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Home My WebLink About031620_ra03 Regular Agenda Commissioners Office JEFFERSON COUNTY BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST TO: Board of County Commissioners FROM: Philip Morley, County Administrator Erin Lundgren, Clerk of the Board DATE: March 16, 2020 SUBJECT: BID AWARD re: Official County Newspaper STATEMENT OF ISSUE: RCW 36.72.075 requires that the County call for bids for the Official County Newspaper each year. ANALYSIS: A call for bids was published on January 15, 2020 which resulted in the submission of two bids. One was received from the Peninsula Daily News and the other from the Port Townsend—Jefferson County Leader. The two bids were opened and read during the Board of County Commissioners' regular meeting on Monday, March 2, 2020. Attached is information detailing the two bids for consideration by the Board. RECOMMENDATION: Make a determination to award the bid for the official County newspaper to either the Peninsula Daily News or the Port Townsend—Jefferson County Leader so that a contract can be drafted for approval on or before the first meeting in April as required by RCW. REVIEWED BY: • ilip Morley, fillty Ad Date Philip Morley mJj7,i1820 Jefferson Street11 fi -4s0N PO Box 1220 p• ' /44 oG , �� Port Townsend, WA 98368 14 1 es 7S_ING% TO: Board of County Commissioners FROM: Philip Morley, County Administrator Erin Lundgren, Clerk of the Board DATE: March 16, 2020 RE: Bid Award- Official County Newspaper Bid Specifics: Item 2020 Bid —The Leader 2020 Bid-Peninsula Daily News Bid Amount(per column inch) $8.50 $3.50 Type& Size HelveticaCY 7 pt. Helvetica 7.2 pt. Column Width 1.58" 1" Frequency of publication 1 time per week on Wednesday 6 days a week(not on Saturday) Publications Submitted:time Mondays at 1:00 p.m. 2:00 p.m. days before publication 3 business days prior Total delivery&news stand sales in TOTAL PRINTED CIRCULATION The Leader PDN Jefferson County Copies per Geographical Area: Deliveries Newstand Deliveries Newstand 98368-Port Townsend 2,128 1,895 924 269 98325-Chimacum 111 190 69 25 98339-Port Hadlock 211 378 128 42 98365-Port Ludlow 355 105 159 20 98376-Quilcene 102 95 72 29 98382-Gardiner 22 51 10 - 98320-Brinnon 37 50 49 15 98358-Nordland 99 20 50 6 98331-Forks(West End) - - 244 71 3,065 2,784 1,705 477 Total 5,849 2,182 Other Enhancements Publish on Newspaper website Yes-included in bid amount. Will Yes-included in bid amount. Will also also appear on WNPA website. appear on WNPA website. Quarterly publication of a section Yes-included in bid amount. Yes, included in bid amount. map. Use of County logo to identify Yes-included in bid amount. Yes-included in bid amount. where County legal notices begin Two(2)free subscriptions to Yes—included in bid amount. Yes—included in bid amount. newspaper On-line subscription code Yes—included in bid amount. Yes—included in bid amount. Board of Commissioners- March 16, 2020 Page 2 Optional Bid Item: Publication of Press releases accepted,but subject to Jefferson County may submit any up to 12 Press Releases(no more editing.Advertisements other than number of press releases to be than one per month)in a section legals are accepted with a discounted considered for publication.Any non- other than the Legal Notice section display ad rate of$12 a column inch. legal advertisement will be charged at of the newspaper. $8.00 per column inch.Legal notices appear on peninsuladailynews.com and our statewide association website, wnpa.com at no additional charge. Electronic Circulation&Readership Number of paid electronic subscriptions(not included with 70 1,115 paid print subscriptions above): Newspaper's Website: • Are legal notices posted on your website? Yes Yes • If so,can they be viewed for free? Yes Yes • Newspaper's Website— Monthly Average Number of Hits: 173,441 977,281 • Newspaper's Website— Monthly Average Number of Unique Visitors: 38,500 285,264 • Legal Notices Monthly Average Number of Hits: 2,653 45,584 • Legal Notices Monthly Average Number of Unique Visitors: 1,623 28,490 Social Media: • Are legal notices posted on social media? No Yes • If so,please describe what Facebook— social media,and any metrics facebook.com/PenDailyNews on number of visits: Results from Feb. 11 —Mar.9,2020 • Followers:25,780 • Page Likes:25,263 • Page Views: 11,443 • People Reached: 53,348 • Post Engagement: 165,370 Twitter— twitter.com/PenDailyNews Results from Feb. 11 —Mar.9,2020 • Followers: 5,564 • Tweet Impression:207,000 • Profile Visits: 718 Do you also list your legal notices at https://www.wapublicnotices.com? Yes Yes Board of Commissioners-March 16, 2020 Page 3 Other— 1.58"per column 1"per column Cost per square inch(per formula Column inch= 1"x 1.58"= 1.58 sq. Column inch= 1"x 1" = 1 sq. inch per developed by Bill Woolf to compare inch per col.inch. col. inch. prices when the column width is Ad rate=($8.50/col. in.)/(1.58 sq.in. Ad rate=($3.50/col. in.)/(1 sq. in.per different.) per col.in.)=$5.38 per square inch. col.in)_$3.50 per square inch. In making a decision for bid award,the Board should consider the following: • RCW 36.72.075 requires the contract to be awarded to the best and lowest responsible bidder,giving consideration to the question of circulation in awarding the contract,with a view to giving publication of notices the widest publicity. • The Leader's cost per square inch is 35%higher than the Peninsula Daily News' cost per square inch. • In 2019,the County paid$33,167.64 to the Leader for publication notices. • The circulation of the Leader in Jefferson County is almost 3 times greater than the circulation of the PDN (18.34%of County population(OFM 2019 Estimate-31,900)for the Leader and 6.84%for the PDN). • The Peninsula Daily News has greater electronic circulation and readership than the Leader, although it is unknown what percentage of the metrics can be attributed to Jefferson County. • The Peninsula Daily News posts notices on Social Media,while the Leader does not.Again, it is unknow what percentage of the metrics can be attributed to Jefferson County.