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HomeMy WebLinkAbout2022 JCHS RFP2022 Request for Proposal Packet Lodging Tax/Tourism Promotion 2022 Proposal Guidelines: Tourism Promotion Activities The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from government agencies and non-profit organizations for tourism promotion to be provided during calendar year 2022 and paid for from the County’s lodging tax fund. The Committee will make recommendations to the Jefferson County Commissioners within one month following the proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County Commissioners. ■Proposals from government agencies or non-profit organizations are to be for tourism promotion during calendar year 2022. Please refer to Section 1 of this packet for a examples of eligible tourism promotion activities for this funding round. ■At the time of implementation, tourism related activities within proposals must comply with federal, state, and county laws and requirements, including county Public Health direction. NOTE: Jefferson County may not use public funds in any way that can be construed as a gift to an individual or organization. ■Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete proposals will not be considered by LTAC. ■To be considered, a fully completed and signed digital application (digital signatures acceptable) must be received at afmcknight@co.jefferson.wa.us by the deadline listed above. ■The preferred format for a digital application is a single PDF file attached to an email. If necessary, multiple files in either PDF or Microsoft Word may be attached to a single email as a complete digital application. ■All documents filed with the County are public records, potentially eligible for release. This packet is for the 2022 TOURISM PROMOTION SERVICE PROPOSALS to be funded by the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson County Lodging Tax. The Jefferson County Lodging Tax Advisory Committee will only consider complete and signed proposals that include all of the requested information and documents, and that are submitted by the deadline: OCTOBER 29, 2021 by 4:30 pm Digital Delivery only for Proposals to afmcknight@co.jefferson.wa.us Jefferson County is committed to the non-discriminatory treatment of all Persons in the employment and delivery of services and resources. 2022 Proposal Checklist for Tourism Promotion Activities Organization Name Event Name, if different Proposed Contract Amount: $ Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals will not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: _______ Signed and Dated Proposal Summary Sheet _______ Section 1 - Itemized list of proposed services and estimated costs. _______ Section 2 - Proposal Questions. _______ Section 3 - Proposed 2022 promotion, facility, event or activity budget. _______ Section 3 – 2021 budget and year-to-date income and expense statement(s). _______ Section 3 - List of names and addresses of the organization’s current Board of Directors. Name and contact information for event chairperson, if applicable. reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be received and date stamped at the Jefferson County Administrator’s Office, 1820 Jefferson Street, P.O. Box 1220, Port Townsend, WA 98368 by October 29, 2021. Documents submitted to the County are public records, potentially eligible for release. Jefferson County Historical Society 72,530 Operating the Jefferson County Research Center and Visitor Services _______ Section 3 - Optional work samples such as season brochures, promotional materials, 2022 Proposal Checklist for Tourism Promotion Activities Proposal Deadline: October 29, 2021 at 4:30 pm (received, not postmarked) Address To: Jefferson County Lodging Tax Advisory Committee Mailing Address: P.O. Box 1220, Port Townsend WA 98368 Delivery Address: Jefferson County, County Administrator’s Office, 1820 Jefferson Street, Port Townsend, WA 98368 Organization Name Organization Address Contact Name Contact Address Day Phone Evening or Cell Phone E-Mail Address Facility/Event (if applicable) Total Lodging Tax Request: $: Estimated 2022 org. operating budget (Incl. Lodging Tax funds) $: _________________ If asking for funds for a specific event, list other cash funding sources and dollar amounts budgeted for this project. Note: This section is only due for specific event and festival funding requests. Dollar Amount $ $ $ $ $ $ Total Project Revenue Budget $ Did your organization receive Lodging Tax Funds from the County in 2021? _____yes _____ no I understand that if my organization’s proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. Sign Name: Date: Print Name and Title: Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. Jefferson County Historical Society 540 Water Street, Port Townsend, WA 98368 Shelly Leavens 540 Water Street, Port Townsend, WA 98368 360-385-1003 206-450-6214 shelly@jchsmuseum.com Jefferson County Research Center and Jefferson Museum of Art & History 72,530 X 475,000 Shelly Leavens, Executive Director 10.29.2021 1. Itemized List of Proposed Tourism Promotion Services Organization (or Event) Name: ________________________________________ In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page). Examples of how to list your proposed tourism promotion services or event (please be as specific AS POSSIBLE about the services, quantities, the tourism market, distribution method, and cost): 10,000 promotional rack cards for I-5 corridor from Portland to Bellingham, April - June 2018…………$1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing……………………………………………………………….…. $1,250 Distribution by XYZ Company……………………………………………………… $ 500 5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards…...$ 85 1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition.……. $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine will match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. Jefferson County Historical Society Heritage, Arts & Culture Tourism Support •Research Center Staff o .5 FTE Director $27,500 o .5 FTE Assistant $17,680 •Visitor Experience and Facilities Manager o .5 FTE Staff $27,350_______ $72,530 2. Proposal Questions Please confine your answers to no more than one page for each question. 1.Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Include a general description of the promotion, facility, event or activity including its purpose, history, etc.), and describe your organization’s track record. 2. If this is a continuing promotion, facility or event, how is it different than in the past? 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. a) If an event, the date of the event: b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2022) c) Target Audience d) Promotion methods you intend to use to reach the target audience. e) Describe how you will promote overnight stays at Jefferson County lodging establishments. f) If you intend to collaborate with another agency or non-profit to provide these services, please state the name of the organization and describe the nature of the collaboration: 4. How will you measure the effectiveness of your promotion, facility, event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? a.) Actual or estimated number of tourists at your event/facility last year (2021): b.) Estimated number of tourists who will attend your event/facility this year (2022): c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). 6. Describe your organization’s area of expertise. Do you provide a unique service? 3. Background Information about Your Organization Attach the following items to your proposal in the order listed: (Note: To be considered by the Committee, all of the listed information must be included with your proposal.) Attachments: ▬Proposed 2022 promotion, facility, event or activity budget including income and expenses. ▬2021 Budget and Actual income and expense year to date statement(s). ▬List of names and addresses of the organization’s Board of Directors as of the date the proposal is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the event (either volunteer or paid), list that individual’s name, address and phone number. ▬If you desire, you may provide samples of promotion materials such as brochures or promotional materials (maximum of five). Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by checking the Washington Secretary of State’s on-line corporation records. Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 1 1. Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Include a general description of the promotion, facility, event or activity including its purpose, history, etc.), and describe your organization’s track record. The Jefferson County Historical Society (JCHS) has a mission to collect, research, exhibit and deliver programs that bring people together to share, learn and be inspired by Jefferson County arts and heritage. JCHS seeks to become regionally recognized for telling engaging stories through integration of the Visitor Experience, Research, and Education programs that connect with our communities. We also seek to ensure that our operational excellence and efficiency brings out the best in our staff, board, volunteers, and partners to carry out our mission and achieve our strategic goals. Founded in 1879 and established in our primary museum space in Historic City Hall in 1951, our work has long supported the advancement of the arts, humanities, and historic preservation for the benefit of the cultural sector and the public. The structure of the organization has gradually adapted to the changing needs of the community and an increased demand for our programmatic services, including an evolving relationship with County Government. A JCHS staff position was, at one time, funded by the County through the General Fund. Upon the creation of the Lodging Tax, it was determined that JCHS staff should no longer be paid from the General Fund and instead receive an allocation of Lodging Tax to pay for operations. Many years later, JCHS has grown to manage the Olympic Peninsula Gateway Visitor Center, two historic houses (the Commanding Officer’s Quarters and the Rothschild House) in partnership with Washington State Parks, the Jefferson County Research Center, the Jefferson Museum of Art & History in Historic City Hall, as well as serves as the Fiscal Sponsor for Friends of Swansonville in Port Ludlow. JCHS staff and Trustees are aligned around the importance of heritage tourism to the Olympic Peninsula and to our organization, particularly as experiences at our sites can be a jumping off point for deeper connections to place as visitors go on to engage in other opportunities in the area. We are actively building and utilizing relationships in the County to play to our unique strengths and how we partner to draw people to this special place. For instance, the JCHS Executive Director has recently joined the Board of the North Olympic History Center to shape a collaborative partnership for heritage work across the peninsula. LTAC funding in 2022 will partially support JCHS Research Center staff costs for Partner Organization Support and Collecting Initiatives, as well as partially fund our Visitor Experience and Facilities Manager who oversees tourist visitation at the Jefferson Museum and two historic houses. We believe heritage tourism can involve both the traveler who engages in heritage passively as part of the backdrop of their visit, or actively as part of a suite of experiences, like visiting museums and events. In either case, whether heritage is central or adjacent to the visitor experience, our surveys have shown that accurate and inclusive history interpretation is highly sought after, particularly as it relates to indigenous peoples. We are committed to ensuring that all peoples have a voice in how they are represented to visitors in this area, and that values-based approach is shared with partners who seek to utilize our resources. Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 2 2. If this is a continuing promotion, facility or event, how is it different than in the past? In 2021, we utilized a smaller allocation of Lodging Tax funding to support our Research Center staff in digitizing and making accessible tens of thousands of archives in the collection since we were still closed to the public at the time of application. In 2022 we anticipate expanding service to eclipse 2019 levels and not only re-open the Research Center 5-days a week with a dedicated staff person overseeing the in-person and digital Visitor Experience, but also re-opening the Museum and Historic Houses 6-days a week, with a dedicated staff person overseeing the historic facilities needs and Visitor Experience and Promotion for those sites. This new position is held by Anji Scalf, formerly the Executive Director of the Sequim Chamber of Commerce. They have lived on the Olympic Peninsula for over 30 years and have special insight to the needs and interests of visitors to this area. Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 3 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. a) If an event, the date of the event, b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2022) The Jefferson Museum of Art & History will be open March through December in 2022, and the Jefferson County Research Center will be open year-round. The events JCHS conducts are also year round. The Historic Houses are open seasonally, May through October. We promote all sites year- round as they are all connected to one another in through the Research Center and through our programs and events that build off of Research Center resources. c) Target Audience JCHS has identified three primary target audiences for all our work, two of which are existing: Tourists and Local Retirees, and one of which is emerging and desired: Youth & Family. There are overlapping demographics within each audience, but they also have their distinct needs. Currently the majority of our visitation at all our sites are tourists, with over 6,000 visiting in 2021 despite being open at 50% of pre-pandemic hours. d) Promotion methods you intend to use to reach the target audience. We promote our work on social media, currently using Facebook, Vimeo, and Soundcloud for both site and event promotion, and as a place to share content. We also promote on our website, use a google listing (with 131,000 finding us on google in September 2021), and advertise in the two local newspapers (PDN and Leader) and one local magazine (Strait Up) with special seasonal promotions. e) Describe how you will promote overnight stays at Jefferson County lodging establishments. We do this primarily through what we call our “concierge” service at all our sites, where docents and staff help share what to do, where to stay, and where to eat across the peninsula. Since we primarily serve tourists at these sites, we answer thousands of questions a month around how people can navigate the peninsula and enjoy their stay. f) If you intend to collaborate with another agency or non-profit to provide these services, please state the name of the organization and describe the nature of the collaboration: We collaborate with many local organizations cross promoting their events and partnering on some programs as well. There are too many to list here, but a few of our most recent: KPTZ 91.9 Radio (public events & programs), The Quilcene Museum (historic preservation), Friends of Swansonville (historic preservation), Port Townsend Main Street (walking tours and signage), The North Olympic History Center (new and exciting! future collaborations to be determined!), The Jamestown S’Klallam (indigenous history of the North Olympic Peninsula), The Friends of Fort Worden (interpretation at the Fort), The Coast Artillery Museum (cross promotion), The Production Alliance (public events & Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 4 programs), The Jefferson County Land Trust (historic interpretation), The Wooden Boat School (historic interpretation). 4. How will you measure the effectiveness of your promotion, facility, event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) The Research Center is managed by our full- time staff Research Center Director and database guru, Ellie DiPietro, who tracks resource use with tools like web analytics, Square reports, and Content DM. Research Center Assistant Reed Barry who manages public access and volunteers, will track research requests using excel, and survey visitors for zip code and a follow up satisfaction rating. We have written into our strategic plan that by spring 2022 this position will allow us to connect in two weeks or less with people and organizations about their requests, and skillfully assist researchers who are coming from out of state and may not have utilized vertical files, a collections database, or archives requests in the past. We track activity at our three historic sites using Square, SimpleTix, web analytics, and guest books (see images). We are implementing a new system for 2022 to track zip codes for all visitors, and as we are designing new exhibitions at the Jefferson Museum, are doing a number of public outreach events and digital and in-person surveys, which also allows us to assess satisfaction, aggregate data on who is visiting, what they are seeking to do at our sites, and what they are curious about with regards to Jefferson County arts and heritage. Economic impact will be documented through a percentage of visitors who are arriving from out of county and anecdotal conversations with visitors about how long they are staying and where else they are traveling. Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 5 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? a.) Actual or estimated number of tourists at your event/facility last year (2021 YTD not including programming or holidays): 6,000 b.) Estimated number of tourists who will attend your event/facility this year (2022): Since we were closed for approximately half of our normal operating hours in 2021, we are expecting to see a 50% increase in 2022. 12,000 – 15,000 c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). 2,250 visitors (50% of 30% of total tourist visitation based in pre-pandemic calculations for tourism economic impact). Section 2: JCHS 2022 Jefferson County Lodging Tax Funding Application October 29, 2021 Operating Support for Heritage Tourism to Jefferson County 6 6. Describe your organization’s area of expertise. Do you provide a unique service? The Jefferson County Research Center and the Jefferson Museum of Art & History are unique in their own ways, but both serve as a “concierge” for Jefferson County. For a county with a relatively small, rural population the Research Center is uniquely robust and resourced, making it a special draw for people coming to the area. The JCHS archives and collections combined contain nearly half a million records, including one of the largest photograph collections in the state, estimated at 40,000-50,000 images, nearly 1,000 of which are glass plate negatives, one of the earliest forms of photography. With recent large acquisitions to this collection (notably the Paul Boyer Collection and the Tom Camfield Collection), this is the fastest growing sector of our archival holdings and the most utilized. Very few other museums, even in larger cities, have the ability to build, maintain, staff, and provide continual drop-in access to this type of space. Not only is it used for historical research and collections housing, but also preservation programming and genealogy, drawing people nationally who are exploring personal and professional projects related to the unique stories found within Jefferson County’s past. In 2019 there were 1,200 people who visited the Research Center, many of them from out-of-county. (The Research Center was closed to the public from mid-March 2020 to July 2021 due to the coronavirus pandemic.) We have now returned to limited hours and expect to be able to return to regular 5-day-a-week services in 2022. The Jefferson Museum of Art & History represents the only interdisciplinary museum with professionally trained museologists on staff in Jefferson County, and the only publicly accessible, non- commercial art exhibition space. We are uniquely positioned to provide visitors with experiences based in deep historical research, indigenous connections, and a broad representation of diverse voices from our County. Examples of Resources Used for Heritage Tourism Travelers and Organizations • Tourists use our self-guided maps and information to navigate the heritage landscape as well as engage in programs that are built off of collections content, including walking tours. • Tourists engage with public or private interpretive signage and images in buildings around the county, which use JCHS photographs and research resources for their content – including hoteliers who regularly utilize the photo collection for decorating their spaces. • As recently as October 19, 2021, an archaeologist from Rock Springs, Wyoming traveled to Jefferson County to access JCHS's collections at the Research Center. Gardner's research and summer excavations have focused on Chinese settlements around the Pacific. • Descendants of Jefferson County settler families who now live across the state and country travel here to explore where their ancestors settled in the 19th Century and connect with us for collections items donated long ago, maps, walking tours, and property ownership information; • Local organizations like the Jefferson Land Trust and Wooden Boat School utilize our research services and expertise in interpretation to enhance the work they do with the community and engage visitors in their spaces with a deeper understanding of this place, at the Kawamoto Farm in Quilcene, for example. DRAFT October 2021 BUDGET Jan - Dec 22 Ordinary Income/Expense Income 4000 · INCOME · Earned Income 4003 · Admissions 25,000.00$ 4005 · Passports -$ 4009 · Membership 25,000.00$ Total Visitor Services 50,000.00$ 4040 · Contract Revenues 4041 · Visitor Ctr-Jeff Co Contract 3,000.00$ 4042 · Visitor Staff Salaries-reimb 52,500.00$ 4044 · Visitor Center Payroll Tax Reim 5,200.00$ 4045 · HB1386 Jeff County 7,000.00$ 4048 · Staff Contracts -$ Total 4040 · Contract Revenues 67,700.00$ 4051 · Facility & Misc Reimbursements 500.00$ 4085 · Administrative Fee -$ 4095 Venue Rental 5,000.00$ 5,500.00$ 4020 · Program Income 4021 · Tours 45,000.00$ 4027 · Adult Programs 9,000.00$ 4026 · Youth Programs -$ 4025 · First Night -$ Total 4020 · Program Income 54,000.00$ 4030 · Sales 4060 · Royalties 500.00$ 4031 · Shop 20,000.00$ 4032 · Copies -$ 4033 · Photos -$ Total 4030 · Sales 20,500.00$ TOTAL EARNED INCOME 197,700.00$ 4020.1 · Contributed Income 4001 · Lodging Tax 72,530.00$ 4002 · Lodging Tax Supplement -$ 4064 · Bequests -$ IMPORTANT NOTE: THIS BUDGET HAS NOT BEEN APPROVED BY THE JCHS BOARD OF TRUSTEES and is for informational purposes only Page 1 of 4 DRAFT October 2021 BUDGET Jan - Dec 22 IMPORTANT NOTE: THIS BUDGET HAS NOT BEEN APPROVED BY THE JCHS BOARD OF TRUSTEES and is for informational purposes only 4007 · General Donations 20,000.00$ Donations from Admission 17,000.00$ 4011 · Annual Fund (Spring plus EOY)25,000.00$ 134,530.00$ 4012 · Sponsorships & Grants Corporate Sponsors 10,000.00$ Marseille Endowment 13,520.00$ Grants (Requested or Will Request)130,000.00$ Total 4012 Sponsorships and Grants 153,520.00$ 4020.3 · Gala Fundraiser -$ Total 4020.1 · Contributed Income 288,050.00$ Total 4000 · INCOME 485,750.00$ Total Income 485,750.00$ Cost of Goods Sold 5000 · Cost of Goods Sold 5001 · Cost of Inventory 10,000.00$ 5000 · Cost of Goods Sold - Other -$ Total 5000 · Cost of Goods Sold 10,000.00$ Total COGS 10,000.00$ Gross Profit 475,750.00$ Expense 6000 · EXPENSES 6001 · Bank Service Charges Stripe Fees 1,000.00$ Square Fees 1,500.00$ 6054 · Insurance 7,500.00$ 6056 · Licenses, Permits, Fees 300.00$ Total Fees 10,300.00$ P 6002 · Professional Fees E Consulting (Exhibit Planning)59,400.00$ O Accounting & Bookkeeping 2,500.00$ P Total 6002 · Professional Fees 61,900.00$ L E 6060 · Payroll Expenses 6062 · Payroll Taxes 27,000.00$ Page 2 of 4 DRAFT October 2021 BUDGET Jan - Dec 22 IMPORTANT NOTE: THIS BUDGET HAS NOT BEEN APPROVED BY THE JCHS BOARD OF TRUSTEES and is for informational purposes only Total 6062 · Payroll Taxes 27,000.00$ 6061 · Salaries & Wages 275,000.00$ 6068 · Visitor Ctr Salaries 52,500.00$ 6069 · Visitor Center Payroll Taxes 5,200.00$ 6060 · Payroll Expenses - Other -$ Total 6060 · Payroll Expenses 332,700.00$ 6022 · Employee Benefits Employee Dental Insurance 4,000.00$ Employee Medical Insurance 25,000.00$ Employee Vision Insurance 800.00$ Total 6022 · Employee Benefits 29,800.00$ · Professional Development 6078 · Staff Educ/Board Exp/Travel 2,000.00$ 6010 · Dues/Subscriptions/Memberships 1,000.00$ Total Professional Development 3,000.00$ TOTAL PEOPLE EXPENSES 454,400.00$ · IT Expenses 6030 · Equip. & Software (Eqpt)600.00$ 6055 · IT and Computer Expenses (Cloud)6,500.00$ Total IT Expenses 7,100.00$ 6040.1 · Fundraising Expenses 6040.5 · Donor Development 1,200.00$ Total 6040.1 · Fundraising Expenses 1,200.00$ · Facility Expenses 6052 · Facility Maintenance 10,000.00$ 6076 · Security 1,500.00$ 6099 · Utilities 10,600.00$ Total Facility Expenses 22,100.00$ 6040 · Program Services 6050 · Exhibits 7,000.00$ 6047 · Programs Expenses 3,000.00$ Total 6040 · Program Services 10,000.00$ Page 3 of 4 DRAFT October 2021 BUDGET Jan - Dec 22 IMPORTANT NOTE: THIS BUDGET HAS NOT BEEN APPROVED BY THE JCHS BOARD OF TRUSTEES and is for informational purposes only Marketing / Communications 6072 · Printing 2,500.00$ 6070 · Postage & Shipping 1,800.00$ 6058 · Brochures/Bulk Mailing 1,500.00$ 6057 · Advertising & Marketing 5,000.00$ Total Marketing/Communications 10,800.00$ 6079 · Supplies 6079 · Supplies - Other 4,850.00$ Total 6079 · Supplies 4,850.00$ Total 6000 · EXPENSES 520,750.00$ Net Income (45,000.00)$ Other Income/Expense Other Income 4050 · Interest and Dividends 15,000.00$ Transfers from 2020-2021 Grant Income for Project work 30,000.00$ Net with Other Income -$ Page 4 of 4 8:52 AM 12/09/20 Accrual Basis Jefferson County Historical Society Profit & Loss Budget Overview January through December 2021 BUDGET ACTUAL Jan - Dec 21 Jan - Sept Ordinary Income/Expense Income 4000 · INCOME · Earned Income 4003 · Admissions 25,440.00$ 17,607.28$ 4005 · Passports 1,350.00$ -$ 4009 · Membership 14,000.00$ 17,674.20$ Total Visitor Services 40,790.00$ 35,281.48$ 4040 · Contract Revenues 4041 · Visitor Ctr-Jeff Co Contract 3,086.16$ 2,052.44$ 4042 · Visitor Staff Salaries-reimb 36,000.00$ 29,299.16$ 4044 · Visitor Center Payroll Tax Reim 3,600.00$ 2,684.34$ 4045 · HB1386 Jeff County 7,000.00$ 9,207.00$ 4048 · Staff Contracts -$ -$ Total 4040 · Contract Revenues 49,686.16$ 43,242.94$ 4051 · Facility & Misc Reimbursements 500.00$ 120.00$ 4085 · Administrative Fee -$ -$ 4095 Venue Rental -$ 985.00$ 500.00$ 1,105.00$ 4020 · Program Income 4021 · Tours 19,090.00$ 9,597.41$ 4027 · Adult Programs 7,550.00$ 4,845.89$ 4026 · Youth Programs -$ -$ 4025 · First Night -$ -$ Total 4020 · Program Income 26,640.00$ 14,443.30$ 4030 · Sales 4060 · Royalties 500.00$ 650.29$ 4031 · Shop 20,000.00$ 10,851.21$ 4032 · Copies -$ -$ 4033 · Photos -$ -$ Total 4030 · Sales 20,500.00$ 11,501.50$ TOTAL EARNED INCOME 138,116.16$ 105,574.22$ 4020.1 · Contributed Income 4001 · Lodging Tax 50,000.00$ 24,220.00$ 4002 · Lodging Tax Supplement -$ -$ 4064 · Bequests 50,000.00$ 27,222.00$ 4007 · Donations 17,250.00$ 16,158.84$ 4011 · Annual Fund (EOY)25,000.00$ 4,175.00$ 142,250.00$ 71,775.84$ Page 1 of 5 8:52 AM 12/09/20 Accrual Basis Jefferson County Historical Society Profit & Loss Budget Overview January through December 2021 BUDGET ACTUAL Jan - Dec 21 Jan - Sept 4012 · Sponsorships & Grants PT Arts Commission 500.00$ 2,750.00$ PT Mill (Mill + City of PT)5,000.00$ 5,000.00$ JCF DAF RC Eqpt Sponsors -$ 1,250.00$ Main Street Program Sponsor -$ 600.00$ Corporate Sponsors -$ 1,100.00$ Marseille Endowment 11,000.00$ 13,500.00$ Norcliffe Foundation (Anticipated)10,000.00$ -$ COVID Relief (City of PT)-$ 4,768.00$ COVID Relief (ArtsFund)-$ 22,500.00$ COVID Relief (JCF - Exhibitions)5,000.00$ 6,580.00$ COVID Relief (ArtsWA)5,000.00$ 5,800.00$ COVID Relief (IMLS / WSL)3,707.00$ COVID Relief (EDC)-$ 3,000.00$ Jefferson County Cemetery 10,000.00$ Ferguson Foundation 10,000.00$ -$ Total 4012 Sponsorships and Grants 46,000.00$ 80,555.00$ 4020.3 · Gala Fundraiser 20,000.00$ -$ Total 4020.1 · Contributed Income 254,750.00$ 152,330.84$ Total 4000 · INCOME 392,866.16$ 293,186.54$ Total Income 392,866.16$ 293,186.54$ Cost of Goods Sold 5000 · Cost of Goods Sold 5001 · Cost of Inventory 5,800.00$ 9,602.56$ 5000 · Cost of Goods Sold - Other -$ Total 5000 · Cost of Goods Sold 5,800.00$ 9,602.56$ Total COGS 5,800.00$ 9,602.56$ Gross Profit 387,066.16$ 283,583.98$ Expense 6000 · EXPENSES 6001 · Bank Service Charges Finance Charges -$ 160.78$ Other Fees 36.00$ 10.00$ PayPal Fees 30.00$ 150.20$ Stripe Fees 885.00$ 184.85$ Square Fees 420.00$ 1,308.65$ 6054 · Insurance 7,500.00$ 6,155.61$ 6056 · Licenses, Permits, Fees 360.00$ 252.30$ Page 2 of 5 8:52 AM 12/09/20 Accrual Basis Jefferson County Historical Society Profit & Loss Budget Overview January through December 2021 BUDGET ACTUAL Jan - Dec 21 Jan - Sept Total Fees 9,231.00$ 8,222.39$ P 6002 · Professional Fees E Consulting (Interp Planning)1,000.00$ 11,021.18$ O Accounting & Bookkeeping 4,000.00$ 4,127.43$ P HR Expenses -$ 488.50$ L Legal Fees -$ 1,383.00$ E Total 6002 · Professional Fees 7,000.00$ 17,020.11$ 6060 · Payroll Expenses 6062 · Payroll Taxes Labor & Industries -$ 1,233.34$ Medicare Tax -$ 2,207.65$ Social Security Tax -$ 9,314.30$ State Unemployment Tax -$ 2,683.00$ 6062 · Payroll Taxes - Other 26,100.00$ 15,438.29$ Total 6062 · Payroll Taxes 26,100.00$ 15,438.29$ 6061 · Salaries & Wages 229,254.45$ 154,764.69$ 6068 · Visitor Ctr Salaries 36,000.00$ 29,376.16$ 6069 · Visitor Center Payroll Taxes 3,600.00$ 3,050.64$ 6060 · Payroll Expenses - Other -$ 160.32$ Total 6060 · Payroll Expenses 268,854.45$ 187,351.81$ 6022 · Employee Benefits Employee Dental Insurance 4,830.00$ 2,484.95$ Employee Medical Insurance 16,776.90$ 9,749.64$ Employee Vision Insurance 694.56$ 363.27$ Total 6022 · Employee Benefits 22,301.46$ 12,597.86$ · Professional Development 6078 · Staff Educ/Board Exp/Travel 4,900.00$ 3,765.76$ 6010 · Dues/Subscriptions/Memberships 2,350.00$ 2,091.00$ Total Professional Development 7,250.00$ 5,856.76$ TOTAL PEOPLE EXPENSES 331,505.91$ 238,264.83$ · IT Expenses 6030 · Equip. & Software (Eqpt)600.00$ 535.17$ 6055 · IT and Computer Expenses (Cloud)6,420.00$ 4,540.94$ 6081 · Web Hosting 275.33$ -$ IT and Computer Expenses (Consult)1,000.00$ -$ Total IT Expenses 8,295.33$ 5,076.11$ Page 3 of 5 8:52 AM 12/09/20 Accrual Basis Jefferson County Historical Society Profit & Loss Budget Overview January through December 2021 BUDGET ACTUAL Jan - Dec 21 Jan - Sept 6040.1 · Fundraising Expenses 6040.5 · Donor Development 1,200.00$ -$ 6040.3 · Gala Fundraiser Expenses 4,000.00$ -$ 6040.4 · Museum F/R Expenses -$ -$ Total 6040.1 · Fundraising Expenses 5,200.00$ -$ · Facility Expenses 6052 · Facility Maintenance 93,130.00$ 8,331.92$ 6999 · Membership Related Expenses 600.00$ 1,376.23$ 6074 · Property Tax 64.41$ 65.41$ 6075 · Rent 555.00$ 740.00$ 6076 · Security 1,920.00$ 1,439.75$ 6099 · Utilities 6018 · Electrical Service 6,420.00$ 3,594.89$ 6019 · Garbage Service 360.00$ 250.74$ 6020 · Sani-Can Service 500.00$ -$ 6080 · Telephones & Internet Internet Service 3,600.00$ 4,041.94$ 6080 · Telephones 2,400.00$ 3,546.76$ Total Facility Expenses 109,549.41$ 23,387.64$ 6040 · Program Services 6082 · Volunteer Expenses 600.00$ 52.54$ 6050 · Exhibits 21,000.00$ 6,670.20$ 6047 · Adult Programs Expenses 8,400.00$ 1,832.30$ 6096 · Escape Room Expenses -$ -$ 6045 · First Night 750.00$ -$ 6049 · Misc. Program Expenses -$ -$ 6035 · Preservation Support - HB1386 -$ 2,315.00$ 6041 · Tours 200.00$ 432.78$ 6046 · Youth Programs Expenses 4,900.00$ 2,760.64$ Total 6040 · Program Services 35,850.00$ 14,063.46$ Marketing / Communications 6072 · Printing 3,000.00$ 1,629.32$ 6070 · Postage & Shipping 1,800.00$ 1,220.37$ 6058 · Brochures/Bulk Mailing 1,500.00$ 882.55$ 6057 · Advertising & Marketing 4,750.00$ 5,115.09$ Total Marketing/Communications 11,050.00$ 8,847.33$ 6079 · Supplies 6095 · Classroom Supplies 350.00$ 125.44$ 6090 · Museum Supplies 1,200.00$ 697.04$ Page 4 of 5 8:52 AM 12/09/20 Accrual Basis Jefferson County Historical Society Profit & Loss Budget Overview January through December 2021 BUDGET ACTUAL Jan - Dec 21 Jan - Sept 6083 · Curation Supplies - Artifacts 999.00$ -$ 6084 · Office Supplies 1,200.00$ 1,512.24$ 6086 · Gift Shop Supplies 500.00$ 60.29$ 6087 · Supplies - Paper Products 360.00$ 114.17$ 6088 · Curation Supplies - Archives 999.00$ 2,801.29$ 6079 · Supplies - Other 240.00$ -$ Total 6079 · Supplies 5,848.00$ 5,310.47$ Total 6000 · EXPENSES 516,529.65$ 303,172.23$ Net Income (129,463.49)$ (19,588.25)$ Other Income/Expense Other Income 4050 · Interest and Dividends 14,400.00$ 10,690.21$ Other Misc Income (PPP)50,000.00$ 65,021.45$ Net with Other Income (65,063.49)$ 56,123.41$ TRANSFERS from Restricted Funds (2020 Income) Rothschild House (Intern Stipend)10,000.00$ Rothschild House Roof 55,000.00$ 65,000.00$ Net Income with Transfers (63.49)$ Page 5 of 5 JCHS Contacts October 15, 2021 Page | 1 Board of Trustees Jenny Westdal President 655 Olympus Blvd. Port Ludlow, WA 98365 360.437.0508 jenniferwestdal@yahoo.com Ann Welch Vice President 3394 Hastings Ave W Port Townsend, WA 98368 360.379.3902 annwelch@gmail.com Aldryth O’Hara Treasurer 242 Taylor Street Port Townsend, WA 98368 360.385.1040 (Work) 360.808.0396 (Cell) aldryth@pttaxcpa.com Monica Macguire Secretary 319 E Street Port Townsend, WA 98368 360.531.2928 macguire.monica@gmail.com Cliff Moore 1848 Clay St Port Townsend, WA 98368 (360) 888-9406 cliffmoore74@comcast.net Tim Caldwell 1707 Water St., Apt. 7 Port Townsend, WA 98368 (360) 302-0721 tdcaldwell1950@gmail.com Pete Langley 1641 Hastings St West Port Townsend, WA 98368 360-385-0058 ptf@olypen.com Mary Coney 824 Water Street Port Townsend, WA 98368 (206) 261-1450 mbconey@gmail.com JoAnn Bussa 830 Water St. Port Townsend, WA 98368 (360) 796-4410 evergreen@olypen.com Staff Shelly Leavens (MUS) Executive Director 206.450.6214 (Cell) 360.385.1003 (W) Shelly@jchsmuseum.com director@jchsmuseum.com info@jchsmuseum.com Ellie DiPietro (RC) Research Center Director, Archivist and Exhibitions 360.379.6673 (RC) 785.550.8086 (Cell) Ellie@jchsmuseum.com Tara McCauley (MUS) Director of Education and Public Engagement 360.385.1003 (W) Tara@jchsmuseum.com Bill Roney (VC) Gateway Visitor Center Manager 360.437.0120 (W) 360.379.5754 (H) gatewayvcr@olympus.net Jackie Brennan (WFH) Development Coordinator Jackie@jchsmuseum.com membership@jchsmuseum.com Reed Barry (RC) Research Center Assistant reed@jchsmuseum.com research@jchsmuseum.com Amy Swanson (MUS) Education and Programs Assistant 360.385.1003 (W) Amy@jchsmuseum.com Programs@jchsmuseum.com Anji Scalf (MUS) Visitor Experience and Facilities Manager 360.385.1003 (W) anji@jchsmuseum.com Kelly Ross (MUS) Bookkeeper admin@jchsmuseum.com Laura Reutter (RC) Contract Renovation Conservator laura@jchsmuseum.com Peter Replogle Custodian and Handy Person peter@jchsmuseum.com Jon Georg Contract IT 360.531.4198 jonhgeorg@gmail.com Diana Honeycutt Contract Payroll Administrator 360.643.3155 (C) 360.385.6215 (W, preferred) dlh@olympus.net JCHS Contacts October 15, 2021 Page | 2 Facilities Hours Location Phone Email Museum Open Thurs – Sun 11am to 4pm 540 Water St 360-385-1003 info@jchsmuseum.com Research Center Open Tues, Thurs, Fri 1pm – 4pm 13692 Airport Cutoff Rd 360-379-6673 Research@jchsmuseum.com Rothschild House State Park CLOSED FOR 2021 418 Taylor St Commanding Officers Quarters at Fort Worden State Park Open Fri – Sun 11am to 4pm Through October 200 Battery Way Olympic Peninsula Gateway Visitor Center 7 days per week 93 Beaver Valley Rd Port Ludlow 360-437-0120 gatewayvcr@olympus.net JCHS Mailing Address 540 Water St Port Townsend WA 98368 Holiday Extravaganza! December 11, 2021 Hosted by 91.9FM KPTZ and the Jefferson County Historical Society More info at kptz.org and jchsmuseum.org THE MUSEUM SHOP Vi s it a t The Jefferson Museum of Art & History 540 Water Street, Port Townsend www.jchsmuseum.org Support local artisans! Jefferson C o u n t y Historical S o ci e ty Offering handmade ceramics, jewelry, books on art & history, home goods, and more ALL made locally.