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Tourism Coordinating Council Jefferson County
Minutes of the Meeting of the Coordinating Council
March 14, 2017
The March 14, 2017 meeting of the Tourism Coordinating Council (TCC) for CALL TO ORDER
Jefferson County, was called to order at 10:04am by Chair Bill Roney, noting a
quorum present.
Voting Members present were: Bill Roney, Debbie Wardrop, Joy Baisch,
Larry McKeehan
TCC friends present: Lorna Mann, Christina Pivarnik
TCC Marketing Coordinator present: Steve Shively
Minutes from previous meeting were reviewed. Chair Bill Roney, called for approval
APPROVAL OF
of TCC minutes from the meeting conducted on February 14, 2017. Motion to
MINUTES
approve by Debbie Wardrop, Seconded by Joy Baisch. Minutes unanimously
approved.
Steve reviewed the YTD February 2017 financials with TCC. Noting that JeffCo.
APPROVAL OF
finance committee shared the following observation: IƚƷĻƌΉaƚƷĻƌ \[ƚķŭźƓŭ ğǣ Ώ
TCC FINANCIALS
υЊВͲЌВЍ źƓ WğƓǒğƩǤ Ǟŷźĭŷ źƭ Ѝі ƚǝĻƩ Ʒŷźƭ ƒƚƓƷŷ ƌğƭƷ ǤĻğƩ ğƓķ ЊЎ͵Ќі ƚǝĻƩ ĬǒķŭĻƷ͵
The good news continues with General Tax 9.21% ahead of budget. JeffCo. Lodging
Tax revenues 16.8% ahead of budget.
spending for early 2017 continues to be expended against budgeted
Spring and year-round campaign allocations.
Joy Baisch moved and Debbie Wardrop seconded motion for acceptance of
presented February 2017 Financial report, Motion passed unanimously.
NEW BUSINESS
Chair Bill Roney reported that service contracts for continued 2017 TCC marketing
coordination have been finalized and signed by Jeff Co.
BoCC presentation Steve and Bill, accompanied by some of the Gateway VIC
volunteers, will present a tourism briefing for the JeffCo. BoCC on March 27.
ON GOING
Discussion was shared regarding
BUSINESS
perception of increased roadside litter throughout our freeways. Including our rural
highways. General concern noted that roadway upkeep has fallen off lately.
Jefferson Co. Activity Map reprint Chair Bill Roney updated TCC on delivery of
Activity Map 2017 reprint. Bill also has supply of Olympic Peninsula Travel Planners.
The is an on-going collaboration with PT Leader and
currently in the design phase of Jeff. Co. lodging accommodation matrix and
corresponding full-page TCC
publication. Favorable positioning across from Port Ludlow will provide a visual
WTA (Washington Tourism Alliance) Christina Pivarnik shared legislative efforts
WTA REPORT
and update related to HB1123 / SB5251 bills designed for funding state-wide
tourism. Both bills have moved out of their respective committees.
SB5827
Concerning definitions and reporting requirements for municipalities receiving
lodging tax revenues, co-
Legislative District.
Critical efforts needed to get HB1123 / SB5251 bills passed was shared. Everyone is
encouraged to contact HB1123 co-sponsor Rep. Steve Tharinger and lobby his
support of bill passage.
TCC Marketing Report -
Steve reviewed recent and upcoming TCC marketing work with the Council,
TCC
highlights included details on:
MARKETING
red Instagram campaign. Especially the on-
COORDINATORS
going InstaFAM tour #3 based out of the Port Ludlow Inn.
REPORTS
tie-in to campaign through Sinclair Media,
and related whirlwind FAM tour of STAR 101.5 on-air personality.
Ongoing Web Analytics and Digital Media results
1/3 page remnant ad deal in 2017-18 WA State Visitors Guide
Area Update Sharing:
Port Ludlow: Debbie shared that:
AREA UPDATES
Ludlow Associates is still actively selling homes.
Seasonal golf is starting up.
News in the Fireside Rincludes:
upcoming Wednesday dinner series.
th Sunday of each
o
month, and a full not-to-be-missed
Easter Sunday Brunch.
o
34 boat Rendezvouses all ready to
Proud to that the just crowded Rhody Queen is a member of the Fireside
service team!
Quilcene Larry shared:
Worthington Museum will be opening 5 new exhibits April 22 nd
s to over 5,000 volunteer
hours, and $1.3M of earned and awarded grants and fundraising.
25 returning docents, with a new crop being currently trained.
The .8 mile Birkenstock Trail will have 20-interpertitive stops once complete.
art panels will be installed at Worthington, with the six
others incorporated into the Quilcene pedestrian walk.
is being made for web presence and marketing.
Gateway VIC Bill noted wild swings in visitor counts, i.e. great January numbers
at the Gateway
spring at the Gateway VIC.
AREA UPDATES
Tri-Area: Aaron provided the following Fort Flagler report:
(Continue)
Grass is green and growing again. New electric wiring works great. Nice not having
to worry about the next power failure. The park is being De-winterized this week;
most of the water is on at all the RV sites. -in
cooler for our largest Retreat Center Camp kitchen at Camp Hoskins. We have a
Spring Volunteer project day on Saturday March 25 th.
Newly finished projects to the park:
New primary power electrical lines to Upper Campus
Multiple trail improvements at Fort Flagler, Anderson Lake and Kinney Point
New beach picnic sites at Marrowstone Point
Campsite improvements and pathways reestablished in lower campground
Port Townsend Tourism Christina shared:
Numerous FAM tours in PT
Good media
publication
Great PT -line article.
New PT pad maps and brochures being produced
PlayFest was very successful
th
25
Upcoming PT coopt ad in Edible Seattle
Looking forward to county wide Kitchen Fest care of AAUW
JC Chamber Lorna will be regular attendee on behalf of Teresa. Busy news
includes:
Restart of the YP (Young Professionals) program
Same as the Gateway VIC, the PT VIC also is tracking low month to date visitors
for February.
(Aside Debbie observed that Port Ludlow Inn had a good February
o
the opportunities to take a romantic trip to celebrate).
June is National Orca month. Looking forward to Orca sighting sign in
partnership with PS Express.
Working o
Gateway crew.
ADJORN
Adjournment - There being no further business, the TCC meeting was adjourned at
12:02 pm,
Next meeting of TCC is scheduled for April 11, 2017 10AM at the
Inn at Port Ludlow.