HomeMy WebLinkAboutM051215
Tourism Coordinating Council Jefferson County
Minutes of the Monthly Meeting of the Board of Directors
May 12, 2015 (DRAFT)
The May 12, 2015 meeting of the Tourism Coordinating Council (TCC) for Jefferson CALL TO ORDER
County, was called to order at 10:03am by Chair Bill Roney, noting a quorum
present.
Voting Members present were: Bill Roney, Allison Willing, Shannon Meyers
(for Debbie Wardrop), Joy Baisch, Marsha Massey, Bud Schindler
Members and friends Excused: Bonnie Story, County Commissioner Kathleen
Kler, Christina Pivarnik
TCC Marketing Coordinator present: Steve Shively
Minutes from previous meeting were reviewed. On motion by Allison Willing, and APPROVAL OF
seconded by Joy Baisch, TCC unanimously approved minutes from the meeting MINUTES
conducted on April 14, 2015.
Steve reviewed the year-to-date May 2015 financials with TCC. Noting the on-going, APPROVAL OF
positive, trend in lodging revenue (+19.7% over projection) in contrast to general TCC FINANCIALS
sales tax (+5.28%). All of these numbers areindicative of the confidence in lodging
tax revenue that resulted in Jefferson County BoCC announcing plans for a
forthcoming, approximately $39,000, supplemental budget RFP from currently
funded marketing partners.
On motion by Allison Willing, seconded by Marsha Massey, the TCC financials YTD
May, 2015 were accepted as received. Motion carried.
TCC
SUPPLEMENTAL
Steve walked TCC through the draft $13,900 supplemental budget worksheet.
BUDGET
Items under consideration include:
DISCUSSIONS
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$6,000 - Additional contract marketing coordinators support.
$600 - Additional digital marketing paid advertising.
$900 -
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$650 LCD projector
$250 Conference Phone
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$3,000 - Increased Olympic Peninsula Tourism Commission partnership
$2,500 EV charging station at Gateway VIC
By consent TCC agreed with figures and strategy on supplemental worksheet.
Allison encouraged a more robust TCC emphasis on lodging listing, especially since
the PT Getaway Guide published an abbreviated matrix this season.
Marsha reminded TCC that the eventual upgraded OlympicPeninsula.org site will
not have live availability functionality. If those capabilities are desired, then each
local marketing organization - as with the new third-party lodging availability on
EnjoyPT.com, should be considered.
Steve reminded TCC that re-skinning of EnjoyOlympicPeninsula.com
website that a static unincorporated Jefferson County lodging list was all TCC was
going to, initially, provide. Should TCC desire to invest in live lodging availability
functions, Steve will review both pricing and detail necessary
requirements of participation in order to make such a system viable.
TCC
COORSPONDENSE
Bill reported that TCC sent letter of
Fairchild Airport.
After discussion of on-going progress, TCC approved, by unanimous vote, a motion
APPROVAL OF EV
authorizing Bill to send a support letter from TCC on behalf of EV (Electric Vehicle
CHARGING
charging stations). Action moved by Joy Baisch and seconded by Allison Willing.
STATION
SUPPORT LETTER
Steve reported lodging leadership changes at both ends of the county: Walter
Kochansky has left Kalaloch Lodge for another Delaware North GM position. Mike
Zimmerman has retired from WA State Parks and Manager of Fort Flagler. Both
were thanked for their long, and beneficial contributions, to Peninsula tourism. TCC
looks forward to working with their replacements.
OPVB / OPTC
Marsha updated TCC on a number of on-going activities of interest to Jefferson
REPORT
County tourism, including:
Travel & Words conference success, NW travel writer leads already
resulting.
-going invitation for
packages to be promoted.
Electrical Vehicle charging station progress throughout Peninsula.
FAM Tours include Chris Smith and Paul English for UK publications.
Twilight-15 (same weekend as Wooden
Boat Festival). Forks is looking for sponsors and SWAG bag goodies.
Preliminary Dean Runyun 2014 travel report is out. Marsha will be
disseminating reports through OPTC.
TCC CHAIRS
REPORT ON
Now that tax season has ended Bill,sent on April 30 th, the final Draft 501(c)6 for
501(c)6
will meet with her to continue the 501(c)6 filing
process as soon as Aldryth responds to request.
TCC MARKETING
COORDINATORS
Steve reviewed the supplied Marketing Coordinators report, highlighting our joint
participation with Aramark, PT Visitors Center, and Puget Sound Express hosting REPORTS
successful OPTC booth at Military Travel fair. Our EnjoyOlympicPeninisula site
continues to maintain a listing of known military discounts.
Steve has been selected for alternative Economic and Tourism seat on Olympic
Coast National Marine SanctuaryAdvisory Committee on representing -
end and the Olympic Culinary Loop. The networking has already provided good
contacts.
AREA UPDATES
Area Updates:
a) Port Ludlow Shannon New marketing assistant being hired, with
specific focus on video promotions-deserved write-up as Gold
medal award winners in current issue of
b) North Hood Canal Chamber Getting ready for Shrimpfest with 12,000
pounds of Hood Canal Spotted in coolers, ready for eating! Lots of transitions with
neighboring WA State Park staff. Still noting that elk herd is growing in size. Pre-
season road paving in the Dose area is much needed and welcomed.
c) Marrowstone Allison Tractor Days Sunday May 24 in Norland. Ajax
rd
Café will be having a tie-in theme for their 3 Thursday Winemaker Dinner.
e) JC Chamber (reported emailed by Teresa):
- The 2015 Port Townsend & East Jefferson County Map is finished and we are
getting rave reviews! I will be dropping some off at the Gateway VIC for this
weekend and bring a stack for whomever wants them next month. Or you can
stop by for pick up.
- We are bringing back the 4th of July to Fort Worden!!! *see press release
below. A weekend of family fun and sparkle ~ please help us spread the word.
- All my dreams are coming true in our new space The Jefferson County Business
Resource Center houses the Jefferson County Chamber, EDC/Team Jefferson,
SBDC, Craft3 & the Jefferson County Home Builders Association. The Visitor
Center is open and greeting visitors daily. Our numbers were up 10.82% in April
and I can hardly wait to see how the numbers stack up this summer! Do stop by
next time your out this way ~ 2409 Jefferson Street PT ~ The building formerly
known as Northwind Art Center.
Next meeting of TCC is scheduled for June 9, 2015 10AM at the offices of Port
Ludlow Associates.
There being no further business, the TCC meeting was adjourned at 12:10 pm.
Adjourn