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HomeMy WebLinkAboutM111312 TCC Minutes, Draft, 11-13-2012 Quilcene Historical Museum 10:15 am Members attending were: Joy Baisch, Allison Willing, Carol Christiansen, Bill Roney Others: Christina Pivarnik, Jennifer Lampe, Teresa Verraes, Debbie Black via conference phone. Staff: Kitti deLong Unexcused: Amanda There was not a quorum present. Since this is the last meeting of the year, and the Board needs to approve the 2013 Budget Request, this meeting continued and an additional Board Member’s vote will be elicited from Chuck Russell, who said we could contact him after the meeting, via either phone or email, for his vote on each item. Agenda: Additions to the Agenda include Christina’s reports on WTA and Culinary Loop Updates. Bill made a motion to approve the Agenda. Allison seconded. Motion passed unanimously. Minutes: Allison moved to accept the minutes as presented. Bill seconded. Motion passed unanimously. Draft Budget for 2013: Discussion about what the contributions to reprinting the East Jefferson County Bike Map covers. One of the good things about the bike map is that there is a website that supports that map. Allison made a motion to accept the Draft Budget for 2013. Carol seconded. Motion passed unanimously. Financial Report: Invoices for November, 2012: OPVB, Portion of Fall Campaign $9,251.37 OPVB, Conference Calling Expense 65.46 Coordinator’s Services, plus Expenses 905.41 Total for October: $10,222.24 Carol moved to approve the Financial Report. Bill seconded. Motion passed unanimously. Commissioner’s Update – John Austin John was not available for this meeting. PT LTAC – Christina Through an error in reporting sales tax in Olympia, and the City’s financial difficulty at losing that sales tax, ~$16,300 of the LTAC budget planned for end- of-the-year advertising went toward overtime for the police department during the festivals in 2012. The LTAC members who were present at the October meeting were in agreement to support this as a method to help, but it did take a sizable chunk out of the remaining lodging tax funds for 2012. Looking to hire a consultant to provide a report on lodging and conferences in 2013. A committee from representative organizations will be meeting in the next few weeks to discuss this further. Reported on excellent media for Port Townsend and into Jefferson County, especially through Canadian magazines—Snowbirds & RV Travelers magazine (with 2 ½ pages), Savour magazine (with 5 pages) and Western Living (with 2 ½ pages). A writer for Outdoors NW is coming in the next week to write about bicycling/hiking in Port Townsend in the winter. Olympic Culinary Loop – Christina Steve Shively has been hired as the new Membership Services Director. He was one of the founding board members and is passionate about the OCL. WTA – Christina Just had a 2 ½ day retreat at Tulalip Resort and Casino. Much work is being done to gear up to ask the legislature in this session for bridge funding. If approved, it would be available in July 2013, but that is a big “if.” Simultaneously, the Long Term Funding Committee is working on an assessment model with the hope of having it in place in 2014. The WTA Executive Committee has made an offer to a woman who has a lot of start-up non-profit experience, has worked with EDCs and has been the director of a chamber. She has a good background in managing budgets. Just waiting for the contract to be signed to be official. WTA Summit: Had planned on having the Summit at SeaTac but the board decided to change that venue to a location in Olympia in order to include the legislators. Looking at a Tourism Matters day, possibly with an opportunity to discuss plans for bridge funding and the long-term funding plan, then have time to meet with legislators, and possibly have a reception in the Governor’s Mansion. All this will take place in one day and for us on the Peninsula, there wouldn’t be a need to stay overnight. WTA is now fully focused on funding needs. The first phase of a new website will be launched in early January. Are running a campaign called, “Did you know . . .?” Send a cool question about our area with a photo, and WTA will put it on Facebook and Twitter. Quilcene Report – Carol The Timber House is reopening the first week of December, new phone number 765-0129. Paul and Mary Schmidt, who own it, are going to run it with a chef who has worked at Anthony’s. Dinner will be served Wednesday through Thursday, dinner and lunch will be served on Saturday and Sunday. There is a new mini-brewery in Quilcene, 101 Brewing, at the Twana Road House, which will serve four beers, will have a mini-tap room, and will be kid- friendly. Carol announced that the Worthington Park campaign has reached its goal and more, with a balance now of $205,000. Yehhhhh! Teresa mentioned that brewing supplies are now available in Port Townsend from a new business located in the Oly Cap building. Fall Marketing Campaign – Debbie Black Final Status Report 11/13/12 The paid advertising portion of the fall marketing campaign is now complete; however, a few promotional components will carry into November. Final Guest Blog Post – Edible Seattle Magazine Steve “Bear” and Nancy BishopAlpenfire Cidery of in Port Townsend will provide the final post for Edible Seattle’s Fresh Sheet blog, focused on cider making. The post should publish later this month, and I will provide a link. November Giveaways, Warm 106.9 FM Warm 106.9 FM is once again promoting the Magical Night of Giving event, th Auburn Super MallSunday, November 11 which will take place at the on . The event raises thousands of dollars for local charities, and features some great The Resort at Port Ludlow giveaways for participants. has contributed a deluxe 2-nights’ accommodations; two breakfasts for 2; giveaway package featuring kayaking for 2; and 18-holes of golf for two with an electric cart for this . event 5 pair of spring whale watching tickets Our final giveaway, contributed by Port Puget Sound Express Townsend’s , will be given away on Warm’s Morning th November 19. Show the week of Update Media Tour Coverage While most of the coverage generated by the October media tour will occur in Michele Whitehead, associate editor,AAA Journey Magazine 2013, , did th blog post publish a on October 11, prior to the Dungeness Crab & Seafood Festival. Radio Promotion nd Giveaway: Our first giveaway on Warm 106.9 FM ran the week of October 22. The Resort at Port Ludlow 5 identical packages contributed including overnight accommodations; breakfast for 2; kayaking for 2; and 18 holes of golf for 2. An aircheckfrom this promotion was attached to this report. Following are the 5 giveaway winners and the cities where they are from: Monday 10/22: Peg Giovengo of Tacoma Tuesday 10/23: Tarrie Barnett of Bellevue Wednesday 10/24: Mark Medina of Covington Thursday 10/25: Corinne Lombardo of Normandy Park Friday 10/26: Angela Draper of Bothell October Drawing, OPVB Website Nancy Hatcher Parksville, British Columbia 2-night stay ofis the winner of a Red Lion Hotelhalf-day guided kayaking tour at the in Port Angeles and a Adventures Through Kayaking with . 76 There were at total of entries for the drawing. KING 5 Show New Day Northwest In late October a producer with New Day Northwest expressed interest in airing an Olympic Culinary Adventure segment; specifically, a short cooking demonstration and showcase of some culinary product from the area. Last week, however, she confirmed that the show is booked through the end of December, and she will unfortunately not be able to get us on. I suggested doing a segment next spring, and will contact her again in early 2013. Spring Campaign for 2013 Debbie is still gathering information and trying to determine what would be most cost effective. She would like to integrate some mobile advertising and would like to use the Culinary Loop as a test. Christina stated that the Culinary Loop is planning to create a mobile app and Debbie may want to coordinate with them. Also, Steve Shively, who was hired by Culinary Loop, has done some research and talked to KIRO reps who attended the Summit. Talked to people who are looking for the Culinary Loop map. There is actually some technology to follow . . This is an opportunity to do some demographic marketing. Debbie stated that she has a videographer who does a lot of segments and we might be able to do some video of him traveling the culinary route. Christina suggested including geo-caching on the map. The group agreed they would like Debbie to pursue these possibilities. Debbie is getting a proposal back that she can forward to us, and will also send us a prioritized list of components so that we can budget for next year. Debbie will wait to hear about the 2013 budget before she starts work on the 2013 campaign. Carol stated the Museum will close until April for updating. Christina and Teresa left at 11:25 am. TCC Board went into Executive Session to discuss the 2013 budget. There is no meeting in December. The venue for January’s meeting will be announced later. Meeting ended at 12:30 pm.