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HomeMy WebLinkAbout032717_ra0210:00 a.m. Regular Agenda Commissioners Chambers JEFFERSON COUNTY BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST TO: Board of County Commissioners Philip Morley, County Administrator FROM: Leslie Locke, Executive Assistant DATE: March 27, 2017 SUBJECT: UPDATE re: Jefferson County Tourism Coordinating Council (TCC) STATEMENT OF ISSUE: Bill Roney, TCC Chair and Steve Shivley, TCC Staff will provide the Commissioners with an update regarding the Jefferson County Tourism Coordinating Council activities. FISCAL IMPACT: n/a RECOMMENDATION: No Action Required REVI , D BY: 3g02 ministrator Date 3/22/2017 ;�t m e r, ;a,t T -d" 0$ RV Al Na, IL !�o 1 se5 000 matte S50.000 $35.000 $20.000 $5.0 )0 2�4 wall, HOTEUMOTEL LODGING TAX - Fund 125 touris mattei, Ranks 4'1' in Washington State • Supports more than 153,00 jobs • Visitors paid more than s3. Billion in Taxes • Washington Legislators shut the door in 20:11 2013• Legislature Allocated Bridge Funding wLckasA-,r. Mncwpuoj A&Washi.iton 3/22/2017 2 3/22/2017 Avg. Annual Jefferson Employment & Wages by Industry (2015) Jobs Wages Private ,. Non -Services Related matteNatural Resources and Mining 5722.6% $42,053 T` Agriculture, forestry, fishing & hunting 5622.5% $42,049 Mining (incl. fossil fuels) 90.0% $46,966 Construction 1,0184.6% $37,197 Manufacturing (Incl. forest products) 1,1615,2% $46.634 Subtotal: Non -Services Related 2,75112.4% $42,189 Services Related Trade, Transportation, and Utilities 4,04218.2% $30,741 Tourism (Leisure &Hospitality) Information 1840.8% $35,900 ranks #3 in both Financial Activities 5942.7% $35,648 Jefferson & Clallam Counties Professional and Business Services 1,1865.3% $39,720 Education and Health Services 2,69212,1% $29,057 Leisure and Hospitality 2,66112.0% $16,435 Other Services 7843.5% $27,362 Unclassified 000% na Subtotal: Services Related 12,14390.7% $28,212 Total Private 14,894mi% $30,794 Government Federal Government 4422.0% $64,488 State Government 1,0534.7% $48,837 Local Government 5795261% $47,331 Total Government 7,29032.9% $48,589 OLYMPIC PENINSULA , _ = TOTAL 22,183100.0% $36,642 3 g�,7nn UW Washington State the WTA matte U 81nn reflects 2013 budget Alaska • tM! 5nm �� Hawaii •. 5LZ Florida X Tourism Bills — '. ism Illinois $WK SB 5251 and HB 1123 #, S4 Sgsm '• ® Texas $37H Michigan $27H 1 4 3 "TCC Jefferson County - Washington Tourism Coordinating Council TCC board • Quilcene & Brinnon Joy Baisch, Elk Meadows Farmstay (2,d Bud Schindler) Cleone L Telling, Quilcene Historical Museum (2.a Larry McKeehan) • West End Kyle Forgey, Kalaloch Lodge Marsha Massey, OPVB • Port Ludlow Debbie Wardrop (2nd. Shannon Meyers), Resort at Port Ludlow Bill Roney. (2nd.Bill Tennent), OPGVC • Port Hadlock/Tri-Area Aaron Terada, c/o Fort Flagler State Park Crystie Kisler, Finnriver Farm & Cidery TCCJefferson County - Washington Tourism Coordinating Council &*7 0Q� Enjoy ort The Chamber Townsend PORT LUDLOW KALALOCH LODGE ,Solt manna_ inn. h<�mc. —1-1 F— PaRINVLA TOURISM COMMISSION UIQQuon u0 ailianc VISIT s6attle THE OFFICIAL RESOURCE '.- MEETINGS H CONVENTIONS 3/22/2017 2 f -, � �7- 7, Forks Clallam Bay/Sekiu TCC/Port Ludlow TCC '-,-'- Tourism Coordinating Council TCC/Brinnon-Quilcene TCC/ West Jefferson County TCC/Port Hadlock ULA Neah Bay Clallam County Sequim Enjoy Port Townsend Port Townsend Port Angeles Lake Quinault Innkeepers 6% 1% ham;_ Forks Neah Bay 1% Clallam Bay/Sekiu 1f Y IN ULA TOU&I6M COM MISSION TCC/Port Ludlow �TCCS -- —", . "",— Tourism Coordinating Council TCC/Brinnon-Quilcene 20% TCC/ West Jefferson County TCC/Port Hadlock Clallam County 30% Sequim 6% Enjoy Port Townsend 1113% Port Townsend Port Angeles 20% Lake Quinault Innkeepers 2% 3/22/2017 Advertising • Print • 2016 Bus Ads Advertising • 2016 Bus Ads Digitat � P IN ULA TOURISM COMMISSION Edward Snowden's former boss speaks out: 'I would have hired him again' — but not now PIC PENINSULA H E per[., X Yt t i 4LYMPICPENINSULk,0MIIRELAX Collaboration P "UIA TOURISM COMMISSION pe&,y, "! OLYMPICPENINSULA.ORG/RELAX 0LYMPICPENIN5UL0. ORG/RELAX 3/22/2017 2 Advertising • Print Collaboration OP �Nu 444 Pr�N vae L' TOURISM COMMISSION • WA State Visitor's Fulfillment Olympic Peninsula Travel Planner PIN ULA Distribution Y/E 2015 YTD Sept 2016 Individuals 14,961 13,334 (-8.5 Visitor Centers 13,570 14,031 (-I5.7 Certified /Bulk 60,000 60,000 Other Bulk 9,374 6,256 Collaboration 3/22/2017 7 3/22/2017 Fulfillment Familiarization Tours (Fams) Collaboration Fulfillment Fam Tour Results - PIN ULA TOURISM COMMISSION I I pl I �11ir tlx•rc'c mon• to Sratlle tl �'�� � � l "" " . ti1:u�buck�: (aacirr.. l:�krs ant a�.• _ a�,uali,�tt.;; It.MN FORFSI S an just a Stone's throw fnml the FdncrB Cite 6P IN ULA TOURISM COMMISSION ey KaW Pk -Mn Pa Mabnkw d{f9 FYf 14 ht �tIlS •gbM.td 11 t� ��,! `a [)rc h " Collaboration Products Collaboration theolymplcpeninsula OLYMPIC v o .«.. a ey 91 Amplify t� Enjoy oymae vanYuula The perfect fo m for AAyeMureepne Play. see!. 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Townsend Creamery (Cheese) • Admiralty Distillers • Olympic Discovery Trail • Cider Route - Eaglemount TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger — Marina's FAM "Warm & Welcoming Hospitality every step of the trip"rte �41 Sat. 9AM Spruce Goose Cafe • Port Townsend Aero Museum • Mt. Townsend Creamery (Cheese) • Admiralty Distillers • Olympic Discovery Trail • Cider Route - Eaglemount Noon Alpenfire Organic Orchard & Cidery 3/22/2017 12 $TAR* 0 1.5 il OA, R* TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger— Marina's FAM "Warm & Welcoming Hospitality every step of the trip"�� • Protection Island (overlook) • Gibbs Lake (hiking, biking, Challenge, fishing) • State Parks (Ft. Townsend, Flagler, Dose, Triton) • Port Hadlock Marina / School of Wooden Boat Building TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger — Marina's FAM "Warm & Welcoming Hospitality every step of the trip" • Protection Island (overlook) .oe • Gibbs Lake (hiking, biking, Challenge, fishing) • State Parks (Ft. Townsend, Flagler, Dose, Triton) • Port Hadlock Marina / School of Wooden Boat Building 3PIVI Check-in The Old Alcohol Plant 3/22/2017 13 ES T10A1. R* 5 CA R* 01.5 TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger— Marina's FAM "Warm & Welcoming Hospitality every step of the trip"�� 6PM Finnriver (Sips & Sounds) 7:30PM The Fireside, Port Ludlow Inn Sun. 8AM Breakfast - Farm's Reach Cafe • Snow Geese and Trumpeter Swans • GeoCaching Olympic Gateway VIC • Worthington House TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger—Marina's FAM "Warm & Welcoming Hospitality every step of the trip" 6PM Finnriver (Sips & Sounds) _. P— 7:30PM The Fireside, Port Ludlow Inn Sun. 8AM Breakfast - Farm's Reach Cafe • Snow Geese and Trumpeter Swans • GeoCaching Olympic Gateway VIC • Worthington House • Quilcene River, Timberhouse • Dosewallips Regions, Rocky Brook Falls 3/22/2017 14 TAR* . TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger—Marina's FAM "Warm & Welcoming Hospitality every step of the trip"�� • Pleasant Harbor Marina oP • The Duckabush Region 11AM Hama Hama Oysters • Mt. Walker, InstaFAM —Tommy, Yuri, & Nick • Return to Gateway VIC and home... A TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger — of the Kent & Alan Morning Show 3 Weeks: 3/13, 3/20 and 4/3_*1 6 6am-10am 6x 7pm-9pm 5x — .. 9pm-11pm Sx 10am-5pm Sx loam-5pm 5x �! '% `. 11 , • `, • Added Value - :15 Sponsor Spotlight: Three advertisers included in eac message • 2x weeks during the campaign Weekly Schedule : 14x :15s Mon -Sun 6am-12midnight 3/22/2017 15 STAR* 3/22/2017 TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger — of the Kent & Alan Morning Show fryoy Now GeoFencine locations: REI—Silverdale, Seattle, Alderwood, Tacoma DICK's — Northgate, Olympia Cabela — Lacey & Bass Pro — Tacoma Swains — PA, Forks Outfitters ORDA TCC Spring "Adventuresome Play" endorsements campaign with Marina Rockinger — of the Kent & Alan Morning Show 0 aNR summery S11j­j"�SUyjyEA Plan YOUF trip to Jefferson County ­­d.1M­MFWyhy­ da aping 17y228 6,000 $50.00 Select a traveler profile: Select your travel dai r PW THEREAT PFAMILY" THE YOL WTIHW FRIENDLY ROMANTIC OW —ky OaoMFW 00 16 &ivyoP I atte Cia,lam Co. Jefferson Co Mason Co. Total Visitor Spending Impacts (2015) ZP0 .ri w $191.2 $ 41.0 $16.3 $113.7 $19.6 $9.1 $85.3 $23.1 $7.1 Grays Harbor Co. $287.8 $54.3 $22.8 $65.000 $50.000 $35,000 HOTEUMOTEL LODGING TAX • Fund 125 $20.000.----- $5.0 REVENUE 4 2018 2016 x ftdpt 20{17 }069 2" 2010 2011 2012 2013 2014 1015 2016 2011.2014 URMw+c A"An S 12883 , t55 $29 ".d, fli 110.7:} S 71,811 S 9 12 S 2 / It f12.ti N, ffl 11.786 S il5 10. ,Ane 118 118. .3 1 :4205 f 19 S f S 1 ,916 S164 118 D $244% f 15582 17M 129.6 361 136014 537. w f 35.iT8 S S N762 S St,fTf 537140 f48.845 S YT6 S K994 764 574236 541.768��11 f 42 f 40882 134,890_542369 546, tY }. 7'$ 4.,43M S ti4 746109 46,99 _"1111f 78547 S 36906 (39.146 145 m -".'4.T- 55754 319 $ry025415 _S` 2-1�Tp44 5701910 17/8444 5321231 1582.528 f3973W915 r{q 3/22/2017 17 3/22/2017 oe p $65.000 S50.000 matte S35.000 520.000 HOTEUMOTEL LODGING TAX - Fund 125 $5.000 Note from JeffCo. Feb. budget meeting: "Hotel/Motel Lodging To - $19,394 in January which is 4% over this month last year and 15.3% over budget. It's also the highest receipts we've had in January in the last nine years." Kathlee I TRIC Jefferson County - Washington Tourism Coordinating Council Steve Shively, Marketing Coordinator Jefferson Co. Washington - Tourism Coordinating Council 360.440.7006 1 TCC@S3solutions.biz I www.EnjoVOlympicPeninsula.com 3/22/2017 19 AVERAGE VISITOR SPENDING 19 Accommodations Arts, Entertainment 11 Food Service and Recreation Food Stores Retail Sales Local Transportation Other Travel and Gas Food Stores 2015 LODGING TAX 600 ' S 500 Accommodations 400 25.5 Food Service 79.1 c Food Stores 300 18.7 Local Transportation & Gas 0 12.2 Arts, Entertainment, Recreation 28.7 16.2 Retail Sales 200 17.5 100 9.3 0..' TOTAL DIRECT TRAVEL SPENDING 241.5 136.1 % Change, Year Over Year 4.496 8.8% coJ� 16.3 os9 % Change, Year Over Year 5.8% L EARNINGS ($Millions) 2015p VISITOR SPENDING BY COMMODITY PURCHASED FIGURES IN MILLIONS OF DOLLARS* OPTC PARTNERS $597K *2013 ■ 2014 2015 >F. 2015 REVENUES Lake Quinault Innkeepers 5,000 Clallam Bay/Sekiu Chamber 2,500 AND EXPENSES Neah Bay Chamber 2,500 Mason County (project) 2,388 225,000 1 � 7 C 200,000 > a v c 175,000 W 150,000 125,000 The Olympic Peninsula Tourism Commission (OPTC) is a cooperative partnership of tourism marketing entities across the Olympic Peninsula. 2015 partners: • Cities of Part Townsend, Sequim and Port Angeles • Chambers of Commerce for Forks, Clallam Bay/Sekiu and Neah Bay • Olympic Peninsula Visitor Bureau representing unincorporated Clallam County • Jefferson County Tourism Coordinating Council representing the unincorporated areas of Jefferson County including Brinnon, Quilcene, Port Ludlow, Port Hadlock and the Kalaloch/Hoh Bain Forest area • Lake Quinault Innkeepers Association, representing Grays Harbor County 100,000 75,000 50,000 25,000 Revenues Expenses OPTC generally meets the first i'hursday of the month, rotating among partner destinations. All are welcome. 011360-4514552 for upcoming dates and locations. CLALLAM JEFFERSON Accommodations 45.2 25.5 Food Service 79.1 43.2 Food Stores 28.0 18.7 Local Transportation & Gas 19.4 12.2 Arts, Entertainment, Recreation 28.7 16.2 Retail Sales 31.8 17.5 Other Travel 9.3 2.8 TOTAL DIRECT TRAVEL SPENDING 241.5 136.1 % Change, Year Over Year 4.496 8.8% Tax Revenue Generated (State/local) 16.3 9.1 % Change, Year Over Year 5.8% 12.3%__ _ EARNINGS ($Millions) 77.9 32.1 EMPLOYMENT 3,930 1,550 *From Dean Runyan Assoc., Washington Stote Travel Impacts & Visitor Volume 1991-1015p OPTC PARTNERS $597K *2013 ■ 2014 2015 >F. 2015 REVENUES Lake Quinault Innkeepers 5,000 Clallam Bay/Sekiu Chamber 2,500 AND EXPENSES Neah Bay Chamber 2,500 Mason County (project) 2,388 225,000 1 � 7 C 200,000 > a v c 175,000 W 150,000 125,000 The Olympic Peninsula Tourism Commission (OPTC) is a cooperative partnership of tourism marketing entities across the Olympic Peninsula. 2015 partners: • Cities of Part Townsend, Sequim and Port Angeles • Chambers of Commerce for Forks, Clallam Bay/Sekiu and Neah Bay • Olympic Peninsula Visitor Bureau representing unincorporated Clallam County • Jefferson County Tourism Coordinating Council representing the unincorporated areas of Jefferson County including Brinnon, Quilcene, Port Ludlow, Port Hadlock and the Kalaloch/Hoh Bain Forest area • Lake Quinault Innkeepers Association, representing Grays Harbor County 100,000 75,000 50,000 25,000 Revenues Expenses OPTC generally meets the first i'hursday of the month, rotating among partner destinations. All are welcome. 011360-4514552 for upcoming dates and locations.