HomeMy WebLinkAboutM061416
Tourism Coordinating Council Jefferson County
Minutes of the Monthly Meeting of the Coordinating Council
June 14, 2016 (DRAFT)
The June 14, 2016 meeting of the Tourism Coordinating Council (TCC) for Jefferson
CALL TO ORDER
County, was called to order at 10:05am by Chair Bill Roney, noting a quorum
present.
Voting Members present were: Bill Roney, Marsha Massey, Debbie Wardrop,
Joy Baisch, Cleone Telling.
TCC friends present: Aba Kiser
TCC Marketing Coordinator present: Steve Shively
Minutes from previous meeting were reviewed. Moved for approval by Cleone
APPROVAL OF
Telling, Seconded by Joy Baisch, Chair Bill Roney, called for TCC vote approved
MINUTES
minutes from the meeting conducted on May 10, 2016. Motion passed
unanimously.
Steve reviewed the May 2016 financials with TCC. Noting that JeffCo. reports
APPROVAL OF TCC
for March have been posted with positive 23.3% YTD performance ahead of
FINANCIALS
budget.
Discussion on potential new impacts of lodging supply, countered by properties
raising rates in response to FF&E (Furniture, Fixture & Equipment) investments.
Debbie encouraged lodging to consider FF&E improvements and for exploration
into dynamic rate management vs. traditional static fixed pricing or at best
seasonal rate cards.
Gaining an understanding on Airbnb lodging tax contributions remains a goal of
TCC.
Bill reported on progress of County
TCC. Logistics, process and initial utilization of account still to be determined.
Bill recommended tabling continued TCC 501 (c)6 efforts until this fall, with a
revisit of how improved systems are working for best management of TCC
programs. TCC was unanimously in agreement.
County Farm Tour presented by Aba Kiser:
JEFFERSON
COUNTY FARM
An Agri - EduTourism event for the County. Good news and ample
TOUR
opportunities for TCC consideration of collaborative marketing to be explored.
Marsha shared OPTC highlights including:
Tourism Volunteers honored,
BrandUSA MegaFAM tour success, and thanks to TCC for sponsoring the
OPTC REPORT
r highly successful whale watching
tour, followed by Kalaloch hosting a bonfire the following night.
tion of Olympic
Peninsula at IPW with 85+ scheduled appointments.
Debbie asked Marsha for any
Sahalee hosted 2016 KPMG LPGAchampionship
Marsha concluded with a notice of high demand for a potential whole Olympic
TCC
Peninsula pad map. Stay tuned!
MARKETING
Steve presented a spring TCC marketing overview with focus on plans for fall TCC
COORDINATORS
centric campaign. Highlights include:
REPORTS
MegaFAM, print ad in Living on the Peninsula magazine, ShrimpFest co-opt in
sponsored web content. Washington Wine Commission hosting and welcome
reception at Port Ludlow.
fall 2016 TCC tourism marketing spending. Including:
-opt partnership with Sequim and OPTC
for Portland Metro bus backers, Radio campaign, Print in SagaCitys PDX Monthly
and S
Geo-fencing ad delivery.
th at the Fort. Gourmet Foodie Retreat
at Port Ludlow, CiderQuest event and print + digital opportunities with
OutdoorsNW.
Port Ludlow Debbie encouraged looking at upcoming events on the Port Ludlow
AREA UPDATES
ndth
website, inclusive of Wine dinner on the 22 Totem
Pole luncheon.
Quilcene Museum Cleone reported on remodeling updates. New Geocache
rd
placement activity. Upcoming July 3
with messages buried in walls.
th
August 12 Beer, Wine and Cider event.
st
Larry McKeenhan hosted the first -the-. 1 Sunday of every
month, at 1PM. Traffic study with community involvement on planning for new
in
progress.
Emerald Towns Joy shared that Shrimpfest was so successful that it sold out in
four hours on Saturday. Estimate 4,400 attendees. Ongoing work with Little Boston
There being no further business, the TCC meeting was adjourned at 12:15 pm,
ADJORN
Next meeting of TCC is scheduled for August 9, 2016 10AM at the
Inn at Port Ludlow (NOTE: no TCC meeting scheduled for July).