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HomeMy WebLinkAboutLTAC M090601 .. Memo To: From: Date: Subject: L T AC Committee Members ! David Goldsmith, Staff to L TAC, Deputy County Administrator· November 28, 2001 Minutes, Meeting September 6, 2001 Attending: Chair Glen Huntingford, Mike Padden, Jutta Gebauer, Sam Claud, Dr. Nikki Clark, Guests: Charles Saddler, County Administrator; Nancy Borino, PT Marketing Director; Debra Berreth, JC Public Works; Perry Spring, Jim Farmer, Joe Wheeler, Fort Worden 2002 Centennial Committee Chair Huntingford called the meeting to order at approximately 1 :35 p.m. David introduced Mike Padden from Port Ludlow Resort replacing Bob Hobart on the LTAC The Committee heard a request by the Fort Worden Centennial Committee about funding a portion of their yearlong celebration. The request was for $25,000 in L TAC funds. After further discussion, the committee recommended funding the request at $10,000. The Committee reviewed a request to fund Jefferson County's Sesquicentennial at $20,000. After further discussion, the committee recommended funding this request at $10,000. The Committee found that both of these events were of significant magnitude and scope to be appropriate for funding through the use of L TAC funds consistent with Jefferson County Ordinance 02-0622-98. Debbie Berreth reviewed the upgrade at the Gateway Visitor Center and associated but unanticipated site preparation requirements that resulted in additional costs. Also discussed was the need for a security system to protect the visitor center from vandalism. Discussed the larger project of the permanent facility and the need to finalize the acquisition of the property. This is time sensitive due to the need to prepare a site for a park and ride lot to accommodate the replacement of the Hood Canal Bridge in 2006. Nancy Sorino updated the committee on regional marketing and the evolution of the NOPVCB. David passed out a budget summary sheet and recommendation for the 2002 L TAC budget. The committee recommended the presented budget be forwarded to the Board of Commissioners for inclusion in the preliminary budget. There being no further business, the meeting adjourned at 3:00 p.m. The next meeting will be scheduled in late November. . MEETING ('. ;' J . / j;j. A rA('j-td /~ ~- J ~y \_jAIl ~/:OJ(l (/ .. . ;¡iì ,..-AI,. - eJ,¡/J ifr- frub:vr - 5; f- t' /7ll¡~ jJ LI./'éL . '-- ,. I \\' =- !fiX; l~ flJr4ddcY) THURSDAY, SEPTEMBER 6, 2001 1 :30 p.m. At Skookum Services Inc. 385 Benedict Stræt Port Townsend, WA 98368 AGENDA vI. Welcome Michael Padden VII. Gateway Visitor' s Cente~ Update / /ax~-- Debbie Berreth Alarm System vyr/!{dc/~· ZJ v/ III. Gateway Future Charles Saddler ¡N. Fort Worden Centennial Jim Farmer Perry Spring v<. Regional Marketing Update Nancy Borino (NOPVCB) ~. Budget 2002 David Goldsmith Lodging Tax Fund BUDGET/PROGRAM REVENUE: 1999 Actual 2000 Actual 2001 Projected 2001 Adopted 2002 Request Lodging Tax Receipts 244,147 286.999 250,000 205.000 240,000 EXPENDITURES: 1999 2000 2001 2001 2002 Actual Actual Projected Adopted Request Tourism Operations 91,472 99,872 110,000 99,872 120,000 Regional Promotion 37,501 14,939 55,300 50,128 60,000 Tourism Facilities/Strategy 10,477 49,794 12.850 62,850 27.850 Gateway Center Upgrade 70,000 32,150 (Res) Total 139,450 164605 258.150 212,850 240,000 STAFFING: 1999 Actual 2000 Actual 2001 Projected 2001 Adopted 2002 Request JEFFERSON COUNTY 2001 BUDGET REQUEST .' Lodging Tax Fund BUDGET/PROGRAM: GOALS FOR FY2002: 1. Create Regional Promotional Organization servicing Clallam and Jefferson Counties 2. Develop permanent relocation of Gateway Center 3. Implement the provisions of the Regional Tourism Study 4. OBJECTIVES FOR FY2002: 1. Participate in a successor to the NOPVCB. Funding level established at $20,000 2. Participate in the funding of consultant services for the site relocation and proved local match monies for grants received. 3. Sponsor design competition for Regional "Branding" of signage. 1999 Actual 2000 Actual 2001 Planned 2002 Plan PERFORMANCE INDICATORS: Creation of regional marketing entity estahlished through interlocal agreement with Clallam Counties in cooperation with peninsula cities. Securing of property and grant funding Adopt a signage "Branding" for the North Olympic Peninsula SUMMARY OF KEY FUNDING/SERVICE ISSUES Sesquicentennial project proposed at $20,000. Event to celebrate the 150th year of Jefferson County. Project not included in budget submittal; funding is availahle through un allocated reserves. Fort Warden Centennial project requested at $25,000. Event to celebrate the 100th year of Fort Warden. Project not included in budget submittal; funding is available through un allocated reserves. Unallocated Tourism Facilities/Strategy revenue placed in capital reserve. JEFFERSON COUNTY 2001 BUDGET REQUEST -. Approved Budget2001 Recommended Budget 2002 Supplemental Comment Tourism Operations Request Tourism Coodinating Council QuilcenelBrinnon CC $2,500.00 $3,000.00 Port Hadlock CC $2,500.00 $3,000.00 Port Ludlow CC $2,500,00 $3,000.00 West End $17,200.00 $17,900.00 Gateway Center $34,447.00 $38,036.00 Jefferson County Historical Society $42,373.00 $45,916.00 $13,320.00 Request is for an additional QuilÅ“ne Museum $5,640.00 $5,640_00 haif time staff person Sub-Total Tourism Operations $107,160.00 $116,492.00 1 % Cost Allocation Administration $2,578.00 $2,400.00 Sub-Total Tourism Operations $109,738.00 $118,892.00 Contingency $262.00 $1,108.00 Total Tourism CDeration $110,000.00 $120,000.00 Regional Promotion Regional Marketing Partnership $4,000,00 $20,000.00 Leader Summer Guide $4,100.00 $2,000.00 O1ympic Guide $5,600.00 $5,600.00 Heart of the Olympics Guide $18,000.00 $19,756.00 Portal Web Pace $7,000.00 Regional Guide $15,000.00 Gateway Web Site $3,000.00 Photo library/CD $1,000.00 Promotional Actiwties $4,950.00 Sub Totaj Regional Promotion $53,700.00 $56,306.00 Contingency $1,600.00 $3,694.00 Total Regional Promotion $55,300.00 $60,000.00 Toursim Facilitles/Strategy Gateway Center Consultant $10,000.00 $10,000.00 McCurdy Pavillíon $12,850.00 $12,850.00 Geteway Center Upgrade $70,000.00 $5,000.00 Sub Total Facíliles/Strategy $92,850.00 $27,850.00 CapitaJ Reserve $32,150.00 Total Tourism FaciltitleslStrategy $92,850.00 $60,000.00 Total Recommended Lodging Tax Budget $258,150.00 $240,000.00 2002 Recommended Lodginhg Tax Budget ~ Approved Budget2001 Recoml Tourism Operations Tourism Coodinating Council Quilcene/Brinnon CC $2,500.00 Port Hadlock CC $2,500.00 Port Ludlow CC $2,500.00 West End $17,200.00 Gateway Center $34,447.00 Jefferson County Historical Society $42,373.00 Quilcene Museum $5,640.00 Sub-Total Tourism Operations $107,160.00 1% Cost Allocation Administration $2,578.00 Sub-Total Tourism Operations $109,738.00 Contingency $262.00 Total Tourism Operation $110,000.00 Regional Promotion Regional Marketing Partnership $4,000.00 Leader Summer Guide $4,100.00 Olympic Guide $5,600.00 Heart of the Olympics Guide $18,000.00 Portal Web Page $7,000.00 Regional Guide $15,000.00 Gateway Web Site Photo Library/CD Promotional Activities Sub Total Regional Promotion $53,700.00 Contingency $1,600.00 Total Regional Promotion $55,300.00 Tou rsim Facilities/Strategy Gateway Center Consultant $10,000.00 McCurdy Pavillion $12,850.00 Gateway Center Upgrade $70,000.00 Sub Total Facilites/Strategy $92,850.00 Capital Reserve Total Tourism Faciltities/Strategy $92,850.00 Total Recommended Lodging Tax Budget $258,150.00 2002 Recommended Lodginh~ Thursday, September 6, 2001 Port LudlOW../. P~ Hadlockytluilcene and Brinnon a¢West Je~on County , Page: 3 Joint Marketing Agenda August 22, 2001 er Minutes from August 6th meeting VCB and/ or Joint Marketing Mamy and Pat led a discussion regarding the future of the VCB. Commissioner Steve Tharinger will be sending a letter to the board of directors explaining the next step for County tourism. Programs for 2002 and budget breakdown (unfinished agenda items from Aug. 6) Russ presented the idea of a Peninsula wide event. Some ideas were a board game featuring the entire peninsula with stops at visitor centers- maybe a passport. Program January-June. Project was assigned to Russ and Pat to bring back to group. Preliminary Budget Breakdown: a.) Internet site b.) Fulfillment brochure c.) Treasurer Hunt Advertise on our individual websites d.) NW Source.com e.) Web leases f.) Experience Wash-state guide g.) Ferry h.) Direct Mail i.) Contracted services j.) Miscellaneous opportunities $ 2,500 per yr $ 10,000 $ 5,000 $ 20,000 $ 2,500 $10,000 $ 7,500 $10,000 $ 5,000 $13,000 $85,500 Russ suggested joint marketing use the vea guide as fulfillment for all joint marketing advertisement. Marketing- and Advertising- Opportunities Advertising-Review presentation by Tacoma Tribune-hold License domain names-offer Ned Schuman- $75 per month for Olympicpeninsula.com Radio-Washington State-See Washington First campaign-rejected VCB-Sunset advertisement, partners will pay I-BOO Sunset phone calls since February State visitors guide representation-$10,OOO -approved Presentation by NW Source.com for Internet billboard. Julie and Brenda (senior producer) King 5, Komo, September 17, Forks @ 2pm Grannys or some other location of Diane's choice on the way to Forks. httn·llh.."rt"ft""" "mni...., "'" I OLYMPIC PENINSUAL VISITOR CENTER Foundation Wark Delivery of Facility Connection of Power/Telephone Construction of Porch/Ramp Full occupancy fijj~ ~r1t:~ ~ £4G''¡~ (:~~ -- t1 fi/13£/'/, - ~-n -/ @(;~\ L,.~. Schedule p.c' 'd'> '1..;; 1,~ August 16th ,..vr September 4th (Tues.) September 5th (Weds.) September 5th - ih September 10th (Mon.) L774C - ..-J Complete to Total Change Order Costs $6,798.47 -- Frederickson Electric-Placement of 80' of secondary Power cable from transformer to facility, permit and electrical inspection included. Installation of new 6 x 6 post and 200 amp meter. Puget Sound Energy-Purchase and placement of new 25 kV A transformer Purchase Order 2,134.00 Purchase Order 997.00 Wilson-Michel Wilson-Michel Construction-Excavation for transformer, and cable from transformer to facility Construction- Installation of stonnwater drain Change Order 600.00 Additional Work to Prolect Change Order T e Chan $3,067.47 e Order Amount OLYMPIC PENINSULA VISITOR CENTER