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HomeMy WebLinkAboutM110811 TCC Draft Minutes, 11-8-11 WSU Extension Center, Madrona Room 9:00 am Members attending were: Allison Willing, Carol Christiansen, Chuck Russell, Joy Baisch, Bill Roney, Nathan La Plante, Diane Schostak via conference phone. Unexcused: Amanda Others: John Austin, Teresa Verraes, Christina Pivarnik Staff: Kitti deLong Minutes, 10-11-11 Carol moved to approve the Minutes as presented. Allison seconded. Motion passed unanimously. Financial Report, 11-8-2011 There are three invoices this month: 1. OPTC Joint Marketing Contract 1,634.84 Includes: Admin Services WA Visitor Guide Membership-Tourism Victoria Inside Out-V Guide Ad Inside Out-Tourism Summit Pen Awards-Tourism Summit Ross Hamilton-Speaker Gifts Mailings/Postmaster 2. OPVB – Portion of Fall Campaign 3,264.95 Includes: The Wolf, Portland KPLU 88.5 Conference Phone Newtek-Sept & Oct 3. Coordinator’s Services 813.15 Total: $5,712.94 Allison moved to accept the Financial Report as presented. Carol seconded. Motion passed unanimously. Additions There were no additions. Commissioner’s Update – John Austin In last month’s minutes, John said that the County would not have to make any more cuts. Now the Governor is cutting infrastructure budgets and may change that picture. The County has struggled and found a way to meet its obligation owed to the City. The Legislative Steering Committee is lobbying very hard to support the Sewer Project in the County. John went to the Tourism Summit last week and it was great. LTAC income for October was $443,861, and that makes this year the second-best year for LTAC income. General Sales Tax Receipts in October were $182,962. Joy stated that there was a mistake at the Department of Revenue of approx. $10,400 to correct an error that was made in 2004. John will check on this with Judy Morris. Discussion. OPTC - Diane Diane was heading for Spokane this afternoon for the Tourism Partners Alliance and will do a Power Point presentation. She has all the tourism info, brochures, etc, on a thumb drive. Vanessa Fuller from the Red Lion is going with her. Christina and Diane went last week to Spokane for the WTA retreat. Came away with a good idea of what they are doing and is working on messaging for the group. Christina has done a good job putting together a Summit for the group. OPTC voted last week to continue the rack card for Hurricane Ridge. OPTC is wrapping up the budget for this year and will get the final invoices out in the next week or so. Diane has her LTAC meeting on Monday and they get 85% of what the County collects. She is looking forward to working on the Spring and Fall Campaigns. The Waterfall Trail Brochures have arrived. John left at 9:30 am. PT LTAC - Christina Port Townsend won the bid to host the Washington City/County Management Association Conference in August 2013. And Christina is now pitching to get the Sister Cities International Conference for the fall of 2013. In addition, there are two small conferences that want to come to Port Townsend so the Meetings and Conferences Project is doing well. Also are now deep into the Holiday Promotion with the Main Street Program. The tag line is “Follow Me to PT, Come Home for the Holidays.” Ads are being placed from Portland to the Islands and over to Victoria. A radio flight will run on KWRM. Are offering a two night getaway for two with gift certificates for lunch and dinner. People can enter on EnjoyPT.com. This will give us a good way to track where people are coming from and see which advertising media worked well. WTA – Diane Was great to be with so many wonderful, smart people. By the end of two days, we were all a solid team. It is almost unbelievable the work and the job we have to do. The bottom line is that this must not fail. Are still looking for more membership. WTA Summit will be April 5, 2012, at the Hilton at SeaTac. We want really great representation from the Peninsula. Will be a reception the night before. We are also putting together a series of fund raising events around the State. Discussion. Goal Setting – Joy Bill asked how do we market and who do we market to if we have fewer and fewer events. Discussion about events including Music Festivals, Full Moon Festival being done by Munn Brothers, who are doing an event in Brinnon. Joy stated that the idea is to do one per month. That is a big draw from Seattle and south. Bill feels that each member needs to pass along information about any events happening in their territory so that information can be dispersed. Fall Marketing Campaign – Debbie Black Status Update 3 11.8.2011 Olympic Culinary Adventure Former Galloping Gourmet Graham Kerr has completed two additional posts for Edible Seattle’s Fresh Sheet blog, resulting in an official three-part “mini-series” documenting his travels and discoveries along the Olympic Culinary Adventure route in October en route to the Dungeness Crab & Seafood Festival. All three posts are currently on the blog. http://www.edibleseattle.com/lyftenbloggie.htm Graham has also penned an article for SeattleDining.com, which will appear later this month. We are advertising the Olympic Culinary Adventure in Seattle Dining’s November special advertiser package, as well. This ad will be posted on Seattle Dining for the entire month, and was included in an e-blast to 15,000+ Seattle Dining subscribers that was distributed on 11/1. Banner ads continue to rotate throughout Seattle Dining’s website, linking to the Culinary Adventure web page hosted by Seattle Dining. Eight culinary adventure destinations have posted a web banner on their own websites; five have not; and three venues do not have websites. 27 To date, individuals have registered to participate in the Culinary Trivia Contest, and one person has sent answers to trivia questions and photos to Seattle Dining to be tallied and inventoried. This person will be the first to receive an apron from the Olympic Peninsula Loop Culinary Tourism Association. All destination venues on the Culinary Adventure route have received a supply of the printed promotional piece, and the fliers were provided to organizers for distribution at culinary events, including the Dungeness Crab & Seafood Festival, the Cranberry Harvest Festival, the Mushroom Festival at Lake Quinault Lodge, to the Everett Community College for distribution to participants in its November Gusto! event, and EatLocalNow! for distribution at its Seattle fundraising dinner. The Visitor Bureau has distributed the fliers to Visitor Centers and other distribution points on the Peninsula. Our initial supply of 5000 fliers is now exhausted. Paid Advertising Schedule Our on-air schedules on KWJJ 99.5 The Wolf in Portland, 88.5 KPLU, 98.1 KING FM, KOMO AM/FM, KVI AM and STAR 101.5 FM are now complete. Our final schedule on Star aired last week. An ad highlighting the Olympic Culinary Adventure and offering $5 off the price of e- a crab dinner at the Dungeness Crab & Seafood Festival was distributed in an blast to Star 101.5 listeners on 10/6. My KOMO rep apologized that the same ad was mistakenly left out of an e-blast to KOMO listeners, which was scheduled for distribution on the same day. Payment will be refunded, and Fisher included a “make good” ad at no charge in an e-blast to KVI AM listeners on 10/20. This ad included a $5 discount on tickets to the Olympic Peninsula Wineries Association’s Harvest Wine Tour happening over Veterans’ Day Weekend. Our electronic ads in KOMO’s daily weather email ran during the weeks of 10/17 and 10/24. In addition, KOMO gave us a bonus ad in the weather email, which started running on 10/10 and continued through 10/24. Facebook ads We have had three running over the past month, two that focus on the Olympic Culinary Adventure, and one that focuses on general fall activity. We are paying by click-thru’s and the ads have been visited 14 times in that period. We still have budget left in this campaign line-item, and I will post more ads to run in November, if desired. Promotion Several vendors have contributed attractive packages for the promotional opportunities available through our radio partners. KOMO Deal of the Day Pat McCauley, marketing representative for Kenmore Air, put together 25 packages including round-trip airfare from Seattle to Port Angeles and lunch at the Chestnut Cottage, for the KOMO Deal of the Day. The packages are being offered for half-off their retail value. This deal was promoted by Connie th October 17. Thompson at the end of the 4 p.m. news broadcast on Three packages have sold to date. My ad rep is requesting a banner ad (at no charge) to help drive sales of the rest of the packages. KWJJ 99.5 The Wolf Text-to-Win PromotionInn at Rooster Hill 1. : An overnight stay at the with $50 Garden Café gift certificate to the (both in Port Angeles) was given away in September. An email was distributed to 33,000 of The Wolf’s “triple opt-in A total of 282 people members” promoting the contest, with a 6.6% open rate. texted in. Oregon vs. Washington ContestResort at Port 2. : An overnight stay at the Ludlow ; breakfast for two at the Fireside restaurant; 18 holes of golf for 2 (golf cart included); kayak rental for two was also given away in September. Winner: Suzette Kutulas of Damascus, OR. Star 101.5 Jill Taylor’s 80s Flashback 1. (on-air contest): Five identical packages including The Resort at Port Ludlow an overnight stay at , breakfast for two at the resort’s Fireside restaurant, 18 holes of golf for two (golf cart included); and kayak rental th for two were given away the week of October 24. Two winners are from Tacoma, and the others are from Auburn, Bonney Lake and Enumclaw. Battle of the Sexes 2. (on-air contest): Five identical packages including an Red Lion Hotel7 overnight stay provided by the in Port Angeles and golf at Cedars , were given away last week. I’ve not yet received the locations of the winners. Website Drawings (www.olympicpeninsula.org) Resort at Port Ludlow The has provided two additional packages (contents same as above) for two prize drawings, which took place yesterday. There were 61 entries at total of for the drawing. The winners are Jack MacPherson of Victoria, B.C. and Cathy Larocca of Arlington Hts., Illiniois. Goal Setting Bill stated that our representatives need to make all of us more aware what the activities are that are available in Jefferson County, and we need to emphasize that we are Olympic National Park. We need to determine how to get the word out that people can attend organized activities on one day and then can do walking or biking, etc, on the next day or two. We need to have a good list of our events available in each community. Discussion about how to make that happen. Discussion about a tag line for Jefferson County. It was determined that, “We are always open for fun!” was a good, positive tag line that described us well. Joy stated that even though the economy is down, the visitor hits on olympicpeninsula.org are up. Christina stated that a woman’s phone number in Quilcene was printed in the Travel Planner as a contact for the Rhody Festival, and that number was evidently printed by mistake. The woman complained that she got 20-30 calls each month and in May, the number of calls was “insane.” Christina changed the contact number in the Travel Planner, but was pleased to find out the Travel Planner worked so well. At 10:50 am, Bill moved to adjourn, Nathan seconded. Next meeting will be on January 10, 2012 at WSU Extension Center.