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HomeMy WebLinkAboutM100912 TCC Minutes, Draft, 10-9-2012 Resort at Port Ludlow 10:15 am Members attending were: Joy Baisch, Allison Willing, Diane Schostak, Carol Christiansen, Chuck Russell, Bill Roney Others: John Austin, Christina Pivarnik, Jennifer Lampe, Cara Swanson from Jefferson Transit, Walt Kochansky from Kalaloch Lodge Staff: Kitti deLong Unexcused: Amanda Minutes: Diane moved to accept the minutes as presented. Chuck seconded. Motion passed unanimously. Financial Report: Invoices for October, 2012: OPVB, Portion of Fall Campaign $1,478.75 Tourism Summit Collaboration 2,000.00 Coordinator’s Services, plus Expenses 834.14 Total for October: $4,312.84 Allison moved to approve the Financial Report. Carol seconded. Motion passed unanimously. Additions to the Agenda: Discussion about having a meeting at the West End, which will be discussed at the end of the calendar. LTAC Funding Requests – Joy John will look into why the LTAC Funding Request Packets have not been distributed. Walter Kochansky’s letter of interest to join the LTAC Board has been approved by the BOCC. John stated that there were several spots up for renewal this year. Joy asked if there was a re-application process. John will check on that. Carol asked when the remainder of the LTAC Funding (Supplemental Awards) will be received. Joy stated that from what she saw on the consent agenda, the Supplemental Budget Awards will be mailed on Oct. 15. Commissioner’s Update – John Austin John stated that the General Sales Tax has taken a bump up and he feels that it is because of receipt of sales tax paid by Conoco at the Mill that was paid to the City of Port Townsend in error and redistributed to Jefferson County recently. Discussion. That sales tax has been paid to the City in error since 2003. The discovery of this, and the movement of those funds back to the County has caused a dramatic difficulty at the City. The County is looking into how to help alleviate the City’s financial problems, and may invest in the public infrastructure fund putting $150,000 toward building #202 in the State Park. And that may be able to be used by the City to work on the pool. There is a concern that when they drain the pool, the liner will collapse and the area will loose its only swimming pool. The City may be able to use that money for a short-term repair (which would last approx. 10 years). John told the history of the pool for the benefit of Walt. Discussion about how closing the Inn at Port Hadlock has reduced LTAC income. OPTC – Diane Diane had a meeting with Quinault small innkeepers group, which excluded Lake Quinault Lodge itself. OPTC has been having discussions about extending the OPTC member area to include Lake Quinault Lodge and area, even though they are in Grays Harbor County. Diane and Ali talked with the small innkeepers group about what OPTC supplies and has to offer. That group will proceed with applying for LTAC dollars from Grays Harbor. They feel under served in Grays Harbor. They have a three-week window to be able to be in the 2013 Travel Planner. They are grateful for the invitation and will work to make that happen. Diane will meet with Tribal EDC today. They are trying to revive the chamber that died after Mari moved to the job of Tribal Assistant Administrator. Diane is going to ask and suggest that they take the grant funds from the OPTC and ask for a match from the tribal council so that they will be able to be a partner again and will be able to be a part of this process, and also be able to do mailings. The Travel Planner is on track. We are just starting the process. We have three sections that need to be reviewed: 1. Editorial Pages; 2. Lodging grids and community pages; 3. Cover. John left at 10:58 am. Diane escorted the media tour last week that Debbie Black organized, which included Sequim, Port Townsend, Port Angeles, Port Hadlock. Tourism Summit will be on October 22 and is an event the Tourism Commission (OPTC) sponsors. Cut-off for the better price will be Oct. 15. It is a gathering and workshop to benefit the people in the tourism industry. Mary has some great speakers lined up. Christina is doing the travel writers panel. We hope to have as many elected officials attend as possible. Diane has invited Lake Quinault to attend. Discussion about speakers. Fall Marketing Campaign – Deborah Black Status Report #2 10/9/12 Media Tour The media tour took place on Tuesday, Oct. 2 – Wednesday, Oct.3 and went off Please note the without a hitch! Even the weather could not have been better! tour itinerary sent with this report along with a list of media participants and anticipated coverage . Tour destinations represented the breadth of the Peninsula’s culinary industry – from shellfish to produce and grains to artisan breads to small vineyards to wines/ciders to restaurants/markets that support the local growers and producers. It was an eye-opening experience for the participating media. Lots of notes and photos were taken. I look forward to the resulting coverage from this tour. Print/Online/Broadcast Advertising Radio Our paid schedule with Fisher Communications is airing this month, with 2 weeks advertising on Star 101.5 FM 10/1 & 10/8)KVI 570 AM10/15 & (, followed by 2 weeks on ( 10/22). My rep has also included us in some “value-added” Sponsor Spotlight ads (15-seconds of copy combined with that of other advertisers), which air in a A couple of promotional rotation during the same weeks as our paid schedule. the produced spots were sent with this report. Current Print/Online Advertising Seattle MagazineSeattle Metropolitan Print ads appear in (1/3 pg.) & Magazine (full page) this month. Banner ads are currently running in following electronic publications: Seattle Magazine - Seattle Metropolitan Magazine - Sound Publishing Community Papers (Eastside; S. King Co; Whidbey - Island) The Olympian - Edible Seattle - Seattle Dining - Radio Promotion Giveaways: Our first giveaway package was promoted on Star 101.5 FM last Sequim Quality Inn & Suites week. The contributed 5 overnight stays with Black Bear DinerDungeness Crab & Seafood breakfasts for two at the . The Festival added five pairs of tickets for crab dinners at this year’s event on Oct. 13-14. One package was given away each day of the week. Delaware Our second giveaway is being promoted on Star 101.5 this week. North CompaniesParks & Resorts , has donated five overnight stays in a cabin Kalalach LodgeCreekside Restaurant at with a $50.00 credit for dinner at the . One package will be given away each day. Warm 106.9 Scheduled giveaways on will take place later in October and in November. Other Promotion OPVB Website Drawing Red Lion Hotel The winner of a two-night stay at the in Port Angeles and a half- Adventures Through Kayaking day guided kayaking tour with will be drawn on st November 1. The package is promoted on the OPVB website and in our October radio advertising. Guest Bloggers blog Our first guest post appeared on Edible Seattle Magazine’s Fresh Sheet on 9/17, contributed by Kim Roberts of Westport Winery. The second guest post, Mark OziasThe Red Rooster contributed by of in Sequim, appeared on 10/4. A Dungeness Crab & Seafood Festival third post on the will appear next week, Steve & Nancy Bishop Alpenfire Estate Cidery Port Townsend and of in will contribute the final guest post in November. KVI Radio 60-Second Interviews KVI has once again offered us the opportunity to extend our paid advertising schedule with a few “60-second interviews” that will air in a promotional rotation. Lissa JamesHama Hama Co.Matt of the recorded the first spot this morning. DayMt. Townsend Creamery of will record the second spot tomorrow morning, Michael LynchMichael’s 10/10. I’m awaiting confirmation from , owner, Seafood & Steakhouse in Port Angeles, regarding the third and final spot. KING 5 Show New Day Northwest Next week I will pitch the Olympic Culinary Adventure for a segment on New Day Northwest. The intent is to promote the Olympic Peninsula’s growing culinary industry, and share what travelers can expect to find when following the Olympic Crystie Kisler of Culinary Adventure Route. If producers are interested, Finnriver FarmLissa James of Hama Hama Seafood and will travel to Seattle to appear in the segment as industry representatives. # # # Olympic Culinary Adventure FAM Tour Tuesday, October 2 – Wednesday, October 3 Tuesday, October 2 3:00 – 4:00 p.m. Check in at Quality Inn & Suites, 134 River Road, Sequim 98382 Located in the sun-belt of the Sequim-Dungeness Valley, the award-winning, pet- friendly Quality Inn & Suites is the perfect base from which to explore the scenic Olympic Peninsula. Visit the many local lavender farms, hit the links or walk along the Dungeness Spit to the lighthouse at its end. 4:00 p.m. Meet Diane Schostak, Executive Director, Olympic Peninsula Visitor Bureau, in hotel lobby; depart for Sequim’s Dungeness Valley Vineyard. 4:15 p.m. Arrive at Dungeness Valley Vineyard (Video by Kathy Charlton, Olympic Cellars). Short tour of Dungeness Valley Vineyard with grower Dennis Dundas and Kathy Charlton, owner of Olympic Cellars winery in Port Angeles. Learn about grape varietals that thrive in the Puget Sound climate, and Olympic Cellars’ plans to create “Verjus,” this year, an acidic vinegar-like product made from unripened grapes. 4:45 p.m. Depart for Olympic Cellars 5:00 p.m. Arrive at Olympic Cellars, Port Angeles Enjoy a wine & oyster pairing in Olympic Cellars’ Gathering Room hosted by Kathy Charlton and Lissa James of the Hama Hama Seafood Store in Lilliwaup. Hama Hama oysters are farmed at the mouth of Washington State's Hamma Hamma River, where fresh and salt waters collide. Lissa has a wealth of knowledge about the local shellfish farming industry, which she will share with you as you sample a variety of local oysters carefully paired with Olympic Cellars wines. The winery was founded in 1979, the 15 th winery in Washington State and the first to locate on the Olympic Peninsula. It has been woman-owned and operated since 2001. 5:45 p.m. Depart for dinner at Michael’s Seafood & Steakhouse 6:00 p.m. Arrive at Michael’s Seafood & Steakhouse, Port Angeles Proprietor Michael Lynch offers guests the ultimate Pacific Northwest dining experience with a focus on fresh, local, wholesome and delicious food. The menu offers something to please every palate, from clams, oysters & salmon to tender free-range beef tenderloin, NY steak and prime rib to fresh pasta and gourmet pizza. The full bar features original recipes with no pre-mix ingredients, reminiscent of the “golden age” of cocktails. Return to Hotel Wednesday, October 3 8:15 a.m. Pick-up at Hotel by All Points Charters & Tours 8:30 a.m. Continental Breakfast at Nash’s Farm Storeand Farm Tour, Sequim Farm Store manager Mary Wong and Patty McManus-Huber will welcome us to the farm store with a Continental Breakfast featuring the bounty of Nash’s Organic Produce farm, and share with you the history of this largest of Sequim’s growers and news of the upcoming annual Farm Day celebration (October 6). Owner/operator Nash Huber will lead a quick tour of the grounds and the packing shed. Nash’s has been growing healthy food, saving farmland and training future farmers for over 30 years. The team at Nash's produces over 100 varieties of vegetables, fruits, grains, freshly ground flours, eggs, seeds and pork, year round in the Dungeness Valley. 10:00 a.m. Depart for Pane d’Amore 10:45 a.m. Arrive at Pane d’Amore Artisan Bakery, Port Townsend “We built a bakery because we love good bread, hard work and our community. Feeding people the very best product we can make, using the very best ingredients we can find at home, in the state and around the world, never gets old or uninteresting. We continually strive for a better product, a kinder approach to using our resources and keeping our tradition of sharing a priority.” – Linda Yakush, Owner 11:15 a.m. Depart Pane d’Amore for Alpenfire Estate Cidery 11:30 a.m. Arrive Alpenfire Estate Cidery, Port Townsend Orchard and Cider House tour and tasting with owners Steve “Bear” and Nancy Bishop. The Bishops planted their fruit trees in 2003, and the orchard was certified organic in 2005. The initial harvest came in 2008, and in 2009 Alpenfire was certified as an organic processor. It is the first and only producer of organic hard cider in Washington State! 12:30 p.m. Depart for lunch at Ajax Café 12:45 p.m. Arrive at Ajax Café, Port Hadlock The Ajax will present a “Taster’s Menu” featuring fresh local fare (Chef’s Choice). The cafe is located in the historic district of (lower) Port Hadlock in Galster House. Built in the 1800’s, this quaint building was once the home of Samuel Hadlock, founder of the town. The talented culinary team is committed to using fresh local ingredients to create memorable cuisine, including the finest local seafood, locally grown fruits and vegetables from Red Dog Farm, local beef from Short's Family Farm, poultry from Spring Rain Farm & Orchard, homemade breads and desserts. The menu changes several times a year, with nightly specials featuring seasonal dishes. The Ajax is open to the public for dinner only. 2:15 p.m. Depart Ajax Cafe for Chimacum Corner Farm Stand 2:20 p.m. Arrive at Chimacum Corner Farm Stand, Chimacum Enjoy some Elevated Ice Cream, produced in Port Townsend, while General Manager Rob Story talks about the Farm Stand and its philosophy and commitment to selling “FOOD FROM HERE.” 3:00 p.m. Depart Chimacum Corner Farm Stand for Eaglemount Wine & Cider 3:15 p.m. Arrive at Eaglemount Wine & Cider, Port Townsend Wine & cider tasting. Located on an 1883 homestead, Eaglemount started making wine and hard cider from the wonderful heirloom apples growing on its estate orchard in 1996. Specialty ciders include Ginger Cider, Raspberry Cider, and fruit meads are produced with honey from Sequim. Eaglemount also sources premium wine grapes from small eastern Washington vineyards to make award winning red wines that are aged in their underground cellar. 3:45 p.m. Depart Eaglemount for return to hotel 4:15 p.m. (approx.) Arrive at Quality Inn & Suites, Sequim Olympic Culinary Adventure Media Tour October 2-3, 2012 Michele Whitehead, Associate Editor Journey Magazine/AAA Washington (Bi-Monthly) Published and circulated bimonthly, Journey informs AAA’s more than one million members in Washington/Northern Idaho about the latest in travel, automotive services, insurance, member discounts and upcoming events in the Pacific Northwest. Potential Coverage: Blog post (for Journey's online version) about the tour, and a potential short story (~200 words) in Journey’s front-of-the book section sometime in 2013. Allen Cox, Editor-in-Chief Northwest Travel Magazine (Bi-Monthly) NORTHWEST TRAVEL MAGAZINE is the trusted authority and inspiration for living and traveling in Washington, Oregon, Idaho and British Columbia. It guides readers in discovering new destinations and all they have to offer from adventure to culture. We bring the pages of the magazine to life with photographs and information to plan travels throughout the Northwest and to give readers the passion for all things Northwest. With paid subscribers and newsstand distribution we reach 125,000+ readers in Washington, Oregon, Idaho, Northern California and British Columbia. As a subscription-based consumer magazine, 60% of our circulation is paid and 40% are new consumers at Newsstand each issue. Potential Coverage: Cox anticipates a wine trail story, culinary trail story, possibly others. He is already planning an oyster-wine pairing piece, so the planned pairing fits in perfectly. Looking for non-culinary angles as well. Robin Lucas, Publisher Cheryl Smith, Photographer Showcase Magazine (Qtrly.) ShowCase Magazine captures the essence of South Puget Sound’s lifestyle and culture. We highlight the unique aspects that make up our community’s, arts, cuisine, design/style, wellness as well as the escapes which make our region such a vibrant area. Potential Coverage: Olympic Culinary Adventure story in Cuisine section of spring 2013 issue. Christine Cox, Photographer South Sound Magazine (Bi-Monthly) South Sound is the only lifestyle publication exclusively for the South Puget Sound. Each issue of South Sound features local personality profiles, beautiful homes, gorgeous gardens, unique dining experiences, creative ideas for entertaining, local getaways and much more. South Sound magazine is a bi-monthly, high-quality, full-color newsstand publication. Find it throughout the region at bookstores, grocery stores, drugstores, fine garden centers, and the area’s best hotels. Potential Coverage: Christine will be shooting photos throughout the culinary tour that will be featured in either the food issue Feb. 1 or the next issue, Dec/Jan (TBD). Barb Rees, Freelance Travel Writer BARB REES, travel writer, author, photographer, and speaker lives in Powell River, BC, Canada. With husband Dave as photographer, the couple has experienced four working holidays around the Canadian provinces. Guidebooks Barb has written from these trips include: “RV Canada On A Dime And A Dream,” “RV Canada With Boo The Menopausal Van,” and the most recent, “RV Canada’s Far North On A Dream.” Book four in the RV Canada series, a cross Canada tour, will be published in 2013. Barb has written for publications including Snowbirds and RV Travelers, RV Times, and Yukon Tourism magazine, “The Last Great Road Trip,” “Harbors.” Although her main focus is RV travel, Barb’s passions are meeting people and gathering their stories, culture, and culinary tourism. Potential Coverage: TBD End of Deborah Black’s Reports. Diane stated that Lissa James does a great job doing her presentation on oysters, which went over well with the wine pairing. Diane explained the partnerships between OPTC, TCC and OPVB. Travel Planner Changes – Bill Bill explained the process for updating the Lodging List for the Travel Planner, which includes mailing a letter of introduction, the lodging listing as currently printed in the travel planner, and a stamped, self-addressed post card for each lodging and RV/Camping venue to return with updates and changes. Pages 6 & 7: Bill felt that we would be better served to put our community names up on the header of each page. Discussion on this point, and on how to make changes. It was decided to remove the names of Irondale and Indian Island because there are no lodgings there; change Marrowstone to Nordland; remove Discovery Bay. Allison suggested taking out mention of Port Ludlow Resort in the community commentary section because no other lodging venues are listed twice. That change was agreed upon. Bill requested that interested individuals edit the copy of their communities. Bill felt that the community listing should relate information about the community and not list any businesses. The consensus was that we would not list any businesses. Jennifer will write the copy for the Port Ludlow section. Allison will work on the Port Hadlock section, which includes Chimacum, Port Hadlock, Nordland. Bill will be the liaison. Carol will work on Quilcene and Brinnon. Bill stated he would like olympicpeninsula.org to be the website listed for lodging and tourism contact in the Travel Planner. Discussion. It was determined that Teresa needs to be contacted about that. Carol moved to make Olympicpeninsula.org the official website, with appropriate links, for this publication. Bill seconded. Kalaloch: Diane suggested Kalaloch, Quinault, the Hoh and Ocean Beaches would probably have their own pages now that Lake Quinault is coming into the mix. Fall Meeting at West End – Kitti After much discussion, it was determined to NOT have a meeting at Kalaloch in November, but to have a meeting at Kalaloch Lodge at the West End of Jefferson County for the April 2013 TCC meeting. Walt will organize a table at the end of the dining room for that meeting. We will meet in Quilcene for the November meeting as originally planned. Meeting ended at 12:16 pm.