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Tourism Coordinating Council Jefferson County
Minutes of the Monthly Meeting of the Board of Directors
October 14, 2014 (DRAFT)
The October 14, 2014 meeting of the Tourism Coordinating Council (TCC) for CALL TO ORDER
Jefferson County, was called to order the at 10:02am by Chair Bill Roney, noting a
quorum present.
Voting Members present were: Bill Roney, Walter Kochansky, Allison Willing,
Jennifer Lampe, Joy Baisch, Larry McKeehan
Members Excused: Mike Zimmerman, Marsha Masey
TCC Friends in attendance: Christina Pivarnik, John Austin, Dan Toepper
TCC Marketing Coordinator present: Steve Shively
On motion by Joy Baisch and seconded by Walt Kochansky, TCC unanimously APPROVAL OF
approved the minutes from the meeting conducted on September 9, 2014. MINUTES
TCC reviewed current general sales tax receipts and motel / hotel lodging tax FINANCIAL
figures reported from County office, affirming the 13+% YTD growth REPORT
throughout the tourism sector.
TCC reviewed the transactions of the past month. Bill updated TCC on research of
WTA membership levels. Maintenance of current $500 level is recommended.
WTA membership
On motion by Jennifer Lampe, Seconded by Larry McKeehan TCCs WTA
level
membership level remains at $500 with remaining funds available for winter 2015
Summit attendance. Motion Carried.
On motion by Joy Baisch and seconded by Jennifer Lampe, the TCC financials
APPROVAL OF
through September were accepted as received. Motion Carried.
TCC FINANCIALS
John Austin reported that thanks in part to TCC correspondence -
consideration of selling the South Point emergency ferry terminal has been
suspended.
County LTAC budgeting for 2015 is Wednesday November 19.
WA State Parks exploring land acquisition south side of Dosewallips River,
potentially expanding trails.
John will be unable to attend Olympic Peninsula Tourism Summit, yet all are
pleased that David Sullivan and Philp Morley will be attending.
Bill again welcomed Dan Toepper, candidate for Jefferson County Commissioner,
noting his attendance a recent OPTC meeting.
Bill, Christina, Joy and Steve updated TCC on on-going OPTC Fall campaign, sharing
with TCC some discussed scenarios and objectives for marketing.
Steve briefed TCC on research conducted and recommendations presented for
year-end marketing expenditures which will support TCC
OPTCgn and start off 2015 with continued marketing on behalf of TCC
stakeholders.
Discussion included recommendations to seek fewer larger ad buys (i.e. Quality
APPROVAL OF
1/3 page ad-size vs. 1/6 page quantity) vs. more publications, yet smaller display
FALL WINTER
ad presence, esp. into yearlong publications such as MV Coho magazine.
MARKETING
CAMPAIGN
On motion by Joy Biasch seconded by Larry McKeehan, TCC authorized Steve to
FUNDING
purchase up to the detailed $14,300 on behalf of TCC media buys with discussed
goals and objectives. Motion carried.
Steve and Bill updated TCC draft LTAC 2015 budget presentation. TCC Board offered
APPROVAL OF
good suggestions and strong support for the draft application as reviewed.
DRAFT 2015
BUDGET FOR
On motion by Allison Willing with a second by Jennifer Lampe TCC authorized
LTAC
submitting 2015 budget request of $90,425. Motion carried.
MARKETING
Steve reported that this Marketing Coordinators report had been provided to TCC
COORDINATORS
in their advance meeting packet materials.
REPORT
AREA UPDATES
No area updates reported.
NEXT MEETING
Due to Veterans Day, Next TCC meeting will be November 4, 10AM at offices of
Ludlow Associates
There being no further business, the TCC meeting was adjourned at 12:03 pm.
Adjourn