HomeMy WebLinkAboutJefferson_County_Tourism_Marketing_Recommended_Budget_2027_TCC$379K taskforce_FINAL-DRAFTv09015#Staffing & Contract Services Quantity and scope subtotal = $154,000 Cost
1 0.5 FTE County program
coordination
One County position for 12 months; procurement, work plans, partner
coordination, invoices, records, and reporting $35,000
2 Professional marketing services One annual agency contract or multiple task orders for strategy, campaign
management, copy, design, media, channel operations, and reporting $70,000
3 Project 1 visitor web and mobile
platform
One countywide launch plus 12 months of hosting and support; events, lodging,
activities, itineraries, and visitor information $15,000
4 Project 2 lodging availability and
direct booking foundation
One countywide onboarding and integration initiative for lodging listings, direct-
booking links, property systems, booking engines, and channel managers where
technically available
$12,000
5 Project 3 user generated
content system
One rights-based collection and curation workflow for web and social channels,
with moderation and records standards $9,000
6 Program travel and field work Countywide meetings, content gathering, partner onboarding, and project
oversight $5,000
7 Office, copying, and postage Twelve months of direct program support and visitor-material fulfillment $5,000
8 County-owned equipment Limited field and production equipment; final purchases based on contracted
service capabilities $3,000
#Partnership & Measurement Quantity and scope subtotal = $82,600 Cost
9 Visitor analytics Annual Zartico participation through OPTC or its designated regional partner;
training and recurring reporting $20,000
10 OPTC partnership Annual regional destination-marketing participation and shared county
representation $37,000
11 Jefferson County familiarization
activity
At least one dedicated Jefferson County itinerary or hosted-market activation
through OPTC $5,000
12 Cooperative advertising Two value-season campaign opportunities and/or partner media buys $20,600
#Marketing service Quantity and scope subtotal = $142,400 Cost
13 Digital advertising Two major value-season campaign flights plus year-round testing where useful;
geotargeted outside Jefferson County $58,000
14 Social media Ten funded months, with July and August excluded from paid emphasis; organic
service may continue $12,000
15 Contractor 1 professional
photography
One intensive year-one assignment to create a rights-cleared countywide
destination asset library $6,000
16 Contractor 2 video production One intensive year-one production program for destination stories, short-form
assets, and campaign edits $20,000
17 Printed visitor guides and
brochures
One annual production and distribution program focused on visitor planning and
lodging conversion $8,000
18 Visitor information and
campaign materials
Defined campaign collateral distributed through visitor-serving locations and
events; no prizes or gratuitous gifts $10,000
19 Website AI and attribution
integration Integration, attribution, or enhanced-search work complementary to Project 1 $5,000
20 Email marketing One consumer and industry email strategy plus annual platform cost $1,000
21 Conferences trade shows and
sponsorships
Targeted tourism sales, professional development, and partner exposure,
including support for the regional Tourism Summit $10,000
22 Signage wayfinding and banners Visitor-facing public information items approved by the County; excludes the
Olympic Peninsula roundabout sign $5,000
23 Creative software Annual licenses for approved design, publishing, and collaboration tools $1,400
24 Program subscriptions Annual approved subscriptions for visitor search, industry, survey, link,
archiving, and accessibility tools, including a potential EVE AI component $3,000
25 Opportunity contingency County-approved responses to documented tourism marketing opportunities
within the authorized scope $3,000
Total $379,000
Jefferson County Destination Marketing
2027 Recommended MARKETING Budget for Tourism Coordinating Council