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HomeMy WebLinkAboutM050818Tourism Coordinating Council —Jefferson County Minutes of the Meeting of the Coordinating Council May 8, 2018 (DRAFT) The May 8, 2018 meeting of the Tourism Coordinating Council (TCC) for Jefferson County, was CALL TO ORDER called to order at 10:07am by TCC Chair Roney noting a quorum was — eventually — obtained. • Voting Members present were: Bill Roney, Marsha Massey, Joy Baisch, Debbie Wardrop, and Cleone Telling • TCC Marketing Coordinator present: Steve Shively Minutes from previous meetings were reviewed, and a vote to approve TCC minutes from the meetings conducted on April 12, 2018 were moved by Debbie Wardrop and seconded by Cleone Telling. Approval for motion was unanimous. Steve reviewed the TCC 2017 April financials with council. Noting that April's Hotel/Motel Lodging Tax results exceeded budgeted amounts by a record 19.2%, bringing the YTD for 2018 2.5% ahead of targeted YTD budget projections. The Jefferson County Lodging sector is currently preforming stronger than other County sales tax generating sectors which are tracking 2.05% below YTD expectations. Approval of past February TCC Financial report and current March TCC reports was moved by Debbie Wardrop and seconded by Joy Baisch. Approval for action was unanimous. OPTC Update: Marsha Massey updated TCC on OPTC's recent meeting, highlighted by: • Good — long — OPTC meeting, full of strategy suggestions and insights. • Big FAM tour with five Chinese photographers with Canon touring Olympic Peninsula care of Visit Seattle. Finnriver's Cantonese speaking tasting room host and marshmallow roasting around the Kalaloch beach bonfire were both hits. Followed by another successful 16 UK tour operators. • Successful reports from OPTC being well represented at various events, i.e. Travel & Words, Lacey Military show and the International Food Wine & Travel Writers Association. • Caution that current Dean Runyon reporting has recategorized traditional calculations. Stand by as Marsha works on getting foot -notes to this year's reports. • OPTC website continues detailed work with vendor JayRay and website subcommittee, including TCC representation from: Steve, Bill, Marsha and Christina. Steve shared March marketing highlights and insights of promotional results with TCC. Reviewed topics included: • Break down of the record 2017 Olympic National Park Bill attendance counts of 3AM with $279M spending. • Modest increase in entrance fees. relocation of goats, and rising gas prices, and continued Hwy 101 construction will all impact attendance trends. • Steve detailed results from both Lacey Military show and the International Food Wine & Travel Writers Association • Discussed continued month -over -month growth in social media platforms, with focus outcomes of various targeted audience profiling for each campaign message. • TCC reviewed with Steve the resulting geographic campaign performances from the Seattle Refined digital banner ad and sponsored content long -form content campaign. • Steve reviewed raw footage of a recently filmed drone fly -over of Chimacum Valley farms and culinary producers. It will be used with upcoming TCC promotion of region as a culinary destination. MINUTES REVIEWED TCC FINANCIALS REVIEWED OPTC UPDATE TCC MARKETING COORDINATORS REPORT Area Updates: Port Ludlow— Debbie reported on some of MANY events and activities taking place. Including: AREA UPDATES • Tall Ships sail in tomorrow, in for a full week of tours and activities from their docks. • Mothers Day Brunch has nearly sold out. • Wine Maker Dinner coming up June 14. • Popular Wednesday Farm dinners series has shown great growth and delicious results. • Seasonal opening of dining overlook water on the veranda • Nearly every weekend will be welcoming a boaters Rendezvous • Exciting new staff and programs at golf course, thanks in a large part to Pro Kate • Tyler Sweet is the director of golf. Seeking to keeping this popular service category for female golfers well -staffed • Nearly sold out at Ludlow Cove. Focus now on new home builds at Olympic Terrace. • Always looking for staff! • Gateway VIC — Bill shared that the Jefferson County Activity Map is being distributed to VIC on and off Peninsula, including distribution related to OPTC bulk mailing program to VIC's in the region. • Waiting to hear official word regarding Gateway Visitors Center's LTAC supplement budget request. • Volunteers are doing a great job of keeping up with pace. • Bill gave praise for Penny of Olympic NPS and the helpful Hwy 101 road updates related to Lake Crescent construction. Brinnon — Joy reported that: • Dosewallips State Park continues to remain busy as does trailhead access to Rocky Brook Falls. • Still awaiting seasonal openings of all US Forest camp grounds, noting that Falls View Campground will not open this season. • In place of ShrimpFest, the whole Brinnon community has turned out to help Parks & Rec. organize Hood Canal Shrimp Sales. The freshly processed shrimp will be offered — as long as supply lasts — Memorial Day weekend at the Brinnon Community Center. Quilcene — Clone shared information of ongoing progress and new interpretative materials at the Worthington House, including information on: • Transit Orcas swimming — really close - to the shore in Dabob Bay. • Loggers Landing Restaurant is opened. Fortunate to have a good crew running it • Little League Baseball. — Great growth of teams. • Penn Cove Mussel hearings underway. • Worthington Park — Opening day is scheduled Sept. 16, 2018. • Historic preservation efforts have salvaged much of the original lath and plaster. • Linger Longer stage will be busy during upcoming Oyster Run, featuring free band concert. • A recent business development 626 event was very successful. ADJORN Adjournment - There being no further business the TCC meeting was adjourned at 11:46AM Next meeting of TCC is Tuesday June 12, 10AM at the Inn at Port Ludlow.