HomeMy WebLinkAbout031422ra02 Regular Agenda
Commissioners Office
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Mark McCauley, Interim County Administrator
Carolyn Gallaway, Clerk of the Board
DATE: March 14, 2022
SUBJECT: DISCUSSION and POTENTIAL ACTION: BID AWARD re: Official County
Newspaper
STATEMENT OF ISSUE:
RCW 36.72.075 requires that the County call for bids for the Official County Newspaper each year and
approve a contract at the first meeting in April.
ANALYSIS:
A call for bids was published on January 10, 2022 which resulted in the submission of two bids. One was
received from the Peninsula Daily News and the other from the Port Townsend—Jefferson County Leader.
The two bids were opened and read aloud during the Board of County Commissioners' Regular meeting on
Monday, March 7, 2022. Attached is a memo detailing the two bids for consideration by the Board.
RECOMMENDATION:
Make a determination to award the bid for the Official County newspaper to either the Peninsula Daily News
or the Port Townsend—Jefferson County Leader so that a contract can be drafted for approval on or before
the first meeting in April, as required by RCW.
REVIEWED BY:
'AAA
Mark McCa , Interim County Admini'strato Date
13 41) Mark McCauley
Ls,��s eo��� 1820 Jefferson Street
O w A O PO Box 1220
V ~' Port Townsend, WA 98368
O 4 't Kate Dean,District 1 Heidi Eisenhour,District 2 Greg Brotherton,District 3
°HING
To: Board of County Commissioners
From: Mark McCauley, Interim County Administrator
Carolyn Gallaway, Clerk of the Board
Date: March 14, 2020
Re: Bid Award -Official County Newspaper
On March 7, 2022 Clerk of the Board Carolyn Gallaway read aloud two bids received regarding the
Official County Newspaper. Below is a comparison table of the two bids:
2022 BID ITEMS The Leader Peninsula Daily News
Font Helvetica Helvetica
Font Size 7 pt. 7.2 pt.
Cost per Column Inch $8.00 $3.00
Column Width in Inches 1.583 1.07
#of Columns per page 6 9
Rate per square inch $5.05 $2.80
Published times/week 1 —Wednesday 6—Sunday to Friday
Number of days legal notices must be submitted 2 days 3 business days
prior to publication date
Legal notices must be received by which method: Email Email, Fax, UPS
Time of day legal notices must be received 1 pm 2pm
Other items included in Bid Price:
• County logo Yes Yes
• Location map w/specific notices Yes Yes
• 2 free subscriptions Yes Yes
• Online subscription code Yes Yes
• All departments and offices are eligible to Yes Yes
submit Press Releases to the newspaper
at any time
Optional Items: Press releases Jefferson County may
• General advertisements, or employment accepted, but subject to submit any number of
advertisements in a section of the editing, advertisements press releases to be
newspaper other than the legal notice other than legals are considered for
section. These advertisements will be accepted with a publication. Any non-
coordinated through the County discounted display ad legal advertisement will
Commissioners Office. rate of$10 a column be charged at$8.00 per
inch, use of County column inch. Legal
logo to identify where notices appear on
legal notices begin, a peninsuladailynews.com and
location map as our statewide
appropriate for a association's website,
specific notice, 2 free wnpa.com at no
subscriptions to The additional charge
Leader, online
subscription code to the
ptleader.com
Phone (360) 385-9100 Fax (360) 385-9382 mmccauley@co.jefferson.wa.us
TOTAL PRINTED CIRCULATION The Leader Peninsula Daily News
Copies per Geographical Area: Deliveries/ Newstand Deliveries/ Newstand
98368— Port Townsend 2,326/ 1,884 816/ 130
98325—Chimacum 119/ 150 52/ 14
98339— Port Hadlock 214/365 107/33
98365— Port Ludlow 388/ 130 116/18
98376—Quilcene 102/95 52/ 17
98320— Brinnon 29/50 35/ 12
98382—Gardiner 17/36 9/0
98358— Nordland 107/20 42/0
98331 —Forks (West End) 2/0 221 /63
3,304/2,730 1,450/287
Totals: 6,034 1,737
% of the total County population reached 18.23% 5.25%
ELECTRONIC CIRCULATION & READERSHIP The Leader Peninsula Daily News
Number of paid electronic subscriptions (not 351 —All print
included with paid print subscriptions subscribers have 2,503
above): access to electronic
subscription as well
Newspaper's Website:
• Are legal notices posted on your website? Yes—as well as the Yes
statewide website
• If so, can they be viewed for free? Yes Yes
Newspaper's Website—Monthly Average:
• Number of hits 235,333 1,189,513
• Number of unique visitors 82,749 359,247
Legal Notices in particular—Monthly Average:
• Number of hits 100 829
• Number of unique visitors 17 423
Social Media:
• Are legal notices posted on social media? Yes. The link to our Yes. Facebook 26,100
If so, please describe what social media, classified section is on followers, 158,700
and any metrics on number of visits: our Facebook page reached, 85,000 post
with over 7,500 likes engagements
Do you also list your legal notices at:
Yes Yes
https://www.wapublicnotices.com?
Please include with your bid: A proof and a quote Sample#1: Sample#1:
for two sample legal notices Cost to run twice: $112 Cost to run twice$56.40
(Sample bids were very similar this year) Sample#2: Sample#2:
Cost to run twice$112 Cost to run twice$57.60
Additional bid package items received: Memo/Cover letter,
Appendix outlining
The Leader's request Business Card
to be the Count paper
of record
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In making a decision for bid award,the Board should consider the following:
• RCW 36.72.075 requires the contract to be awarded to the best and lowest responsible bidder,
giving consideration to the question of circulation in awarding the contract,with a view to giving
publication of notices to the widest publicity.
• RCW 36.72.075 requires that at its first April meeting,the County legislative authority shall let a
contract to a legal newspaper qualified under this section to serve as the Official County Newspaper
for a term of one year beginning on the first day of July following.
• The Leader's cost per square inch is almost twice than the Peninsula Daily News' cost per square
inch.
• Theprint circulation of the Leader in Jefferson Countyis over 3 times greater than thecirculation of
g eccu to
the Peninsula Daily News.
• The Leader reaches 18.23%of County population and the Peninsula Daily News reaches 5.25%of the
County population (Office of Fiscal Management 2021 Estimate is 33,100)
• The Peninsula Daily News has greater electronic circulation and readership than the Leader,
although it is unknown what percentage of the metrics can be attributed to Jefferson County.
During the March 14, 2022 Board of County Commissioner meeting,the Board will discuss the two options
for Official County newspaper. Once consensus is reached,the Board should direct staff to prepare a Bid
Award to either the Leader or the Peninsula Daily news,for adoption on the Consent Agenda on April 4, 2022.
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