HomeMy WebLinkAbout031317_ca02JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Philip Morley, County Administrator
Erin Lundgren, Clerk of the Board
DATE: March 13, 2017
SUBJECT: BID AWARD re: Official County Newspaper
STATEMENT OF ISSUE:
RCW 36.72.075 requires that the County call for bids for the Official County Newspaper each year.
ANALYSIS:
A call for bids was published on January 11 and 18, 2017 which resulted in the submission of two bids. One
was received from the Peninsula Daily News and the other from the Port Townsend — Jefferson County
Leader. The two bids were opened and read during the Board of County Commissioners' regular meeting on
March 6, 2017. Upon review of the bids, a recommendation for bid award has been prepared and is attached
for consideration.
RECOMMENDATION:
Award the bid for the official County newspaper to the Port Townsend/Jefferson County Leader so that a
contract can be drafted for approval at the first meeting in April as required by RCW.
REVIEWED BY:
Date
Ndmo
TO: Board of County Commissioners
FROM: Philip Morley, County Administrator
Erin Lundgren, Clerk of the Board
DATE: March 13, 2017
Philip Morley
1820 Jefferson Street
PO Box 1220
Port Townsend, WA 98368
RE: Recommendation for Bid Award - Official County Newspaper
Bid Specifics:
Item
Bid Amount (per column inch)
Type & Size
Column Width
Frequency of publication
Publications Submitted: time
days before publication
Total delivery & news stand sales
in Jefferson County
2017 Bid —The Leader
$8.50
Helvetica 7 pt.
1.625"
1 time per week on Wednesday
Mondays at 2:00 p.m.
2017 Bid - Peninsula Daily News
$5.75
Helvetica 7.2 pt.
1"
6 days a week (not on Saturday)
2:00 p.m.
3 business days prior
Port Townsend -Jefferson County
TOTAL CIRCULATION
Leader
Peninsula Daily News
Copies per Geographical Area:
Deliveries Newstand
Total by ZIP Code
Deliveries Newstand
Total by ZIP Code
98368 - Port Townsend
2,283 2,037
4,320
819 182
1,001
98325 - Chimacum
130 220
350
62 15
77
98339 - Port Hadlock
300 328
628
142 55
197
98365 - Port Ludlow
454 115
569
176 26
202
98376 - Quilcene
119 75
194
57 14
71
98382 - Gardiner
25 37
62
10 -
10
98320- Brannon
50 70
120
45 14
59
98358 - Nordland
113 30
143
52 3
55
98331 - Forks (West End)
3 -
3
266 85
351
Total
3,477 2,912
6,389
1,629 394
2,023
Board of Commissioners - March 13, 2017 Page 2
Other Enhancements
Publish on Newspaper website
Yes - included in bid amount. Will also
Yes - included in bid amount. Will also
appear on WNPA website.
appear on WNPA website.
Quarterly publication of a section
Yes - included in bid amount.
Yes, included in bid amount.
map.
Use of County logo to identify
Yes - included in bid amount.
Yes - included in bid amount.
where County legal notices begin
Two (2) free subscriptions to
Yes — included in bid amount.
Yes — included in bid amount.
newspaper
On-line subscription code
Yes — included in bid amount.
Yes — included in bid amount.
Optional Bid Item: Publication of
Press releases welcome, but are subject
Jefferson County may submit any
up to 12 Press Releases (no more
to editing. Advertisements other than
number of press releases to be
than one per month) in a section
legals are accepted at open rate.
considered for publication. Any non -
other than the Legal Notice
legal advertisement will be charged at
section of the newspaper.
$10.00 per column inch. Legal notices
appear on peninsuladailynews.com and
our statewide association website,
wnpa.com at no additional charge.
Other —
1.625" per column
1" per column
Cost per square inch (per formula
Column inch = 1" x 1.625" = 1.625 sq.
Column inch = 1" x 1" = 1 sq. inch per
developed by Bill Woolf to
inch per col. inch.
col. inch.
compare prices when the column
Ad rate = ($8.50/col. in.)/(1.625 sq. in.
Ad rate = ($5.75/col. in.)/(1 sq. in. per
width is different.)
per col. in.) = $5.23 per square inch.
col. in) = $5.75 per square inch.
Recommendation: We recommend that the bid for the publication of legal notices for 2017 be awarded
to the Port Townsend - Jefferson County Leader for the following reasons:
• Even though the Leader's column inch rate of $8.50 is higher than the PDN's column inch rate of
$5.75, the PDN's cost per square inch is approximately 10% higher than the Leader's.
• The circulation of the Leader in Jefferson County is 3 times greater than the circulation of the PDN
(21% of County population (OFM 2016 Estimate - 31,090) for the Leader and 7% for the PDN)