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HomeMy WebLinkAboutM050812 TCC Minutes, Draft, 5-8-12 Via Conference Phone 10:00 am Members attending were: Bill Roney, Joy Baisch, Allison Willing, Chuck Russell Others: John Austin, Christina Pivarnik Staff: Kitti deLong Excused: Diane Schostak, Carol Christiansen Unexcused: Amanda No quorum was made. The Minutes and Financial Report were moved to next month’s agenda for approval. Commissioner’s Update – John Austin Governor Gregoire recently issued an order that allows everyone to get T-Dep shots. If you do not have health insurance, you can go to the Health Department and get that immunization for free. Whatcom County has most cases of Whooping Cough. Clallam County has only five or six cases. Jefferson County LTAC will meet on May 18 at the County Commissioner’s Chambers. We have a new DCD Director, Carl Smith, who starts on the first. Sales Tax and Hotel-Motel Tax: April General Sales Tax actual amount was $124,117. Comparing that to last year’s $127,885 for the same period, it was somewhat less. The only lower year was in 2004 when we had about $118,000. The Special Proposition Sales Tax of 1/10 of 1% is not included in theses amounts. That would disrupt the picture. Lodging Tax was $14,950, which is the second highest it has ever been. The highest was in 2004 at $16,704. Port Townsend Marketing – Christina Rhody Festival is coming. This week is US Travel and Tourism Week. This is a good week to wear the buttons from our Olympia trip a few years ago. A big movie is coming in to PT to be made after Rhody and during Memorial Day weekend, “You Can’t Win.” Filming will take place at the Courthouse and at the Hastings Building. The estimated crew is growing. Steam Punk happens about one month out. Discussion about Lodgings in the County with PT addresses. Discussion about Susie’s complaint (from A Wolf’s Den) and that Joy was able to come to a positive conclusion with Susie. It was agreed that the header on the County Lodging List will be changed to include, “Rural Port Townsend” for publication in the Travel Planner, the Getaway Guide, and the Jefferson County Map. Spring Marketing Campaign – Debbie Black Status Report #3 5/8/2012 Culinary FAM Tour The FAM Tour for 6 freelance food/travel writers kicked-off as planned on the th evening of Monday, April 30 following the Travel & Words Conference at Ft. Worden. The Resort at Port Ludlow hosted the writers, beginning with a private dinner featuring fresh, local fare and a presentation by Executive Chef Dan Ratigan. Chef Dan shared with the writers his experiences working with local farmers. After an overnight stay at The Resort, the writers boarded a luxury airporter-style vehicle driven by Willie Nelson of All Points Charters & Tours, and set off for a delicious, educational day on the Peninsula. Diane Schostak was the group’s The tour agenda is attached to this report. tour guide. The day went off without a hitch, and all reports are that it was a very enjoyable experience. Myrna Oakley, who organized the group of writers, emailed the following comments: Thank you again for suggesting the Culinary Adventure post FAM tour. It was a fun, delicious and educational experience, with van hosts Diane Schostak and Willie Nelson, as well as hosts Debbie Wardrop, Barbara Hanna, and the fab farmers, cheese makers, chefs/bakers, winemakers, and cider makers too. Lots of ideas are already percolating! The six freelance writers on the fam tour plan to actively research and pitch articles and also will periodically post related social media via travel blog posts, FaceBook, Tweets and ReTweets during 2012. A number of writer colleagues who attended Travel & Words Spring ‘12 will ReTweet and comment on our travel blog posts. One of the writers, Bobbie Hasselbring, is the new editor for Kenmore Air’s in- flight magazine, Harbors. Following the tour, she wrote a piece on The Resort at Port Ludlow, which will appear in Harbors’ summer issue, which comes out in July. She also interviewed and wrote a piece on Chef Dan Ratigan, which will be published in the fall or winter edition. I will track and share other coverage as it becomes available. Print/Online/Broadcast Advertising Edible Seattle.comSeattle Banner adswill continue to run on and Magazine.com through the end of May. The first of two full color print ads is currently appearing in Edible Seattle’s May/June issue. A full page color ad and advertorial with photos is in Seattle Magazine’s Getaways special feature this Copies of the May issue were sent to Diane Schostak. month. ComcastMay 13. Our TV ads on will continue through Radio Spots Our Table Talk Radio sponsor package (KKNW 1150 AM) is running this month. The package includes a web ad with link to www.olympicpeninsula.org; a verbal May 9 sponsor introduction at the start of the show; verbal sponsor mention at 3 breaks during the May 9 show; a blog post; Twitter/Facebook posts; and a live (10 minute) interview with hosts Jamie Peha and Chef Thierry Rautureau. This Wednesday, May 9, at 8:15 a.m., Executive Chef Dan Ratigan will give the interview, focusing on the Olympic Culinary Adventure and his work with local farmers. Be sure to tune in! See show details here: http://tabletalkradio.net/show-details/show-details-may-9/ Star 101.5 FM Our paid schedule on is now complete (it ran during the weeks of April 23 & 30). KVI 570 AM Our paid schedules on began on Monday of this week, and will run th through Sunday, May 20. As a bonus, my rep at Fisher Communications has included a shortened version “sponsor spotlight” of our 30-second spots in 6 announcements (3 on Star; 3 on KVI). In addition, we were given the opportunity to record three 60-second “interview spots” to air on KVI. The spots will run on a PSA rotation. Scott Mark OzaisSequim’s Red Carty, a KVI radio personality, interviewed , owner of Rooster Grocery today (interview was sent with this report). Tomorrow, he will Sara GagnonHarbinger Winery & Brew House interview , owner/winemaker at Linda YakushPane in Port Angeles. The third interview will be with , owner of d’Amore in Port Townsend, on a yet to be determined date. Seattle Dining rd Seattle Dining distributed our “signature” e-blast on May 3. Because of a technical glitch, all of what should have been apostrophes in the piece printed as question marks. I brought this to the editor’s attention. To “make good” Seattle Dining will be sending the corrected e-blast out a second time later this week. In addition, the Olympic Culinary Adventure was also included in SD’s May Special th Advertiser e-blast, which went out on May 7. A stack of printed Olympic Culinary Adventure Maps were sent to Seattle Dining for inclusion with their Café to Café event packets. We will have another ad in SD’s June Special Advertiser package, as well as in the September issue of SD’s sister publication, Sound Rider. Promotion Following are the winners of the on-air giveaways: 1. TheBeach Cottages at Marrowstone: Five packages for an overnight stay Ajax Café with dinner for 2 at the in Port Hadlock were given away on the Jill Taylor Midday Show (Star 101.5) during the week of April 9. Winners: Jennifer Gahan- Buckley Carol Gilbert- Mountlake Terrace Dana McNamara- Spanaway Jill Setera- Puyallup Tammy Walker- Stanwood 2. The Resort at Port Ludlow: FiveGirls’ Getaway Packages (including two nights’ accommodations; one breakfast entrée each morning per person; one 60 minute group golf lesson; one 60 minute massage per person; and one round of cocktails at the Fireside Restaurant). Each package is for a maximum of 4 people. These packages were given away on the Kent & Alan Show (Star 101.5) the week of April 16. Winners: Laurie Bishop, Auburn Liz Grover, Olympia Jim Spinelli, Federal Way Debbie Tanay, Renton Cyndi White, Renton 3Aramark and Adventures Through Kayaking: . A two-night stay at the winner’s choice of Aramark properties (Lake Quinault Lodge; Kalaloch Lodge; Sol Duc Hot Springs Resort; Lake Crescent Lodge) with dinner for 2 and a kayak trip with Adventures Through Kayaking for 2 was given away through Click 98.9 FM in April. Winner: Jose Ortega, Shoreline. 4. Olympic LodgeAdventures Through Kayaking: and An overnight stay with dinner for 2 and a kayak trip for 2 was the prize for the April drawing on the The winner was a woman from Pennsylvania who is very OPVB website. much looking forward to visiting the Olympic Peninsula this fall! 5. Aramark and Adventures Through Kayaking: A two-night stay at the winner’s choice of Aramark properties (Lake Quinault Lodge; Kalaloch Lodge; Sol Duc Hot Springs Resort; Lake Crescent Lodge) with dinner for 2 and a kayak trip with Adventures Through Kayaking for 2 will be the prize for our May drawing on the OPVB website. Two of these packages will be given away. Press Release: I decided to hold the press release until May so that any potential coverage will help carry the event through the summer months when most of our paid ad schedules are complete. OPVB Blog: The blog on the OPVB website, where I’d intended to post blog entries, will not be operational in time for the spring campaign. I therefore emailed the editor of Edible Seattle Magazine to see if she would be interested in some guest blog posts this spring/summer. She has not yet responded. # # # Debbie had hoped to have some guest writers would be contributing to the blog but that will not be done in time. Christina stated that the problem that occurred with the KMPS winner, Jan Harris, after the foreclosure of the Clam Cannery has been resolved. Jefferson County Chamber had to purchase a room at Manresa, then Manresa’s manager upgraded the winner to a suite, which made Ms. Harris really happy. Dinner was supplied by Fountain Café. Jan Harris sent a very nice note of thanks. Christina noted that customer service is the most important things. Wild and Scenic Campaign – Joy After the vote by this Board to oppose this legislation at the last TCC meeting, it was decided to send a letter of opposition to Norm Dicks. Kitti will write the letter for Joy to sign, then send it out to all Board members for approval before Joy signs it. The three reasons to not support this legislation are: 1. This legislation removes lands from Jefferson County tax roles, and shifts that tax burden to the rest of the citizens; 2. This legislation does not support tourism as promoted; 3. This legislation does not support family-wage jobs, but decreases family- wage jobs in Jefferson County. Note: The above letter was written immediately after the end of the meeting and sent to Board Members for approval. Approval was received via email, Joy then signed the letter and sent the letter to Norm Dicks and Patty Murray. The next meeting will be held on June 12 at 10:00 am at the Quilcene Museum. Meeting ended at 11:15 am.