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HomeMy WebLinkAbout2022 TPA RFP 2022 Request for Proposal Packet Lodging Tax/Tourism Promotion 2022 Proposal Guidelines: Tourism Promotion Activities The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from government agencies and non-profit organizations for tourism promotion to be provided during calendar year 2022 and paid for from the County’s lodging tax fund. The Committee will make recommendations to the Jefferson County Commissioners within one month following the proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County Commissioners. ■ Proposals from government agencies or non-profit organizations are to be for tourism promotion during calendar year 2022. Please refer to Section 1 of this packet for a examples of eligible tourism promotion activities for this funding round. ■ At the time of implementation, tourism related activities within proposals must comply with federal, state, and county laws and requirements, including county Public Health direction. NOTE: Jefferson County may not use public funds in any way that can be construed as a gift to an individual or organization. ■ Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete proposals will not be considered by LTAC. ■ To be considered, a fully completed and signed digital application (digital signatures acceptable) must be received at afmcknight@co.jefferson.wa.us by the deadline listed above. ■ The preferred format for a digital application is a single PDF file attached to an email. If necessary, multiple files in either PDF or Microsoft Word may be attached to a single email as a complete digital application. ■ All documents filed with the County are public records, potentially eligible for release. This packet is for the 2022 TOURISM PROMOTION SERVICE PROPOSALS to be funded by the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson County Lodging Tax. The Jefferson County Lodging Tax Advisory Committee will only consider complete and signed proposals that include all of the requested information and documents, and that are submitted by the deadline: OCTOBER 29, 2021 by 4:30 pm Digital Delivery only for Proposals to afmcknight@co.jefferson.wa.us Jefferson County is committed to the non-discriminatory treatment of all Persons in the employment and delivery of services and resources. 2022 Proposal Checklist for Tourism Promotion Activities Organization Name Event Name, if different Proposed Contract Amount: $ Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals will not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: _______ Signed and Dated Proposal Summary Sheet _______ Section 1 - Itemized list of proposed services and estimated costs. _______ Section 2 - Proposal Questions. _______ Section 3 - Proposed 2022 promotion, facility, event or activity budget. _______ Section 3 – 2021 budget and year-to-date income and expense statement(s). _______ Section 3 - List of names and addresses of the organization’s current Board of Directors. Name and contact information for event chairperson, if applicable. _______ Section 3 - Optional work samples such as season brochures, promotional materials, reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be received and date stamped at the Jefferson County Administrator’s Office, 1820 Jefferson Street, P.O. Box 1220, Port Townsend, WA 98368 by October 29, 2021. Documents submitted to the County are public records, potentially eligible for release. The Production Alliance 2022 Season of Events 75,000 X X X X X X X 2022 Proposal Checklist for Tourism Promotion Activities Proposal Deadline: October 29, 2021 at 4:30 pm (received, not postmarked) Address To: Jefferson County Lodging Tax Advisory Committee Mailing Address: P.O. Box 1220, Port Townsend WA 98368 Delivery Address: Jefferson County, County Administrator’s Office, 1820 Jefferson Street, Port Townsend, WA 98368 Organization Name Organization Address Contact Name Contact Address Day Phone Evening or Cell Phone E-Mail Address Facility/Event (if applicable) Total Lodging Tax Request: $: Estimated 2022 org. operating budget (Incl. Lodging Tax funds) $: _________________ If asking for funds for a specific event, list other cash funding sources and dollar amounts budgeted for this project. Note: This section is only due for specific event and festival funding requests. Dollar Amount $ $ $ $ $ $ Total Project Revenue Budget $ Did your organization receive Lodging Tax Funds from the County in 2021? _____yes _____ no I understand that if my organization’s proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. Sign Name: Date: Print Name and Title: Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. The Production Alliance 870 Martin Road, Port Townend, WA 98368 Megan Claflin, Director of Development 870 Martin Road, Port Townend, WA 98368 360-305-8488 360-305-8488 megan@theproductionalliance.org N/A X Donations Service Contracts Megan Claflin, Director of Development 75,000 10/29/2021 $175,000 10,000 Billable Expenses 10,000 Vendor & Booth Fees 5,000 Event Sponsorships 5,000 Season Sponsorships 20,000 40,000 Ticket Sales / Admission 10,000 10,000 1. Itemized List of Proposed Tourism Promotion Services Organization (or Event) Name: ________________________________________ In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page). Examples of how to list your proposed tourism promotion services or event (please be as specific AS POSSIBLE about the services, quantities, the tourism market, distribution method, and cost): 10,000 promotional rack cards for I-5 corridor from Portland to Bellingham, April - June 2018…………$1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing……………………………………………………………….…. $1,250 Distribution by XYZ Company……………………………………………………… $ 500 5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards…...$ 85 1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition.……. $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine will match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. The Production Alliance See attached Website Development & Design $10,000 Videography & Photography $15,000 Marketing & Advertising $20,000 Graphic Design & Printing $10,000 Administration of Tourism Events $15,000 Event Equipment $5,000 Total LTAC Funded Expenditures $75,000 Website Development & Design ●Improved plug-ins for live streaming and multimedia libraries ●Enhanced analytic tools to track visitor demographics and improve site performance ●Online reservations system for Tent•acity including calendar of availability ●Online ticketing and merchandise sales ●Event-specific QR Codes to online surveys for tracking participant data ●Improved profiles for production partners ●Widgets for cross-promotional and joint marketing “getaway packages” with other event/festival partners and JeffCo hospitality industry Videography & Photography ●Videographer(s) for complete Season of Events, plus collection of other major events/festival activities, “sense of place”, and points of interest to include in TPA’s “JeffCo Alive” series ●Photographers(s) for complete Season of Events including assignments specific to content creation for TPA’s website, social media, and print/digital advertising ●Development of a “Tourist Takes” photo/video booth at key events to capture dynamic feedback from visitors ●Development of 30- to 60-second teaser reels for event promotion on social media ●60- to 180-second videos for full event information and promotion on Instagram, Facebook, and YouTube ●5- to 7-minute “correspondent” or on-the-scene reporter style post-event productions for TPA’s “JeffCo Alive” series Marketing & Advertising ●Marketing consultant(s), currently Seattle-based with affiliate firm in Portland ●Public Relations consultant(s), currently Seattle-based with affiliate firm in Portland ●Targeted digital advertising on: ○YouTube ○Facebook ○Instagram ○Google AdWords ○Major metropolitan news sites ○Popular arts, culture, and travel blogs ●Print advertising in key regional publications i.e. ○PT & JC Leader Getaway Guide ○PDN Olympic Peninsula Visitor Guide, Spring/Summer and Fall/Winter ○WSDOT Ferries ●Banners & Signage along Highway 19, 20, 101 and 104 ●Postering in major metropolitan areas i.e. Bellingham, Seattle, Portland Graphic Design & Printing ●Visual artist commissions for event-specific collateral and merchandise ●Graphic design for: ○Website ○Social Media ○Bulk mail marketing ○Event brochures ○Posters (8.5” x 11”, 11” x 17”, 18” x 24”) ○Flyers and handbills for Street Team ○Banners and signage ○Merchandise ●Printing ●Postage Equipment ●10’ x 10’ Easy-Up Event Tents (Most requested rental item, most frequently damaged) ●Build out of event equipment storage unit and 24’ equipment trailer ●External harddrive for multi-media library storage and backups Administration & Tourism Event Operations ●Recruitment and training of event staff ●Payroll/HR ●Permitting, licensing, event insurance ●Consultant and vendor management ●Logistical support roles in non-TPA events 2. Proposal Questions Please confine your answers to no more than one page for each question. 1. Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Include a general description of the promotion, facility, event or activity including its purpose, history, etc.), and describe your organization’s track record. 2. If this is a continuing promotion, facility or event, how is it different than in the past? 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. a) If an event, the date of the event: b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2022) c) Target Audience d) Promotion methods you intend to use to reach the target audience. e) Describe how you will promote overnight stays at Jefferson County lodging establishments. f) If you intend to collaborate with another agency or non-profit to provide these services, please state the name of the organization and describe the nature of the collaboration: 4. How will you measure the effectiveness of your promotion, facility, event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? a.) Actual or estimated number of tourists at your event/facility last year (2021): b.) Estimated number of tourists who will attend your event/facility this year (2022): c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). 6. Describe your organization’s area of expertise. Do you provide a unique service? 1. Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Include a general description of the promotion, facility, event or activity including its purpose, history, etc.), and describe your organization’s track record. The Production Alliance (“TPA”) requests $75,000 from the Jefferson County Lodging Tax Advisory Committee (“Committee”) to market our 2022 Season of Events. Funds awarded empower our alliance to promote Jefferson County as a destination for distinct arts and cultural heritage experiences, and to aid post-pandemic recovery of the County’s creative economy. Each year, TPA builds on our development of engaging multimedia packages featuring dynamic content capable of feeding into marketing campaigns for the next 1-3 years, and effectively bolstering the County’s reputation as a unique destination for tourists year-round. Led by TPA’s Leadership Team, our network of filmmakers, photographers, website and graphic designers, and artists is poised to produce live-streamed and/or pre-recorded concerts, demonstrations, presentations, performances, tastings, and tours that build community through celebration, as well as, print and digital marketing campaigns. TPA strives to be an asset to our community by facilitating a robust season of free community events and has more than 10-years of experience and a history of success in event management and community engagement. Our network includes more than 30 businesses, 36 nonprofit organizations, 12 public agencies, 125 artists and entrepreneurs, 250 adult and youth volunteers. Our 2022 Season of Events includes: Tent•acity | Year-Round 2022| • Established 2021 • 2021 (Proposed) Operating Budget: $35,000 Program Vision: A suite of outdoor gathering equipment and sanitation mentioned managed and operated by TPA to support public events and festivals in Jefferson County. Cake Picnic | May 2022 | est. 2013 • Established 2013 • Average Attendance: 2,500 • 2021 Operating Budget: $5,500 Event Vision: Celebrating community spirit through delicious artisan cake Old School Fourth | July 2022 • Established 2015 • Average Attendance: 3,000 • 2019 Operating Budget: $40,000 • Event Vision: Celebrating the nostalgic traditions of summertime Americana. All County Picnic | August 2022 | est. 2013 • Established 2013 • Average Attendance: 1,000 • 2021 Operating Budget: $6,000 • Event Vision: Celebrating community resilience and emergency preparedness Jefferson County Farm Tour | September 2022 | est. 2003 • Established 2003 • Average Attendance: 1,500 • 2021 Operating Budget: $10,500 • Event Vision: Celebrating locally grown food, fiber and farm-made products Olympic Peninsula Apple & Cider Festival | October 2022 • Established 2017 • Average Attendance: 1,500 • 2021 Operating Budget: $21,000 • Event Vision: Celebrate the season, taste the region Chimacum Arts & Crafts Fair| December 2022 | est. 1986 • Established 1986 • Average Attendance: 3,000 • 2021 (Proposed) Operating Budget: $22,500 • Event Vision: Artists supporting education in Jefferson County First Night| December 2022 | est. 2013 • Established 2013 • Average Attendance: 3,000 • 2021 (Proposed) Operating Budget: $15,000 • Event Vision: A celebration of light and momentum into the New Year 2. If this is a continuing promotion, facility or event, how is it different than in the past? TPA’s mission is to create joy, to inspire engagement, to build resilient communities. Through inclusive and dynamic gatherings, we celebrate cultural heritage and "sense of place" as conduits for positive social change and improved quality of life.Our team is dedicated to bringing this mission to fruition in new and innovative ways. Live, in-person events are designed to reflect TPA’s mission and values, and those of our production partners. Each year, we engage new visual and performing artists, design new and more dynamic event layouts, increase activities for children and families, and empower youth and emerging adults to join our team to ensure our events have something for everyone. TPA’s robust suite of professional services and our event equipment library serves tourism-related events countywide. With partnerships and logistical support roles in Brinnon, Quilcene, Chimacum, and the greater Port Townsend area, TPA anticipates supporting the following events in 2022: ●Strange Brewfest ●Rhododendron Festival & Rhody Run ●Shrimpfest ●Brass Screw Steampunk ●Hadlock Block Party ●Uptown Street Fair ●Plays in the Park (KCPT) ●Olympic Music Festival ●Departure Festival ●THING Northwest (STG) ●PT Film Festival ●PT Main Street ●Chimacum Rock Harvest Concert ●PT Wooden Boat Festival ●Quilcene Fair & Parade ●Kinetic Sculpture Race 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. a) If an event, the date of the event:See Question 1 b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2022) December 2021: 2021 Season of Event Montage highlighting all of the previous years activities and promoting those to come in 2022. Video shared on YouTube, social media, website, and by our network. QI (January - March): ●Convene East Puget Sound marketing and public relations contacts, along with production partners to vet new and existing avenues for reaching target audiences in relation to event vision. ●Filmmakers, videographers, photographers, web and graphic designers, and artists convened to establish 2022 art, scope of work, and project timeline for 2022 Marketing Plan. ●Advertising in regional publications purchased and designed. ●Event teasers developed for on-air radio promotions. ●2021 film and stills developed into 30- to 60-second reels for Instagram, Facebook, and YouTube. QII (April - June): ●Website and social media pages updated with 2022 art and event descriptions. ●Reels roll out bimonthly. ●Print advertising in regional publications, postering, street team engaged. ●On-air radio interviews. ●Filming and photography for new content begins. ●Bulk mail marketing collateral designed, printed. QIII (July-September): ●Events finalized, scripts and marketing materials sent to consultants locally and in King County. ●Targeted advertising on social media. Earned media push. On-air radio interviews. ●Print advertising in regional publications, postering, street team engaged. ●Bulk mail marketing to presort, mails. QIV (October -December) ●Rinse and repeat of QI-QII for final events of the year. ●Begin archiving content and developing 2022 montage. c) Target Audience TPA prides itself on dynamic and inclusive events with engaging elements for all-ages. d) Promotion methods you intend to use to reach the target audience. ●Earned Media through print and broadcast channels ●Cross-promotions and joint marketing via Event Steering Committee networks ●Targeted social media and digital advertising ●Postering along the I-5 Corridor and on the WA State Ferries (if program is reinstated) e) Describe how you will promote overnight stays at Jefferson County lodging establishments. Engage the Tourism Coordinating Council, Chamber of Commerce, PT Main Street, and local accommodations, restaurants, and bars to establish cross-promotional and joint marketing opportunities. f) If you intend to collaborate with another agency or non-profit to provide these services, please state the name of the organization and describe the nature of the collaboration: TPA is an alliance of artists and creative entrepreneurs. We facilitate collaborative event production with more than 37 local businesses, 32 non-profit organizations, 12 public agencies, 125 regional vendors, 250+ adult and youth volunteers. Please see our website for a comprehensive list. 4. How will you measure the effectiveness of your promotion, facility, event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) Volunteers assist TPA staff at each event in counting the total number of visitors utilizing a clicker at the primary venue/location entrances. For events with multiple locations, we provide each visitor with a custom sticker to display on their person so individuals are not recounted. Comparing the total number of stickers distributed to the total recorded clicks at the end of each event day provides a double-check system that improves accuracy. At all events we display signage and interact person-to-person to promote our brief surveys (print and online) that capture an individual's home Zip Code and other details critical to LTAC reporting. In 2022, We are developing QR Codes for our Season of Events to increase participation and improve accuracy. 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? Funds awarded empower our alliance to promote Jefferson County as a destination for arts and cultural heritage experiences, and to aid post-pandemic recovery of the County’s creative economy.More than 90% of TPA’s 2021 Operating Budget, including LTAC funding, was reinvested into local businesses and professional services, with the remainder utilized to bolster print and digital promotions along the I-5 Corridor with the help of our Seattle-based marketing/PR consultants. a.) Actual or estimated number of tourists at your event/facility last year (2021): Year to Date for 2021 is approximately 15,000 total event participants. We anticipate that count to be closer to 20,000 by year's end with two major events left. TPA estimates that about 15-25% of our event attendees are tourists visiting Jefferson County. b.) Estimated number of tourists who will attend your event/facility this year (2022): If in 2022, public health and safety protocols allow TPA and other major festivals to resume, we can revive larger events and increase that number to 20,000-25,000. TPA estimates that about 15-25% of our event attendees are tourists visiting Jefferson County. c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). TPA estimates that about 10-15% of tourists attending our events stay in overnight accommodations. An increasing number of tourists in 2019 and 2021 report that they are staying locally with friends or family due to a lack of availability or affordability of local accommodations. 6. Describe your organization’s area of expertise. Do you provide a unique service? Our Network -TPA’s strength lies in our network of artists, gig workers, and entrepreneurs who serve as stewards of Jefferson County’s cultural heritage and creative economy. Communications -TPA represents the next generation of community leaders and conveners with skills and experience in emerging communications technology and digital/social marketing strategies to engage broader audiences and grow Jefferson County’s reputation in the digital age. Support of diverse local traditions -TPA’s robust suite of professional services and our event equipment library serve cultural heritage and tourism-related events countywide; with partnerships and logistical support roles in Brinnon, Quilcene, Chimacum, and the greater Port Townsend area. Adaptability -TPA is adaptable and innovative. Of Jefferson County’s many arts and culture organizations and festival producers, TPA was one of the only organizations to successfully execute in-person tourism-related events in 2020 and 2021. 3. Background Information about Your Organization Attach the following items to your proposal in the order listed: (Note: To be considered by the Committee, all of the listed information must be included with your proposal.) Attachments: ▬ Proposed 2022 promotion, facility, event or activity budget including income and expenses. ▬ 2021 Budget and Actual income and expense year to date statement(s). ▬ List of names and addresses of the organization’s Board of Directors as of the date the proposal is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the event (either volunteer or paid), list that individual’s name, address and phone number. ▬ If you desire, you may provide samples of promotion materials such as brochures or promotional materials (maximum of five). Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by checking the Washington Secretary of State’s on-line corporation records. 2022 Budget LTAC Funded Revenue Donations $10,000 Government Grants $75,000 $75,000 Grants (not government)$0 Service Income- Billable Expenses $10,000 Vendor & Booth Fees $5,000 Event Sponsorship $5,000 Season Sponsorship $20,000 Service Contracts $40,000 Ticket Sales / Admission $10,000 Total Service Income $90,000 Total Revenue $175,000 $75,000 Expenditures Administrative- Bank Charges & Fees $50 Dues & subscriptions $1,000 Insurance $1,000 Permit Fees $1,000 Shipping, Freight & Delivery $250 Taxes & Licenses $1,500 Web Development & Design $10,000 $10,000 Web Hosting $150 Total Administrative $14,950 $10,000 Management Director of Development $12,000 $5,000 Director of Operations $12,000 $5,000 Event Coordinator $15,000 $5,000 Misc. Event Contractors $15,000 Total Management $54,000 $15,000 Advertising & Marketing Marketing & PR Contractors $5,000 $5,000 Radio & Television Advertising $3,000 $3,000 Digital Advertising $7,500 $5,000 Graphic Design $5,000 $2,500 Print Advertising $7,500 $5,000 Print Materials - Posters, flyers, banners $5,000 $2,500 Street Team $3,000 $2,000 Videographer & Photographer $25,000 $20,000 Total Advertising & Marketing $61,000 $45,000 Entertainment Services Musicians / Performing Artists $10,000 Sound / Light Engineer $5,000 Total Entertainment Services $15,000 Equipment & Supplies Construction Materials / Small Tools $1,000 Decorations $1,000 Equipment Purchase $10,000 $5,000 Equipment Rental $1,000 Equipment Repairs $250 Food & Beverage $5,000 Misc. Supplies $2,500 Promotional Items / Swag $5,000 Total Equipment & Supplies $25,750 $5,000 Meals & Entertainment $1,000 Networking / Professional Development $100 Rent & Lease $1,000 Volunteer stipend $500 Projected Expenditures $173,300 LTAC Funded Expenditures $75,000 Projected Revenue $175,000 Projected NET Revenue $1,700 2021 Budget Actuals to Date (QIII-2021) Revenue Donations $10,000 $8,025 Government Grants $35,000 $19,394 Grants (not government)$0 $16,000 Service Income- Billable Expenses $66,554 $66,554 Vendor & Booth Fees $3,000 $0 Event Sponsorship $4,500 $3,000 Season Sponsorship $15,000 $17,500 Service Contracts $28,310 $27,580 Ticket Sales / Admission $3,000 $992 Total Service Income $120,364 $115,626 Total Revenue $165,364 $159,045 Expenditures Administrative- Bank Charges & Fees $50 $48 Dues & subscriptions $1,000 $1,032 Insurance $1,000 $1,024 Permit Fees $1,000 $956 Shipping, Freight & Delivery $250 $64 Taxes & Licenses $1,500 $1,187 Web Development & Design $5,000 $9,330 Web Hosting $150 $107 Total Administrative $9,950 $13,748 Management Director of Development $10,000 $4,500 Director of Operations $10,000 $7,350 Event Coordinator $10,000 $2,119 Misc. Event Contractors $15,000 $10,143 Total Management $45,000 $24,112 Advertising & Marketing Digital Advertising $1,000 $1,230 Graphic Design $5,000 $500 Print Advertising $5,000 $4,376 Print Materials - Posters, flyers, banners $5,000 $3,875 Street Team $500 $225 Videographer & Photographer $8,000 $1,830 Total Advertising & Marketing $24,500 $12,036 Entertainment Services Musicians / Performing Artists $5,000 $875 Sound / Light Engineer $5,000 $3,527 Total Entertainment Services $10,000 $4,402 Equipment & Supplies Construction Materials / Small Tools $1,000 $1,389 Decorations $1,000 $1,376 Equipment Purchase $50,000 $53,135 Equipment Rental $1,000 $492 Equipment Repairs $250 $124 Food & Beverage $5,000 $3,117 Misc. Supplies $2,500 $2,141 Promotional Items / Swag $5,000 $3,454 Total Equipment & Supplies $65,750 $65,227 Meals & Entertainment $1,000 $778 Networking / Professional Development $100 $80 Rent & Lease $1,000 $980 Volunteer stipend $500 $500 Projected Expenditures $157,800 Total Expenditures TD $121,862 Projected Revenue $165,364 Total Revenue TD $159,045 Net Total TD $37,183 StrongerTowns Board of Directors StrongerTowns is located in Port Townsend, Washington and serves all of Jefferson County. We are a 501(c)(3) nonprofit and exist primarily on the volunteer efforts of our board, advisory teams, and wonderful community members. Founded in 2016, StrongerTowns has a goal of supporting local initiatives that have a need for nonprofit status yet are still too nascent and experimental to warrant a full independent corporate structure. StrongerTowns has four active programs underway—Skillmation, The Benji Project, Becoming Professional, The Production Alliance—and is evaluating a handful more. Martha Trolin, Chair Martha has more than 30 years of professional experience in nonprofits. Her best projects include helping create New Mexico’s rural continuum of care for people living with HIV, passing civil rights legislation to include GLBTQ people, and now, Skillmation, spreading the wealth of human knowledge as far and wide as possible. Martha was a member of Jefferson County Community Foundation’s second Women’s Giving Circle, and has the most active Donor Advised Fund in the history of the organization. Doug Ross, Vice Chair Doug and his family were drawn to Port Townsend (from Vail, CO) in 2005. He manages the North American Office for HFI Textiles (Taipei, Taiwan) offering outdoor/performance fabrics to the outdoor recreation and active sports markets (e.g. The North Face and Under Armour). Doug enjoys his connection with local youth through his son AJ's many sports and activities as well as his daughter Cassie's time racing for the local high school mountain bike team. Ben Bauermeister, Secretary Ben has an entrepreneurial skill set that spans technical management, creative work, and business development. His background in publishing stems from his participation in the high tech industry for over 25 years with Adobe Systems, Inc., Hewlett Packard Company, and Aldus Corporation. Most recently as the Director for Strategic Development at Adobe his projects included direct work on the Flash Text Layout Framework, systems for storage and retrieval of content metadata, and creating the business model for the New York Times 2.0 reader application. His passion for innovation keeps him closely tied to the Pacific Northwest start-up market where he seeks to strengthen communities by creating opportunities for young professionals and local youth through education, mentorship, and life experiences. Ben started Skillmation in 2015 with Martha Trolin and established the StrongerTowns rural impact incubator in 2017. Cynthia Osterman Building up 20 years of professional experience as a mindfulness meditator, Cynthia founded the Benji Project in 2016 to help teach teenagers techniques in stress management and emotional resilience skills. She brings expertise in business and communications, as well as, extensive experience serving on nonprofit boards. The Benji Project became a program of StrongerTowns in 2018. The Production Alliance Leadership Team The origin of The Production Alliance (TPA) begins with Daniel Ortega Vaughan Milholland, a Jefferson County native who has been producing community events since 2009. Shaped by mentorship from civic and tribal leaders, Milholland works to inspire broadscale volunteerism and intergenerational community development by connecting people to one another through the heritage and culture of a place. In 2019, Milholland and a small team of entrepreneurs founded TPA under the umbrella of StrongerTowns, a 501(c)(3) nonprofit organization, to increase the social impact of their traditions and celebrations. The mission of TPA is to uphold cultural heritage and strengthen resiliency through inclusive, annual gatherings that celebrate community and improve quality of life in Jefferson County. TPA aims to unify established and new celebrations under one cohesive identity so that the whole may be greater than the sum of its parts. Our team maintains a strong record of achievement in leading nonprofits, area businesses, and government agencies in all aspects of community engagement and volunteer recruitment, including a decade of success planning, marketing, and managing free public events.​ ​Members serve as advisors to the overall development of organizational structure, brand awareness, strategic partnerships, programmatic growth, and audience diversification. Members also serve on one or more steering committees responsible for the planning and management of each of TPA’s community events. Daniel Milholland, Director Of Operations Danny is the owner and creator of Thunderbull Productions, publisher of Strait Up Magazine, manager and booking agent for the performing arts group NANDA, and a founding member and producer of five annual traditions on the Quimper Peninsula including: Cake Picnic, Old School 4th of July, All County Picnic, Olympic Peninsula Apple & Cider Festival and PT Parkways. He was nominated for the Jefferson County Chamber of Commerce Young Professional of the Year in 2016 and Citizen of the Year in 2017. A lifelong resident of Port Townsend, Daniel comes from a line of active community members; his sister Amanda is the Executive Director of the Jefferson County Farmers Market; his parents Doug and Nancy have initiated numerous community led endeavors. ​Danny also represents The Production Alliance on the StrongerTowns Board of Directors. Megan Claflin, Director of Development A Pacific Northwest native, Megan is passionate about community engagement and public discourse around social justice, human rights, environmental stewardship, and the arts. A graduate of Western Washington University, she worked for 10 years as an award-winning journalist and photographer before transitioning into fundraising and development in 2014. Today, Megan works predominantly for nonprofits and public corporations pursuing funding for capital projects and program development. She has raised more than $14 million to date via federal, state and philanthropic sources and has effectively advocated for campaigns at the local and state level. Megan has served on multiple nonprofit boards in Jefferson County, most recently for KPTZ 91.9FM, co-chairing a special committee to raise $750,000 for a new station and broadcasting studio. She has partnered with Thunderbull Productions since 2013. Kiyota Sage, Director of Systems & Technology Kiyota has spent the last decade working in web development and database architecture and management. An independently contracted full stack software engineer with a lean towards front end systems, he also serves on a team building and maintaining a proprietary CMS and event ticketing framework specializing in seminars and registered events for nonprofit organizations. A founding member of the performing arts group NANDA, Kiyota has partnered with Daniel Milholland to produce numerous events up and down the West Coast. Justine Gonzalez-berg, Director of Community Engagement Justine is a community organizer and journalist proud to call the Olympic Peninsula her home. After graduating from Hampshire College with a BA in Political Science and Non-Fiction Creative Writing, she returned to the Northwest. Here, her passions for social justice and community resiliency have led Justine to work as a campaign organizer for equitable taxes in Washington State, serve on the Board of Trustees for Homeward Bound Community Land Trust, and become the lead coordinator for the Jefferson County Farm Tour. She is also the co-founder of Strait Up Magazine. Justine has partnered with Thunderbull Productions since 2016. Dan Anderson, Equipment & Public Safety Manager A veteran of the U.S. Navy, Dan has more than 20 years of professional experience in electrical systems, construction, and carpentry. He is an avid environmentalist and is thankful to be part of the Power Trip Energy team, which shares his views on creating renewable energy for future generations. Dan has partnered with Daniel Milholland since before the founding of Thunderbull Productions and specializes in event logistics and traffic management. He is an active community volunteer, from Kitsap County Search & Rescue to the Quimper Unitarian Universalist Fellowship, and more. He is proud to call Port Townsend home along with his wife and two daughters.