HomeMy WebLinkAbout18 Production Alliance 093026 2027 LTAC.TPA.final.final.compiled 2027 R EQUEST FOR P ROPOSAL P ACKET
L ODGING T AX /T OURISM P ROMOTION
This packet is for the 2027 TOURISM PROMOTION SERVICE PROPOSALS to be funded by
the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a
NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson
County Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee may only consider complete and signed
proposals that include all of the requested information and documents, and that are submitted by
the deadline:
WEDNESDAY, SEPTEMBER 30, 2026 by 4:30 P.M.
Technical Assistance Period will be available by submitting questions to
afmcknight@co.jefferson.wa.us – Responses will be posted on LTAC webpage at:
https://www.co.jefferson.wa.us/1394/Lodging-Tax-Advisory-Council-LTAC
2027 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2027 and paid for from the County’s lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the
proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
● Proposals from government agencies or non-profit organizations are to be for
tourism promotion during calendar year 2027. Please refer to Section 1 of this
packet for examples of eligible tourism promotion activities for this funding
round.
● At the time of implementation, tourism related activities within proposals must
comply with federal, state, and county laws and requirements, including county
Public Health direction. NOTE: Jefferson County may not use public funds in any
way that can be construed as a gift to an individual or organization.
● Proposals must completely address the questions, and all requested supplemental
information including letters of support must be provided. Incomplete or late
proposals may not be considered by LTAC.
● To be considered, a fully completed and signed digital application (digital
signatures acceptable) must be received at afmcknight@co.jefferson.wa.us by the
deadline listed above.
● All applications must be submitted as a signal digital application in a one PDF file
attached to an email. If you need assistance combining multiple documents into a
single PDF document, please contact our office.
● All documents filed with the County are public records, potentially eligible for
release.
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Jefferson County is committed to the non-discriminatory treatment of all Persons in the
employment and delivery of services and resources.
2027 Proposal Checklist for Tourism Promotion Activities
Organization Name: The Production Alliance
Event Name, if different:
Proposed Contract Amount: $ $85,000 501(c)(3) X (6) ☐
WA UBI Number: 603612359 EIN Number: 81-2518239
Proposals should completely address the questions, and all requested supplemental
information should be provided. Incomplete or late proposals may not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the
following items in the listed order.
Check each item submitted:
☐ Signed and Dated Proposal Checklist for Tourism Promotion Activities.
☐ Declaration of capital expenditures and operations, if applicable (Attachment A).
☐ Proof of liability insurance (Attachment B)
☐ Section 1 - Itemized list of proposed services and estimated costs.
☐ Section 2 - Proposal Questions.
☐ Section 3 - Proposed 2027 promotion, facility, event or activity budget.
☐ Section 3 - 2026 organizational budget and year-to-date income and expense statement(s).
☐ Section 3 - List of names and addresses of the organization’s current Board of Directors.
Name and contact information for event chairperson, if applicable.
☐ Section 3 - Optional work samples such as season brochures, promotional materials, reviews,
news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting
documents and letters of support must be electronically received and date stamped at the
Jefferson County Administrator ’s Office, to Adiel McKnight @
afmcknight@co.jefferson.wa.us
by WEDNESDAY, SEPTEMBER 30, 2026 by 4:30 p.m. (Secure and approved file transfer
links are acceptable to accommodate large file sizes if needed.)
Documents submitted to the County are public records, potentially eligible for release.
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Lodging Tax Funding Timeline for 2026-27
Note: Tasks that are accomplished during an LTAC meeting are “highlighted” in grey. Any meetings that
are not part of a fully-noticed regular meeting schedule are considered “special meetings” and must be
noticed as such, unless a schedule is set and fully-noticed in advance.
July 8, 2026, 2:00 pm Meeting to discuss RFP and timeline edits.
July 24, 2026 10:00 am Revise RFP and budget
August 28, 2026 Finalize RFP, budget and scorecard
By September 9, 2026 Email RFP to prior 3 years Lodging Tax recipients; Post RFP on
county ’s website and social media; Send RFP legal notice to
newspaper of record.
Opens upon public notice of RFP
and closes Friday, September 18,
at 4:30 p.m.
Technical Assistance Period wherein applicants can submit
questions to staff by email. Answers to those questions are posted
on an FAQ on the LTAC RFP webpage after review by the LTAC Chair,
Deputy Prosecuting Attorney, or both. Emails are sent to prior 3
years Lodging Tax recipients and any other known applicants when
a new question and answer are posted.
September 30, 2026 Deadline for receiving funding proposals. Notify Lodging Tax
Applicants of the meeting date/presentation time. RFPs shared
with LTAC for review.
October 30, 2026 8:30 a.m. LTAC review applications
Cure period: October 30, 2026 Questions posed by the Committee sent after meeting
Cure period: November 6, 2026
by 4:30 p.m.
Answers by the applicants due 5 days after emailed Committee
questions sent
November 20, 2026,
8:30am – 12:30pm
Continued LTAC deliberations
December 9, 2026
12:30 p.m. – 4:30 p.m.
If needed – continued deliberations
Mid December Present recommendations to BoCC for ratification. Send results to
recipients after BoCC approves recommendations. (This could be
conducted as a joint meeting of the LTAC and the BoCC if properly
noticed in advance.)
END December Prepare agreements and send through Contract Review process.
December / January Schedule agreements on Consent Agenda for BoCC approval and
send agreements to funding recipients.
Early February Remind Lodging Tax recipients to submit reporting form for prior
year by the deadline: February 28 per RCW 3.25
February 28 Deadline for receiving Annual State Report for Lodging Tax
(deadline: February 28 per RCW 3.25)
March Input State Lodging Tax reports online at Joint Legislative Audit &
Review Committee (JLARC).
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2027 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: WEDNESDAY, SEPTEMBER 30, 2026 AT 4:30 P.M.
Electronically to Email Address: afmcknight@co.jefferson.wa.us
Please type (10 point or larger) or legibly print in ink.
To be considered: all questions must be answered; all requested documents provided; this form
must be signed and dated.
Organization Name: The Production Alliance
Organization Address:
200 Eisenhower Ave, Suite #202
Port Townsend, WA 98368
Contact Name: Daniel Millholland
Contact Address: 870 Martin Rd. Port Townsend, WA 98368
Day Phone: 360-385-0519
Evening or Cell Phone: 360-385-0519
E-Mail Address: Daniel Milholland <danny@theproductionalliance.org>
Facility/Event: (if applicable)
Total Lodging Tax Request: $85,000
Estimated 2026 org. operating
budget: (Incl. Lodging Tax funds) $______________________
If asking for funds for a specific
event, list other cash funding sources
and dollar amounts budgeted for this
project.
Note: This section is only due for
specific event and festival funding
requests.
Dollar Amount
$
$
$
$
$
$
Total Project Revenue Budget: $
Did your organization receive Lodging Tax Funds from the County in 2026? ☐ Yes ☐ No
I understand that if my organization’s proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract with the County to provide the contracted services up to the maximum
contract amount. I understand that the proposal herein is a public record potentially eligible for public release.
Sign Name: Date: September 29th, 2026
Print Name and Title: Daniel Milholland
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1. Itemized List of Proposed Tourism Promotion Services
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, program, facility, event or activity, including quantities and costs (see examples at
bottom of page). Please be advised that if you are awarded less than your request, you may be
asked to provide an updated budget prior to finalizing your 2027 contract.
Activities Section 1 - Itemized list of proposed services and estimated costs
Amount Requested - TOTAL - $85,000
Administration & Tourism Event Operations………………TOTAL = $40,000
Graphic Design & Printing…………………………...………TOTAL $15,000
Marketing & Advertising……………………….……..……...TOTAL = $15,000
Videography & Photography…………………...…………….TOTAL = $15,000
Administration & Tourism Event Operations…………………TOTAL = $40,000
● Marketing Coordinator………………………,,,…………………………$15,000
○ Designs and manages all event marketing including; graphic design, website, social
media, event brochures, posters, flyers and handbills for Street Team, banners and signage
● Event Coordinator……….……..…………………………………...……$15,000
○ Administration, planning, logistics, management of fiscal sponsors and financial
reporting, management of contractors
○ Formation and development of partnerships with local hotels in Jefferson County
● Technical Director…..………………………………...…………...……..$5,000
○ Audio, stage, lighting, and technical event coordination
● Miscellaneous Event Contractors…………………………………………….$5,000
○ Supports event set up, breakdown and management
Graphic Design & Printing…………………………..………TOTAL $15,000
● Printing & distribution…………………………………………....……..$12,000
○ Event brochures, posters, flyers and handbills, banners and signage
● Visual artist commissions for new event designs………………………………..$3,000
Marketing & Advertising……………..…………..……...TOTAL = $15,000
● Targeted print advertising………………………………………………………..$10,000
○ PDN Olympic Peninsula Visitor Guides (2)
○ Event Multipage Event inserts in the Port Townsend & Jefferson County Leader
○ Banners & signage along Highway 19, 20, 101 and 104
○ Postering on WSDOT Ferries
● Targeted digital advertising on the following platforms…………………………$5,000
○ Facebook, Instagram, YouTube
○ The Leader (local newspaper)
○ Major metropolitan news sites
○ Arts, culture, and travel blogs
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Videography & Photography………………………...TOTAL = $15,000
● Photographer and videographers at events………….…………………..……………..$7,000
● Post production video editing for promotional videos.………..…………………..….$8,000
2. Proposal Questions
Please limit your answers to no more than one page for each question.
A sample contract may be found on Laserfiche at the following path:
( https://test.co.jefferson.wa.us/WeblinkExternal/Browse.aspx?startid=10483451&db
id=0&repo=Jefferson )
Or visit: www.co.jefferson.wa.us – Jefferson - Board of Commissioners - Boards &
Committees – Lodging Tax Advisory Committee – RFP – RFP 2027
1. How much, if any, of your application is considered "destination marketing" for
Jefferson County? IF any, please ensure this is clearly identified and itemized in your
budget.
N/A
2. Tell us about your promotion, program, facility, event or activity and why you think
it will increase tourists traveling to and staying in Jefferson County.
The Production Alliance (TPA) requests $85,000 from the Jefferson County Lodging Tax
Advisory Committee to support the marketing and operations of TPA’s 2027 Season of Events
and our year-round work supporting tourism-related events throughout Jefferson County.
TPA creates, produces, promotes, and supports events that showcase the people, places, culture,
agriculture, arts, and traditions that make Jefferson County a distinctive visitor destination. Our
events are designed not only as individual gatherings, but as experiences that encourage visitors
to explore communities throughout the County, patronize local businesses, eat at local
restaurants, visit farms and cultural attractions, and stay overnight.
In addition to TPA's annual and recurring events TPA also provides event-production
infrastructure and services to numerous partner organizations throughout Jefferson County,
including equipment, technical production, event planning, marketing, volunteer coordination,
traffic and parking management, and logistical support.
Several of TPA's largest tourism-focused events are multi-day and geographically dispersed.
Farm Tour brings visitors to farms throughout rural Jefferson County, while Harvest Festival
creates a multi-day itinerary connecting farms, cideries, lodging establishments, restaurants,
cultural venues, and First Night provides a major family-friendly winter celebration which in
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2026/2027 will feature a multiday Circus performance during a traditionally slower tourism
season.
By combining professional event production with regional marketing and partnerships with
farms, lodging establishments, businesses, nonprofits, artists, and tourism organizations, TPA
helps transform individual events into broader Jefferson County experiences.
3. If this is a continuing or reoccurring promotion, program, facility or event, describe
your organization’s prior activities. If applicable, how is it different than in the
past?
TPA has produced and supported community events throughout Jefferson County since 2019.
Our work has grown from individual event production into a countywide network of events,
production services, and partnerships with artists, businesses, nonprofits, public agencies,
vendors, and volunteers.
With LTAC support, TPA has expanded the tourism impact of this work. Rather than marketing
events only as individual local gatherings, we are increasingly developing multi-day experiences
that encourage visitors to explore multiple locations, businesses, and communities. In 2026, this
approach is especially visible through the evolution of the former Olympic Peninsula Apple &
Cider Festival into Harvest Festival, a countywide fall celebration that connects a broad range of
community partners including farms, cideries, pumpkin patches, lodging establishments,
restaurants, music, workshops, and community events. The festival provides visitors with both
scheduled events and a self-guided tour, creating opportunities to build an entire weekend
itinerary around Jefferson County including special lodging offers connected to the festival.
Over the years, TPA's organizational capacity has grown through expanded staffing, production
equipment, professional marketing, photography and videography, volunteer coordination, and
the development of the TPA Hub at the Jefferson County Fairgrounds. With LTAC support, TPA
will build on this foundation by strengthening regional marketing, lodging partnerships,
multi-day itineraries, and collaborations that encourage visitors to experience more of what
Jefferson County has to offer.
4. How does your promotion, program, facility or event support one of the Highest
Priorities or Additional Considerations listed below under “Other Criteria” (see
page 9)?
TPA's proposal directly supports Jefferson County's priority of "the marketing and operations of
special events and festivals designed to attract tourists."
LTAC funding supports both sides of this priority: the professional operations necessary to
produce high-quality visitor experiences and the marketing necessary to bring visitors from
outside Jefferson County to those experiences.
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TPA produces and promotes recurring events that showcase Jefferson County's agriculture, arts,
culture, maritime identity, small businesses, rural communities, and sense of place. The proposal
also addresses several of the County's Additional Considerations. TPA:
● Promotes Jefferson County events, activities, and destinations to visitors from outside the
County.
● Produces multi-day events with the potential to generate overnight lodging stays.
● Creates economic activity for lodging establishments, restaurants, farms, artists,
performers, vendors, contractors, and other local businesses.
● Has an established history of producing and supporting successful events in Jefferson
County.
● Builds cooperative partnerships rather than duplicating tourism services.
● Works across geographic and organizational boundaries to connect businesses,
nonprofits, public agencies, tourism organizations, venues, farms, artists, and community
groups.
TPA's role is especially valuable because the organization provides shared event-production
capacity that many individual organizations could not efficiently maintain independently. LTAC
investment therefore supports not only individual TPA events, but a broader network of Jefferson
County events and visitor experiences.
5. Describe how you intend to market/promote your promotion, program, facility,
event or activity to potential tourists who reside outside Jefferson County or
traveling more than 50 miles.
a. If an event, the date of the event:
b. The timeline for the tourism promotion activity you are proposing (e.g. May
through July, 226).
c. Target Audience
d. Promotion methods you intend to use to reach the target audience.
e. Describe how you will promote overnight stays at Jefferson County lodging
establishments.
f. If you intend to collaborate with another agency or non-profit to provide these
services, please state the name of the organization and describe the nature of the
collaboration:
TPA will promote our 2027 Season of Events to potential visitors outside Jefferson County
through year-round regional marketing, with concentrated campaigns leading up to individual
events. Our goal is to give visitors multiple reasons throughout the year to travel to Jefferson
County, attend an event, explore surrounding communities and businesses, and stay overnight.
a. If an event, the date of the event:
Exact 2027 dates are still being finalized. TPA's recurring annual events generally include:
● Connectivity Summit | March
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● Rhody Family Reunion | May
● Port Townsend Pride | June
● Preparedness Day | June
● Airport Day | August
● Wooden Boat Festival Corn Booth | September
● Boatyard BBQ | September
● Jefferson County Farm Tour | September
● Harvest Festival | October
● First Night | December 31st
In addition to these TPA-presented and hosted events, TPA provides critical production,
technical, logistical, and promotional support to dozens of other tourism and community events
throughout Jefferson County. See full list of events supported in 2025 and 2026 further below.
b. Timeline for the tourism promotion activity:
January–March: Develop the annual marketing plan and event calendar; establish event themes,
visual identities, and creative assets; coordinate with tourism and production partners; launch
season-wide "Save the Date" promotion; begin promotion for Connectivity Summit; and develop
regional print, digital, photo, and video content.
April–June: Promote Rhody Family Reunion, Pride, Preparedness Day, and other spring and
early-summer programming. Launch targeted digital advertising, distribute print materials,
update websites and event pages, conduct email campaigns, pursue earned media and radio
coverage, and coordinate cross-promotion with event partners.
July–September: Promote Airport Day and begin intensive fall tourism campaigns for Wooden
Boat Festival, Boatyard BBQ, Farm Tour, and Harvest Festival. Increase paid digital and social
media advertising, regional print promotion, earned-media outreach, email marketing, partner
cross-promotion, postering, and distribution of event guides and visitor information.
October–December: Promote Harvest Festival and First Night with an emphasis on overnight
stays, dining, shopping, and other activities visitors can experience while in Jefferson County.
Continue digital, print, radio, email, partner, and earned-media campaigns. Collect visitor
information and analyze tourism and marketing data for year-end reporting and future planning.
c. Target Audience
TPA's tourism marketing will focus on potential visitors traveling more than 50 miles,
particularly residents of the greater Puget Sound region and I-5 corridor, including Seattle,
Tacoma, Kitsap County, Bellingham and surrounding communities. Our digital and earned-media
campaigns also reach visitors elsewhere in Washington, throughout the Pacific Northwest, and
beyond.
Target audiences vary by event. Farm Tour and Harvest Festival appeal to agritourism travelers,
families, food and cider enthusiasts, and visitors interested in farms and rural experiences. Pride
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reaches 2SLGBTQIA+ visitors, families, allies, and arts and culture audiences. Airport Day
appeals to families and aviation enthusiasts. First Night offers an all-ages New Year's Eve
experience during the winter tourism season. Connectivity Summit attracts participants interested
in community connection, collaboration, and regional issues.
Across the season, TPA targets visitors interested in authentic, community-based experiences
that showcase Jefferson County's agriculture, arts, food, music, culture, maritime heritage, rural
communities, and distinctive sense of place.
d. Promotion methods you intend to use to reach the target audience:
TPA will use a coordinated mix of digital, print, earned-media, and partnership-based promotion,
including:
● Targeted paid advertising through Facebook, Instagram, YouTube, and other digital
platforms, with geographic targeting designed to reach audiences outside Jefferson
County and more than 50 miles away.
● Regional newspaper, magazine, visitor-guide, and digital publication advertising.
● Event brochures, guides, posters, flyers, banners, and roadside signage.
● TPA's website and event-specific landing pages.
● Email marketing through TPA's newsletter and partner mailing lists.
● Professional photography and video for websites, social media, digital advertising, press
outreach, and future tourism promotion.
● Earned media through regional newspapers, magazines, radio, television, travel
publications, and online media.
● Cross-promotion through participating farms, businesses, lodging establishments, venues,
nonprofits, tourism organizations, and event partners.
● Shareable promotional materials and social media content that allow partners to amplify
individual campaigns through their own audiences.
Major tourism-focused events will receive concentrated campaigns in the weeks and months
leading up to the event, while TPA's year-round communications will encourage audiences to see
Jefferson County as a destination with recurring events and experiences throughout the year.
e. Describe how you will promote overnight stays at Jefferson County lodging establishments.
Increasing overnight visitation is an important component of TPA's 2027 tourism strategy,
particularly for multi-day events such as Farm Tour, Harvest Festival and First Night that provide
a reason to visit during the fall and winter tourism seasons.
TPA will continue incorporating Where to Stay information directly into major event websites,
landing pages, newsletters, social media, and visitor materials. We work directly with Jefferson
County hotels, inns, resorts, cabins, farm stays, and commercial campgrounds to make lodging
options visible to visitors as they plan their trips. This builds on work already underway where
lodging partners and accommodations are incorporated into festival promotion and visitors are
encouraged to plan an entire weekend around an event.
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TPA will continue to intentionally market major events as multi-day Jefferson County
experiences rather than single-day trips . Visitors will be encouraged to combine events with
restaurants, shopping, farms, cideries, arts and cultural attractions, outdoor recreation, and other
activities throughout the County.
f. If you intend to collaborate with another agency or nonprofit to provide these services, please
state the name of the organization and describe the nature of the collaboration:
Collaboration is central to TPA's model. We work closely with tourism organizations, nonprofits,
public agencies, farms, lodging establishments, venues, arts and cultural organizations,
businesses, and event producers to expand the reach and impact of Jefferson County events.
Virtually all of our events are produced in partnership with community groups, local
entrepreneurs, and public agencies.
These collaborations include joint marketing and cross-promotion, regional media outreach,
lodging promotion, event programming, production support, and distribution of promotional
materials.
TPA's role is often to connect individual partners into a larger visitor experience. This
cooperative approach allows individual organizations and businesses to benefit from the reach of
a larger campaign while giving visitors more reasons to travel throughout Jefferson County, stay
longer, and experience multiple destinations during a single trip.
6. How will you measure the effectiveness of your promotion, program, facility, event
or activity?
a. Also, describe how you will document and report to the County the economic
impact from your promotion, program, facility, event or activity. (State law
requires the County to report annually to the State Department of Community
Development and Economic Trade about the number of lodging stays and
economic benefit from tourists generated by use of Lodging Tax proceeds for
tourism promotion.)
Attendance Tracking
Most TPA events are offered on a donation basis, with a commitment that no one is turned away
for lack of funds. To measure participation, marketing coordinators and volunteers use clickers at
main entrances and or distribute stickers or bracelets to attendees and track how many remain to
verify counts. For multi-location events, we collaborate with production partners to track
attendance through clicker counts, suggested-donation tallies, and venue capacities. For events
with ticketed components, we also record attendee zip codes to estimate how many visitors travel
more than 50 miles.
Digital Metrics
TPA measures digital engagement through Wix Analytics, Facebook and Instagram insights, and
Mailchimp reporting. From January through September 2026, Facebook content generated
304,445 views and approximately 6,900 interactions, with nearly 69% of views coming from
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non-followers. Instagram recorded 177,447 views and approximately 6,100 interactions. More
than 97% of views on each platform were organic, demonstrating substantial visibility beyond
paid advertising. TPA’s digital audience extends well beyond Port Townsend: approximately
59.4% of Facebook followers and 61.5% of Instagram followers are based outside the county.
Email outreach complemented these efforts, with Mailchimp recording 32,924 sends across 21
selected messages, a 38.3% open rate, and a 3.1% click rate using bot-filtered data. Together,
these results demonstrate TPA’s ability to build awareness, engage new audiences, and share
event information with local and regional communities.
Earned Media
TPA events continue to gain visibility well beyond Jefferson County through regional media
coverage, tourism publications, and statewide event promotion as well. In 2025, The Seattle
Times published an extensive feature on the Jefferson County Farm Tour and Olympic Peninsula
Apple & Cider Festival, introducing Seattle and Puget Sound readers to Jefferson County’s
farms, cideries, local food, lodging, and multi-day visitor experiences. In 2026, Port Townsend
Pride received regional coverage from Seattle Gay News and was included in the Lynnwood
Times’ statewide Pride guide, while also being promoted through Explore Washington State and
the Washington State LGBTQ Commission. TPA events are also reaching targeted visitor
audiences through regional and special-interest channels: the Jefferson County Farm Tour has
been promoted through Olympic Peninsula tourism publications and Airport Day through the
Experimental Aircraft Association network. Together, this growing mix of earned media,
regional tourism promotion, statewide exposure, and interest-specific outreach extends the reach
of TPA events beyond Jefferson County and introduces new audiences throughout the Puget
Sound region, Washington State, and beyond to Jefferson County as a destination for distinctive
cultural and community experiences.
7. What economic impact can we expect in Jefferson County from your proposed
promotion, program, facility, event or activity?
a. Actual or estimated number of tourists at your event/facility last year (2025):
b. Estimated number of tourists who will attend your event/facility this year (2026):
c. Projected economic impact in Jefferson County from your event/facility (e.g.
number of tourists who will stay overnight in Jefferson County-based lodging
establishments; economic impact for Jefferson County restaurants, community
facilities, amenities, events, and businesses).
a. Actual or estimated number of tourists in 2025:
Below are estimated attendance stats for 2025 and 2026. The lists of events includes all events
that TPA supports. The events in Bold are presented by TPA. Tourist information, overnight stays
and community partner stats only for TPA Presented events.
2025 Events (Bold Dates "Presented by TPA") Estimated Estimated Estimated Community
Date Name of Event Attendance Tourists Overnight Partners
Jan 31st Strange Brewfest 1200
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March 7-9 The Connectivity Summit 1500 50 20 155
March 13 Jefferson HC Foundation 100
April 6-8th Fairgrounds Event 50
May 16-18 Chautauqua 1200 300 150 10
May 17 Cake Picnic 2000 450 60 12
May 31 Celebration of life 100
June 6 PT Pride Films 200 20 10 4
June 7 Port Townsend Pride 3000 600 120 44
June 13 Quilcene End of School Party 100
June 18 Chimacum High School Graduation 300
June 21 Key City Public Theatre 100
June 28 Preparedness Day 700 20 5 33
June 27 / 29 Linda and Matt's party 100
August 2 Airport Day 1000 200 30 14
August 3 Stage in Port Ludlow 200
August 4 Jefferson County Fair 6000
August 9 Finnriver Outdoor Movie 100
August 24 Jefferson HC Ribbon Cutting 600
Sept. 4-7 Wooden Boat - Corn Booth 12,000
Sept. 13-14 Jefferson County Farm Tour 1700 500 120 35
Sept. 16-21 Port Townsend Film Festival 2000
Sept. 21 Quilcene Fair and Parade 1000
Sept. 25 Boatyard BBQ 1200 100 15 11
October
10-11 Quilcene Fiber Festival 600
October 12
Finnriver Apple Day (Apple and
Cider Festival) 2000 400 220 38
December PT Ballet tech 500
December 31 First Night 1200 180 24 16
TOTALS 40750 2820 774 372
b. Estimated number of tourists in 2026:
2026 Events (Bold "Presented by TPA") Estimated Estimated Estimated Community
Date Name of Event Attendance Tourists Overnight Partners
Jan - June Cascade Connections 300
Feb. 27th - March 1st Sound Check Festival 1500
Feb. 27th - March 1st Flying Karamazov Bros 1000 200 100 2
March 27-30 Connectivity Summit 1600 80 30 144
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April 20-21 Field Hall Circus N/A
May 7th - 11th Global Earth Conference 500
May 16th Rhody Family Reunion 1000 450 80 10
April 25th
City Comp Plan
Celebration 200
April 25th Blessing of the Fleet 100
June 11th Kodama Event 100
June 11th Chimacum Graduation 600
June 12 Quilcene Beach Party 100 N/A N/A 18
June 6th PT Pride 2000 500 100 42
June 27th Preparedness Day 800 80 10 27
July 7th Port Stormwater 50
July 25th
Canoe Journey PT
Landing 1000
August 1st Salish Sea Summit - BC 400
August 2nd Airport Day 2000 400 80 14
August 8th Cascade Connections 200
August 9th Stage in Port Ludlow 100
August 14-16 Jefferson County Fair 8,000
August 15th Queets Days 500
August 26 Habitat Event 300
September 8th-10th Community Street Mural 100
September 11-13 Wooden Boat Corn Booth 12,000
September 17th Boatyard BBQ 1000 100 15 12
September 18 Quilcene Fair and Parade 1000
Sept 19th and 20th Farm Tour 1800 520 135 37
September 24th - 27th
Port Townsend Film
Festival 1800
October 2nd EDC Event 200
October 3rd City of PT Event 60
October 3-4 Kinetic Sculpture Race 1000
October 11 Fire and Rescue Fest 500
October 10
Quilcene Fiber Festival
(Harvest Festival) 800
October 11
Finnriver Apple Day
(Harvest Festival) 2200 600 280 42
October 17th
Watershed Harvest
Party 120 N/A N/A 12
December 31st First Night 1400 220 120 16
TOTALS 46330 3150 950 376
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As application is being submitted before Harvest Festival and First Night take place in 2026,
attendance is estimated for those events.
c. Projected economic impact
TPA events generate economic activity across Jefferson County by bringing visitors to lodging
establishments, restaurants, farms, cideries, shops, cultural venues, and community facilities
while also creating paid opportunities for local artists, performers, production professionals,
vendors, contractors, and small businesses. Multi-day events encourage visitors to travel
throughout rural and unincorporated Jefferson County rather than attending a single event at a
single venue.
In 2026 TPA estimates that approximately 20% of out of county guests attending events stayed in
overnight accommodations with roughly 50% of those staying for two or more nights. In
addition to visitor spending, LTAC investment has a direct local multiplier because TPA hires
local artists, designers, photographers, videographers, production workers, vendors, and other
professionals to produce and promote these events. With visitor spending on food, shopping,
transportation and accommodations, TPA’s programming contributes significantly to Jefferson
County’s economy.
Have you applied for any other LTAC funding, including other municipalities? If yes, how
much did you apply for and for what purpose or project?
We have applied for LTAC funding in Port Townsend to support First Night. In 2026 we were
granted $5,500 from the City of Port Townsend.
8. Describe your organization’s area of expertise. Do you provide a unique service?
The Production Alliance specializes in producing, supporting and promoting dynamic
community events throughout Jefferson County. TPA's greatest strength lies in its network of
event producers, artists, gig workers, technical professionals, entrepreneurs, production partners,
businesses, nonprofit organizations, public agencies, and dedicated volunteers. This network is
supported by a growing inventory of professional event equipment, a community Hub at the
Jefferson County Fairgrounds and years of local knowledge about how to successfully produce
events in communities throughout Jefferson County.
TPA both produces its own events and provides infrastructure and expertise to partner
organizations. This shared-production model allows nonprofits and community organizations to
create larger, safer, more professional events without each organization having to independently
develop the staff, equipment, systems, and expertise required to do so. TPA's work reaches
communities throughout Jefferson County, including Port Townsend, Chimacum, Quilcene, Port
Hadlock, Port Ludlow, Queets, and other rural areas. This countywide network helps connect
individual events and organizations into a stronger cultural and tourism ecosystem.
TPA believes Jefferson County's strong sense of community is itself what makes the County a
compelling destination. Our work creates opportunities for visitors to experience that sense of
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place through agriculture, arts, music, food, and community celebrations. With support from
LTAC, TPA will continue Building Community Through Celebration while strengthening
Jefferson County's capacity to welcome visitors, produce high-quality events, support the local
creative economy, and create experiences that encourage people to return.
3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with
your proposal.)
Attachments:
● Projected 2027 promotion, program, facility, event or activity budget including income
and expenses. (Please note: if an LTAC award is granted at a different than requested, you
will be asked to submit a revised budget prior to contract approval.)
Note: 2027 Budget is combined with a column for 2026 Profit and Loss YTD. See
below.
The Production Alliance 2026 YTD ACTUALS 2027 PROPOSED
Income
4010 General Donation 47,208.26 60,000.00
4410 Government 48,574.00 85,000.00
4521 Memberships 1,866.80 5,000.00
4522 Services 162,655.20 180,000.00
4524 Events/Tickets 39,087.33 60,000.00
4525 Merchandise 4,065.59 10,000.00
4710 Event Sponsor Funding 36,174.70 60,000.00
4720 Vendor Fees 2,939.01 6,000.00
Total for Income 342,595.32 466,000.00
Expenses
2350 Internal Cost Transfers 2,500.00 10,000.00
5600 Insurance 853.57 1,000.00
6011 Accounting 850.83 1,000.00
6013 Contract Services 17,115.50 30,000.00
6017 Entertainment Services 33,226.00 40,000.00
6019 Marketing Services 4,625.00 10,000.00
6020 Misc Contractor 84,744.00 100,000.00
6021 Print Advertising 15,092.18 15,000.00
6023 Digital Advertising 2,179.02 5,000.00
6024 Print Materials and Flyers 10,192.29 15,000.00
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6032 Conferences, Conventions, and
Meetings 1,499.94 1,500.00
6051 Software; dues and subscriptions 2,586.52 4,000.00
6052 Website Dev 538.39 500.00
6054 Repair Labor 85.00 1,000.00
6062 Vehicle 6,204.25 1,000.00
6081 Meals and Entertainment 1,206.30 2,000.00
6096 Permits for Events 326.00 500.00
6101 Office Rent 1,500.00 10,000.00
6111 Office Supplies 28.42 500.00
6112 Small Equip < 2500 1,437.19 2,000.00
6122 Salaries and Wages 89,511.03 142,000.00
6123 Payroll Taxes 8,883.28 12,000.00
6126 Payroll fees (QBO) 233.45 500.00
6131 Honorariums/Gifts/Gratitude 842.99 2,000.00
6134 Field Supplies/Materials 4,601.30 5,000.00
6141 Transportation 390.00 500.00
6143 Meals 299.67 500.00
6144 Fuel 1,028.45 1,500.00
6145 Travel Fees and Tolls 709.00 1,000.00
6160 Event Venue Rent 8,664.48 10,000.00
6161 Event Equipment Rental 1,049.95 2,000.00
6163 Event Staff Food 11,067.96 12,000.00
6165 Event Merchandise 5,612.90 10,000.00
6166 Event Misc Supplies 7,988.62 10,000.00
6171 Event Travel 41.97 500.00
6901 Charitable Contribution 300.00
6981 Bank Fees 10.60
Taxes & Licenses 220.00 500.00
TOTAL FOR EXPENSES 328,246.05 460,000.00
TOTAL FOR INCOME 342,595.32 466,000.00
NET INCOME 14,349.27 6,000.00
● 2026 Budget and Actual income and expenses year to date statement(s) (for example,
Profit & Loss and Balance Sheets).
See above
● List of names and addresses of the organization’s Board of Directors as of the date the
proposal is filed. Also, if the proposal is for the marketing of an event and there is a
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chairperson for the event (either volunteer or paid), list that individual’s name, address
and phone number.
StrongerTowns (DBA The Production Alliance)
Innovation for Rural Communities
EIN: 81-2518239
200 Eisenhower Ave, Suite 202, Port Townsend, WA, 98368
strongertowns.org
StrongerTowns is located in Port Townsend, Washington and
serves all of Jefferson County. We are a 501(c)(3) nonprofit and
exist primarily on the volunteer efforts of our board, advisory
teams, and wonderful community members.
Founded in 2016, StrongerTowns has a goal of supporting local initiatives that have a need for
nonprofit status yet are still too nascent and experimental to warrant a full independent corporate
structure. StrongerTowns has eight active programs underway— Skillmation, The Production
Alliance, Community Build, Food Lab, Salish Snow Sports, PT Community Print Shop, Return
To Earth and YEA Music.
StrongerTowns Board of Directors
● Martha Trolin, Vice President
Adams Street, Port Townsend, WA
● Ben Bauermeister, President
Taylor Street, Port Townsend, WA
● Jamie Jaynes, Secretary
Washington Street, Port Townsend, WA
● Daniel Milholland, Executive Director
Martin Road, Port Townsend, WA
Established in 2019, The Production Alliance is a 501(c)(3) nonprofit organization operating as a
DBA under our fiscal sponsor StrongerTowns.
Our mission is to connect people through creativity and collaboration, rooted in a strong sense of
place.
TPA Core Team
Daniel Milholland, Executive Director
Eli Chambers, Operations Manager
Caraway Tobin, Technical Director
Ana Gonzalez, Marketing Coordinator
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Thomas Wolinski, Tech Support
Dan Anderson, Equipment & Public Safety Manager
Kerri Kitaji, Event Coordinator and Grants Administrator
Reilly Berkshire, Event Coordinator
Tomoki Sage, Videographer
Indi Nelson, Event Crew
● If you desire, you may provide samples of promotional and/or design materials such as
brochures, artist renderings, graphics, etc. (recommended 1-10 samples.)
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ATTACHMENT A
Declaration of Capital Expenditures and Operations
1. The total amount of my request for LTAC funding is: $85,000______________________
2. Of the total listed in Paragraph 1, above:
a. The amount requested for capital expenditures is: $0.00___________________
b. The requested capital expenditures are for:
3. Of the total amount listed in Paragraph 1, above:
a. The total amount requested for operations is:
$85,000________________________________
b. The requested operations expenditures are for:
Staff time, event support and marketing.
I declare under penalty of perjury under the law of Washington that the foregoing representation
about the capital expenditures and operations is true and correct.
Signed on this 27th day of September, 2026 (date) (month) (year)
at Port Townsend, WA
(city or other location, and state or country)
Daniel Milholland
(Printed Name)
(Signature)
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