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HomeMy WebLinkAbout041618_ca02615 Sheridan Street Port Townsend, WA 98368 peot(; on www.JeffersonCountyPublicHeaIth.org Public 1-legalit Consent Agenda March 29, 2018 JEFFERSON COUNTY BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST TO: Board of County Commissioners Philip Morley, County Administrator FROM: Vicki Kirkpatrick, Director Karen Obermeyer, Community Health Educator DATE: �a I SUBJECT: Agenda Item — Professional Services Agreement with Apiary Digital search engine optimization; March 21, 2018 — June 30, 2018; $5,000 STATEMENT OF ISSUE: Jefferson County Public Health, Community Health, requests Board approval of the Professional Services Agreement with Apiary Digital for search engine optimization; March 21, 2018 — June 30, 2018; $5,000 ANALYSIS/ STRATEGIC GOALS/PRO'S and CON'S: This agreement is for the purpose of providing setup, developing, improving, and auditing technical search engine optimization for the Jefferson County Public Health Family Planning program. The goal of this work is to improve organic internet traffic to Family Planning and Family Health Services. FISCAL IMPACT/COST BENEFIT ANALYSIS: This contract is funded by a grant from DOH Title X. RECOMMENDATION: JCPH management request approval of the Professional Services Agreement with Apiary Digital for search engine optimization; March 21, 2018 — June 30, 2018; $5,000 REVIEWED BY: Community Health Environmental Health Developmental Disabilities Water Quality 360-385-9400 360-385-9444 360-385-9401 (f) Always working for a safer and healthier community (t) 360-379-4487 CONTRACT AGREEMENT Between Jefferson County Public Health And Apiary Digital Section 1: PURPOSE This AGREEMENT for professional services is by and between Jefferson County Public Health, herein "COUNTY", and Apiary Digital, herein "CONTRACTOR", for the purpose of providing setup, developing, improving, and auditing technical search engine optimization for the Jefferson County Public Health Family Planning program. Section 2: TERMS This AGREEMENT shall commence on March 21, 2018 and continue through June 30, 2018. Work performed consistent with this Agreement during its term, but prior to the adoption of this Agreement, is hereby ratified. Section 3: SCOPE OF AGREEMENT CONTRACTOR will function as a Subcontractor to COUNTY and provide services as outlined herein in Exhibit A. Section 4: AGREEMENT REPRESENTATIVES The COUNTY and the CONTRACTOR will each have agreement representatives who will have the responsibility to administer the agreement for that party. Representatives are as follows: COUNTY Veronica Shaw, Deputy Director Jefferson County Public Health 615 Sheridan Street Port Townsend, WA 98368 360-385-9400 Section 5: COMPENSATION CONTRACTOR Karen Amundson, Managing Member Apiary Digital, LLC 20101 NE 186th Court Woodinville, WA 98077 415-758-1859 CONTRACTOR will be reimbursed for all work performed under the terms of this Agreement. The total amount payable under this Agreement by COUNTY to CONTRACTOR shall not exceed $5,000.00 for the completion of the Scope of Work detailed in Exhibit A. CONTRACTOR will submit invoices, for actual expenses, to Jefferson County Public Health, 615 Sheridan Street, Port Townsend, WA 98368, Attn: Finance. Invoices must be submitted no more than monthly by the 2nd Monday of the month for the previous month's expenses. COUNTY will review such invoices, and upon approval, payment will be made to CONTRACTOR in the amount approved within 30 days. Apiary Digital: Search Engine Optimization Page 1 of 7 COUNTY will make final payment of any balance due to CONTRACTOR promptly upon determining that CONTRACTOR has completed its obligations under this Agreement and COUNTY can and does accept the work performed by CONTRACTOR. CONTRACTOR records and accounts pertaining to this Agreement are to be retained and available for inspection by representatives of COUNTY and state for a period of six (6) years after final payments. Section 6: INDEMNIFICATION The CONTRACTOR shall indemnify, defend, and hold harmless the COUNTY, its officers, agents, and employees, from and against any and all claims, lawsuits, demands for money damages, losses, or liability, or any portion thereof, including attorney fees and costs, arising from any injury to persons or a person (including death or injury of any party to this Agreement or damage to personal property) if said injury or damage was caused by negligent acts or omissions of the CONTRACTOR or its employees or representatives. In the event of concurrent liability, the CONTRACTOR and the COUNTY shall have the right of contribution in proportion to respective determined liability. Nothing contained herein shall be deemed to waive immunities established pursuant to state statute or to create third -party rights or immunities. Section 7: INSURANCE CONTRACTOR shall obtain and keep in force during the terms of this Agreement, or as otherwise required: A. The CONTRACTOR will maintain commercial general liability for bodily injury, personal injury and property damage, subject to a limit of not less than $1 million per occurrence. The general aggregate limit will apply separately to the Contract and be no less than $2 million. The CONTRACTOR will provide commercial general liability coverage that does not exclude any activity to be performed in fulfillment of the Contract. Specialized forms specific to the industry of the CONTRACTOR will be deemed equivalent provided coverage is no more restrictive than would be provided under a standard commercial general liability policy, including contractual liability coverage. B. The CONTRACTOR will maintain automobile liability insurance with a limit of not less than $250,000 each accident combined bodily injury and property damage. The aggregate limit will be at least $500,000. Coverage will include owned, hired and non -owned automobiles. C. The general liability and automobile liability insurance policies shall name the COUNTY as an additional named insured and shall include a provision prohibiting cancellation of said policy except upon thirty (30) days prior written notice to the County. Certificates of coverage as required by this section shall be delivered to the COUNTY within fifteen (15) days of execution of the Contract. D. It is agreed by the parties that insurers shall have no right of recovery or subrogation Apiary Digital: Search Engine Optimization Page 2 of 7 against the COUNTY (including its employees and other agents and agencies), it being the intention of the parties that the insurance policies so affected shall protect both parties and be primary coverage for any and all losses covered by the above described insurance. It is further agreed by the parties that insurance companies issuing the policy or policies shall have no recourse against the COUNTY (including its employees and other agents and agencies) for payment of any premiums or for assessments under any form of policy. It is further agreed by the parties that any and all deductibles in the above described insurance policies shall be assumed by and be at the sole risk of the CONTRACTOR. E. If and only if the CONTRACTOR employs any person(s) in the status of employee or employees separate from or in addition to any equity owners, sole proprietor, partners, owners or shareholders of the CONTRACTOR, Worker's Compensation Insurance in an amount or amounts that are not less than the required statutory minimum(s) as established by the State of Washington or the state or province where the CONTRACTOR is located. F. Any coverage for third party liability claims provided to the COUNTY by a "Risk Pool" created pursuant to Ch. 48.62 RCW shall be non-contributory with respect to any policy of insurance the CONTRACTOR must provide to comply with the Contract. G. The COUNTY may, upon the CONTRACTOR'S failure to comply with all provisions of the Contract relating to insurance, withhold payment or compensation that would otherwise be due to the CONTRACTOR. H. If the proof of insurance or certificate indicating the COUNTY is an "additional insured" to a policy obtained by the CONTRACTOR refers to an endorsement (by number or name) but does not provide the full text of that endorsement, then it shall be the obligation of the CONTRACTOR to obtain the full text of that endorsement and forward that full text to the COUNTY. Section 8: CONFIDENTIALITY All parties to this Agreement and their employees or representatives and their subcontractors and their employees will maintain the confidentiality of all information provided by the CONTRACTOR and the COUNTY or acquired in performance of this Agreement as required by HIPPA and other privacy laws. This Agreement, once executed by the parties, is and remains a Public Record and is therefore subject to the provision of Ch. 42.56 RCW, the Public Records Act. Section 9: OWNERSHIP AND USE OF DOCUMENTS All documents, drawings, notes, records, drawings, designs, improvements, and other materials produced by the CONTRACTOR in connection with services rendered under this Agreement shall be the property of the COUNTY whether the project for which they are made is executed or not. Apiary Digital: Search Engine Optimization Page 3 of 7 Section 10: INDEPENDENCE CONTRACTOR and COUNTY agree that CONTRACTOR is an independent CONTRACTOR with respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall be considered to create the relationship of employer and employee between the parties hereto. CONTRACTOR shall not be entitled to any benefits afforded to COUNTY employees by virtue of the services provided under this Agreement. COUNTY shall not be responsible for withholding or otherwise deducting federal income tax or social security or for contributing to the state industrial insurance program, otherwise assuming the duties of an employer with respect to employee. Section 11: REPORTING CONTRACTOR will provide a report to COUNTY, whichever is agreed upon by COUNTY and CONTRACTOR, for payment for services rendered. The report shall contain a brief summary of the work performed, relationship to the tasks identified in Exhibit A. Section 12: ASSIGNMENTS AND SUBCONTRACTING CONTRACTOR shall not sublet or assign any of the services covered by this Agreement without the express written consent of COUNTY. Section 13: TERMINATION COUNTY reserves the right to terminate this Agreement in whole or in part, with 30 days notice, in the event that expected or actual funding from any funding source is withdrawn, reduced, or limited in any way after the effective date of this Agreement. In the event of termination under this clause, COUNTY shall be liable only for payment for services rendered prior to the effective date of termination. CONTRACTOR reserves the right to terminate this Agreement immediately if COMPANY refuses to or is unable to pay for the services rendered within the terms specified in Section 5 of this Agreement. Section 14: DISCRIMINATION PROHIBITED Neither party shall discriminate or permit discrimination against any person or group of persons on the basis of race, color, creed, national origin, age, gender, sexual orientation, or material status. Both parties shall comply with the Americans with Disabilities Act and all regulations interpreting or enforcing such Act. Section 15: INTEGRATED AGREEMENT This Agreement together with attachments or addenda represents the entire and integrated agreement between COUNTY and CONTRACTOR and supersedes all prior negotiations, representations, or agreements written or oral between the parties. This Agreement may be amended only by written instrument signed by both COUNTY and CONTRACTOR. Apiary Digital: Search Engine Optimization Page 4 of 7 Approved this day of BOARD OF COUNTY COMMISSIONERS JEFFERSON COUNTY, WASHINGTON David Sullivan, Chair Date ATTEST: Carolyn Gallaway, Deputy Clerk of the Board APPROVED S TTO' FORM ONLY: Philip 2018. APIARY DIGITAL Karen Amundson, Managing Member Date Apiary Digital: Search Engine Optimization Page 5 of 7 STATEMENT OF WORK — Exhibit A This Exhibit is to be used in conjunction with the contract between Jefferson County Public Health and Apiary Digital. Goals and Objectives listed below are for Family Planning and Family Health Services, programs and services offered and available by means COUNTY owned and operated business. Goal Objective Task Measure Goal: Technical SEO Technical audit of Audit Improve Audit and http:l/www.jeffersoncountypublicliealtli.ori to resolve issues keeping the site from ranking in organic Recommendations traffic to higher organic positions Detailed recommendations to improve site Report with Family Planning structure for best practices recommendations and Provide recommendations and conduct Report with Family implementation within Google Search Console recommendations Health only Services Call to review recommendations Conference Call Content Review Review content within focus pages Report Complete keyword research and content Monthly and Optimization mapping estimated search demand by keyword Title & meta descriptions review and copywriting Content topic oortunities by page Report Provide copywriting for meta descriptions Report Image optimization by pages Report Call to review content and optimization Report with recommendations recommendations 15 Pages included Family Planning & Take Charge Program Complete/Not in -scope Complete What Health Services do we offer (Well Complete/Not Woman Care, Family Planning/Birth Control, Complete STI Testing & Treatment, other services including School based Health Centers, and Sports Physicals) Teen Confidentiality Complete/Not Com Tete School Based Health Centers Complete/Not Com lete Quilcene Clinic Complete/Not Coin lete Apiary Digital: Search Engine Optimization Page 6 of 7 NOTE: Improved key performance indicators, such as average search rankings, increased organic traffic, and better time on site typically occur within 3-5 months of implementation of both content and technical recommendations. Exclusions This scope of work does NOT include any of the following: • Implementation of SEO recommendations. All recommendations to be implemented by Jefferson County development or content resources. Apiary to provide recommendations and conduct implementation within Google Search Console only. • On -page copywriting. Apiary to provide copywriting for meta descriptions. Apiary Digital: Search Engine Optimization Page 7 of 7 Patient Portal Complete/Not Com Tete Related FAQs Complete/Not Com Tete Sexually Transmitted Diseases Complete/Not Com lete NOTE: Improved key performance indicators, such as average search rankings, increased organic traffic, and better time on site typically occur within 3-5 months of implementation of both content and technical recommendations. Exclusions This scope of work does NOT include any of the following: • Implementation of SEO recommendations. All recommendations to be implemented by Jefferson County development or content resources. Apiary to provide recommendations and conduct implementation within Google Search Console only. • On -page copywriting. Apiary to provide copywriting for meta descriptions. Apiary Digital: Search Engine Optimization Page 7 of 7