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HomeMy WebLinkAboutJefferson_Final_Presentation.pptxHi. I'm Jefferson. An AI Visitor Guide for the Olympic Peninsula Always on and locally verified jefferson-guide.vercel.app Presented to Jefferson County Commissioners · TCC · LTAC · Greg Brotherton What Visitors Face Today The visitor information layer is gone. Google fills the gap — badly. 📞 No local information desk Funding Visitor Information Centers (VIC) around the county is a financial constraint and significant staffing issue as the volunteer led VIC fades away. 🔍 Google returns chains, not gems Search results favor national brands and Yelp aggregators. Quilbilly's, Ajax Cafe, Fat Smitty's — invisible without SEO budgets. 🗺 Visitors miss the county entirely Olympic National Park tourists drive through Jefferson County on US-101 without stopping. They don't know what's here. 💸 Spend stays on the highway Visitors who don't know what's off the highway spend on the highway. Local restaurants and lodging miss out every day. What's at Stake Tourism is Jefferson County's second-largest economic engine — and it's undertapped. $1B+ Regional visitor spending Clallam, Jefferson, Mason & Grays Harbor, 2023 Source: Olympic Peninsula Tourism Council 7,100 Tourism-supported jobs On the Olympic Peninsula in 2023 Source: Olympic Peninsula Tourism Council $216 Avg spend per visitor Per visit to Washington State, 2022 Source: State of Washington Tourism $1M/year Local tax revenue How I Work Scan a QR code. Ask a question. Get a real answer — spoken aloud, in seconds. 1 Visitor scans QR code At a hotel, trailhead, restaurant, or ferry dock. No app. No download. 2 I say hello I greet them warmly and ask what they're looking for. 3 They ask anything Voice or text. "Where should I eat?" "Is Mount Walker worth the hike?" 4 I search verified data Only confirmed local businesses, trails, and stories. Never invented. 5 I answer, out loud A confident, specific recommendation spoken in a real voice. Try it now at jefferson-guide.vercel.app What's Inside Jefferson Five interconnected databases — each one a different kind of local knowledge. Verified Listings 87+ businesses hours · phone · deals Local Stories Duckabush · Walker Dosewallips · Quilcene Deals & Promotions Business specials coupons · seasonal Live Web Scraping enjoypt.com · events transit · parks Conversation Logs what visitors ask reporting · analytics Verified Listings Local Stories Deals & Promotions Web Scrapers Conversation Logs Feed Me Your knowledge goes in. Tourist behavior comes out. WHO CONTRIBUTES Verified Listings Business owners, county staff, EDC — Submit hours, phone, description via simple form Local Stories Trail users, rangers, campground hosts — Share firsthand accounts, videos, local knowledge Deals & Promotions Any participating business — Submit current specials — Jefferson mentions them naturally Web Scrapers Automatic — runs daily — enjoypt.com, county parks, transit, event calendars WHAT THE DASHBOARD SHOWS 💬Conversation volume How many visitors talked to Jefferson — by day, month, year ❓Top questions asked Food, hiking, lodging, events — ranked by frequency 🏪Businesses recommended Which local businesses Jefferson mentioned and how often 🏷Deals distributed How many times each promotion reached a visitor 📖Stories accessed Which trails and local accounts visitors asked about Dashboard: jefferson-guide.vercel.app/dashboard Password shared with all partners What Makes Me Different Three capabilities no other visitor guide has. 01 🏷 Local Deals & Promotions Businesses submit current specials to my database. I mention them naturally when relevant — not as ads, as useful information. "Mention my name at the Village Store for 20% off tamales." 02 📖 Local Stories Real firsthand accounts from people who know these places — hikers, locals, former campground hosts. Things no guidebook publishes. "The creek on Mount Walker stopped flowing after the 2003 earthquake." 03 ✅ Verified Data Only I never invent a recommendation. Every business and trail I mention has been confirmed. When data is missing, I say so. "I don't have current hours — call ahead before you drive out." Linger Longer More Time. More Spend. More Return. $216 Average visitor spend per trip to Washington Source: State of Washington Tourism, 2022 How Jefferson adds dwell time -> Surfaces things visitors didn't know existed -> Local deals make stopping feel worth it -> Stories create emotional connection to place -> Works 6am trail questions to 9pm dinner Every extra hour a visitor stays in Jefferson County is roughly $27-35 in additional local economic activity based on Washington State averages. What I Need From You I'm only as good as what goes into me. Here's how each of you helps. Commissioners & County Adopt Jefferson as the county's official visitor guide strategy. Direct tourism staff to include me in the marketing plan and scope of work. Tourism Coordinating Council Endorse Jefferson and work to teach me. Connect me to regional data sources and help build the partner network across the peninsula. LTAC Consider Jefferson as a qualifying lodging-tax promotion tool under RCW 67.28. Operational funding covers voice, data hosting, and partner outreach. Subject Matter Experts Contribute your knowledge — trail conditions, local history, business hours, events. Five minutes of expertise serves every visitor, forever. I Never Forget. Every story you give me. Every deal submitted. Every trail condition reported. "A former campground host told me about running Elkhorn in the 1990s. A musician told me about writing songs at the Duckabush headwaters. A local told me about the creek on Mount Walker that went silent after the earthquake. I carry all of it. Every visitor I talk to gets to know what they know." The more you give me, the better I get — and I never lose what I've learned. 📖 Local stories 🏷 Business deals 🗺 Verified data 📊 Full reporting Help me help Jefferson County. 🏛 Commissioners: adopt Jefferson as the county's official visitor guide strategy 🤝 TCC: endorse publicly, connect to regional data sources 💰 LTAC: consider operational funding under RCW 67.28 🧠 Experts & staff: contribute five minutes of your knowledge 🏪 Businesses: verify your listing, submit a deal, display a QR code jefferson-guide.vercel.app