HomeMy WebLinkAbout2022 North Hood Canal Chambers RFP
2022 Request for Proposal Packet
Lodging Tax/Tourism Promotion
2022 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2022 and paid for from the County’s lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the proposal
deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
■ Proposals from government agencies or non-profit organizations are to be for tourism
promotion during calendar year 2022. Please refer to Section 1 of this packet for a
examples of eligible tourism promotion activities for this funding round.
■ At the time of implementation, tourism related activities within proposals must comply with
federal, state, and county laws and requirements, including county Public Health
direction. NOTE: Jefferson County may not use public funds in any way that can be construed
as a gift to an individual or organization.
■ Proposals must completely address the questions, and all requested supplemental information
must be provided. Incomplete proposals will not be considered by LTAC.
■ To be considered, a fully completed and signed digital application (digital signatures
acceptable) must be received at afmcknight@co.jefferson.wa.us by the deadline listed above.
■ The preferred format for a digital application is a single PDF file attached to an email. If
necessary, multiple files in either PDF or Microsoft Word may be attached to a single email as
a complete digital application.
■ All documents filed with the County are public records, potentially eligible for release.
This packet is for the 2022 TOURISM PROMOTION SERVICE PROPOSALS
to be funded by the Jefferson County Lodging Tax. Under Jefferson
County guidelines, you must be a NON-PROFIT or GOVERNMENTAL
AGENCY to be eligible to be funded by the Jefferson County Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee will only consider
complete and signed proposals that include all of the requested
information and documents, and that are submitted by the deadline:
OCTOBER 29, 2021 by 4:30 pm
Digital Delivery only for Proposals to afmcknight@co.jefferson.wa.us
Jefferson County is committed to the non-discriminatory treatment of all
Persons in the employment and delivery of services and resources.
2022 Proposal Checklist for Tourism Promotion Activities
Organization Name
Event Name, if different
Proposed Contract Amount: $
Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals will not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the following
items in the listed order.
Check each item submitted:
_______ Signed and Dated Proposal Summary Sheet
_______ Section 1 - Itemized list of proposed services and estimated costs.
_______ Section 2 - Proposal Questions.
_______ Section 3 - Proposed 2022 promotion, facility, event or activity budget.
_______ Section 3 – 2021 budget and year-to-date income and expense statement(s).
_______ Section 3 - List of names and addresses of the organization’s current Board of Directors.
Name and contact information for event chairperson, if applicable.
_______ Section 3 - Optional work samples such as season brochures, promotional materials,
reviews, news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting documents
must be received and date stamped at the Jefferson County Administrator’s Office, 1820 Jefferson
Street, P.O. Box 1220, Port Townsend, WA 98368 by October 29, 2021.
Documents submitted to the County are public records, potentially eligible for release.
1. Itemized List of Proposed Tourism Promotion Services
Organization (or Event) Name: ________________________________________
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, facility, event or activity, including quantities and costs (see examples at bottom of page).
Examples of how to list your proposed tourism promotion services or event (please be as specific AS
POSSIBLE about the services, quantities, the tourism market, distribution method, and cost):
10,000 promotional rack cards for I-5 corridor from Portland to Bellingham, April - June 2018…………$1,835
The rack cards will promote an event/hotel/restaurant promotional package.
Design and printing……………………………………………………………….…. $1,250
Distribution by XYZ Company……………………………………………………… $ 500
5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards…...$ 85
1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition.……. $1,500
XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad
will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine will match
the value of the advertisement with a feature article on Jefferson County and the event in the same edition.
LTAC 2022 Enclosure, Page 1 of 3
2. Proposal Questions
Please confine your answers to no more than one page for each question.
1. Tell us about your promotion, facility, event or activity and why you think it will increase
tourists traveling to and staying in Jefferson County. Include a general description of the
promotion, facility, event or activity including its purpose, history, etc.), and describe your
organization’s track record.
We operate two Visitor Centers, one within the US Forest Service Ranger Station in Quilcene
and the other in the Brinnon Community Center. Chamber staff provides Visitor
Information to the traveling public at our two locations. We maintain tourism related rack
cards and promotional material at both centers as well. The Chamber maintains a website
featuring a collection of local events, lodging and other information helpful to the traveling
public. We also have a Facebook page and a Twitter account where visitor information is
posted on a regular basis.
In a “typical” year, we would see over 30,000 visitors, providing us ample opportunity to
promote our area to the traveling public. Our staff all live in the area and are familiar
with local tourist activities, food, and lodging. Most of our staff have been with us for
several years and are quite experienced with helping visitors plan their trips. People often
comment on the helpfulness and friendliness of our staff, qualities we believe encourage
people to stay in the area or to return and make this area a base for their future travels
to the peninsula.
2. If this is a continuing promotion, facility or event, how is it different than in the past?
We are not budgeting as many hours as we typically have in the past due to the uncertainty
of when the Quilcene Ranger Station will be opening up to the public. However, we are
scheduling more hours than last year as there is word that the Forest Service will start to
open up in 2022.
3. Describe how you intend to market/promote your promotion, facility, event or activity to
potential tourists who reside outside Jefferson County.
a) If an event, the date of the event: Not applicable
b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2022)
January through December 2022
LTAC 2022 Enclosure, Page 2 of 3
c) Target Audience
Everyone who travels through, visits or would like to visit our area.
d) Promotion methods you intend to use to reach the target audience.
We personally assist anyone who walks into our Visitors Centers, calls us or e-mails us and
help them discover all our local area has to offer. We also promote local events and lodging
through our website and on our social media pages.
e) Describe how you will promote overnight stays at Jefferson County lodging establishments.
We get a lot of requests in person to help visitors plan their trips. Many requests also come
by phone and e-mail from potential visitors asking for help to plan their trips to western
Washington. Our staff is very knowledgeable about our area and has experience in helping
people discover why they should include our area in their itinerary. We believe that by
being a part of the planning process, we can give them reasons to stay in Jefferson county to
experience all there is to offer. We also provide local lodging options and suggestions
tailored to their preferences.
f) If you intend to collaborate with another agency or non-profit to provide these services, please
state the name of the organization and describe the nature of the collaboration:
Not applicable
4. How will you measure the effectiveness of your promotion, facility, event or activity?
Also, describe how you will document and report to the County the economic impact from your
event/facility. (State law requires the County to report annually to the State Department of
Community Development and Economic Trade about the number of lodging stays and economic
benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.)
We get feedback from visitors who come back to the Visitor Center and maintain sign in
sheets at both Visitor Centers which include questions about lodging stays.
5. What economic impact can we expect in Jefferson County from your proposed promotion,
facility, event or activity?
a.) Actual or estimated number of tourists at your event/facility last year (2021):
We are estimating around 2,500 for 2021 as the Quilcene office was closed.
LTAC 2022 Enclosure, Page 3 of 3
b.) Estimated number of tourists who will attend your event/facility this year (2022):
We are expecting the Quilcene office to open next year and are hoping to get our numbers
back into the 30,000 range.
c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists
who will stay overnight in Jefferson County-based lodging establishments; economic impact for
Jefferson County restaurants, community facilities, amenities, events, and businesses).
Sending visitors to Jefferson County restaurants, facilities, amenities, events and businesses
is what our staff does. In a more typical year, we would log over 2,600 paid lodging nights
from our sign in sheets.
6. Describe your organization’s area of expertise. Do you provide a unique service?
Our area of expertise is being experts on our area. By maintaining a knowledgeable and
friendly staff, we are able to guide visitors to our area. Our locations allow us access to
a range of visitors, some of whom may not have intended to stay in Jefferson county.
We are able to give them reasons to do so.
200 Lodging Tax Funds TOTAL
Jan - Dec 22 Jan - Dec 22
Ordinary Income/Expense
Income
5 ꞏ Earned Income (Revenue)
5040 ꞏ Local government contracts
5042 ꞏ LTAX Visitor Center Grant 58,557.00 58,557.00
Total 5040 ꞏ Local government contracts 58,557.00 58,557.00
5310 ꞏ Interest on checking/savings 5.01 5.01
Total 5 ꞏ Earned Income (Revenue)58,562.01 58,562.01
Total Income 58,562.01 58,562.01
Gross Profit 58,562.01 58,562.01
Expense
7 ꞏ Program Services
7200 ꞏ Salaries & related expenses
7220 ꞏ Salaries & wages 47,665.81 47,665.81
7250 ꞏ Payroll taxes 5,296.20 5,296.20
Total 7200 ꞏ Salaries & related expenses 52,962.01 52,962.01
7500 ꞏ Outside services
7520 ꞏ Accounting fees 1,200.00 1,200.00
Total 7500 ꞏ Outside services 1,200.00 1,200.00
Total 7 ꞏ Program Services 54,162.01 54,162.01
8 ꞏ Adminstrative Expense
8100 ꞏ Nonpersonnel expenses 2,350.00 2,350.00
8300 ꞏ Travel & meetings expenses
8310 ꞏ Travel 50.00 50.00
Total 8300 ꞏ Travel & meetings expenses 50.00 50.00
8500 ꞏ Other expenses
8520 ꞏ Insurance 2,000.00 2,000.00
Total 8500 ꞏ Other expenses 2,000.00 2,000.00
Total 8 ꞏ Adminstrative Expense 4,400.00 4,400.00
Total Expense 58,562.01 58,562.01
Net Ordinary Income 0.00 0.00
Net Income 0.00 0.00
4:18 PM North Hood Canal Chamber of Commerce
10/28/21 Budget Overview
Accrual Basis January through December 2022
Page 1 Unaudited Management Report
100 Chamber Funds 200 Lodging Tax Funds TOTAL
Jan - Sep ...Budget Jan - Sep ...Budget Jan - Sep ...Budget
Ordinary Income/Expense
Income
5 ꞏ Earned Income (Revenue)
5040 ꞏ Local government contracts 49,995.00 49,995.00 49,995.00 49,995.00
5210 ꞏ Dues, Member 1,600.00 2,300.00 1,600.00 2,300.00
5310 ꞏ Interest on checking/savings 2.06 12.00 2.35 10.00 4.41 22.00
5440 ꞏ Gross sales - inventory 595.00 2,500.00 595.00 2,500.00
5450 ꞏ Advertising revenue 20.00 20.00
Total 5 ꞏ Earned Income (Revenue)2,197.06 4,832.00 49,997.35 50,005.00 52,194.41 54,837.00
Total Income 2,197.06 4,832.00 49,997.35 50,005.00 52,194.41 54,837.00
Gross Profit 2,197.06 4,832.00 49,997.35 50,005.00 52,194.41 54,837.00
Expense
7 ꞏ Program Services
7000 ꞏ Grant & program expense 2,400.00 2,400.00
7200 ꞏ Salaries & related expenses 11,174.23 44,855.00 11,174.23 44,855.00
7500 ꞏ Outside services 1,506.44 900.00 1,506.44 900.00
Total 7 ꞏ Program Services 2,400.00 12,680.67 45,755.00 12,680.67 48,155.00
8 ꞏ Adminstrative Expense
8100 ꞏ Nonpersonnel expenses 160.01 1,529.00 1,329.08 2,150.00 1,489.09 3,679.00
8200 ꞏ Facility & equipment expenses 25.00 25.00
8300 ꞏ Travel & meetings expenses 100.00 100.00
8500 ꞏ Other expenses 119.79 853.00 1,989.21 2,000.00 2,109.00 2,853.00
8600 ꞏ Business expenses 10.00 50.00 10.00 50.00
Total 8 ꞏ Adminstrative Expense 314.80 2,432.00 3,318.29 4,250.00 3,633.09 6,682.00
Total Expense 314.80 4,832.00 15,998.96 50,005.00 16,313.76 54,837.00
Net Ordinary Income 1,882.26 33,998.39 35,880.65
Net Income 1,882.26 33,998.39 35,880.65
4:37 PM North Hood Canal Chamber of Commerce
10/28/21 Income & Expense (YTD Actual vs. Annual Budget)
Accrual Basis January through September 2021
Page 1 Unaudited Management Report
PO Box 774 | Quilcene, WA 98376-0774
360.765.4999 Visitor Center | www.emeraldtowns.com
Board of Directors and Elected Officers
28 Oct 2021
Director Officer
1 Vacant
Phone
Address
email
Term Expires
2 Debbie Williams Vice President
Phone 360.796.4809
Address PO Box 475
Brinnon WA 98320
email gearheaddeli@yahoo.com
Term Expires 2022
3 Frank Redmon Director
Phone 360.765.3363
Address PO Box 40
Quilcene WA 98376
email fredmon@qsd48.org
Term Expires 2022
4 Brian Cullin Director
Phone 360.765.0841
Address 495 Cascara Drive
Quilcene, WA 98376
email bpcullin@icloud.com
Term Expires 2024
5 Greg Brotherton
Phone 360.379.6898 Director
Address PO Box 580
Quilcene, WA 98376
email gregory.brotherton@gmail.com
Term Expires 2024