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HomeMy WebLinkAboutM021213 TCC Minutes, Draft, 2-12-2013 Resort at Port Ludlow 10:00 am Members attending were: Bill Roney, Carol Christiansen, Jennifer Lampe, Allison Willing, Joy Baisch, Diane Schostak via conference phone, Others: John Austin, Prospective Board Member Mike Zimmerman Staff: Kitti deLong Minutes, 1-8-13 Carol moved to approve the Minutes after removing Amanda’s name. Bill seconded. Motion passed unanimously. Joy introduced Mike Zimmerman, Washington State Park Manager for Fort Flagler, Fort Townsend, and Fort Worden, and including Anderson Lake Park, Mystery Bay, Kinney Park. Financial Report, February-2013: Invoices for February: OPTC-Portion of Joint Marketing Contract $6,441.10 Coordinator’s Services + Expenses 776.29 Web Hosting & Domain Purchases 107.38 Total: $7,324.77 Carol moved to accept the Financial Report as presented. Allison seconded. Motion passed unanimously. Bill suggested that TCC apply formally for its own non-profit designation with IRS. There was lengthy discussion about what the requirements are for 501c3 status, and what the difference is between 501c6 and 501c3 designations. Carol moved that Kitti do a report on the pros and cons of both 501c3 and 501c6 designations. Jennifer seconded. Motion passed unanimously. Commissioner’s Update – John Austin Was a joint BOCC and City Council meeting to move forward on the PDA. The Exploratory Regional Parks and Recreation Committee has met for about one year, including Kathy Blair and Mike McFadden, and their recommendation was that we have a combined metro-regional park committee. Funding for these are at real risk because of decreasing real estate tax receipts. Parks and Recreation are not required to be fund. ERPRC recommendation was that we go ahead and form a metropolitan Park District like the one recently formed in Brinnon. That Park District would have independent taxing ability. Boundaries would have to be determined, and this issue would have to be put on the ballot. There is a question about what to do about Chetzemoka Park, the Worthington Estate, Memorial Field and the Pool. These are expensive programs. The steering committee would make recommendations about how to solve the issues involved. People in Brinnon would not be included because they already have their own park district. A vote was taken to support this steering committee and their goal was to come up with a recommendation by summer. John and David voted yes. The vote was 5-1 on the City Council. Christina reported that the Equestrian Park is moving along and is separate from the proposed Metro Park District based on the license and contract with the County. Jefferson County provided the 80 acres for the Park and the Equestrian Park Board is managing that property. Mike said the law says that you can levy up to 75 cents per $1,000 and needs to be reapproved by voters. Discussion about the technicalities. John will look into this. Discussion about Hotel-Motel Lodging tax receipts. January sales tax is up. Hotel- Motel tax is down. John feels this is a good time to send a letter to Congressman Derek Kilmer requesting to repair the Dosewallips Road. John left at 10:53 am. Discussion about the focus of our Spring Campaign marketing plan. At the last OPTC meeting, it was decided to drop the billboard campaign, do a small market test in Portland via Pandora, do some print promotions, TV spots and radio spots, drop the Mobi app portion. Marketing Campaign – Debbie Black Originally, the Spring Campaign was going to be $42,000. As of last OPTC meeting when the Clear Channel ($11,800) promotion was removed, the amount now is $30,200, for 6-8 weeks from April through May, and will include: Comcast Cable TV Ads, a mix of 30-15 second spots on the networks most watched by active adults skewing a little toward 35-50 age bracket. Reach would be North Seattle, East Side, Tacoma, Thurston County. Will be a rotating schedule from 9am to midday, and also some prime time spots running from 7 pm to midnight on HGTV and other networks that tie into this demographic. Debbie’s suggested messaging is below and she stated that this is a starting point that can be tweaked or redirected. “Come to the Olympic Peninsula and discover the essence of the Pacific Northwest: O - Organic and Open Air L - Lush and Lively Y - Youthful (Baby Elk, Yahoo, Kids White Water Rafting) M - Majestic and Meandering P - Peaceful and Palate Pleasing I - Intergenerational and Interesting C - Coastal. Come As You Are (Town Slogan) Leave the City behind. Come stay and play on the Olympic Peninsula. Discussion about how to track effectiveness. Jennifer asked if there was something within our message that we could use to track. Comcast does provide reports to track. We also would get a banner ad with a link to the website that would be up when the ads are running. Discussion about Pandora. There was consensus that everyone liked the idea of Pandora if there was a way we can track the results. Debbie will check with her rep. Seattle Magazine: Debbie Black is working to see if we can get editorial in this issue as well. Last ad had a culinary focus and it definitely got some attention. Several tourism-related organizations called wanting more information after seeing that ad. The consensus was that this year, we would focus on outdoor activities. South Sound Magazine is bi-monthly. Debbie had a photographer on the Culinary Loop tour in October. This would be the opportunity to advertise in “Best of . . . “ issue coming out April/May. Having a camera-ready ad is not an issue. We have until March 1 to get this in but Debbie needs to reserve the space ASAP. This periodical goes a little south of Seattle with about 40,000 readers. Jennifer said the Report has placed an ad. Discussion about which issue to be in. Jennifer requested placement up front of the issue. Story Pitching: Debbie reminded the group that she received some funding for story pitching and for New Day NW appearance at the end of last year from TCC. The last couple of campaigns, Edible Seattle has been interested in having us include guest blogs, and that may be a possibility now. Alison made a motion to accept Debbie Black’s plan. Bill seconded. Motion passed unanimously. Mike Zimmerman announced a bike ride on September 14 & 15 with a route through the three forts; Fort Worden, Fort Townsend, and Fort Flagler. He suggested that Debbie Black call Alex at Edible Seattle for the details so that this could be used as a focus in one of the promotions. Late Night Ferry Service: After discussion, Carol moved that Kitti write a letter to Philip Morley stating that the two mid-day runs do not get cancelled. Bill seconded. Motion passed unanimously. Quilcene Museum Update: The Worthington Project is up to $226,500. Need to get to $300,000 by the end of May. Is a Challenge Grant available that begins on March 1, “March Match.” Washington does not have historic preservation. Chris Moore really likes the project and is taking a background report on the campaign to Kilmer, Murray and Cantwell. Carol met with Steve Shively and learned what “The Loop” is all about. She had a fascinating discussion on tourism with him. Discussion about the lodging list. Kitti will send postcards for the Lodging List and RV List updates for the Getaway Guide. Gateway VC will pay for the ad in the Getaway Guide. Bill asked if TCC would pay for the changes on the Adventure Map. Discussion about how much that will cost. Carol moved that TCC pay for the graphic costs out of the opportunity fund. Jennifer seconded. Motion passed unanimously. Meeting ended at 12:30 pm.