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HomeMy WebLinkAboutM101111 TCC Draft Minutes, 10-11-11 WSU Extension Center, Madrona Room 9:00 am Members attending were: Allison Willing, Joy Baisch, John Austin, Christina Pivarnik, Bill Tennet, Nathan LaPlante, Carol Christiansen via conference phone, Theresa Verraes joined via conference phone at 9:35 am, but couldn’t hear and left. Excused: Diane Schostak, Bill Roney Unexcused: Amanda Lovelady Staff: Kitti deLong Minutes, 9-13-11 Add Allison to members attending. John requested a change in the date that Al Scalf will retire, which is November 30. Carol moved to accept the minutes as amended. Allison seconded. Motion passed unanimously. Financial Report, 10-11-2011 There are six invoices this month: 1. Port Townsend Leader $ 600.00 Placement of Jeff Co Lodging List in Getaway Guide 2. OPTC Joint Marketing Contract 2,000.00 Tourism Summit Sponsorship 3. OPTC Joint Marketing Contract 2,124.23 Includes: Admin Services Tourism Summit Admin Travel 50 & Beyond Ad Destination Media Alliance Sunset Ad Postmaster OPVB – Portion of Fall Campaign 1,078.32 Includes: The Wolf, Portland, Promo Laurel Black Design-Printing Rest. Maps Laurel Black Design-Redo Maps Conference Phone 6. Coordinator’s Services 850.97 Total: $6,653.52 Bill Tennent made a motion to approve the Financial Statement. Carol seconded. Motion passed unanimously. Additions There were no additions. PT LTAC – Christina Pivarnik Website is up. The other major milestone is that we put out a proposal to Washington Cities and Counties Management Association to have them bring heir summer conference to Port Townsend. Are up against Suncadia Resort which has everything under one roof and Port Townsend doesn’t though Port Townsend has more to offer in other ways. Have the meetings video done and is under the tab, “meet.” EnjoyPT will be producing five more videos including one on history encompassing part of, “We Came with Dreams.” Have been working on the Summit with Mary. We need about 30 more registrations to break even. Please encourage everyone to come. PT is gearing up to do a big holiday promotion. The City has had to cut pack on budgets and Mainstream was cut about $10,000. Are targeting Seattle to Portland with tag line, “Follow me to PT, come home for the holidays.” Commissioner’s Update – John Austin Hotel/Motel Lodging Tax: Has bounced up from August, which was one of the lowest Augusts we have had. We had good weather and we had two ferries. County Budget: We don’t anticipate having to make any more cuts. Jefferson County LTAC Budget Presentations meeting is scheduled for Oct. 26, from 9:00 am to 4:00 pm at the Jefferson County Courthouse. The new clerk of the BOCC, Beth Hill, started Monday and will be replacing Lorna, who has retired. John is going to the Tourism Summit and he thinks that Philip might go, as well. OPTC: Diane is on vacation It was determined that most of us were at the OPTC meeting to hear the updates and are “up to speed.” Training for New Hospitality – Joy We need to determine how to help lodgings. It is essential now with the poor economy. Discussion about outreach to new lodgings as well as how to more positively interact with present lodgings to get them more involved in our advertising and promotions. Maintenance of olympicpeninsula.org - Joy Gloria has problems with SPAM and with personal businesses that run lodgings that are advertising festivals and events. Gloria was inserting them and some of them had worms. She has been working to recover from this. We need to determine how to put up our community sites in ways that do not allow worms, etc. Another issue is that Bill is not getting paid for maintaining olympicpeninsula.org site for Port Ludlow and Port Hadlock. Nathan has already had Bill make some changes. Nathan is going to create the content and Bill will temporarily make changes. The communities involved, Port Ludlow and Port Hadlock, must figure out how to do this and relieve Bill of this job that is not his responsibility. Goal Setting: Are we going to go in the direction of activities or are we going to stay with major marketing pieces. In the past year, in addition to advertising and promotions, we have contributed to the Bike Map, Waterfall Trail Brochure, Culinary Loop, Activity Map. What do we want to do this next year? Nathan requested to see what the goals were for last year and what the results were. Kitti will send past Campaign reports: Spring and Fall Campaigns 2010 and 2011, as well as Debbie Black’s reports. Christina will send a copy of their Goals for 2011 for distribution to the board. Last year, TCC concentrated advertising on bicyclists and fisherman. We didn’t really see a lot of results from that last year, but this year, we have really reaped the benefits from those campaigns. Joy requested that for our November meeting, we each develop a list of goals to bring to the table. New Business Carol is looking at email Cass Brotherton who bought the store at Quilcene. Are having work parties at the village store from 8-5 on Fridays. Bring your tools, we are working for the next two months. We will have gas. Carol would like to host a TCC meeting at the Museum to be able to show the new property. Fund raising is still in the silent campaign. Would like to have about 40% in the bank before they open it up to the public. Carol left at 10:17 am. Discussion about meeting venues for next year. Kitti will check several venues and a prospective meeting calendar will be drafted for the next meeting. Note: WTA address has changed from Seattle to Tacoma to 1119 Pacific Avenue, Tacoma, where the regional VCB is. WTA had a three-hour board meeting. Various communities are working on things. It is a very cool thing to be following the communities that are working Statewide. There will be a State Summit in April or May at Seatac. Will go to Spokane to work on a strategic business plan for the coming year and will communicate those goals at the summit. Susanne has been working very hard and is finding a lot of negativism in the east side. The good news is that the Board is really aware of that and sensitive to it and so is Susanne. Christina and Diane are trying to incorporate rural cities and towns, and feel that is what they bring to the Board because we are very rural. WTA is doing a Round Table in Olympia right now and Debbie Wardrop and Christina will be at the Seattle Round Table on Thursday. Membership: $5,000 will stay at that level for this next year. Was also an interesting thing to note that the only governments to date to become members of the WTA are Port of Seattle and City of Port Townsend. Fall Marketing Campaign – Debbie Black The conference phone at WSU was not working and Debbie was not able to make a verbal report. Debbie Black’s full written report is included here: Olympic Culinary Adventure The Olympic Culinary Adventure route had some celebrity traffic this past week! Graham Kerr, the , Galloping Gourmet one of television’s first celebrity chefs, traveled the route from October 2-7 en route to the Dungeness Crab & Seafood Festival where he kicked-off the Gateway Center Chef Demonstration State. Diane Schostak designed an excellent itinerary for Kerr and his wife, Treena, which started in Shelton and took them up the east side of the Peninsula through Lilliwaup and Brinnon and Quilcene, then on to Chimacum, Port Townsend, and Sequim and finally their destination, Port Angeles. The Kerr’s tour expanded upon the Culinary Adventure route with stops at Taylor Shellfish, Coast Seafood, Red Dog Farm in Chimacum and Jefferson County Hospital, where they had lunch with Executive Chef Arran Stark. They also visited the Hama Hama Oyster Farm & Seafood Store, The Resort at Port Ludlow’s Fireside Restaurant, Finnriver Farm & Cidery, the Alder Wood Bistro, Nash’s Farm Store, and the Wild Fire Grill, all official stops along the route. Kerr wrote a blog post for Edible Seattle about his discoveries during the early part of his trip, http://www.edibleseattle.com/lyftenbloggie.htm, with a second post-trip blog upcoming; gave an interview on KONP radio’s Todd Ortloff Show th on October 5 while en route; and will be penning a post-trip article for SeattleDining.com. I contributed an article about his trip to The Vancouver Sun, which ran online on October 7. An abbreviated version ran in the print edition on th October 8. http://www.vancouversun.com/life/Galloping+along+Culinary+Adventure+Route+ highlighting+beauty+bounty/5514777/story.html The Kerr’s very much enjoyed their trip, and found it a very eye-opening experience. They have already scheduled a return trip in December, however, it will be a private getaway. It is hoped that Kerr will be an advocate for culinary tourism on the Peninsula. All destination venues on the Culinary Adventure route have received a supply of the printed promotional piece, and the fliers were provided to organizers for distribution at culinary events, including the Dungeness Crab & Seafood Festival, the Cranberry Harvest Festival, and the upcoming Mushroom Festival at Lake Quinault Lodge. Banner ads continue to rotate throughout Seattle Dining’s website, linking to the Culinary Adventure web page hosted by Seattle Dining. Eight culinary adventure destinations have posted a web banner on their own websites; 5 have not; and 3 venues do not have websites. The Olympic Culinary Adventure will be promoted in another SeattleDining.com e-blast in November. To date, Connie Adams reports that 16 individuals have registered with Seattle Dining to participate in the Culinary Trivia contest, up from 3 in last month’s report. To date, she has not received any photos or answers to trivia questions. Paid Advertising Schedule Our on-air schedules on KWJJ 99.5 The Wolf in Portland, 88.5 KPLU, and 98.1 KING FM are now complete. This week is last in our 3-week schedule on KOMO AM/FM and KVI AM, and our 3-week schedule on STAR 101.5 FM starts next week, running through the week of 10/31. An ad highlighting the Olympic Culinary Adventure and offering $5 off the price of e- a crab dinner at the Dungeness Crab & Seafood Festival was distributed in an blast to Star 101.5 listeners on 10/6. My KOMO rep apologized that the same ad was mistakenly left out of an e-blast to KOMO listeners, which was scheduled for distribution on the same day. This ad will instead run in a KOMO e-blast on 11/3, at no charge . I’ve contacted the Olympic Peninsula Wineries Association to see if they’d be interested in offering a discount on tickets to their November wine tour. Fisher will either refund the cost of the ad to us, or we have the option of doing a second e-blast in November. Our electronic ads will be running in KOMO’s daily weather email during the weeks of 10/17 and 10/24. In addition, KOMO has given us a bonus ad in the weather email, which started running yesterday, 10/10 and will continue through 10/24. Facebook ads I have posted 3 , two that focus on the Olympic Culinary Adventure, and one that focuses on general fall activity. Promotion Several vendors have contributed attractive packages for the promotional opportunities available through our radio partners. KOMO Deal of the Day Since the last TCC meeting, Pat McCauley, marketing representative for Kenmore Air, put together 25 packages including round-trip airfare from Seattle to Port Angeles and lunch at the Chestnut Cottage, for the KOMO Deal of the Day. The packages will be offered for half-off their retail value. This deal will be th October 17. promoted by KOMO on KWJJ 99.5 The Wolf Text-to-Win PromotionInn at Rooster Hill 1. : An overnight stay at the with $50 Garden Café gift certificate to the (both in Port Angeles) was given away in September. An email was distributed to 33,000 of The Wolf’s “triple opt-in members” promoting the contest, with a 6.6% open rate. A total of 282 people texted in. I’ve not yet received the winner’s name. Oregon vs. Washington ContestResort at Port 2. : An overnight stay at the Ludlow ; breakfast for 2 at the Fireside restaurant; 18 holes of golf for 2 (golf cart included); kayak rental for 2 was also given away in September. Winner: Suzette Kutulas of Damascus, OR. Star 101.5 Jill Taylor’s 80s Flashback 1. (on-air contest) to run week of 10/24: Five Resort at Port Ludlow identical packages have been provided by the , including an overnight stay, breakfast for 2 at the Fireside restaurant; 18 holes of golf for 2 (golf cart included); and kayak rental for 2. Battle of the Sexes 2. (on-air contest) to run the week of 10/31. Five identical Red Lion packages including an overnight stay and golf will be provided by the Hotel7 Cedars in Port Angeles and . Website Drawings (www.olympicpeninsula.org) Resort at Port Ludlow The has provided two additional packages (contents th same as above) for two prize drawings to take place on November 7. New Business: None Next meeting: November 8, 2011 at WSU Extension Center in Port Hadlock. Motion to adjourn was made by Allison at 10:30 am.