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Home My WebLink AboutM021417 Tourism Coordinating Council Jefferson County Minutes of the Meeting of the Coordinating Council February 14, 2017 (DRAFT) The February 14, 2017 meeting of the Tourism Coordinating Council (TCC) for CALL TO ORDER Jefferson County, was called to order at 10:08am by Chair Bill Roney, noting a quorum present. Voting Members present were: Bill Roney, Marsha Massey, Debbie Wardrop, Crystie Kisler TCC friends present: County Commissioner Kathleen Kler, Christina Pivarnik TCC Marketing Coordinator present: Steve Shively Minutes from previous meeting were reviewed. Chair Bill Roney, called for approval APPROVAL OF of TCC minutes from the meeting conducted on January 10, 2017. Motion to MINUTES approve by Marsha Massey, Seconded by Debbie Wardrop. Minutes unanimously approved. Steve reviewed the YTD January 2017 financials with TCC. Noting that JeffCo. APPROVAL OF reports for total General Tax revenues YTD reported ahead of Lodging Tax revenues TCC FINANCIALS for first time in recent memory. General Tax 21.73% ahead of budget. JeffCo. Lodging Tax revenues 15.3% ahead of budget. spending for early 2017 has just begun to be expended against budgeted Spring and year-round campaigns. Debbie Wardrop moved for acceptance of January 2017 Financial report, seconded by Bill Roney, Motion passed unanimously. Commissioner Kler briefed TCC on a variety of on-going items important to TCC. Including: Federal travel restrictions and JeffCo. monitoring of best response within possibilities of Federal funding repercussions. Careful steps being taken by UPDATE County. JeffCo. Finance continues analysis of various budget funds, including lodging, with bar having been risen for related projects supporting tourism infrastructure investments. Efforts and awareness to mitigate visitors impacts with upcoming Elwha River bridge, Lake Crescent road and Hwy 20 from airport to Port Townsend Ferry terminal construction all being reviewed. NEW BUSINESS Chair Bill Roney reviewed a proposed letter of endorsement for National Parks with ON GOING TCC, recommending support. Motion to endorse TCCs submitting letter of National BUSINESS Parks support moved by Bill Roney, Seconded by Crystie Kisler, Motion passed. Jefferson Co. Activity Map reprint Chair Bill Roney updated TCC on Activity Map reprint process. Marsha reported that requested NPS maps only resulted in 60% of requested supply. TCC supported continuing with reprinting of Activity Map at 45,000 units. Chair Bill Roney, reported on on-going collaboration with PT Leader and Christina Pivarnik, resulting in printing and insert of Jeff. Co. lodging accommodation matrix and corresponding full-page TCC display ad in the Chair Bill Roney reported that TCC tax exempt articles of dissolution have been filed, and that after review, these articles have been accepted by WA. State and Nonprofit Corporation has been closed. WTA (Washington Tourism Alliance) legislative efforts and update was shared by WTA REPORT Christina Pivarnik. HB1123 / SB5251 bills for funding state-wide tourism have moved out of committee and into their respective appropriations committees. This is a long Legislative session with school funding on the table, so dont anticipate early results. Bipartisan bill highlights, strategy and successful meetings with all three District 24 Legislators were featured January 24 during the WTA Tourism Summit in Olympia. Thanks to all who attended the full day of education, networking and advocacy, vital to our state-wide efforts for sustainable tourism marketing. OPTC Report Marsha shared highlights from recent OPTC planning retreat. Topics OPTC REPORT included: InstaFAM spring campaign lead thanks to Coho Ferry team. Ongoing marketing in Visit Washingtons e-News, Seattle Gay News, Red Wine, Cider & Chocolate cooperative marketing and through the Annual VIC materials offered mailing. February 2 will be first full OPTC meeting of 2017. TCC Marketing Report - Steve reviewed recent and upcoming TCC marketing work with the Council, TCC MARKETING highlights included details on: COORDINATORS An Instagram 101 primer as this trending digital platform differs from Facebook and REPORTS other social media platforms. TCCs Spring Adventuresome Play tie-in with Instagram through Sinclair Media. Audience demographics driven rational for upgrading EnjoyOlympicPeninsula.com website to a Mobile First platform Ongoing: Web Analytics and Digital Media results Highlights and reflections of Olympic Tourism legislative trip. Area Update Sharing: AREA UPDATES Port Ludlow: Debbie shared news of the Fireside Sunday (Wine) School tasting sessions held the 4 th Sunday of each month. Chef Dans involvement in numerous culinary events, including Whiskey & Chowder at the Foundry and the student ProStart Chefs competition. Kaitlin Chester is boasting the Inns Instagram presence with a Finnriver cider making experience. The Boat-In movie th night will be held August 27 with a showing of tźƩğƷĻƭ ƚŅ ƷŷĻ /ğƩźĬĬĻğƓ͵ AREA UPDATES Gateway VIC Bill reports good January numbers at the Gateway. A parking lot light standard is in disrepair and needing attention. Focus of this intake (Continue) survey will ask if visitors are lodging at: campground, friends, Vacation Rentals, B&B or Motel / Hotel. Results should provide useful visitor travel data. Tri-Area: Crystie noted that a NOP RC&D grant is being completed for assistance with Chimacum heritage. Tri-Area Holiday Craft Fair is going forward. Finnriver is introducing Saturday Brats along with a Groupon campaign experiment. Fall Apple Festival will be October 14-15. Summer Cider Days Westend: Kathleen reports having discussions with Kyle at Kalaloch regarding emergency disaster preparedness planning. Port Townsend Tourism Christina shared that the Port Townsend Winter marketing campaign is wrapping up its successful 4-month run. Results are early, but noticeably positive with record December lodging results. Bus ads are still being seen in both Portland and Seattle. February 1 st starts their 2 nd photo contest campaign. Pad map and EnjoyPT brochure reprints underway. ADJORN Adjournment - There being no further business, the TCC meeting was adjourned at 11:51 am, Next meeting of TCC is scheduled for March 14, 2017 10AM at the Inn at Port Ludlow.