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Home My WebLink About080526 - Urge mainstream news to cover the climate crisis!ALERT: BE CAUTIOUS This email originated outside the organization. Do not open attachments or click on links if you are not expecting them. Accurate media coverage is critical for climate action. New outlets must better cover the links between climate change and extreme weather. <http://image.emails.sierraclub.org/lib/fe8f1372746d007871/m/22/1a6411f1-d430-4730-a89c-6df5a08e58b0.png> John, millions of people across the country have been stuck inside this summer, canceling hikes, birthday parties, and barbecues, because going outside means risking our health. The Pacific Northwest is currently blanketed with wildfire smoke and huge parts of our country have been facing unbreathable air and unbearable heat in the last month. I spent the last few weeks indoors in Denver, CO due to the record number of 90+ degree days. I'm lucky to have a home with AC, but too many of my friends and neighbors do not. Every year, more of us experience unnatural disasters and extreme weather -- but we'd likely never know it was related to climate change from watching the news. Will you write to the CEOs of major outlets to urge them to invest in and prioritize climate reporting? <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1D8KMtPM1qAu8TeWcpVm-tNMV6nFURAYRmj-oY uoiBzzqX0QQs_DpXfgiyBLseEGb2wQQlQmkjq2BeQ2vNxgroqkY4piMmyQeJXIaM> Take Action <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1ExFWOWLAaXt_JwjkE8rMIKTrq2mobu7-TxsnrEwvJTVpqWa1hYgP5RsKRkQsATu9Wap36sVxY26wEgHIwJAFssyeNx6uKRTkcWf_m> Last year, the watchdog group Media Matters found that just four percent of national TV news segments mentioned climate change during the record-breaking heat dome.1 And a recent report found that US outlets are covering the climate crisis far less frequently than other countries.2 This is a real problem. News outlets play a critical role in informing us about current events, shaping our understanding of the world around us, and influencing the policies that affect our lives. Mainstream news must consistently cover the connection between heat waves, wildfires, storms, and other unnatural disasters and human-caused climate change. <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1FV8d2_XMgmq92NcFU7WMEzXwAIVQvZNQUyeHRoJ-Vkaliej--004siuZwh1Qcf684Wsw4jbo35tWKzcm8ZCY9BIDM_irPWENLnOEl> The science is crystal clear. Climate change is making extreme heat and other "weather" more frequent and more severe. Yet according to Grist, global media coverage of climate change has dropped 38 percent in the last five years.3 When major news outlets fail to name the connection between extreme weather events and climate change, we pay the price. Lack of awareness slows our transition to clean, renewable energy. It means our families will continue to feel the effects of climate change through price hikes for our insurance, food, energy bills, healthcare costs, and more. When people don't see climate coverage in the news, the issue becomes less salient, making it difficult to build public support for policy change. Throughout his term, Donald Trump has attempted to censor climate science, including cutting funding for critical reporting and protection agencies like NOAA and FEMA.4 He's consistently supported by fossil fuel corporations who helped elect him to office and profit from this silence. We need to hold mainstream news outlets accountable for covering science, not corporate propaganda! <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1G9oT1G0xQZSlpqhGcI9OiEqFEaXsmZRc6Y6rRT769uSys5Wt-amz_qmLPS57sxwqVhyU2mRdYPyQQiFFJUiZnnk0xg5bHbcMxffQy> Personal messages make a big difference! Have you experienced extreme weather impacts? Share a sentence or two about your experience to make your letter more powerful. Take Action <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1H8MFGzJKdJIFpSqbqC6H_-3Ruoh_Eh0JSsG-wzyCW_OBJIxhosh9naOZ0dxU7-OtljMx_SVk3ARM9FoUghCL8lLZF5S9cl9f2I-3A> ✍️ "The goal of climate denial is not actually denial. It's doubt and delay. That is why the fossil-fuel industry created climate denial in the first place. It was never to get everybody to deny climate change; it was to make climate change too politically controversial to touch, so that people just wouldn't feel comfortable talking about it, and so that would just fade into the background." - Emily Atkin, Heated5 Responsible news media must tell the truth about what's driving these unnatural disasters: Urge them to do better. <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1In-uw kAn3ck79rmD5GUigSqj-74XbORuS25OYRj08b1IhlCd_cejLBunmp0GJInY4WGuIcmb0GGJOzjKxBLq8DW1ZqEWO3HvDCkUc> Stay safe out there. In solidarity, Hillary Larson (she/her) Senior Digital Strategist Sierra Club ________________________________ Sources: 2. "National TV news largely failed to connect the record-breaking eastern U.S. heat dome to climate change <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1Jj3h4UY08g2Y u1kaN9gxhye3LjqhslH-CNnHypiRot7yXCGdMZ__JVXWQ5NB5o08tNk7hIHyQ8QXRO095hRLgpQ7Cfa8EvU4> ," Media Matters for America, July 2, 2025. 1. "A Burning House, A Quiet Media, A Silenced Majority <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1K0-dSZ6UbBr1zdxt14-Hihl2GLEw1ZRdJSln196p1yKI93dXcQJVzgnjGkGmlRzV WyEqhLPIAWUKYhUJgv740dkj9CYS7HB0> ," Covering Climate Now, April 16, 2026. 3. "The planet is overheating. Why is the news looking away? <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1Lz-p4_iXOTRnD5Pdr4K8rLjvSGFyNwVRledzoDtNrUMGUUUYvrXA0oHsx30 hMMUfQYAAdULHOyH_3DBaGPIUJni83VL_RVJY> ," Grist, March 11, 2026. 4. "Inside Trump's campaign to censor climate science <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1Mp0_5i8lL33GafC46lBLmo6VYXfu2cFA1p7_4HIwDoLqyAK_XZWGjW3lNK7SDpp_Gu w0CQxiJ_yeCfX-TfRhNmgfOoxTMcDc> ," Grantham Research Institute on Climate Change and the Environment, August 5, 2025. 5. "Why won't anyone ask why <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1NThKTZ_Ezvp3s1rFrsOgb29lw14IN0v0ZP7FbdprWwsslB3-Wp-fDDKZrU0f_VYua1mR33QZC0emozrfTAW1i0ii-L0 f904k> ?," Heated, June 22, 2021. <http://image.emails.sierraclub.org/lib/fe8f1372746d007871/m/1/d022e60a-7074-47af-be72-d54eaf076d10.png> DONATE <http://click.emails.sierraclub.org/?qs=ABB7InYiOjEsImQiOjQ5NTl9AAcAAAAABOPHSb1OgjcXPZa7mE-Ns38AEXZjZ5i90oHR1Iux8dZpiLg_ydvxJa5rloJqQwg9R7msmafpzLeaG49wQnBqFj9rNhO2uoH5AQNt8gg> Please consider making a donation to support the Sierra Club Foundation's vital work. Your gift will give us the resources we need to fight for our shared public lands, hold our leaders accountable, and ensure a brighter, sustainable future for all. 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