPTC's JeffCo website or create a new one? Note: a new website that's not within the County system would require additional cost to comply with new ADA compliance
regulations.
Podcastings set, upgraded phones, tablet for video, etc.
Leverage our partnerships to do this work as effectively and inexpensively as possible to establish a sense of place to market Jefferson County well, and to ultimately improve the tourism
economy in Jefferson County. Specifically noted that OPTC partnership is a prime example of an opportunity to leverage funds.
Compare categories and dollar amounts.
Annual Cost
900
3200
6000
20000
8000
78000
10000
15000
5000
960
7000
10000
1500
5000
10000
2900
183460
Notes
This could go down in subsequent years--could redistribute bulk of this to advertising
This could go down in subsequent years--could redistribute bulk of this to advertising
Cost needs to be vetted - unsure of amount
One time expense? Maintenance costs?
This would go down in subsequent years--can redistribute bulk of this to advertising
(Note - this suggestion was added by Caitlyn Friedman after the meeting adjourned.)
Alternative
900
3200
6000
15000
8000
58000
10000
10000
5000
960
7000
5000
3500
5000
8000
2900
148460