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Home My WebLink AboutM011216 Tourism Coordinating Council Jefferson County Minutes of the Monthly Meeting of the Board of Directors January 12, 2016 (DRAFT) The January 12, 2016 meeting of the Tourism Coordinating Council (TCC) for CALL TO ORDER Jefferson County, was called to order at 10:03am by Chair Bill Roney, noting a quorum present. Voting Members present were: Bill Roney, Aaron.Terada, Shannon Meyers, Joy Baisch, Marsha Massey County Commissioner Kathleen Kler, Christina Pivarnik TCC Marketing Coordinator present: Steve Shively Members and friends Excused: Bonnie Story, Debbie Wardrop Minutes from previous meeting were reviewed. On motion by Joy Baisch, and APPROVAL OF seconded by Shannon Meyers, TCC unanimously approved minutes from the MINUTES meeting conducted on December 8, 2015. TCC A sympathy card was circulated for Kyle Forgey CORRESPONDENCE condolences for the recent death of his wife. Our thoughts are with him. Bill reported that BOCC approved position on TCC. Welcome Aaron! Steve reported notes of thanks and appreciation between TCC members and Strategic Planning facilitator Ryan Malane for everyones hard work, and significant accomplishments in the short time of last Strategic Planning meeting. Steve reviewed the year-end December 2015 financials with TCC. Noting the APPROVAL OF TCC successful 24.4% lodging revenue over projection. Resulting in unincorporated FINANCIALS Jefferson County amongst the best, while recognizing tourism increases across all tourism sectors around the Peninsula. On motion by Joy Baisch, seconded by Bill Roney, the TCC financials Year End December, 2015 were accepted as received. Motion carried. County Commissioner Kathleen Kler commended TCC on their Strategic Plan COMISSIONERS progress, noting that County LTAC has agreed need to calendar their own planning REPORT meetings to address strategic goals for full County LTAC. She noted meetings between Bill and County Administrator Philip Morley with efforts to establish successful and sustainable internal controls within framework of new TCC Bylaws. Evidence of recreational marijuana marketplace with $970,000 excise sales tax generated within County since June 2015. Good news that Armstrong Boat Builders has located operations in Jefferson County. OPTC REPORT Marsha Massey updated TCC on the strategic planning meeting held recently. Various OPTC projects underway, including: Desk audit review between OPVB/OPTC balance, especially when factoring staff intensive projects such as Tourism Summit and Tourism Planner. Identifying all partners and providing collaborative representation at OPTC meetings is goal. Feb. OPTC meeting will be at Red Lion, Port Angeles. CONTINUING BUSINESS Chair Bill Roney lead TCC Council through an Article-by-Article review of draft th Bylaws following direction received at TCC Strategic Planning retreat on Jan. 7. Considerations for building Bylaws for specifics of current reality vs. designing sufficient latitude for future growth and development was reviewed throughout. TCC will take on additional operational tasks related to fiscal administration. While Bylaws can certainly be revised TCC seeks functional Bylaws with sufficient depth and breadth so as to enable operations without constant need for Bylaw revisions. After much discussion and detailed notes, Bill will provide new draft edition with MS WORD track- Bill reported that during transition from TCC as Commission of County to ENDORSE independent 501c6 there is need to continue County contracted agreement with MARKETING Steve Shively, S3 Solutions, as contracted Marketing Contractor. By consensus TCC CORDINATOR CONTRACT affirmed continuation of this contract. Bill reported that Philip Morley is preparing necessary do TCC MARKETING COORDINATORS Steve thanked TCC for the continued support and endorsement. TCC reviewed his REPORTS supplied report, emphasizing how proactive additions of UTrip and Aurasma will help enhance both our web presence and our visitor engagement through social media platforms. Keyword SEO (Site Engine Optimization) analysis was reviewed, indicating that the persona. Goal will be to expand the narrative to also include core personas of: Foodie, Family Traveler and Romantic throughout 2016. AREA UPDATES Port Ludlow success with nearly 130 room nights sold during campaign. LOS (Length of Stay) average has gone up to 1.8 nights per reservation, indicative of linked activities and itineraries keeping visitors registered and on Peninsula longer. Development of mini itineraries and calendar links under way. Emerald Towns Joy shared enthusiasm for the 170+ person public hearing held golf course from 18 to 9 holes was most recent concession offered by Statesman Group. Elsewhere, plenty of road repairs underway due to winter damage. Fort Flagler Aaron shared that Washington State Parks is implementing a program of Public-Private Partnerships on properties that have been deemed underutilized. 100 acres of Fort Flagler has been identified as part of an 11 Phase known as a Recreation Business Activity (RBA). RBAs are privately financed recreation developments that are intended to provide amenities for park visitors while also generating revenue to support the state park system.Public comments welcome through March 31. Fort Flagler is in the news as one for many State Parks being used by US Navy for trainings. Activities are on- Port Townsend Christina shared an impressive recap of the many 2015 accomplishments and gains made by PT Tourism. Looking ahead to feature filming Go West with largely international and respective tour operators. Credit to collaboration with group sales at Fort Worden for this networking opportunity. WTA Christina. Legislative session has just begun. Proposed assessment funding for state-wide tourism moving forward. Stay flexible and stay alert! ADJORN There being no further business, the TCC meeting was adjourned at 12:16 pm, Next meeting of TCC is scheduled for February 8, 2016 10AM at the Inn at Port Ludlow.