HomeMy WebLinkAbout021616_ca05Consent Agenda
Commissioners Office
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
Philip Morley, County Administrator
FROM: Leslie Locke, Executive Assistant
DATE: February 16, 2016
SUBJECT: AGREEMENT re: 2016 Hotel Motel Grant Funding; In the Amount of
$52,350; North Hood Canal Chamber of Commerce
STATEMENT OF ISSUE:
This agreement provides grant funding for 2016 to certain non-profit agencies for the promotion of tourism
and ongoing preservation of Jefferson County's heritage. This funding has been budgeted from the Hotel
Motel (Lodging Tax) Fund.
FISCAL IMPACT:
North Hood Canal Chamber of Commerce: $52,350
RECOMMENDATION:
Approve and sign the agreement.
REVIEWED BY:
p Morley, Administr� ator , �% Date: ��
AGREEMENT FOR 2016 HOTEL -MOTEL FUNDING FOR TOURISM SERVICES
NORTH HOOD CANAL CHAMBER OF COMMERCE AND VISITOR CENTER
This Agreement is by and between JEFFERSON COUNTY (hereinafter known as
"COUNTY" and the NORTH HOOD CANAL CHAMBER OF COMMERCE (hereinafter known
as "NHCCC").
WHEREAS, the NHCCC is a non-profit corporation of the State of Washington; and
WHEREAS, the COUNTY desires to promote tourism by providing information to guests,
support and staff to information centers in unincorporated Jefferson County, as well as workshops,
conferences and materials to enhance productivity of visitor information centers in the promotion of
the tourism industry, as authorized by Chapter 67.28 RCW and Jefferson County Code Chapter
3.25; and
WHEREAS, the Jefferson County Lodging Tax Advisory Committee reviewed and
recommended funding the lodging tax proposal by the North Hood Canal Chamber of Commerce to
operate visitor centers in Quilcene and Brinnon;
IN CONSIDERATION of the mutual covenants and agreements herein it is agreed by the
parties as follows:
SECTION l: SERVICES TO BE PERFORMED
The NHCCC shall use its capabilities and utilize the funding provided under this agreement to
continue and update the ongoing performance of the following tourism promotion services, as
outlined below:
1. Be responsible for the daily operation and continuation of the Quilcene Visitor's Center
and the Brinnon Visitor's Center and provide visitor information materials for the
Dosewallips State Park, consistent with the Itemized List of Proposed Tourism Promotion
Services and NHCCC Lodging Tax budget, a copy of which are incorporated herein and
attached hereto as Exhibit A.
SECTION 2: RESPONSIBILITIES OF THE NORTH HOOD CANAL CHAMBER OF
COMMERCE
On or before January 31; April 30; July 31; October 31, 2016; and January 31, 2017,
provide to the COUNTY:
• A quarterly report of the use, services, programs and activities of the NHCCC under this
Agreement for the prior quarter;
Page: 1 of 14 North Hood Canal Chamber of Commerce
• A quarterly financial statement detailing revenues, expenses and cash balances for the
prior quarter; and for the final quarter report, the financial statement shall also include a
detailed financial statement for all 2016.
2. On or before January 31 and July 31, 2016, provide to the COUNTY:
• A billing statement requesting payment of Hotel -Motel Funding for the current half
year.
3. For a minimum of six (6) years, maintain documented proof of payments made, contracts
executed, and other expenditures authorized under this Agreement. Upon reasonable
notice, provide access to County or State representatives to audit those records.
4. Funding provided by this Agreement may only be expended on the services described in
Section 1 of this Agreement. Any monies used for other services or purposes shall be
refunded to Jefferson County. Any monies under -expended of the total funding allocated
under this Agreement shall be refunded to Jefferson County by January 31, 2017.
By February 28th of each year provide the following information on Exhibit B, attached
hereto and incorporated by reference for the previous year.
a. Each festival, event, or tourism facility owned and/or operated by NHCCC.
b. The amount of lodging tax revenue allocated for expenditure (whether actually
expended or not) by the NHCCC on each festival, event or tourism facility.
c. Estimated number of tourists served at each festival, event or tourism facility. ("Tourist"
includes persons traveling more than 50 miles to the location of the event, festival or
facility and overnight stays in the area).
d. Estimated lodging stays. ("Lodging" refers to commercial lodging such as hotels,
motels, resorts, bed and breakfasts, or commercial campgrounds).
e. Measurements that demonstrate the impact of increased tourism attributable to the
event, festival or facility.
SECTION 3: RESPONSIBILITY OF JEFFERSON COUNTY
1. The COUNTY will provide the NHCCC funding from Hotel -Motel Tax receipts to be used
in support of their responsibilities as defined under this agreement.
2. Said funding is in the sum of $52,350 for 2016. Semi-annual payments of $26,175 will be
made in the first and third quarter of 2016. Payments are to be predicated on submittal of
reports defined in Section 2. Payment will be made by the COUNTY upon receipt of an
invoice on the next available billing cycle.
SECTION 4: TERM
This Agreement shall be for a term of one year, commencing on January 1, 2016 and ending on
December 31, 2016, except for the reports referenced in Section 2, due January 31, 2017 and
February 28, 2017.
Page: 2 of 14 North Hood Canal Chamber of Commerce
SECTION 5: ASSIGNMENT
Either party to the agreement shall not assign this Agreement, except by signed amendment.
SECTION 6: MODIFICATION
This Agreement may be modified by mutual written agreement executed by both parties.
SECTION 7: TERMINATION
The Agreement may be terminated, in whole or in part, by the County upon thirty (30) days written
notice in the event expected or actual revenue from the Hotel -Motel Tax is reduced or limited in
any way, or for non-performance of duties under this Agreement, or for any reason. The
NHCCC may terminate this Agreement upon thirty (30) days written notice to the COUNTY. In
the event of termination under this clause, the County shall be liable to pay only for services
rendered prior to the effective date of termination. If termination covers a period for which
payment has already been made, NHCCC shall refund to the COUNTY a pro -rated share of the
payment based upon the balance of time remaining in the paid period, unless otherwise negotiated.
SECTION 8: HOLD HARMLESS
The NHCCC shall indemnify and hold the COUNTY, and its officers, employees, and agents
harmless from and shall process and defend at its own expense, including all costs, attorney fees
and expenses relating thereto, all claims, demands, or suits at law or equity arising in whole or in
part, directly or indirectly, from the NHCCC's negligence or breach of any of its obligations
under this Agreement; provided that nothing herein shall require the NHCCC to indemnify the
COUNTY against and hold harmless the COUNTY from claims, demands or suits based solely
upon the conduct of the COUNTY, its officers, employees and agents, and; provided further that
if the claims or suits are caused by or result from the concurrent negligence of: (a) the NHCCC's
agents or employees; and, (b) the COUNTY, its officers, employees and agents, this indemnity
provision with respect to claims or suits based upon such negligence, and/or the costs to the
COUNTY of defending such claims and suits, etc., shall be valid and enforceable only to the
extent of the NHCCC's negligence, or the negligence of the NHCCC's agents or employees.
The NHCCC specifically assumes potential liability for actions brought against the COUNTY by
the NHCCC's employees, or any other persons engaged in the performance of any work or
service required of the NHCCC under this Agreement and, solely for the purpose of this
indemnification and defense, the Contractor specifically waives any immunity under the state
industrial insurance law, Title 51 RCW. The NHCCC recognizes that this waiver was
specifically entered into pursuant to provisions of RCW 4.24.115 and was subject of mutual
negotiation.
Page: 3 of 14 North Hood Canal Chamber of Commerce
SECTION 9: INSURANCE
The NHCCC shall obtain and keep in force during the term of the Agreement, or as otherwise
required, the following insurance with companies or through sources approved by the State
Insurance Commissioner pursuant to RCW 48.
The NHCCC shall maintain Workers' Compensation coverage as required under the Washington
State Industrial Insurance Act, RCW Title 51, for all NHCCC employees, agents and volunteers
eligible for such coverage under the Industrial Insurance Act.
SECTION 10: INDEPENDENT CONTRACTOR
The NHCCC and the COUNTY agree that the NHCCC is an independent contractor with respect
to the services provided pursuant to this agreement. Nothing in this agreement shall be
considered to create the relationship of employer and employee between the parties hereto.
Neither the NHCCC nor any employee of the NHCCC shall be entitled to any benefits accorded
County employees by virtue of the services provided under this agreement. The COUNTY shall
not be responsible for withholding or otherwise deducting federal income tax or social security or
for contributing to the state industrial insurance program, otherwise assuming the duties of an
employer with respect to the NHCCC, or any employee, representative, agent or contractor of the
NHCCC. The NHCCC shall be responsible for all applicable withholdings, deductions, state
industrial insurance, tax reports, business licenses, registrations, and all other obligations of an
independent organization.
SECTION 11: COMPLIANCE WITH LAWS
The NHCCC shall comply with all Federal, State, and local laws and ordinances applicable to the
work to be done under this Agreement. This Agreement shall be interpreted and construed in
accord with the laws of the State of Washington and venue shall be in Jefferson County,
Washington.
SECTION 12: DISCRIMINATION PROHIBITED
The NHCCC with regard to the project to be completed under this agreement, will not
discriminate on the grounds of age, sex, marital status, sexual orientation, race, creed, color,
national origin, honorably discharged veteran or military status, or the presence of any sensory,
mental, or physical disability or the use of a trained dog guide or service animal by a person with
a disability, unless based upon a bona fide occupational qualification in the selection and
retention of employees, materials, supplies, contractors or subcontractors.
Page: 4 of 14 North Hood Canal Chamber of Commerce
SECTION 13: INTEGRATED AGREEMENT
This agreement together with attachments or addenda represents the entire and integrated
agreement between the County and the NHCCC and supersedes all prior negotiations,
representations, or agreements written or oral. This agreement may be amended only by written
instrument signed by both the County and the NHCCC.
APPROVED and signed this
Attest:
Carolyn Avery,
Deputy Clerk of the Board
pproved as to Frm:
lu'�r
12gi��
a�xv
David Alvarez, Deputy
Prosecuting Attorney
day of , 2016.
JEFFERSON COUNTY
BOARD OF COMMISSIONERS
Kathleen Kler, Chair
NORTHHOOD BER
%11. 0.CANAL Cq"v
Authorized Off+ �1
Page: 5 of 14 North Hood Canal Chamber of Commerce
EXHIBIT A
Itemized List of Proposed Tourism Promotion Services
And NHCCC Lodging Tax Budget
Tourism Promotion Services
ACTIVITIES:
• Visitor Centers: The Chamber requests funding to operate two Visitor Centers as outlined below:
o US Forest Service (USFS) Ranger Station, Quilcene
• Occupancy arrangement
• The Chamber has a contract with the USFS in which the Chamber provides
labor to USFS in exchange for use of the facilities (occupancy)
• Required activities under contract consists of
• Ensuring a minimum of two staff on duty on weekends and holidays
• Providing information regarding USFS and Olympic National Park
• Selling maps and permits
• Providing additional administrative staffing as maybe reasonable from time to
time
• Permitted activities
• Providing general visitor information and printed materials to the traveling
public including
o State park information
o Commercial tourist activities
o Food and lodging
• Maintaining an inventory of tourism related rack cards and promotional
material for the traveling public
Number of visitors
• 19,780 in all of 2014
15,821 year to date September 30, 2015
o Brinnon Community Center
• Occupancy arrangement
• A Memorandum of Understanding between the Chamber and OlyCap allows
use of the facilities to provide information to the traveling public
• Activities
• Providing general visitor information and printed materials to the traveling
public including
o State park information
o Commercial tourist activities
o Food and lodging
• Maintaining an inventory of tourism related rack cards and promotional
material for the traveling public
Hours of Operation
Page 6 of 14 North Hood Canal Chamber of Commerce
• Depending on the season, we provide paid staffing five to seven hours a day on
Fridays, Saturdays and Sundays
• Note: The Brinnon Visitor Center is also staffed at other times by certain other
volunteers completely outside the control of the Chamber. We do not count
visitors helped by these volunteers.
Number of visitors
• 2,896 in all of 2014
• 2;563 year to date September 30, 2015
• Cooperation: The Chamber intends to cooperate with County and other entities by providing such
Visitor Center related information as may reasonably be requested from time to time.
EVENTS
• The Chamber will not request funding for other events this year.
Reasoning:
o Post Practices: In the past, the Chamber provided minor grants of $500 to $750 out of Lodging
Tax Funds to certain non-profit organizations whose activities were judged to promote
tourism.
o New Reporting Burdensome: In 2015 a new state law required reporting of attendance and
lodging. The Chamber, in obtaining these reports from its grantees, has found the
requirements burdensome.
o Fragmentation: Additionally, most of the grantees received Lodging Tax Funding directly from
the County, making both the funding and the reporting processes fragmented. We believe a
better approach is for the grantees to obtain all their Lodging Tax Funding directly from a
single source, which is the County.
MARKETING PARTNERSHIPS
The Chamber will not request funding for other marketing partnerships.
Reasoning: The Chamber feels that tourist related advertising, promotion and marketing is best done
on a unified and coordinated basis. We feel that fragmenting these expenditures among several
groups results in a duplication of effort and diminishes their effectiveness. At the County level we
believe these activities are best done by the Tourism Coordinating Council, a government subunit of
the County charged with promoting tourism. On the regional level, we feel the existing arrangement
between the County's Tourism Coordinating Council and the Olympic Peninsula Tourism Commission
is far and away the most effective use of lodging Tax Funds at that level. We do not intend to divert
funds away from those important activities.
VISITOR CENTER MARKETING
• The Chamber will continue to do its own electronic marketing by maintaining our website, on which
we post festivals and events, and Facebook postings in which we discuss area activities.
BUDGET
• Important note
o The attached budget shows figures for the following:
• Fund 100 Chamber Funds
■ Fund 200 Lodging Tax Funds, and
• A total of the two.
Page 7 of 14 North Hood Canal Chamber of Commerce
o No Lodging Tax Funds are ever spent for Chamber expenses and likewise, no Chamber Funds
are ever spent on Lodging Tax activities.
Smaller request this year
o At $52,350, our overall grant request is less than the $57,164 awarded in 2015: This is a
reduction of $4,814.
• Reductions
o As noted above, we will not request funding for Events or Marketing Partnerships, both of
which were funded in 2015
Staff Wages
o Staff Wages
• We are asking for increased funding for Staff wages
• important Note: All wages in this request will go directly to front-line staff who work
directly with the traveling public. Management will be paid at $1 per year out of
Chamber funds.
o Why we think an increase is critical
■ Equal pay for equal work (or at least close parity). Our staff should be paid at
substantially the same rates as USFS personnel doing the same job.
• Performance Requirements: Our staff is required to perform to the same levels
as federal employees in the USFS Ranger Station.
• Federal Hiring Approval Required: No staff member may be hired to work at the
USFS Ranger Station except after interview with and approval by the USFS.
• Fairness: We believe that our employees, with similar qualifications and doing
the same work in the same facility as others should get similar pay.
• Current Pay Rates Inadequate: Our current wage structure is inadequate compared to
USFS wages
• Our 2015 Wage Rates:
o Part Time Receptionists: $10.00 to $11.08 per hour
o Lead Receptionist: $13.29 per hour
• USFS Wages: The USFS classifies employees and pays them in accordance with
the Federal General Service pay schedule. Their classification and rates for 2015
are as follows:
Part Time Receptionist, GS -4 starting at $13.67 per hour (2015 rates)
■ After five years of service the 2015 rate would be $15.50 per
hour
o Full Time Receptionist, GS -5 starting at $15.30 per hour (2015 rates)
■ After five years of service the 2015 rate would be $17.34 per
hour
Attracting Talented and Qualified Personnel
• Recruiting difficulties: We had an extremely difficult time recruiting a
replacement employee last year due in part (we think) to the low wage
structure
• Local observation: When we observe a staff member getting food from the
community food bank, we know something is wrong
Prevailing Wages: While we can find no basis in legislation for application of prevailing
wage theories for administrative staff, it is a concept well established in Washington
State law (RCW 39.12) and in Federal law (Davis -Bacon Act) that if public funds are
Page 8 of 14 North Hood Canal Chamber of Commerce
expended on public works, then wages must be paid at prevailing rates. The sense and
intent of the legislation is that no public funds should be used to pay substandard
wages. We think it is good public policy that Lodging Tax Funds (public funds) be used
to pay not substandard but fair and equitable wages.
Other Observations Supporting The Inadequacy Of Current Wages
• State minimum wage: $9.32 per hour. Our current starting wage of $10.00 is
very close to minimum wage
• US Bureau of Labor and Statistics 2014 Rotes for Receptionists in Bremerton
and Silverdale:
o Our wage rates for Receptionist (not including Lead Receptionist, who
has supervisory duties) of between $10.00 and $11.08 per hour is
between the 10th percentile ($9.66 per hour) and the 25th percentile
($11.92 per hour) on the BLS charts
o That means that close to 90 percent of the Receptionists make more
than our starting wage and more than 75 percent of Receptionists make
more than our top wage
o Even if there were no argument in favor of General Services Wage rates
in parity with USFS employees, our current wage structure is clearly
substandard when compared to wages paid for the same work
elsewhere.
o The 2016 Wage Budget
■ Budget Hours: Current estimates of hours to be worked in 2016 is 2,622 hours
• Budget Wages (Acct 7221 Payroll)
• Using planned staffing hours and the 2016 General Service Rates (which
includes a 1.3% increase over 2015 rates as announced by President Obama)
and adjusted as per the schedule for Locality and for Step Increases (as
modified using 2000 hours of paid time as a proxy for a year of service) we
arrive at the following plan
o Receptionist: $13.85 to $15.24 per hour depending on employee's
hours of service
o Lead Receptionist: $16.32 per hour at the beginning of the year and
advancing during the year to $17.05 per hour based on hours of service.
• Total 2016 Plan Wages (Acct 7221 Payroll): $40,800.
o Note that the above amount is to be divided between five employees.
On an annual basis, no single employee will earn anything close to a
living'wage in Jefferson County for a two adult household per the
following Massachusetts Institute of Technology website:
http://livingwage.mit.edu/counties/53031
o Budgeted Benefits
■ Acct 7225 Holiday Bonus: Similar to 2015, a Holiday Bonus of approximately 2.5% of
wages paid in the twelve month period ending in November of the plan year. The
budget amount is $1,025.00
■ No other benefits: We will pay no other benefits that might be paid by the Federal
government
• No sick pay
• No vacation pay
Page 9 of 14 North Hood Canal Chamber of Commerce
• No holiday pay
• No medical benefits
• No dental benefits
o Payroll Reserve
■ Acct 7226 Payroll Reserve: 3% of wages will be a Payroll Reserve to cover
unanticipated wage requirements. The budget amount is $1,225.00
Remaining Budget. The remaining items on the budget will be self-explanatory breakdowns of the
following major categories:
o Acct 5310.Interest income: We expect about $15 in Interest Income on our nonprofit checking
account.
o Acct 7250 Payroll Taxes (paid by employer): $4,275.00
o Acct 7520 Accounting fees (payroll processing): $650.00
o Acct 5100 Non -personnel expenses (including Internet service): $1,750.00
o Acct 8270 Depreciation: $140.00
o Acct 5500 Other expenses: $2,500.00
• Total of Remaining Budget expenses only: $5,040.00
• Total of Remaining Budget including expected interest Income: $5,025.00
Page 10 of 14 North Hood Canal Chamber of Commerce
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NHCCC Lodging Tax Budget
10017wrnEar FOr.& 200Lod*VTu Fllaada TOTAL
_.-----jw_�--.___._ _ .__.___jan-pjdi`...
2,506.00
-10000
2,400-0D
MOD
20.000.00
-19,000.00
1.000.00
3.41000
. .3.410.00
_ 3.410.00
700.00
300.00
200.00
- 1,200.00
1,200.00
1.00
1.00
1,201.00
275.OD
200.00
MOD
50.00
725.00
52.350.00 52.33000
52,350.00 52,350.00
52.350.00 52.350.00
2,500.00
•100.00
2.400.00
15.00 25.00
20,000.00
.19,000.00
1,00000
15.00 3425.00
52,365.00 55.775.00
52.36500 55,775.00
40,80000
1,025 -DD
1125.00
_. _.._._.. 43.050.00
4,275.00
47.325.00
650.00
650.00
47,975.00
150.00
250,00
1.300M
50.00
1.750.00
14000
... 140.00
700.00
00
3.00
200:00
1.200.00
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1.00
40,80000
1,025.00
1,22500
-.... 43,050.00
4175.00
47,326.00
650.00
65000
49.17600
275.00
160.00
450.00
1,300.00
250.00
50.00
2,475.00
14000
140.DO
200.00
2.000.00
2,200.00
500.00
$00.00
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634.00
800.00
-.
600.00
1.434.00
2,500-00
3.934.00
Woo
50.00
50.00
50.00
2,209.00
4.390.00
6.599.00
3.410.00
52,365.00
55.775.00
0.00
0.00
-
0.00
0.00
0.W
0.00
Page 11 of 14 North Hood Canal Chamber of Commerce
Jurisdiction Lodging Tax Reporting Form — To Be Submitted to Jefferson
County Administrator's Office
No Later than February 28' of each Year
PART A
All organizations are required to fill out this form:
Organization: Year:
Total Lodging Tax Revenue Received: $
2. Amount used by your organization or non-profit organizations exempt from taxation
under IRS 501 (c)(3) or 501 (c)(6) codes: $
PART B
Organizations receiving funding to promote festivals, special events and tourism -related
activities through tourism -related facilities owned or sponsored by non-profit organizations or
the local jurisdiction are required to complete the attached form for EACH activity.
Name of individual who prepared report:
Phone #: E-mail address:
RETURN THIS FORM TO:
Jefferson County Administrator's Office
P.O. Box 1220
Port Townsend, WA 98368
No later than February 2811 of each year reporting
Page 12 of 14 North Hood Canal Chamber of Commerce
PART B
Organizations receiving funding to promote festivals, special events and tourism -related activities
through tourism -related facilities owned or sponsored by non-profit organizations or the local
jurisdiction are required to complete this form for EACH activity.
Activity Name:
Activity Type (Check One):
= Event/Festival* =Facility* = Marketing*
Activity Start Date*:
Activity End Date*
Amount Requested: $ Amount Awarded: $
Overall Attendance*:
Projected*
Actual*
Methodology* (Check One):
Direct Count*
Indirect Count*
Informal Survey*
Structured Estimate*
Total # of Attendees Who Traveled 50 Miles or More*:
Projected*
Actual*
Methodology* (Check One):
Direct Count*
Indirect Count*
Informal Survey*
LiStructured
Estimate*
Total Cost of Activity: $
eRepresentative Survey*
Other:
eRepresentative Survey*
Other:
Of that Total, # of Attendees Who Traveled From Another State or Country*:
Projected*
Actual*
Methodology* (Check One):
Direct Count* Indirect Count* Representative Survey*
Informal Survey* Structured Estimate* B Other:
Attendees Who Stayed Over Night — Paid Accommodations*:
Projected*
Actual*
Methodology* (Check One):
Direct Count* Indirect Count* Representative Survey*
Informal Survey* Structured Estimate* e Other:
Attendees Who Stayed Over Night — Un -Paid Accommodations*:
Projected*
Actual*
Methodology* (Check One):
Direct Count* F71ndirect Count* Representative Survey*
Informal Survey* Structured Estimate* e Other:
Paid Lodging Nights*:
Projected*
Actual*
Methodology* (Check One):
Direct Count* Indirect Count*
Informal Survey* B Structured Estimate*
*See LTAC Yearly Reporting Definitions/Instructions below
eRepresentative Survey*
Other:
Page 13 of 14 North Hood Canal Chamber of Commerce
LTAC Yearly Reporting
Definitions/Instructions
Activity Type: Event/Festival: Short-term activity occurring between specific dates (e.g., 4th of July celebration, local marathon)
Facility: Municipally -owned facility that operates some or all of the year (e.g., county historical museum, convention
center)
Marketing: Activity that provides information to encourage visitors to an area; is typically a year-round activity but
may also operate for less than a full year.
Activity Date: Activity beginning and ending dates.
Actual: - Persons estimated to have actually participated in event/festival or visiting a facility. For marketing activity, enter
the number of persons estimated to have actually visited area as result of marketing activity.
Projected: Persons expected to participate in event/festival or visiting a facility. For marketing activity, enter the number of
persons expected to visit area as result of marketing activity.
Methodology: Select the methodology used to estimate the actual number of visitors/participants.
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at
entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly
from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed
discount certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/ participants. A representative
survey is a highly structured data collection tool, based on a defined random sample of participants, and the results
can be reliably projected to the entire population attending an event and includes margin of error and confidence
level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner
that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire
visitor population and provide a limited indicator of attendance because not all participants had an equal chance of
being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For
example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international
building code allowance for persons (3 square feet).
Other: (please describe)
Overall Attendance: Total projected and estimated actual attendance recorded for event, facility or resulting from marketing activity.
Total Attendees Traveling 50 miles or more:
Total: Total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility. For
marketing organizations, report visitors traveling more than 50 miles to visit area.
Of total, attendees who traveled from another state or country: Of the total projected and estimated actual number of
visitors traveling more than 50 miles to attend event or facility or visit area, report projected and estimated actual number of
visitors who traveled from another state or country.
Attendees who stayed overnight:
Paid Accommodations: Total projected and estimated actual number of visitors staying in paid lodging establishments such
as hotels, motels, bed and breakfasts, etc.
Unpaid Accommodations: Total projected and estimated actual number of visitors staying in unpaid accommodations such
as family and friends.
Paid Lodging Nights: Total projected and estimated actual number of paid lodging nights. One Lodging night = one or more persons
occupying one room for one night.
Page 14 of 14 North Hood Canal Chamber of Commerce