HomeMy WebLinkAboutLTAC_2021_MarketingProjectPromotion Type Funding Source Total Note
Promotion in the Leader,
PDN, Visitor Guide,
Chamber Map JCFM and Market Sponsorships $6,000 We co-promote the Port Townsend and Chimacum Farmers Markets with monthly ads.
Port Townsend Leader print
advertisement In-Kind print sponsorship $2,000 As a sponsor, the Leader provides us with two 1/2 page ads.
"Guest Column" in monthly
newsletters of area non-
profits and businesses In-Kind print sponsorship $2,000
Cross promotion broadens Market audience, and raises awareness of our Food Access
progams.
Print Flyer Distribution In-Kind $2,000 Monthly flyers distributed through Port Townsend School District.
Port Townsend Leader print
advertisement Jeff Co Lodging Tax Grant $1,000
6300 Postcards printed, and Inserted in The Leader Distribution, touching Jeff. Co.
and City audiences. Printing will also generate 200 cards for sharing at area lodging,
businesses, and visitor's centers.
Facebook/Instagram Jeff Co Lodging Tax Grant $630 Weekly boosted FB posts. 21 weeks X $30
KPTZ-Radio promotion Jeff Co Lodging Tax Grant $375 Scheduled Expanded PSA's airing 15 times between April-December.
Poster Production & Print Jeff Co Lodging Tax Grant $500
Advertising Market opening-For Chimacum and Port Townsend Farmers Markets (25 posters
each)
Ad design Jeff Co Lodging Tax Grant $1,500 Contracted design work for ads.
Produced videos aired
regionally on Cascade
Public Media.Jeff Co Lodging Tax Grant $4,000
60-90 second videos air like "commercials" on regional Public TV. Market/local Food
Producer videos pair with promo to visit Chimacum Farmers Markets and the abundant
flavors and beauty of Jefferson County.
Waterside Magazine Jeff Co Lodging Tax Grant $1,195 On the WA ferries all season long!
Live Music Fund Jeff Co Lodging Tax Grant $1,000 Help us bring visitors back to Jefferson Co. with weekly live market music!
Total Request Jeff Co Lodging Tax Grant $10,200
JCFM Total
Advertising
Budget $22,200