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TCC Minutes, 2-16-10, Draft
Madrona Room, WSU Extension Offices
Members attending were: Joy Baisch, Lisa Brush as alternate for Mari Phillips, Bill
Roney, Kitti deLong and Diane Schostak. Amanda Lovelady and Christina Pivarnik
attended via conference call. Miriam Villiard joined the meeting via conference call at
10:45 am. Amanda left approx. 9:45 am.
Excused: John Austin, Chuck Russell
Unexcused: Frances Rawski, Anna Matsche
There was no quorum.
The phone system at WSU shut off every 10 minutes, and by
the time Miriam joined us, Amanda decided not to continue to call back every time she
was cut off. Because there was not quorum, the approval of the minutes and financial
reports are moved to the next agenda.
Pad Map - Bill
Bill is working with Dan Youra on making the necessary changes on the pad map. The
current supply of pad maps is depleted. Bill will try to get this done as soon as possible.
He hopes to have something for review soon.
Lodging List - Bill
Everyone needs to review the lodging list. There was discussion about whether to
include the lodging list on the Pad Maps. Christina felt we do not need to do a lure
brochure. Everyone is comfortable with the Pad Maps.
Leader’s Getaway Guide - Christina
For $1500 each (County and City) the lodging list can be put in the Getaway Guide. If
we don’t put in the lodging guide, Christina will put in an ad that drives people to the
website. After discussion, it was decided to put the lodging list in the Getaway Guide for
the cost of $1500 to TCC and $1500 to City of PT.
olympicpeninsula.com vs olympicpeninsula.org - Diane
We will direct people to olympicpeninsula.org during the spring campaign.
Spring Campaign - Debbie Black
Debbie presented the Spring Campaign via conference call, which will run for eight
weeks during April and May. (See attached documents.) The King FM promotion for
March is free of charge to us and includes a gift basket, which will be designed around a
bicycle trip on the Discovery Trail between Port Townsend, Sequim, and Port Angeles.
(As of the transcribing of these minutes, Debbie has two B&B’s that have donated over
night stays, and has donations from the two bicycle shops in Port Townsend.) Friday,
February 19, is the deadline for this promotion.
Discussion about the proposed Dive Presentation video. Discussion about the two
people who offered estimates. Debbie stated that she had had a conference call with
divers who helped to determine the types of dives and the dive spots to concentrate on
for the video spots.
Lisa left at 11:30 am.
The divers all agreed they wanted to do outreach beyond this area to the western
regional of the US. A dive FAM tour may not be a good use of resources at this time if
we are going to concentrate on the western US. Debbie has allowed $5,000 for five 60-
second spots. We may also have to purchase some stock photos. Discussion about
which producer to use. Debbie would like to get a more detailed proposal from John
Gussman. Diane thought he probably would not do a more detailed proposal but that his
work has always been very high quality. Debbie stated that each diver who plans to
contribute photos has asked for full credit for use of the photos.
Diane felt that we should concentrate on offering FAM Tours for writers of national or
regional magazines and media support. It was generally agreed to have FAM Tours for
magazine writers, media support, and some local dive group representatives, as well.
ACTION ITEM: Diane, Debbie and John Gussman will have a conversation about
how to use the olympicpeninsula.org web site for promotions and give-aways.
KING FM Fun Facts: Debbie Black will set Sean MacLean up on a bicycle tour of
Jefferson and Clallam Counties for his radio show.
KOMO: There will be 24 sixty-second spots. See attachment.
Seattle Dining: The April theme is “Seafood Finds.” The May theme is “Mother’s Day.”
See attachment.
Discussion about promotions in cycling and diving magazines (see attachments).
ACTION ITEM: The Undersea Journal has a quick turn around with a March 2
deadline. Diane will work with Debbie on this.
It was generally agreed to accept the full proposal. We will use Laurel Black for design.
Miriam will not be able to attend the next two meetings. She will be on vacation for two
months, Pam Gretsky will be her alternate.
Next Meeting; March 9, 2010 in the Madrona Room at WSU Extension Center.
Meeting ended at 12:30 pm.