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Tourism Coordinating Council Jefferson County
Minutes of the Monthly Meeting of the Board of Directors
September 8, 2015 (DRAFT)
The September 8, 2015 meeting of the Tourism Coordinating Council (TCC) for CALL TO ORDER
Jefferson County, was called to order at 10:07am by Chair Bill Roney, noting a
quorum present.
Voting Members present were: Bill Roney, Bonnie Story, Debbie Wardrop, Joy
Baisch, Marsha Massey
Friends present were: Teresa Verraes
TCC Marketing Coordinator present: Steve Shively
Minutes from previous meeting were reviewed. On motion by Debbie Wardrop, APPROVAL OF
and seconded by Bonnie Story, TCC unanimously approved minutes from the MINUTES
meeting conducted on August 11, 2015.
Steve reviewed the year-to-date September 2015 financials with TCC. Reflected in APPROVAL OF
the review of financials was the on-going, positive, trend in lodging revenue of TCC FINANCIALS
actuals exceeding MTD budget tax revenues by 45.2%. On motion by Joy Baisch,
seconded by Bonnie Story, the TCC financials YTD August, 2015 were accepted as
received. Motion carried.
CONTINUING
Bill updated TCC on 501(c)6 incorporation progress. Ongoing work and progress
BUSINESS
reported with the application process.
Work still to be done, including WA State non-profit incorporation, prior to Federal
application for 501(c)6 filing. Bill estimates total budget for application process
might be $1,180.
Steve reported on efforts to explore parallel track with county if
there is possible solutions of how status quo may be amended for TCC ultimate
end-goal of: a) Increased responsiveness / nimbleness, b) Fiscal liquidly of approved
NON-PROFIT
funds, c) Administering the MOST money for Jefferson County tourism marketing.
FILING RE-
ENDORSED
On motion by Joy Baisch, seconded by Debbie Wardrop, TCC endorsed the
ongoing 5019(c)6 application filing,
Marsha reports highlights from recent OPTC meeting including:
OPVB / OPTC
Tourism Summit
REPORT
Shoulders . Registration scheduled
to open September 14.
15+ fall FAM (familiarization) tours in the works. Good international press
focus, with strong German and Dutch market representation. TCC encourages
tour operators typically addressing the tour group SMERF (Social, Military,
Educational, Religious and Fraternal) packaged travel wholesale sector, with
emphasis on our current FIT capacities and more education of our lodging and
attraction providers regarding their operational requirements needed to better
address the needs of SMERF and packaged tour wholesalers.
lovely new civic arts center.
Steve briefed TCC on initial advertising emphasis to promote between season -
TCC MARKETING
bridge campaign
COORDINATORS
advertising and sponsorship placements include print and digital media placements
REPORTS
in September edition of tƚƩƷƌğƓķ aƚƓƷŷƌǤ and Outdoor-
Society.com http://outdoor-society.com/enjoy-olympic-peninsula-from-sea-to-
summit-and-from-canal-to-coast/.
Steve introduced the exciting capability of Utrip.com and how this self-curated
travel planning tool is being leveraged by various regional tourism sites including
https://visit.funbeach.com/
All TCC members are encouraged to explore, play and consider the possibilities of
incorporating Utrip.com into the EnjoyOlympicPeninsula.com site.
Steve and Bonnie Story updated TCC on the progress of the request for them to
create and facilitate a marketing measurements workshop. Advance Tips &
Techniques to Track the Effectiveness of your Jefferson Co. Tourism Marketing
, scheduled Wednesday, October 7th 9:30AM-11:30AM at Andrews Suite
The Inn at Port Ludlow. TCC identified expanded audience who should be invited to
attend.
AREA UPDATES
Highlights of the following Area Updates were shared by TCC members and friends:
a)Gourmet
postponed until 2016. Wooden Boat shuttle will able transport Festival
attendees free. Upcoming Winemaker dinner, expansion of Relax Packages,
inclusive of Halloween. 8 of 42 Cottage Homes have been sold! Susan
Windle is moving the Warwick Hotel in Seattle. Sarah McHugh will be
replacing Susan.
b)Quilcene Museum Bonnie shared how permitting for the historic house
remodel has pushed their project into 2016. Marketing success for this
seasons Linger Longer Stage includes additions of the Half Marathon, 10K &
5K runs September 26, leading off with an open to -
spaghetti feed Friday night!
c)North Hood Canal Chamber Joy footnoted that Big Quil Oysters will be
served at the Oyster run! Lots of activity, from Rockybrook being film
setting for a Vietnam era movie to spawning Salmon looking for more
water to help them along their way
High volume of cars (30-50 daily) parked at Rockybrook. Many are eastern
Washington hikers displaced by wildfires looking for a place to hike and
learning how to hike on west-side trails! Taylor Shellfish enjoyed another
successful midnight clambake. Elk Meadows Farm stay now has seating for
24 with a true Farm-to-Table experience.
d)Jefferson Chamber Teresa praised the new rack design in the VIC and is
working on reaching WSDOT to get them to correct the Hood Canal bridge
messaging Sept. 9-
reducing traffic volume. Business is up. The 5,000 print run of the newly
designed local business guide was distributed.
Next meeting date: October 13, 2015 10AM
The TCC meeting was adjourned at 12:01 pm.
Adjourn