HomeMy WebLinkAbout082718_ca18 Consent Agenda
Commissioners Office
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
Philip Morley, County Administrator
FROM: Leslie Locke,Executive Assistant
DATE: August 27,2018
SUBJECT: AGREEMENT,Amendment No. 1 re: 2018 Supplemental Lodging
Tax Grant Funding; In the Amount of$10,000; Centrum
STATEMENT OF ISSUE:
The supplemental agreement provides additional grant funding for 2018 to certain non-profit agencies
for the promotion of tourism and ongoing preservation of Jefferson County's heritage. The Lodging
Tax Advisory Committee recommended $58,086 be expended from the $70,000 excess lodging tax
revenue.
FISCAL IMPACT:
Centrum: $10,000
A budget appropriation will be requested during the 3rd Quarter Budget Extension process.
RECOMMENDATION:
Approve and sign the supplemental agreement.
REVIEWE
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Philip Morley, Coun I ministrator Date:
CONTRACT AMENDMENT#1
By and Between
JEFFERSON COUNTY and CENTRUM
For Hotel-Motel Funding 2018
This Amendment#1 is by and between JEFFERSON COUNTY (hereinafter known as
"COUNTY") and CENTRUM.
WHEREAS, the COUNTY and CENTRUM entered into an Agreement on February 12, 2018
for Hotel-Motel Funding in 2018; and
WHEREAS, the parties desire to amend the terms of that Agreement; and
WHEREAS, on April 20, 2018 the Jefferson County Lodging Tax Advisory Committee(LTAC)
was advised that additional Lodging Tax revenue was projected to be available for appropriation in 2018
without reducing historic fund balances; and
WHEREAS,the LTAC reviewed and recommended$10,000 in additional funding be awarded
to CENTRUM to support greater delivery of services under the Agreement;
NOW,THEREFORE,IT IS AGREED BETWEEN BOTH PARTIES AS NAMED HEREIN
that the Agreement executed on February 12,2018 is hereby amended as follows:
1. "Section 1: Services To Be Performed"is hereby amended as follows:
CENTRUM shall use its capabilities and utilize up to $20,000 of funding provided under this
Agreement to continue and update the ongoing performance of the tourism promotion services
consistent with the Itemized List of Promotion Services and Lodging Tax Budget, a copy of
which is incorporated herein and attached as Exhibit A.
CENTRUM shall use its capabilities and utilize up to an additional $10,000 of funding provided
under this Agreement to perform the tourism promotion services consistent with Exhibit C,
attached hereto and incorporated herein with the understanding that CENTRUM may adjust the
value season media buys at its discretion to maximize effectiveness, and CENTRUM shall also
provide tourism links as an automatic pop up or email upon confirmation of online ticket sales,
and will include a tab or banner on its web page promoting links to Jefferson County tourism,
consistent with the tourism links suggestions provided by the COUNTY. Work performed
consistent with this Amendment#1 including Exhibit C prior to the execution of this
Amendment#1 is hereby ratified.
2. Paragraph 2. of"Section 3: Responsibility Of Jefferson County"of the February 12,2018
Agreement is hereby amended as follows:
2. Said funding for services in Exhibit A of the February 12,2018 Agreement is in the
sum of$20,000 for 2018. Payments will be made by the COUNTY upon receipt of
an invoice on the next available billing cycle. Funding for services in Exhibit C is in
the sum of an additional amount of$10,00 for 2018,paid in a lump sum to
CENTRUM upon execution of Contract Amendment#1. Payments are to be
predicated on submittal of reports defined in Section 2. The combined total 2018
Hotel-Motel amount will not exceed$30,000.
3. All other terms and conditions of the original Agreement executed on February 12, 2018
will remain the same.
APPROVED and signed this day of , 2018.
JEFFERSON COUNTY
Attest: BOARD OF COMMISSIONERS
Carolyn Gallaway, David Sullivan, Chair
Deputy Clerk of the Board
Approved as tFo : CENTRUM
0 ' ;i )/6
Philip Hunsucker, Authorized fficial
Chief Civil Deputy Prosecuting Attorney
EXHIBIT C
As Seattle is one of the highest per capita Public Radio markets for listening in the U.S.,we ask the
County LTAC board to consider a supplemental grant of$10,000 to expand this outreach in 2018. From
Poulsbo to Redmond and Bellingham to Olympia,the collective reach of NPR affiliates KNKX and KUOW
is over 775.200 households participating as weekly listeners.
When added to that figure,KCTS(TV Channel 9)has a vastly broader reach which includes 2.4 million
viewers and an array of news,arts,and cultural programming that is second to none.
Jefferson County businesses are largely absent on NPR or as featured underwriters on Public Television.
Centrum is in a prime position to promote tourism to Jefferson County via these markets by virtue of its
global community of musicians,writers,and artists who commit to teach,train and perform on location
each summer through our immersive workshops and festivals.
Recent analysis'has demonstrated that NPR audiences are more likely than the average Washingtonian
to be discerning and highly educated. This makes them excellent prospects for tourism and contributes
to making them more:
• influential:They drive trends through word of mouth and influence corporate and social
networks[38%more likely to have a professional occupation]
• Affluent:With discretionary income,they have immense purchasing power[68%more likely to
have a household income of$250k+]
• Cultural:Passionate about the arts,they flock to cultural events [70%more likely to contribute
to an arts and cultural organization]
• Community-Minded:They participate in local initiatives and are highly active in the community
[32%more likely to always vote in local elections]
1 Lightspeed Research,NPR State of Sponsorship Survey,March 2016 and NPR Impact Study,November 2015
2
With a huge share of the adult news and music market between them,KNKX and KUOW's signals reach
east to the Cascade Mountains,west to the Olympics,south into Pierce and Thurston counties and north
into Snohomish,Skagit and Island counties. KNKX's emphasis on"Jazz,Blues and NPR News,"and
KUOW's emphasis on topical news and conversation,we feel this market is ripe for reaching audiences
who are inclined to travel and those who seek cultural enrichment as part of their diet of vacation and
weekend activities.
With favorable rates for non-profit business underwriting,KCTS,KNKX and KUOW have entered into a
partnership with Centrum for 2018 to feature our event promotions from April through August(see
table below). These spots will air largely in prime time(not exclusively)and KCTS underwriting will
include still images and video from Centrum's extensive archives.
Current 2018 Commitments by Centrum:
24/31 IMAM long Ate .E,
KCTS 5/1—8/12 55 $8,300 $8,300 2.4 million
KNKX* 4/1—8/5 173 $8,260 $31,860 330,000
KUOW 6/4-7/23 64 $8,260 $8,260 445,200
*KNKX has agreed to serve as media sponsor for Jazz and Blues at Centrum.Our agreement indudes two-way benefits including
additional ticket giveaways,media sponsorship,on-site presence for the station and its emcees,and inclusion in e-mail e-blasts
Proposed Suuderttntal Promotions:
Centrum proposes a supplemental grant of$10,000 from Jefferson County LTAC to extend the outreach
via public media,with the belief that the value-per-dollar ratio is huge for our County. In specific,we
would tailor all supplemental underwriting spots to be focused on visiting Jefferson County and its
wealth of arts organizations and events,including Centrum. These would run the"value season,"
September through November.An example of this could be:
"Support for(insert media outlet here)is brought to you by Centrum in Port Townsend, who
invites you to experience the wealth of immersive arts and cultural attractions and unrivaled
hospitality in nearby Jefferson County.For more information, visit centrum.org."
t Date Run 122la landValueBsitth
KCTS 9/1-11/30 22 $3,400 $3,400 2.4 million
KNKX 9/1-11/30 26 $3,300 $3,300 330,000
KUOW 9/1-11/30 26 $3,300 $3,300 445,200
TOTAL 74 $10,000 $10,000 3.175 million
At the end of 2018,we will analyze total number of households who either registered for a workshop or
purchased tickets in 2018 compared to both 2016(baseline)and 2017(Seattle limes campaign)to
determine if any measurable impacts have been reached. Most other promotions have remained
constant over the period.
CENTRUM FOUNDATION-PROJECT BUDGET
FALL 2018 SUPPLEMENTAL PROMOTIONS PROJECT-PUBLIC MEDIA
PRE FBUYS SUPPORTED, IN P;,R?, EY LT4C. 2018 FUNDS
Outlet Date Run Stets1Rfalli Value Reach
KCTS 5/1-8/12 55 $8,300 $8,300 2,400,000
KNKX* 4/1-8/5 173 $8,260 $31,860 330,000
KUOW 6/4-7/23 64 $8,260 $8,260 445,200
Subtotal................. ............,........ .... ... 292 $24,820 $48,420 3,175,200
SUf'PiEF':,- iT+L N11-DIA T IJYS P ()POSFD
TOTAL PUBLIC MEDIA PROMOTIONS .. $34,820 $58,420 3,175,200
2018
GRANTED JEFFERSON COUNTY LTAC ($5,000) ,
FUNDS APPLIED TO THIS PROJECT
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CENTRUM FUNDS APPLIED TO THIS all ($19,820)
PROJECT
"KNKX hos agreed to serve as media sponsor for Jazz and Blues at Centrum.Our agreement includes two-way benefits
including additional ticket giveaways,media sponsorship,on-site presence for the station and its emcees,and inclusion in e-
mail e-blasts