HomeMy WebLinkAbout031918_ca02Regular Agenda
Commissioners Office
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Philip Morley, County Administrator
Erin Lundgren, Clerk of the Board
DATE: March 19, 2018
SUBJECT: BID AWARD re: Official County Newspaper
STATEMENT OF ISSUE:
RCW 36.72.075 requires that the County call for bids for the Official County Newspaper each year.
ANALYSIS:
A call for bids was published on January 10, 2018 which resulted in the submission of two bids. One was
received from the Peninsula Daily News and the other from the Port Townsend — Jefferson County Leader.
The two bids were opened and read during the Board of County Commissioners' regular meeting on March
5, 2018. Upon review of the bids, a recommendation for bid award has been prepared and is attached for
consideration.
RECOMMENDATION:
Award the bid for the official County newspaper to the Port Townsend/Jefferson County Leader so that a
contract can be drafted for approval at the first meeting in April as required by RCW.
REVIEWED BY:
flip Morley, o n Administr r
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TO: Board of County Commissioners
FROM: Philip Morley, County Administrator
Erin Lundgren, Clerk of the Board
DATE: March 19, 2018
Philip Morley
1820 Jefferson Street
PO Box 1220
Port Townsend, WA 98368
RE: Recommendation for Bid Award - Official County Newspaper
Bid Specifics:
Item
Bid Amount (per column inch)
Type & Size
Column Width
Frequency of publication
Publications Submitted: time
days before publication
Total delivery & news stand sales
in Jefferson County
2017 Bid —The Leader
$8.50
Helvetica 7 pt.
1.58"
1 time per week on Wednesday
Mondays at 12:00 p.m.
2017 Bid - Peninsula Daily News
$5.50
Helvetica 7.2 pt.
6 days a week (not on Saturday)
2:00 p.m.
3 business days prior
Port Townsend-Jeffemn County
TOTAL CIRCULATION
Leader
Peninsula Daily News
Copies per Geographical Area:
Deliveries Newetand
Total by ZIP CodeDeliveries
FNewstand
Total by ZIP Code
98368 - Port Townsend
2,155
2,137
4,292
810
177
987
98325 - Chimacum
163
351
514
62
18
80
98339 - Port Hadlock
301
297
598
142
55
197
98365 - Port Ludlow
396
127
523
158
29
187
98376- Quilcene
123
129
252
55
17
72
98382 - Gardiner
83
42
125
10
-
10
98320- Brinnon
50
60
110
45
14
59
98358 - Nordland
130
41
171
52
3
55
98331- Forks (West End)
2
-
2
260
79
339
Total
3,403
3,184
6,587
1,594
3921
1,986
Board of Commissioners - March 19, 2018
Page 2
Other Enhancements
Publish on Newspaper website
Yes - included in bid amount. Will also
Yes - included in bid amount. Will also
appear on WNPA website.
appear on WNPA website.
Quarterly publication of a section
Yes - included in bid amount.
Yes, included in bid amount.
map.
Use of County logo to identify
Yes - included in bid amount.
Yes - included in bid amount.
where County legal notices begin
Two (2) free subscriptions to
Yes — included in bid amount.
Yes — included in bid amount.
newspaper
On-line subscription code
Yes — included in bid amount.
Yes — included in bid amount.
Optional Bid Item: Publication of
Press releases accepted, but subject to
Jefferson County may submit any
up to 12 Press Releases (no more
editing. Advertisements other than legals
number of press releases to be
than one per month) in a section
are accepted with a discounted display
considered for publication. Any non -
other than the Legal Notice
ad rate of $12 a column inch.
legal advertisement will be charged at
section of the newspaper.
$10.00 per column inch. Legal notices
appear on peninsuladailynews.com and
our statewide association website,
wnpa.com at no additional charge.
Other —
1.58" per column
F per column
Cost per square inch (per formula
Column inch= 1" x 1.58" = 1.58 sq.
Column inch = 1" x 1" = 1 sq. inch per
developed by Bill Woolf to
inch per col. inch.
col. inch.
compare prices when the column
Ad rate = ($8.50/col. in.)/(1.58 sq. in.
Ad rate = ($5.50/col. in.)/(1 sq. in. per
width is different.)
per col. in.) = $5.38 per square inch.
col. in) _ $5.50 per square inch.
Recommendation: We recommend that the bid for the publication of legal notices for 2018 be awarded
to the Port Townsend - Jefferson County Leader for the following reasons:
• Even though the Leader's column inch rate of $8.50 is higher than the PDN's column inch rate of
$5.50, the PDN's cost per square inch is approximately 2.2% higher than the Leader's cost per
square inch.
• The circulation of the Leader in Jefferson County is 3 times greater than the circulation of the PDN
(21% of County population (OFM 2017 Estimate - 31,360) for the Leader and 6% for the PDN).