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Home My WebLink AboutM061113 TCC Minutes, Draft, 6-11-2013 Quilcene Historic Museum 10:00 am Members attending were: Joy Baisch, Bill Roney, Allison Willing via phone, Walt Kochansky via phone, Bonnie Story arrived at 11:00 am. Excused: Mike Zimmerman, Diane Schostak, Carol Christiansen Staff: Kitti deLong Walt stated that he had heard from John Austin that his request to serve on the TCC Board would be on the BOCC Agenda for approval on Monday. Walter was congratulated and welcomed onto the TCC Board. Minutes, 5-14-13 Bill moved to accept the Minutes as presented. Walt seconded. Motion passed unanimously. June Financial Report Discussion about having to change the name of the Adventure Map to “Activity Map” because someone has copyrighted the name “Adventure Map.” This change makes the stock of maps left with the title Adventure Map obsolete and those will have to be disposed, and replaced with the new “Activity” maps. A total of 30,000 maps were printed, with 7,000 flat and 23,000 folded. Discussion about hiring Bonnie Story for $100 per month to do Social Media support on our website. Discussion. Allison moved to pay Bonnie $100 month for social media support and maintenance. Walt seconded. Motion passed unanimously. Discussion about the value of social media. Walt stated that his company realizes social media is very important. Discussion about the increase in hours for TCC’s Coordinator, who has requested an increase of $300.00 Discussion about the level of LTAC Tax Income for the last few months showing an increase for most entities. Jefferson County was up 17.9%, Clallam County was up 17%, Port Angeles was up 8%, Sequim was up 14.7%, Port Townsend was up 1.8% Walt mentioned that he has a new web cam and was wondering if there was a way to incorporate that into our social media. We will look at that. The web cam can be accessed at: thekalalochlodge.com/webcam. Invoices for June: OPVB (Portion of Spring Campaign) $2,809.00 OPVB (Portion of Spring Campaign) 1,784.67 OPTC (Joint Marketing Commitment) 2,124.21 Youra Media (Design Update-Map) 500.00 Coordinator’s Services plus Expenses 888.52 Increase in coordinator’s Services 300.00 Bonnie Story, Social Media Support 100.00 Total: $8,506.40 Allison moved to pay Bonnie Story $100/month for Social Media Support and Maintenance, and to pay the Coordinator in increase of $300/month and to approve June’s Financial Statement. Walter seconded. Motion passed unanimously. Shrimpfest – Joy Shrimpfest moved from the Dose State Park because the parking fees were too much. Then made a contract with Hjelvick family and moved to the upper field at Jackson Cove Road. The cost for infrastructure was a lot, but is an investment for future Shrimpfests and the Hjelvicks. Had about 5,000 people attend. Was a bit “iffy” on shrimp because of various issues. Ran out of shrimp on the first day, though held some shrimp back for Saturday. The Dose State Park was full. Discussion about field kitchen requirements. 11:00 am - Bonnie Story arrived Bonnie informed us as to the things that were really useful for Social Media. Discussion about Social Media and Visit the Dragon; links to add. She needs articles, coupons, info, events, etc.. We want to add info about the culinary loop, birding. Discussion about how using Google Maps to find lodgings is not a good idea. Goodle is all about paid listings, so the paid listings come up first. 11:27 Mary Brelsford joined the meeting via conference phone. OPTC Retreat – General consensus was that the retreat was very good, very productive, and Casey was great. Mary has asked her to participate at the Summit in October. Geocaching: Have a small budget from OPVB to hire someone to help Mary with this. Have several custodians to make caches and will have those in place before the next OPTC meeting on July 11. Discussion about having a cache at Kalaloche Lodge, which is the National Park property, and there is a different protocol for getting permission to have a geocache inside the park boundaries. Mary is researching a way to expedite that piece of this puzzle. Geocaching.com is owned by Groundspeak, and they may know how to get approval with the National Parks. Allison will not be at the OPTC meeting in July or August, and will not be able to attend the TCC meeting in August. Following is Deborah Black’s Final Spring Campaign Report: I5 Corridor Campaign Spring 2013 Final Status Report_TCC June 10, 2013 All advertising and promotion schedules are now complete, with the exception of continued banner rotation on SeattleMag.com throughout the month of June. Pandora Internet Radio Our first go with Pandora delivered strong results. Each time a voice ad was delivered to a user, a coinciding, clickable banner ad popped up on the user’s computer screen or mobile device. Clicking on the ad brought the user to the campaign website, www.olympicpeninsula.org. Following are the #impressions delivered each week and the click-thru rate (CTR), as well as average campaign statistics provided by Pandora, for comparison. As you will note, our CTR placed above Pandora’s national and local campaign averages each week. Week 1 (4/15-4/21): Delivered Impressions: 407,544 Click-Thrus: 1,837 (1.35%) Week 2 (4/29-5/5): Delivered Impressions: 407,586 Click-Thrus: 1,762 (1.30%) Week 3 (5/13-5/19): Delivered Impressions: 407,472 Click-Thrus: 1,554 (1.14%) Campaign Total: Delivered Impressions: 1,222,602 Click-Thrus: 5,153 (1.26%) Averages: Following are some banner advertising statistics provided by my Pandora Rep. Average national Click-Thru Rate (CTR) for web display ads is .04%. Average national CTR for mobile display ads is .8% Pandora’s national average CTR (cross platform) is .6%; Pandora’s local average CTR .8%. Anything higher than a .8% is a success and shows strong interest in an ad. Promotion - Giveaways Packages TheWolf, Portland extended the Resort at Port Ludlow Package promotion from 2 to 3 weeks (4/22 – 5/10). In addition to on-air promotion, the packages were promoted via an e-blast delivered to 30,000 listeners. A total of 237 listeners went to the Wolf’s online contest page and entered to win one of two grand prize packages for 4, each including 2 rooms for an overnight stay at the Inn, golf for 4 on the Resort’s championship course, kayaking for 4 on Ludlow Bay, and a $100.00 gift certificate for The Fireside Restaurant. Two winners were drawn on May 13 and notified by phone. The Wolf’s campaign wrap-up report was sent with this report. The winners are: Rick Haglund or Keizer, OR Bob Randall of Aloha, OR The Wolf, Seattle promoted our Sekiu package, a 2-night stay for 4 at the Strait Side Resort, a salmon charter fishing trip for 4 on the 27’ Skagit Orca with Capt. Eric, and a $100.00 gift certificate to Sekiu’s Café By The Bay, during the week 5/13. On-air promotion drove listeners to the Wolf’s online contest page to enter-to-win. There they could see a photo collage with a full package description. The grand prize winner is: Elizabeth Hardy Walsh of New Castle, WA A recap of this contest and our earlier Brinnon 5-package giveaway is attached to this report. A winner for our website giveaway package, a Yoga/Wellness Retreat for 4, including a 2- night stay in a suite or cabin at the Strait Side Resort; two morning yoga sessions on the beach (weather pending) with Certified Yoga Instructor Su Kirk; an “Agate Wrapping” Class, (jewelry making); a Facial Scrub/Mask Making Class; and a $50 gift certificate to Seki’s Breakwater Restaurant, was drawn today. The winner is: Ashley Machiela of Oak Harbor, WA Several of our radio ads on Pandora and both Wolf stations encouraged listeners to go to the website and enter-to-win. Total campaign leads: 100 Pandora 38 (Note: Google Analytics showed 91 Pandora referral visits) Seattle Magazine 12 Cable TV ad 3 99. 5 FM Portland 3 100.7 FM Seattle 1 South Sound Magazine 1 Some entrants did not indicate where they learned about contest. Other Promotion I have continued to follow-up with a producer at KING 5’s New Day Northwest regarding a potential Olympic Culinary Adventure Route segment. No confirmation yet. The Olympic Culinary Loop Association as designated 3 spokespersons if the opportunity materializes. # # # Meeting ended at 11:45 am.