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HomeMy WebLinkAboutM101408 Jefferson County Tourism Coordinating Council Minutes October 14, 2008 Present: Members: Kathy Sharp, Bill Roney, Larry McKeehen, Debi Bainbridge, Joy Baisch. Staff: Kitti deLong Others: John Austin, Miriam Villiard Excused: Anna Matsche, Bob Huelsdonk, Frances Rawski Minutes : Correct Frances Rawski’s name, change next meeting venue to Resort at Port Ludlow. Larry moved to accept minutes with changes. Kathy seconded. Passed. Additions: Add discussion of Jeff Co TCC Rep to attend PT-LTAC meetings, and vice verse. Add Bill Roney’s discussion of marketing conclusions. John Austin: Jefferson County has hired a new Administrator, Philip Morley, who was definitely ahead of the pack and is well-versed on County issues. Miriam announced restructuring of the Resort by closing the Harbormaster for the winter and using the Fireside Restaurant. Bill stated that his numbers were down. Joy stated that the numbers were up for her. John suggested that we consider King FM for our spring campaign, which is a classical station that has advertisements. Financials Discussion. Bill moved to approve the financials with the proviso that we look into the $2276 in July. Joy seconded. Motion passed. 2009 LTAC Budget Update Debi will send out the filled-out budget packet to everyone for review next week. After review, it will be submitted to the County. John will schedule the next LTAC meeting. Anna Matsche Anna Matsche is taking part in the Europe Sales Trip. Debi stated that Diane requested that we consider contributing $500 toward Anna’s trip expenses since she is helping Diane with all the work. Discussion about how LTAC money can be used. Discussion about how to track tourism numbers. Discussion about the Europe sales mission and that it is difficult to set aside the $500 because all funds have been committed for the fall campaign. TCC Position Opening for Port Hadlock Frances does not have time to continue this position. Discussion about how to find a replacement. We will ask Frances to send out a request to the community for a new representative. Discussion about how the West End is becoming more important in the tourism scene. ACTION: Kitti will contact Marcia Bingham to ask if she has contacted the Twilight author about doing a tour. Joy stated that Marcia had attended the geo-tourism conference and is all fired up about that direction . Fall Marketing Campaign Update Debbie Black submitted a report on how the campaign is going (attached). The King email campaign (five weeks long) has ended with an open rate of 7%, and with a reopen rate of 57.1%. Next email blast is Oct. 16. Debi will ask Debbie Black to squeeze in something regarding Twilight. KMPS is starting this weekend with 100 thirty-second spots during weeks of Sept 8 & 22. ACTION: Kitti will send a request to members to check their numbers before next meeting to see how well the campaign worked, and to be able to report at the next meeting. There was discussion about a new offer from KMPS called 50% Off Meals and Deals. Joy reported that ShrimpFest advertised on KMPS from 1996 and their numbers doubled every year. Debi stated that the Inn at Port Hadlock always had a good response from KMPS ads. Discussion about limits and restrictions on this promotion. It was decided to table this promotion at this time due to time constraints of individuals in rounding up gift certificates. Tourism Commission Update The Summit is tomorrow and has great speakers. Flyers were passed out. The Europe Sales Trip is happening right now. There was a Board meeting with discussion about how to make the meeting more effective. The next Board meeting will take place from 11-12:00 before the full, open meeting takes place from 12-1:00. Discussion about how to develop a small marketing committee and about how to be proactive rather than reactive. The first Marketing Committee meeting will be November 24. It was agreed that the Tourism Commission has been doing a good job recently. New Business Coordinator’s Invoices: The group agreed all invoices should route through Jefferson County. Joy moved to route the TCC Coordinator’s invoices through Jefferson County rather than Clallam. Bill seconded. Motion passed. TCC Rep on PT-LTAC In the matter of coordinating between Port Townsend LTAC group and Jefferson County LTAC group, Kitti stated that the PT-LTAC group has a representative, John Eissinger, who will attend our JeffCo-LTAC meetings. Bill will attend the next PT-LTAC meeting. ACTION: Kitti will call to ask how often the PT-LTAC meets. Marketing Results Bill presented the results of his 2007-2008 Survey. Bill felt that TCC/Tourism Commission monies are going where they should based on this survey. He also felt we are viewed as Olympic Peninsula, not as Jefferson County or Port Townsend, etc. The rest of the group agreed. The group discussed not having a meeting in December when everyone is wildly busy. The next meeting will be November 11 at the Resort at Port Ludlow. Kathy moved to adjourn at noon, Larry seconded. Motion passed.