HomeMy WebLinkAbout05 Olympic Peninsula Loop Culinary Tourism Association 092926OLYMPIC PENINSULA LOOP CULINARY TOURISM ASSOCIATION
P.O. Box 473, Port Angeles, WA 98362
Steve Shively
2023 E. Sims Way #308, Port Townsend, WA 98368
360-302-4357
360-440-7006
info@olympicculinaryloop.com
NA
51,000
85,000
x
Steve Shively
9/29/2026
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 1
2027 JEFFERSON COUNTY LODGING TAX PROPOSAL
Countywide Culinary Tourism, Visitor Discovery and Lodging Conversion
Preamble – This application is presented in the event that the BoCC does not support specific elements of the TCC
proposed 2027 Jefferson County TOURISM PROMOTION SERVICE PROPOSAL as recommended by TCC and LTAC. Their
proposal best advances Jefferson County’s role within the Olympic Peninsula Tourism Master Plan 2024 –2029 by
building spring, fall, and winter demand; presenting the Olympic Peninsula as the unifying regional brand; connecting
travelers with Jefferson County communities and lodging; and using shared data to guide investment and stewardship.
This proposal converts selected project -based Contract Services from the countywide TCC concept into a direct,
accountable OCL service agreement, with defined Jefferson County deliverables and quarterly reporting.
The specific elements of this proposal that align with the TCC 2027 Jefferson County Tourism Promotion Service
Proposal are:
Digital visitor infrastructure, lodging availability and direct -booking readiness, rights -managed visitor content,
countywide partner field work, a Jefferson County culinary FAM collaboration with OPTC, and transparent County -
specific administration.
TCC
item
#
Contract Services Quantity and scope
OCL
Proposal
3 Project 1 visitor web and
mobile platform
One countywide launch plus 12 months of hosting and
support; events, lodging, activities, itineraries, and visitor
information
$17,000
4 Project 2 lodging availability
and direct booking foundation
One countywide onboarding and integration initiative for
lodging listings, direct-booking links, property systems,
booking engines, and channel managers where technically
available
$12,000
5 Project 3 user-generated
content system
One rights-based collection and curation workflow for web
and social channels, with moderation and records standards $10,000
6 Program travel and field work
Countywide meetings, content gathering, partner
onboarding, project oversight, and a Jefferson County
culinary FAM/hosted collaboration with OPTC
$6,000
Extra Jefferson County
administration by OCL
Standalone County administration, coordination and
reporting at $500 per month $6,000
TOTAL $51,000
TOTAL 2027 OCL REQUEST: $51,000
Applicant Request Service period
Olympic Peninsula Loop Culinary Tourism Association
dba Olympic Culinary Loop (OCL) $51,000 January 1–December 31, 2027
Jefferson County is the Olympic Peninsula’s breadbasket and tide-to-table pantry: Hood Canal shellfish and working
waterfronts, Chimacum Valley farms and cideries, Port Townsend markets and restaurants, Port Ludlow’s farm -to-fork
hospitality, and the West End’s rare intersection of Olympic National Park, Pacific coast communities, and the Olympic
Coast National Marine Sanctuary. OCL will turn that authentic abundance into year -round reasons to visit, stay, eat,
explore and return.
The 2027 program combines a new web/mobile visitor platform; a countywide lodging -availability and direct-booking
foundation; a rights-managed community-content system; field-based lodging and partner onboarding; one Jefferson
County culinary familiarization activation in collaboration with OPTC; and transparent County -specific administration.
Every visitor pathway will follow a simple trip-building logic: Go. Do. Eat. Sleep. Repeat.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 2
Applicant Information and Submission
Organization Name: OLYMPIC PENINSULA LOOP CULINARY
TOURISM ASSOCIATION
Event Name, if different: Olympic Culinary Loop (OCL)
Proposed Contract Amount: $ 51,000 501(c)(3) ☐ (6) ☒
WA UB I Number: 602 934 255 EIN Number: 27-0442372
Required Submission Checklist
Signed and dated proposal checklist —
Attachment A: capital expenditures and operations declaration —
Attachment B: liability insurance —
Section 1: itemized services and costs
Section 2: answers to Questions 1–9
Section 3: proposed 2027 program budget
2026 budget and year-to-date financial statements —
Current Board roster with names and addresses —
Optional work samples, maximum five —
Deadline: one signed PDF must be received at afmcknight@co.jefferson.wa.us by Wednesday, September 30, 2026, at
4:30 p.m. County filings are public records.
Certification, Eligibility and Attachment A
Proposal Certification
If approved, OCL will enter into a service agreement with Jefferson County and provide the contracted services up to the
maximum award. OCL will use lodging tax funds only for approved calendar -year 2027 tourism promotion services;
invoice after services are performed and documented; retain contracts, payment records, permissions and work
products for at least six years; and submit quarterly and annual reports. OCL understands that this application and its
attachments are public records potentially subject to disclosure.
Signature field Applicant entry
Authorized signature
Printed name and title Steve Shively, Marketing Director
Date 9/28/2026
Eligibility
OCL is a Washington nonprofit business organization represented in its prior application as tax -exempt under Internal
Revenue Code section 501(c)(6). The proposed work fits RCW 67.28 tourism -promotion purposes by distributing visitor
information, developing strategies to expand tourism, operating a tourism -promotion program, and marketing culinary
experiences, lodging, and special events to travelers outside Jefferson County. Final submission should include current
proof of nonprofit and insurance status.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 3
Attachment A — Capital and Operations Declaration
Classification Amount Declaration
Total request $51,000 Calendar-year 2027 tourism promotion services.
Capital expenditures $0 No County-funded real or tangible personal property with a useful life of
three or more years is requested.
Operations $51,000 Digital visitor services, lodging and content infrastructure, partner onboarding,
FAM activity, and contract administration.
I declare under penalty of perjury under the laws of the State of Washington that the foregoing representation is true and
correct.
Date and signature Location
Date: __________ Signature: ______________________________ ____________________________
Section 1 — Itemized Tourism Promotion Services
All services will be delivered during calendar year 2027 and will target travelers outside Jefferson County, generally
more than 50 miles away. County funds will support Jefferson County-specific deliverables and documented shared
costs; no other jurisdiction’s local expense will be charged to this contract.
No. Service, quantity and scope Class Cost
1
Web/mobile visitor platform. OCL-selected $17,000 scope within Totera's stated $15,000–
$20,000 LTAC range for digital visitor infrastructure. Replace the current OCL site with one
countywide launch plus 12 months of hosting and support. Include culinary, lodging,
attractions, events, current specials/Fresh Sheet content, accessible mobile design, search,
analytics, and four seasonal multi-day itineraries using Go–Do–Eat–Sleep–Repeat.
DM $17,000
2
Lodging availability and direct-booking foundation. Create a countywide lodging inventory and
integration plan; establish or improve listings, direct-booking links, property-system, booking-
engine and channel-manager connections where technically available; connect eligible
properties to OPTC's Book > Direct environment; document participation, referral readiness
and unresolved gaps.
DD $12,000
3
Rights-managed UGC system. Publish branded-hashtag, permission, moderation, records-
retention, accessibility and AI-content standards; establish a contributor funnel and rights
log; curate at least 100 approved assets from at least 25 contributors across four county
geographies for web and social use.
DD $10,000
4
Countywide travel, field work and Jefferson County culinary FAM collaboration with OPTC.
Conduct at least 12 field days for meetings, content capture, partner setup and lodging
outreach; plan and deliver at least one shoulder-season culinary itinerary with an overnight
component; coordinate hosts, partners, follow-up and resulting coverage or trade activity. For
classification reporting, $4,000 is DD and $2,000 is DM.
DD/D
M $6,000
5
Jefferson County standalone service and administration. County-specific work plan, vendor
and partner coordination, procurement documentation, invoice support, permissions
records, quarterly activity and financial reporting, annual report support, public -record
readiness and six-year records retention; $500 per month.
ADM $6,000
Classification: DM = destination marketing; DD = destination development and visitor -product infrastructure; ADM =
contract administration. Budget reconciliation: $45,000 in program services + $6,000 in standalone administration =
$51,000. The five funded lines above reconcile exactly to the request.
9/29/2026 Port Townsend
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 4
Section 2 — Proposal Questions
Question 1 — Destination Marketing Amount
OCL considers $19,000 of the $51,000 request to be destination marketing for Jefferson County. The remaining $26,000
builds destination-development infrastructure and partner capacity, and $6,000 provides transparent County -specific
administration.
Classification Included services Amount Share
Destination marketing Web/mobile platform $17,000; culinary FAM allocation $2,000 $19,000 37.25%
Destination
development
Lodging/direct-booking foundation $12,000; rights-managed UGC
system $10,000; field-work allocation $4,000 $26,000 50.98%
Administration Jefferson County standalone service and reporting allocation $6,000 11.77%
Total $51,000 100.00%
The destination-development lines support the RFP’s top priority by improving visitor discovery, partner readiness,
content supply and lodging conversion. All three classifications remain eligible tourism -promotion operations; the
classification simply makes the proposal’s purpose transparent.
Question 2 — Program Description and Tourism Effect
From Tide to Table is a 12-month culinary-tourism and visitor-conversion program. It presents Jefferson County as the
Olympic Peninsula’s breadbasket and tide -to-table pantry, then makes that promise actionable with current listings,
seasonal itineraries, events, Fresh Sheet specials, lodging availability pathways, and stories created with local partners
and visitors.
The product is countywide. Hood Canal brings shellfish, shrimp, oysters, working -waterfront culture and gateway
communities. Chimacum Valley and the Tri -Area bring farms, cider, markets, bakeries and makers. Port Townsend adds
maritime heritage, festivals and chef-driven dining. Port Ludlow combines lodging, golf and daily-changing farm-to-fork
menus. The West End joins Pacific fisheries history and stewardship with Olympic National Park and the Olympic Coast
National Marine Sanctuary. Together, these places offer authentic aqua- and agritourism found nowhere else.
The web/mobile platform will replace OCL’s current site with an integrated discovery environment modeled on the
practical strengths of PT Scene: searchable dining, events and visitor information. Totera’s recommends a $17,000
LTAC request for digital visitor infrastructure. Totera’s describes the platform as a Unified Destination Data Hub that
aggregates lodging, events, food and restaurants, and activities into one centralized digital experience. Four -season
itineraries will package farms, beaches, museums, trails, markets, restaurants and lodging into multi -day trips. EVE or a
comparable tool may add location-aware, self-guided discovery after technical and procurement review . EVE is a 2026
Top Visitor Experience App as identified by Travel & Hospitality Magazine’s 2026 Tech Outlook issue
https://www.travelnhospitalitytech.com/enhanced -visitor-experience-2026 OCL is confident to recommend both
Totera web solution and EVE AI powered bespoken search as proven digital solutions for Jefferson County tourism.
The program is expected to increase tourism by shortening the path from inspiration to action. Visitors can discover a
seasonal reason to travel, build an itinerary, see relevant lodging options, and continue to a participating property's
direct booking channel. A shoulder -season culinary FAM will place a bookable Jefferson County story in front of
qualified travel media, creators or trade partners.
OCL’s role is community facilitator as well as publisher. Rights -managed UGC, field visits and partner onboarding will
help small rural businesses contribute current content without requiring studio -scale production. The result is a
sustainable stream of authentic, permissioned material that shows what is fresh, open and worth the journey now.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 5
Question 3 — Prior Activities and What Changes in 2027
OCL has promoted Olympic Peninsula food, farms, fisheries, beverages, restaurants, lodging and culinary events since
2009. Its established tools include OlympicCulinaryLoop.com, the monthly Fresh Sheet, social channels, a printed and
downloadable culinary map, earned media, familiarization support, partner cross-promotion, festival assistance and
ongoing coordination with OPTC.
Established activity 2027 advancement
Regional culinary website and
searchable partner listings
Replace the legacy site with a mobile-first platform integrating food, events,
attractions, itineraries and lodging actions.
Fresh Sheet and social storytelling Create a rights-managed UGC funnel with consent, moderation, attribution,
accessibility and records standards.
Culinary map and self-guided
discovery
Add four-season, multi-day Go–Do–Eat–Sleep–Repeat itineraries and measurable
itinerary actions.
Partner and lodging cross-promotion Create a countywide lodging inventory and work toward complete representation
of eligible lodging through direct-referral pathways.
FAM and earned-media support Combine field work with one defined Jefferson County shoulder-season culinary
itinerary, including an overnight component and follow-up requirements.
Regional cooperation Define non-duplicative responsibilities with OPTC and any funded TCC scope
before contracts are executed.
OCL’s 2026 application reported a Fresh Sheet audience of more than 12,000 opt -in subscribers, a 27.98% average
open rate and an 18.78% average article click-through rate. Those self-reported figures provide a channel baseline;
2027 reporting will preserve source exports and use consistent definitions.
Question 4 — Highest Priorities and Additional Considerations
RFP priority or consideration How OCL responds
1. Destination development
The platform, lodging/direct-booking foundation, UGC system and field activation
improve countywide visitor infrastructure, partner readiness, lodging discovery and
reusable content. The work implements a Tourism Master Plan recommendation to
expand the Culinary Loop and elevate Olympic Coastal Cuisine.
2. Event and festival marketing
The platform will maintain current event and culinary-experience listings, while the
culinary FAM can incorporate qualified shoulder-season events and extend their reach
through earned coverage or trade activity. No separate cooperative-advertising line is
included.
3. Destination marketing
$19,000 is clearly identified and itemized: $17,000 for the visitor platform and $2,000 of
the combined field/FAM line. It markets the county through a culinary lens without
duplicating a general-purpose DMO campaign.
Travelers outside the county The mobile-first platform, earned coverage from the FAM, partner cross-promotion and
OPTC channels target food-motivated travelers more than 50 miles away.
Overnight stays in
unincorporated areas
Every multi-day itinerary includes lodging and direct-booking calls to action. The lodging
foundation and field work support Port Ludlow, Tri-Area, Marrowstone, North Hood
Canal, Discovery Bay/Gardiner and Kalaloch-area providers.
Documented economic benefit OCL will report visitor actions and referral results alongside DOR lodging-tax and
Tourism Economics data, separating observed outcomes from estimates.
Cooperation and reduced
duplication
OCL will coordinate with OPTC, State of Washington Tourism, lodging providers,
culinary partners and other DMOs under written scopes and cost controls.
The Olympic Peninsula Tourism Master Plan specifically calls for diversified year -round visitor experiences, expanded
agritourism, an expanded Culinary Loop, stronger culinary supply chains, integrated hands-on experiences, elevated
regional food identity, and more shoulder-season events. This proposal converts those recommendations into an
accountable Jefferson County work plan.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 6
Question 5 — Marketing to Travelers Outside Jefferson County
Required element 2027 response
a. Event date Not a single event. Year-round platform, lodging, content and field program; the shoulder-
season culinary FAM date will be confirmed in the Q1 work plan.
b. Timeline
January–December 2027. Q1 discovery, inventory, policy and build; Q2 platform beta and
partner onboarding; Q3 launch and culinary FAM; Q4 value -season optimization, reporting and
2028 recommendations.
c. Target audience
Food-motivated leisure travelers more than 50 miles away; couples and small groups; cultural
and outdoor travelers; mature travelers with midweek/value-season flexibility; Puget Sound, I-5
corridor, Portland/Vancouver and selected fly-drive markets.
d. Promotion methods
Mobile-first web, search, rights-cleared UGC, seasonal itineraries, lodging-referral links,
culinary map/guide integration, earned media from the FAM, partner cross-promotion, OPTC
content and State of Washington Tourism opportunities.
e. Overnight stays
Embed Stay/Book Direct pathways beside itineraries, events and culinary content; lead with
multi-day trips; include lodging in the hosted itinerary; improve the share of eligible county
inventory showing current referral pathways.
f. Collaborators
OPTC: regional DMO channels, Book › Direct environment and FAM coordination. Totera or
competitively selected vendor: platform. EVE or comparable vendor: visitor engagement, if
approved. Lodging, farms, fisheries, restaurants and communities: listings, availability
pathways and stories.
Season Seasonal Editorial Focus
Winter Storm watching, warm tables, shellfish and romantic lodging packages.
Spring Hood Canal seafood, farm awakening, markets, gardens and coastal stewardship.
Summer Farm stands, markets, beaches, paddling and dispersal beyond peak gateways.
Fall Harvest Festival/Farm Tour, apples and cider, chef Fresh Sheets, fungi and multi -night road trips.
Question 6 — Measurement and Economic Impact Reporting
OCL will use a layered framework. No single metric proves that a tourism -promotion activity caused a lodging stay, so
reports will distinguish contracted outputs, visitor actions, observed economic outcomes and estimates.
Level Measures and documentation
Economic outcome
Washington DOR monthly lodging-tax collections for unincorporated Jefferson County; annual
Tourism Economics estimates for visits, visitor spending, lodging spending, employment, labor
income and taxes.
Audience and origin Out-of-area web/mobile sessions and geographic signals where privacy, sample sufficiency and
platform methods permit; referral source/medium and new-versus-returning visitor data.
Visitor action Lodging-referral and Book › Direct clicks where available; listing views; event actions; itinerary
starts/saves; map, call and website actions; guide downloads; email sign-ups.
Platform acquisition Organic search, referral, partner and earned-media traffic; landing-page sessions; engagement;
qualified lodging actions; source/medium tagging and partner-link performance.
Platform and content Launch milestone; uptime/support record; current listings; four itineraries; UGC policy; approved
assets and contributors; geographic coverage; permissions log and rejected-content reasons.
Lodging activation
Inventory baseline, providers contacted, meetings, eligible feeds/referral pathways, new or
improved participating records, unresolved barriers and percent of identified inventory
represented.
FAM Participants, markets, itinerary, overnight component, businesses/communities hosted, resulting
coverage or product, verified audience and follow-up.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 7
The August 2026 room-tax report supplied with this application shows $476,929.14 in year -to-date unincorporated
Jefferson County collections, 1.74% above the comparable 2025 period, and notes a 15% Kalaloch inventory reduction.
The report has an approximately two-month lag. OCL will retain the source and disclose capacity, timing,
transportation, weather and other known factors when interpreting trends.
Quarterly activity and financial reports are due April 30, July 31, October 31 and January 31. The annual lodging -tax
report is due February 28. Any estimated tourists, lodging stays or economic benefit will state the method and
assumptions.
Question 7 — Expected Economic Impact
The program is not a gated event, so countywide visits are the relevant audience baseline. The supplied TCC draft
reports Tourism Economics estimates of 650,571 Jefferson County visits in 2025, $157.9 million in direct visitor
spending, $68.5 million in lodging spending, $13.8 million in state and local taxes, 1,150 direct jobs and $41.6 million in
direct labor income. OCL will replace these figures if State of Washington Tourism publishes revised data before filing.
RFP measure Response or planning target
a. 2025 tourists 650,571 county visits; OCL channel baseline includes 12,000+ Fresh Sheet subscribers
as self-reported in the 2026 application.
b. 2026 tourists Approximately 650,000 visits for application planning; replace with the final 2026
Tourism Economics estimate when available.
2027 economic goal
Contribute to at least 3% year-over-year growth in unincorporated DOR lodging-tax
collections, with emphasis on stable fall, winter and spring comparisons. This is a
shared destination goal, not an outcome attributable solely to OCL.
2027 visitor actions
Establish platform baselines after launch; increase qualified lodging referrals, itinerary
engagement, event actions and Fresh Sheet traffic quarter over quarter; report actuals
rather than inventing pre-launch conversion rates.
2027 partner reach
Contact every lodging provider identified in the inventory; support all willing, eligible
properties; secure at least 100 rights -cleared content assets from at least 25
contributors.
Economic benefit will accrue through more overnight referrals, longer itineraries and demand outside summer. Visitor
spending reaches lodging, restaurants, farms, markets, fisheries, beverage producers, attractions, guides, retailers,
events and transportation providers. The program also creates durable value: a reusable content library, current
listings, stronger direct-referral pathways and measurable visitor behavior.
OCL will not claim that DOR growth alone proves program causation. It will interpret observed tax trends alongside
capacity, program timing, referral actions and broader market conditions.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 8
Question 8 — Other Lodging Tax Applications
OCL is a regional nonprofit and historically receives partner support from multiple Olympic Peninsula jurisdictions and
organizations. Exact 2027 applications, awards, purposes and status were not included in the supplied materials and
must be completed before submission.
Jurisdiction or partner 2027
amount/status Purpose and separation from Jefferson County
Clallam County / OPVB 7.000 Regional OCL base support; no reimbursement of Jefferson
County-specific platform
Sequim 1.500 Locally defined culinary-tourism participation.
Grays Harbor / Ocean Shores 2.000 Southwest-loop content and locally defined promotion.
Controls Against Duplication
• Finalize a responsibility matrix with OPTC, TCC and vendors before contract execution.
• Identify the service, delivery date, actual cost or allocation basis, and supporting record on every County invoice.
• Do not charge Jefferson County for another jurisdiction’s local media, listing, staff time or event expense.
• If TCC, OPTC and OCL applications are all funded, remove overlapping platform, UGC, lodging-onboarding, FAM or
administrative costs from one contract before execution.
Question 9 — Expertise and Unique Service
OCL’s unique service is culinary destination development at Olympic Peninsula scale. Since 2009, it has linked farms,
fisheries, shellfish growers, markets, restaurants, bakeries, cideries, wineries, lodging, festivals and communities into a
visitor proposition with a clear sense of place: Olympic Coastal Cuisine.
OCL combines consumer promotion with industry knowledge. It operates culinary discovery channels, supports partner
content and Fresh Sheet distribution, coordinates FAM and earned -media opportunities, maintains a regional culinary
map, assists events, and shares culinary intelligence with OPTC and hospitality partners. OCL also brings stewardship
credibility through its tourism and economic-development participation with the Olympic Coast National Marine
Sanctuary advisory community.
Jefferson County is especially well suited to this expertise. Its visitor economy can connect Hood Canal seafood and
stewardship, Chimacum farming and cider, Port Townsend markets and restaurants, Port Ludlow lodging and farm -to-
fork dining, and the Pacific coast into one multi-day narrative. OCL can translate that supply chain into visitor -ready
stories while helping small operators participate in digital discovery.
The 2024–2029 Tourism Master Plan independently validates this role. It states that the Culinary Loop has elevated the
culinary subsector, recommends expanding the Loop and its support for the culinary supply chain, calls for integrated
hands-on food experiences, and seeks to elevate the Olympic Peninsula as a leading Pacific Northwest agritourism
region. The plan also cautions that a pay-to-play model can limit scale. Accordingly, County-funded basic visitor
listings, itinerary inclusion and outreach under this proposal will be based on visitor relevance and geographic
coverage—not conditioned on OCL membership.
OCL will amplify, not replace, OPTC. OPTC supplies the regional destination brand and DMO network; OCL supplies
specialized culinary content, relationships and product development. Clear scopes allow both organizations to add
value without charging twice for the same work.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 9
Section 3 — Proposed 2027 Program Budget
Project Revenue
Revenue source Amount Status
Jefferson County lodging tax request $51,000 Requested
Totera in-kind pre-existing platform IP $10,000 Vendor-stated; verify and do not invoice
to County
Other cash assigned to these Jefferson-specific deliverables $0 No duplicate revenue budgeted
Total cash project revenue $51,000 Balanced to cash expense
Total stated project value including in-kind $61,000 Subject to vendor documentation
Project Expense
Expense Amount Percent
Web/mobile visitor platform $17,000 33.33%
Lodging availability and direct-booking foundation $12,000 23.53%
Rights-managed UGC system $10,000 19.61%
Countywide travel, field work and culinary FAM collaboration $6,000 11.76%
Jefferson County standalone service and administration $6,000 11.77%
Total cash expense $51,000 100.00%
The request represents a substantial increase from OCL's prior Jefferson County application. The increase is tied to
defined new digital systems, lodging-conversion infrastructure and countywide delivery, not a general subsidy. If LTAC
awards less than requested, OCL should submit a revised scope that preserves complete deliverables rather than
spreading insufficient funds across all five lines.
Required Organizational Financial Attachments
Record Status
2027 organizational operating budget 2027 Budget is not completed at this time..
2026 budget-to-actual profit and loss Attached
2026 balance sheet Attached
2027 Work Plan, Milestones and Reporting
Period Core work and deliverables
Q1 January–
March
Execute agreement and responsibility matrix; finalize the $17,000 platform statement of work within
Totera's stated $15,000–$20,000 LTAC range; establish analytics and financial baselines; inventory lodging
and visitor content; adopt UGC, rights, accessibility and AI-content standards; begin partner field work;
submit Q1 report by April 30.
Q2 April–
June
Complete content architecture and platform beta; conduct lodging outreach and technical screening;
acquire and log initial UGC; publish spring content; plan the culinary FAM; continue documented field work;
submit Q2 report by July 31.
Q3 July–
September
Launch the web/mobile platform after acceptance testing; publish four-season itineraries; activate lodging-
referral pathways; deliver the culinary FAM or hosted itinerary; document platform, UGC, lodging and FAM
results; submit Q3 report by October 31.
Q4
October–
December
Optimize value-season content and referral paths; continue field support; reconcile vendor deliverables,
permissions and costs; complete annual measurement summary and 2028 recommendations; submit Q4
report by January 31, 2028 and annual report information by February 28.
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 10
Acceptance and Stewardship Standards
• County-relevant listings and basic itinerary inclusion funded by this award will not require paid OCL membership.
• OCL will own or receive continuing export rights to Jefferson County -funded content, listing data, analytics exports
and permissions records; vendor background software remains subject to the executed license.
• Platform acceptance will include mobile responsiveness, accessibility review, privacy notice, analytics verification,
backup/export, security responsibilities, training and a documented support process.
• UGC will not be published without documented permission or an applicable license; synthetic or materially altered
content will be labeled or excluded under the adopted policy.
• Book › Direct is a referral pathway, not a reservation guarantee. OCL will verify each property’s eligibility and
feed/booking compatibility and will report gaps honestly.
Organization Background and Attachment Plan
Attac
hment Required content Status / recommended action
A Signed capital/operations declaration Transfer draft language to County form and sign.
B Proof of liability insurance Attached current certificate and required endorsements.
C Projected 2027 program and organizational
budgets Program budget included; INSERT organizational budget.
D 2026 budget and year-to-date financials INSERT current P&L and balance sheet.
E Current Board roster with addresses UPDATE prior roster and confirm offices before filing.
F Letters of support INSERT signed letters; required by the 2027 RFP.
G Optional work samples Select no more than five concise pieces.
OCL Board Roster
Role Prior application listing
President Lisa Martin, Olympic Cellars, 255410 Highway 101, Port Angeles, WA 98362
Vice President Laura Pendergast, Finnriver, 124 Center Road, Chimacum, WA 98325
Treasurer Marsha Massey, OPTC, 618 S. Peabody St. #F, Port Angeles, WA 98362
Secretary Jeff Betinol, Chevy Chase Beach Cabins, 3710 S. Discovery Road, Port Townsend, WA 98368
Olympic Culinary Loop 3/6
As of August 31, 2026
ASSETS
First Federal 15,658.64
LIABILITIES AND EQUITY
SBA EIDL Loans 1,072.08
Retained Earnings 5,321.25
Net Revenue 9,265.31
Olympic Culinary Loop 4/6
January - August, 2026
REVENUE
Direct Support
Partners
Grays Harbor County 8,700.00
Jefferson County TCC 8,845.14
Membership Dues
Associate 800.00
Corporate 1,815.00
Industry 3,830.00
GROSS PROFIT
EXPENDITURES
Membership Director
Admin/Office/Postage/Misc 326.90
Contracted Services 8,190.00
Marketing - MD 3,500.00
Professional Services Bookkeeping 2,312.00
Stripe Processing Fees 146.73
Taxes & Fees 249.20
NET OPERATING REVENUE
NET REVENUE
Olympic Culinary Loop 5/6
August 2026
REVENUE
Membership Dues
Associate 275.00
Corporate 65.00 65.00
Industry 38.00
GROSS PROFIT
EXPENDITURES
Membership Director
Admin/Office/Postage/Misc 20.00
Contracted Services 970.00 1,685.00
Marketing - MD 700.00
Professional Services Bookkeeping 289.00 289.00
Stripe Processing Fees 10.93 4.32
Taxes & Fees 62.30
NET OPERATING REVENUE
NET REVENUE
Olympic Culinary Loop 2026 Budget
Line INCOME
3 Display Advertising $1,000.00
5 Partners
6 Mason County $1,000.00
7 Grays Harbor (and Ocean Shores) $7,800.00
8 Port Townsend $1,000.00
9 Jefferson County $10,000.00
10 Port Angeles $5,000.00
11 Sequim $1,700.00
12 OPVB (Clallam) $7,000.00
13 Partners - Other $750.00
14 Total Partners $35,250.00
16 Membership Dues
17 Associate $4,000.00
18 Festival or Culinary Event $1,800.00
19 Industry $5,000.00
20 Pathways-to-Peninsula $500.00
21 Corporate $6,500.00
22 Total Membership Dues $17,800.00
23 Other Types of Income - Other
24 Total Income
$
53,050.00
26 EXPENSE
27
Culinary Adventure "legacy lure" MAP
(Ferry) $5,770.00
28 Design Refresh (creative) $750.00
29 Map printing - members $1,280.00
30 Educational/Outreach $150.00
31 Social media boosts $840.00
32 Opportunity $500.00
33 Total Culinary Adventure/Lure Map
$
9,290.00
36 Website Refresh $2,300.00
37 Website Host/domain renewal $300.00
38 Web support $500.00
39 Total Website $3,100.00
41 Membership Director & Admin Asst
42 Marketing - FAM $1,500.00
43 Meals $650.00
44 postage $300.00
45 Expenses - reimbursed/diem $2,000.00
46 Lodging $650.00
47 Subscription
48 Office/Misc $0.00
49 Mileage $600.00
50 Admin Service transferred $375.00
51 Contractor Services $20,400.00
52
Commissions - membership & map sales
7% $500.00
53 Total Membership Director $26,975.00
55 Contract Bookkeeping $3,500.00
56 Travel - Admin $1,000.00
57 $4,500.00
59 Office Expenses $300.00
60 Bank Charges (QB fee) $250.00
61 Stripe $375.00
62 Software-License $1,050.00
63 Postage & Shipping $525.00
64 D&O Insurance $800.00
65 Professional Services - Tax Prep/QBs $1,400.00
66 Total Office Expense $4,700.00
67 Event Administration $1,200.00
68 BAD DEBT
70 Total Expense
$
49,765.00
72 Balance
$
3,285.00
CURRENT OCL Budget
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 11
Sources and Planning References
This recommended draws on the TCC County :TAC RFP and supplied applications, reports, vendor materials and public
sources..
Source Location
Jefferson County 2027 LTAC Request for
Proposal County packet dated September 8, 2026; supplied with the project.
OCL 2026 LTAC application Olympic Peninsula Loop Culinary Tourism Association; received
September 10, 2025.
TCC 2027 draft application TCC_2027_Jefferson_County_LTAC_FINAL_Draft_Application v09162026.
August 2026 Room Tax Report Washington DOR data compiled in the supplied OPTC report.
Olympic Peninsula Tourism Master Plan
2024–2029
https://olympicpeninsula.org/wp-content/uploads/2024/03/Olympic -
Peninsula-Tourism-Master-Plan-2024-Feb-25-2024.pdf
Olympic Culinary Loop https://olympicculinaryloop.com/
Totera TADA, September 14–16 email
proposal and supplied technical scope https://www.totera.com/tada
PT Scene restaurant and visitor guide
model https://www.ptscene.com/restaurants
Enhanced Visitor Experience https://enhancedvisitorexperience.com
Simpleview Book › Direct https://www.simpleviewinc.com/products/simpleview -cms/online-
booking-referral-engine/
Taste the Olympic Culinary Loop https://olympicpeninsula.org/taste-the-olympic-culinary-loop/
Fresh, Local, Authentic Jefferson County https://olympicpeninsula.org/fresh-local-authentic-food-worth-the-
journey-to-jefferson-county/
The Fireside https://portludlowresort.com/the-fireside/
Harvest Festival https://www.theproductionalliance.org/harvestfest
Olympic Peninsula 2026–2027 Travel
Planner
https://www.flipsnack.com/7EC56666AED/2026-2027-olympic-
peninsula-travel-planner
Thank you LTAC for your work and thoughtful consideration!
OLYMPIC CULINARY LOOP • EAT YOUR WAY AROUND THE LOOP
OCL | Jefferson County LTAC 2027 • 12
75,000 Culinary Loop Maps and “lure” brochures distributed across Puget Sound, on WS Ferries and at SEA and PDX
VX
E LUSY OAD TRI#PING v
PEINSULA
Tsthe O
ym
ic Culinary Loop
!"#$ %&'())*+,-5/+1234 567 '8#9:;<=3>?@A UC-HFG 1I1 J6?KLM NOP Q !
RSTUTVWXY Z[\]^_`a_b_`c defg hi jklmjjG nopqrstq u[vw xyw z{|}~zvtm
rjmG G pj F¡]p¢- £tn ¤¥¦§¥:“E«¬®¯°±²³´µR·*¸³²¹”»U¼½¾de¿À ]Á Â[W\
b&ÄÅÆ&ÇÈ É¯ÊËÌ Í2k4 ϯЬÑÒÓÔÕÖÔר ϯÙÚ ÛÜ×ÝÒÓÞ ß¸qá_âã ϯäå æ%çÅÅÄè Oêë ìíîïðñò
óôõÝöÒÔ÷ øù B6ûLü?üý =þÿĀ6 $8āĂă%Ă Ąvąą Ć[WTćS\VĈxTw ĉS XvĊYX Z[vć ÁċČčČĎ ďĐtG’ĒY½S
wSXēĊU[WV 6Ĕ=ĕ1LMJĖ2=LA ĖOJĖ ĆUėX STxTĊĘ[Wę ĚöěĜ.
August 29, 2026
ħû 1JĔ K 1 Vĩ$Īī Ĭ)´ĭ¸Į įÚÐİ
vf J ijĴ ĵ M Ķķ ĸĹĺ ϯÙAļt t Į
Lx½S ľĿÖÕcÖ ÔöŁ Ï¯ÐÚ TŃwŅ ñņŇňʼn
߸q áŊâ Į Dğ `Ō¸`·,,V&ōĪī
ŎŏŐőŒœ ü &ŕœŖŗPřg¸²śhK ŜMƉ
FěŞşŠ ß*š_Ţ Ōţ Ťť Ŧ Ŧ ŧŨĺ Wi ËÐ
/Hore
STORIES
ūŬŭŮlŰ~anų CŵŶŷuŹźŻ Ŭd
Speĸtŧrs,oh my!
Underwritten by: Scottsdale Indemnity Company
Home Office: One Nationwide Plaza • Columbus, Ohio 43215
Administrative Office: 8877 North Gainey Center Drive • Scottsdale, Arizona 85258
1-800-423-7675 • A Stock Company
BUSINESS AND MANAGEMENT INDEMNITY POLICY
NON-PROFIT ORGANIZATIONS DECLARATIONS
Nationwide
�_ .
THE LIABILITY COVERAGE SECTIONS OF THIS POLICY, OTHER THAN GENERAL LIABILITY, WHICHEVER ARE
APPLICABLE, COVER ONLY CLAIMS FIRST MADE AGAINST THE INSURED DURING THE POLICY PERIOD OR, IF
ELECTED, THE DISCOVERY PERIOD AND REPORTED TO THE INSURER PURSUANT TO THE TERMS OF THE RELEVANT
COVERAGE SECTION.
THE LIMITS OF LIABILITY AVAILABLE TO PAY INSURED LOSS SHALL NOT BE REDUCED BY AMOUNTS INCURRED FOR
COSTS, CHARGES AND EXPENSES. AMOUNTS INCURRED FOR COSTS, CHARGES AND EXPENSES AND LOSS SHALL
ALSO BE APPLIED AGAINST THE RETENTION AMOUNTS.
TERMS THAT APPEAR IN BOLDFACE TYPE HAVE SPECIAL MEANING. PLEASE REFER TO THE APPROPRIATE
DEFINITIONS SECTIONS OF THIS POLICY.
Item 1. Parent Olympic Peninsula Loop Culinary Tourism
Policy No.:
EKI3547733
Organization Association
Agent No.:
29406
& Mailing PO Box 670
Renewal No.:
EKI3499492
Address Port Angeles, WA 98362
Agent Name
E-Risk Services, LLC
& Mailing
Northwest Professional Center
Address:
227 US Hwy 206
Suite 302
Flanders, NJ 07836-9174
Principal Address, if different from mailing address:
Item 2. Policy Period: From 10/29/2025 to 10/29/2026
12:01 A.M. local time at Principal Address shown above.
Item 3. Coverage Section(s) and Limit of Liability
Insured Person and Organization Coverage Section
1. Limit of Liability $1,000,000 maximum aggregate for this Coverage Section
2. Retention:
a. $0 each Claim as respects Insured Persons
b. $1,000 each Claim as respects the Organization
3. Continuity Date: Date Of Incorporation
Item 4. Premium: $500 (Plus $200 Brokerage Fee)
Item S. Discovery Period options:
1. One (1) year = 30% of the premium
2. Two (2) years = 75% of the premium
3. Three (3) years = 100% of the premium
As provided in Section H. of the General Terms and Conditions, only one of the above Discovery Period options may be
elected and purchased.
Item 6. Run -Off Period:
1. One (1) year = 150% of the premium
2. Two (2) years = 2000/b of the premium
3. Three (3) years = 215% of the premium
4. Four (4) years = 217% of the premium
5. Five (5) years = 220% of the premium
6. Six (6) years = 225% of the premium
As provided in Section I. of the General Terms and Conditions, only one of the above Run -Off Period options may be
elected and purchased.
Item 7. Forms and Endorsements Effective at Inception of Policy:
EKI-D-8 (2-18), HLPIPO (1-18), EKI-326 (04/08), EKI-P-8 (04/08), EKI-99 (04/08), EKI-804 (01/09), EKI-1588 (2-15),
EKI-D-8 (2-18) Page 1 of 2
EKI-1638 (1-16), EKI-888 (12/09), EKI-803(01/09), EKI-255 (08/09), EKI-1143 (11/12), EKI-267 (04/08), EKI-1109 (6-
12), EKI-805 (01/09), EKI-261 (04/09), EKI-2130 (1-19), EKI-814 (05/09), EKI-930 (02/11), EKI-806 (01/09), EKI-351
(1-15), EKI-807 (04/09), EKI-269 (5-18), EKI-1539 (02/14), EKI-104 (04/08), EKI-355 (06/08), EKI-238 (04/08), EKI-
121 (04/08), EKI-124 (04/08), EKI-848 (05/09), EKI-802 (01/09), EKI-324-WA (04/08), NOTI0601CW (12/20)
Item 8. Notices to Company:
Notice of Claims to: Other Notices:
Nationwide Managagement Liability & Specialty Nationwide Managagement Liability & Specialty
Attention: Claims Manager Attention: Claims Manager
7 World Trade Center, 37th Floor 7 World Trade Center, 37th Floor
250 Greenwich Street 250 Greenwich Street
New York, NY 10007-0033 New York, NY 10007-0033
mIsreportaloss@nationwide.com mIsreportaloss@nationwide.com
These Declarations, together with the Application, Coverage Sections, General Terms and Conditions, and any written
endorsement(s) attached thereto, shall constitute the contract between the Insured and the Insurer.
EKI-D-8 (2-18) Page 2 of 2
A`
1�
y Nationwide'
Underwritten by: Scottsdale Indemnity Company
Home Office: One Nationwide Plaza • Columbus, Ohio 43215
Administrative Office: 8877 North Gainey Center Drive • Scottsdale, Arizona 85258
1-800-423-7675 • A Stock Company
In Witness Whereof, the Company has caused this policy to be executed and attested.
Secretary
President
The information contained herein replaces any similar information contained elsewhere in the policy.
UTI—COVPG (01116) Page 1 of 1
14 | Page
ATTACHMENT A
Declaration of Capital Expenditures and Operations
1. The total amount of my request for LTAC funding is: $______________________
2. Of the total listed in Paragraph 1, above:
a. The amount requested for capital expenditures is: $___________________
b. The requested capital expenditures are for:
3. Of the total amount listed in Paragraph 1, above:
a. The total amount requested for operations is: $________________________________
b. The requested operations expenditures are for:
I declare under penalty of perjury under the law of Washington that the foregoing representation
about the capital expenditures and operations is true and correct.
Signed on this day of (date) (month) (year)
at
city or other location, and state or country)
Printed Name)
Signature)
51,000
0
11,000
29 September, 2026
Port Townsend, WA
Steve Shively