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HomeMy WebLinkAboutM081010 TCC Minutes, 8-10-10, Draft Madrona Room, WSU Extension Members attending were: Bill Roney, Miriam Villiard, Frances Rawski. Diane Schostak, Joy Baisch Excused: Chuck Russell Friends attending were: Allison Willing from Beach Cottages on Marrowstone, Debbie Wardrop from Port Ludlow Resort, Christina Pivarnik, John Austin, Kitti deLong Unexcused: Amanda Lovelady, Lisa Brush Minutes, 6-8-10 Frances moved to approve the minutes as presented Miriam seconded. Motion passed unanimously. Financial Report, 8-10-10 There were three invoices presented for payment in July: 2010-19 OPTC, Joint Marketing Contract $1,854.92 2010-20 Youra Media, Pad Map Printing 5,536.00 2010-21 TCC Marketing Coordinator 714.80 _____________ Total: $8,105.72 There were three invoices presented for payment in August: 2010-22 OPTC, Joint Marketing Contract $1,688.24 2010-23 OPBV, Spring Mktg Campaign 1,523.23 2010-24 TCC Marketing Coordinator 721.19 _____________ Total: $3,932.66 Not all billings have been presented. One that is being processed now is the final $1,650 for Deborah Black. It was decided that this was an interim financial report. Frances moved to approve the interim financial statement as presented. Bill seconded. Motion passed unanimously. Additions There were no additions to the agenda. Commissioner’s Update – John Austin Sales tax continues to be extremely low. Hotel-Motel tax is looking pretty good in comparison. Discussion about historical levels and present levels, and the state of the economy. The Hoh Tribe is going to put up a plaque at Rialto Beach with a Kiosk and Display of the Hoh River Road at Peak 6 dedicated to the Russian ship, Nikolai, and the solo woman who was rescued by the Hoh Tribe, and who decided to stay with them when given the opportunity to return to her own people. County is going to put on ballot an initiative to ask citizens to approve a 3/10 of 1% sales tax increase. Food is not included in this increase. There is a long list of county services that are at risk because of $900,000 shortfall. This request will be falling under a particular RCW that allows a sales tax for public safety. About 1/3 of the amount raised would have to go to the Sheriff or Fire Departments. The Commissioners have asked if the city would put ½ of the amount they receive under that RCW into maintaining Parks within the City limits that are owned by the County. The City is considering that request. Until June of this year, there was no avenue to supplant funds, but the legislature changed that in June. PT LTAC –Christina Christina presented new brochures. Has printed 10,000 and is using it as fulfillment piece. Enjoy PT’s website will give Gloria their new contacts. Gloria will include this piece with other fulfillment materials for only 15 cents each. (Diane stated that may be low and may have to go up to 18 or 20 cents after investigation of what that really costs.) Chetzemoka Ferry celebration has been put on hold until the cause of the vibration is determined. We were given 100 tickets for this side of the water for elected officials. The decision about whom to invite was very difficult due to the small number of tickets. There was a kids drawing last night, which will allow each of the four children whose names were drawn to attend, accompanied by an adult. Banners are out. There have been very nice partnerships between Whidbey Island, Coupeville, and San Juan Island. Whidbey, Camano Island and PT are partnering on a FAM Tour. We have had some really good press. PT was named one of the top 25 places to visit in Outside Magazine, and one of the top places to retire to in a retirement magazine. Sea Magazine featured Point Hudson. June 14 Board of County Commissioners approved the license and operating agreement for the Equestrian Center and yesterday, applications for permits were submitted. City of PT received, through Preserve America, a grant for wayfinding projects, which will take care of signage in and outside the Historic District. Next Monday, the PT committee on LTAC will be meeting on the vacation rental issue. There were 22 owners who were not licensed/permitted and were not paying lodging tax. There has already been a public meeting. Monday will be a deliberation meeting to make recommendations to the LTAC Committee. The LTAC Committee will the make recommendations to City Council. People are now allowed to operate as 30-day rentals, but not as overnight rentals. These people were operating without safety inspections, among other things. Community Sheets – Bill and Christina Discussion about the best way to direct inquiries. It was determined that the community sheets can be updated at any time because right now, the consideration is for Gloria to fulfill queries with community sheets. It was determined that the web address for Port Hadlock was wrong, and Frances will email Gloria about that. Spring Campaign Budget Status – Debbie Black Debbie went through the 2010 Budget Status (copy is attached to meeting packet.) The FAM Tours didn’t work out, so changed strategy offered people who wanted to take part a $55 discount on a dive or cycle tour with local tour operators. Had three responses from dive clubs, who sent 12 divers who will “talk up” the experience with other dive groups. There were no responses from cycling clubs, evidently due to summer meeting hiatus. $500 may be returned to TCC for other marketing opportunities, which will bring available funds for the Fall Campaign to $24,790.50. Fall Campaign – Debbie Black The seven-week campaign will start September 13 and run through Oct based on $24,290. While the campaign is heavy on radio, it also includes email, digital, streaming, etc. Most spots are 60 seconds long. There will be 24 broadcast spots per week for all four stations. There will also be 30 streaming spots per week, and monthly e-blast on KOMO. We will do Fun Facts, with a grand prize on KING. STAR 101.5 has an on-air promotional opportunity called a “water-cooler question of the day” which is drive-time fun and is an opportunity to give away 25 overnight stay packages. That gives us about six opportunities on Fisher. KMPS (a CBS radio property) will provide us with on-air streaming and digital as well, 30 second spots streaming, 25-60 second spots on-air, and digitally, 15 second pre-roll. Live Remote: Do we want to advertise something like the Crab Fest in October? A radio personality will endorse the event and will come out and do a remote broadcast on site. This would include 25 ten-second promotional spots encouraging people to come out to the event. On-site, the personality will do four 60-second live broadcasts and four 10-second live broadcasts from the festival and will have a booth. Also will have a board with pegs and the player can land on a number of prizes that are represented on spots on the board. This is a good opportunity for a give-away. The radio personality would be on site at the event for a total of two hours. Seattle Dining: We have booked two packages, one in September and one in October. The copy ad with links and email blast will go to 15,000+ Seattle Dining subscribers. Debbie would like us to have a closer relationship with Seattle Dining, and possibly offer a Restaurant Tour. We can also have incentive offers. This is an initial idea that needs to be developed. Agency Fee: We have $359 left from Spring for giveaway coordination. Do we want to continue give-aways since at has been a bit hard to get them? Discussion. Diane asked if we could do a donut ad as OPTC did in Victoria, where we had top and bottom of ad and we would be able to sell the middle spots to different properties. Discussion. Debbie stated cost on radio spots depends on time and day they run, but is about $475 per spot. Debbie will check on that. Diane will have Gloria design a B&B list for sending info about these opportunities. Allison volunteered to take part in the KING event. OPTC – Diane There became a problem with the Washington State promotions. The State can not give away anything. Even though the give-aways were not run through the State, the State required that the receivers pay sales tax on what they received. Discussion about the website hits from our Spring Campaign promotions. Was considered a successful campaign with a lot of hits, though now with the pass- through system, we are not able to track pass-through hits. There is a lot of media activity with a German media FAM tour in June, lots of writers and tour operators, including British Airways, Backpacker, etc, and most of these come through the Seattle VCB. OPTC committed funds to two projects: 1.Keeping the Hurricane Ridge Road open during the winter, $3,000. 2.China Mission, Diane will go Beijing in September as part of the Governor’s trade mission, $2,000. The OPTC is also talking about a consumer survey. They also talked in June about expanding the Clallam/Jefferson co-op by partnering with us. No decision has been made. Pad Maps – Bill Bill had some mailing budget left over the last month or so. Bill had the Pad Map inserted in the Jefferson County Travel Planner that went out for fulfillment. For the future, do we want to send Pad Maps out with every Travel Planner that goes out? If we do want to do that, we need to consider increasing the number of Maps that we have printed. We printed 25,000 last time at the beginning of this year. Gloria said that about 15-20,000 Travel Planners go out each year. Discussion. It was decided that it would be a good idea to use the Pad Maps for fulfillment. Bill will get some estimates from several printers before we work on next year’s budget. Bill made a motion to remove Chetzemoka from the budget. Frances seconded. Motion passed. Meeting ended at 12:40 p.m.